Meta bans TikTok ads on its apps in seven countries, including the US
Bloomberg reports that Meta Platforms (META) has banned ads and paid marketing messages for TikTok and other properties operated by ByteDance (1).
- ByteDance remains in charge of key parts of TikTok in the United States.
- The ban takes effect in the United States, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam.
- The restriction also applies to other third-party advertisers that link to TikTok and other ByteDance properties.
- Meta spokesperson Chris Sgro said in a statement: "We don't have to run ads from a competitor whose goal is to pull people off our apps." He said declining ads to a competitor is a normal business practice (1).
- Last month, TikTok eliminated Instagram links from users' profiles and rejected ads from Meta that demanded TikTok commit to child-safety concessions.
- The ban applies to Meta's social media platforms, including Facebook and Instagram. Ads on these platforms have historically been major growth drivers for TikTok.
Sources & Further Reading
- "Meta Bans TikTok From Advertising on Its Apps in Escalating Feud." Bloomberg. October 8, 2026.
