Function of Beauty Stock
| Valuation | $1.1B1 |
| Valuation Date | Dec 2, 2020 |
| Implied Valuation | n/a |
| Last Price | $10.00 |
| 52-Week High | $10.00 |
| 52-Week Low | $10.00 |
| YTD Return | +0.00% |
| 1-Year Return | +0.00% |
| 3-Year Return | n/a |
| Total Funding | $164.27M2 |
| Latest Round Amount | $150M3 |
| Latest Round | Series B |
| Funding Rounds | 4 |
| IPO Status | Unknown |
| Expected IPO Date | n/a |
| Revenue | n/a |
| Revenue Type | n/a |
| P/S Ratio | n/a |
About Function of Beauty
Function of Beauty is a personal care company that sells custom-formulated hair, skin and body care products. Customers fill out an online quiz covering their hair type, hair goals, fragrance and color preferences. An algorithm turns those answers into a formula that the company mixes and bottles to order in its own production facilities, with the customer's name printed on the bottle. Function of Beauty makes money by selling those made-to-order products directly through its website, largely on repeat subscriptions, and by selling ready-made collections wholesale through Target, Sephora, Amazon and Walmart. It was started by two MIT engineers and a cosmetic chemist, and it moved into personalized skincare by acquiring Atolla in 2021.
Invest in Function of Beauty
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News
Function of Beauty Products Nominated for Marie Claire's 2026 Hair Awards
Function of Beauty said three of its products were nominated for Marie Claire's 2026 Hair Awards, with winners scheduled to be announced in September 2026.
Function of Beauty Partners with Hummingbirds on Curly Hair Regimen Campaign
Function of Beauty worked with Hummingbirds on a March 2026 creator campaign promoting its Curly Hair Regimen across 60 cities. The campaign generated nearly 200 pieces of licensed user content.
Function of Beauty Joins Try Your Best Rewards Platform
Function of Beauty launched on the Try Your Best community rewards platform, offering customers a group chat, early product access, and rewards for engagement with the brand.
Function of Beauty names new CEO
Function of Beauty appointed Monica Belsito, formerly CMO at Sabra Dipping Company, as CEO to accelerate omnichannel growth across Target, Sephora, Walmart, and Amazon.
Function of Beauty Appoints Monica Belsito As CEO
Function of Beauty named Monica Belsito chief executive officer. Belsito was previously chief marketing officer at Sabra Dipping Company and the founding chief marketing officer of feminine care brand...
Function of Beauty expands to Walmart
Function of Beauty launched 17 of its core hair care products at more than 1,800 Walmart stores and on Walmart's website. The wholesale deal added to existing partnerships with Target, Sephora and Ama...
Function of Beauty expands to Amazon
Function of Beauty expanded distribution through a wholesale partnership with Amazon, selling its Target line plus bundles and kits for curly, wavy and straight hair. The brand also began selling its ...
Function of Beauty Introduces New Function of Beauty PRO Collection Exclusively at Sephora
Function of Beauty launched a premium bond-building haircare range, Function of Beauty PRO, exclusively at 300 Sephora stores in North America and online. The line offers customizable shampoos and con...
Hair products manufacturer to permanently close Grand Rapids-area production plant, lay off 68 workers
Function Inc., which does business as Function of Beauty, notified Michigan regulators it would permanently close its Caledonia Township production plant and call center, cutting 68 jobs. The facility...
Function of Beauty's Approach to Personalized Hair Care
Then-CEO Alexandra Papazian described how the brand builds fully customized formulas from a quiz-driven algorithm and how it carries personalization into retail through goal-focused booster shots. She...
Function of Beauty launches hair styling line at Target
Function of Beauty entered the styling category with four customizable products sold exclusively at Target for $12.99 each. The texturizing spray, mousse, curl cream and styling gel can be combined wi...
Function of Beauty Names New Chief Marketing Officer
Function of Beauty appointed a new chief marketing officer as it pushed further into retail distribution and international markets.
Function of Beauty Appoints Alexandra Papazian as CEO
Function of Beauty appointed L'Oreal veteran Alexandra Papazian as chief executive officer, succeeding co-founder Zahir Dossa, who moved to the board.
Function of Beauty Acquires Atolla
Function of Beauty acquired Atolla, a personalized skincare company, to extend its customization platform beyond hair care into skin care.
Function of Beauty Announces $150 Million Strategic Investment from L Catterton to Accelerate Growth
Function of Beauty received a $150 million strategic minority investment led by consumer-focused private equity firm L Catterton, with existing investors CircleUp and GGV Capital also participating. T...