
Scentbird Stock
| Valuation | n/a |
| Valuation Date | May 17, 2018 |
| Implied Valuation | n/a |
| Last Price | $115.00 |
| 52-Week High | $200.00 |
| 52-Week Low | $115.00 |
| YTD Return | -15.02% |
| 1-Year Return | n/a |
| 3-Year Return | n/a |
| Total Funding | $22.1M1 |
| Latest Round Amount | $18.6M2 |
| Latest Round | Series A |
| Funding Rounds | 3 |
| IPO Status | Unknown |
| Expected IPO Date | n/a |
| Revenue | $100M3 |
| Revenue Type | 2024 |
| P/S Ratio | n/a |
About Scentbird
Scentbird is a fragrance discovery and subscription service that delivers designer and niche perfumes in monthly travel-size vials. Subscribers pay a monthly fee to choose from a catalog of around 900 fragrances from houses such as Versace, Prada and Ex Nihilo, receiving an 8 ml supply that lasts about a month. The company makes money through subscription fees, a la carte sales and premium tiers like its Scentbird Society sampler drops. It also owns the car air freshener brand Drift and serves the United States, Canada and the United Kingdom, where it launched in 2025.
Invest in Scentbird
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News
You've Got a Text—And Now a New Fragrance: Scentbird Drops the First-Ever Official Scent of Love Island
Scentbird launched an exclusive Love Island Eau de Parfum in partnership with the reality TV franchise, timed to the premieres of Love Island USA season 8 and Love Island UK season 13. The fragrance i...
How Scentbird is Revolutionizing Fragrance with AI and Personalization
WWD profiles Scentbird's AI-driven ScentMatch recommendation technology and reports the platform has grown to more than 1 million subscribers across the US, UK and Canada.
Scentbird Introduces Scentbird Society, a Members-Only Program Built on Expert Curation and Insider Access
Scentbird launched Scentbird Society, a $22.95-per-month members program that delivers a themed monthly drop of five curated 1.5 ml fragrances spanning designer and niche brands, curated by former Bar...
TMT Investments Plc - Final Results and Notice of AGM
Early Scentbird investor TMT Investments reported in its FY2025 results that Scentbird posted double-digit revenue growth and positive net profit, and raised the fair value of its Scentbird stake by 6...
Scentbird Partners with RuPaul's Drag Race Season 18
Scentbird featured in a RuPaul's Drag Race mini challenge and launched the Yasss Queens! fragrance collection tied to Season 18.
Scentbird and Lionsgate Announce Enchanting New Fragrance Collection For Twilight
Experience the Eternal Love Story in a Scented Form, with Exclusive Twilight Eau de Parfum NEW YORK, March 5, 2026 /PRNewswire/ -- Scentbird, the leading subscription-based fragrance discovery platfo...
How Scentbird is building its IP licensing program, from John Wick to Strawberry Shortcake
Modern Retail reports on Scentbird's entertainment IP licensing strategy, including a John Wick x Drift car freshener collaboration, and notes the company was generating over $100 million in annual re...
Signed, Scented, Delivered: Scentbird Lands in the UK
Scentbird officially launched in the United Kingdom, its first international expansion beyond the US and Canada, bringing its designer and niche fragrance subscription to UK customers.
Scentbird Digital Fragrance Summit
Scentbird hosted its first Digital Fragrance Summit in New York, gathering fragrance brands including D.S. & Durga, Ex Nihilo and Acqua di Parma, and announced plans to expand to the UK in 2025.
Subscription Perfume Platform Scentbird Is in Its 'Golden Era'
In a 10th-anniversary interview, founder and CEO Mariya Nurislamova said Scentbird reached 700,000 subscribers, up from 450,000 in 2022, after a rebrand, the Drift acquisition and the launch of the Sc...
EXCLUSIVE: Scentbird Acquires Car Air Freshener Company, Drift
Scentbird made its first acquisition, buying Drift, a subscription-based car air freshener company with more than 60,000 subscribers. Terms of the deal were not disclosed.
Scentbird Announces Fragrance Collaboration with Saks
Scentbird partnered with Saks to offer subscribers a curated assortment of over 30 luxury fragrances from brands including Creed, Amouage and Acqua di Parma, with a co-branded landing page on Saks.com...
Scentbird Announces Rebrand with Focus on Elevated Customer & Brand Partner Experience
Scentbird unveiled its first rebrand, with a new neutral color palette, monogram logo and updated creative direction meant to position the platform as an elevated portal for fragrance discovery.
SCENTBIRD Makes Their Mark with a $18.6 MM Series A Funding Round
Scentbird raised an $18.6 million Series A led by Goodwater Capital, with participation from Y Combinator, Rainfall Ventures, FundersClub, Soma Capital, Scrum Ventures and ERA, after growing to over 2...
Launching a new service, fragrance subscription provider Scentbird feathers its nest with $2.8 million
Scentbird added $2.8 million in seed funding from investors including Eclipse Ventures, Ludlow Ventures and angels such as Alexis Ohanian and Philip Krim, bringing total funding at the time to $3.8 mi...


