Scentbird logo

Scentbird Stock

Private Company · Price from Hiive
$115.00 0.00 (0.00%)
As of Sep 5, 2026
-42.50%
Valuationn/a
Valuation DateMay 17, 2018
Implied Valuationn/a
Last Price$115.00
52-Week High$200.00
52-Week Low$115.00
YTD Return-15.02%
1-Year Returnn/a
3-Year Returnn/a
Total Funding$22.1M1
Latest Round Amount$18.6M2
Latest RoundSeries A
Funding Rounds3
IPO StatusUnknown
Expected IPO Daten/a
Revenue$100M3
Revenue Type2024
P/S Ration/a

About Scentbird

Scentbird is a fragrance discovery and subscription service that delivers designer and niche perfumes in monthly travel-size vials. Subscribers pay a monthly fee to choose from a catalog of around 900 fragrances from houses such as Versace, Prada and Ex Nihilo, receiving an 8 ml supply that lasts about a month. The company makes money through subscription fees, a la carte sales and premium tiers like its Scentbird Society sampler drops. It also owns the car air freshener brand Drift and serves the United States, Canada and the United Kingdom, where it launched in 2025.

Founded 2014
Country United States
CEO Mariya Nurislamova
Founders Mariya Nurislamova, Sergei Gusev, Andrei Rebrov, Rachel ten Brink
Headquarters New York, NY

Invest in Scentbird

Scentbird is a private company, so you can't purchase it with a regular brokerage account. However, its shares are available on Hiive.

Hiive logo

Hiive is a secondary marketplace where accredited investors can buy and sell shares of private, pre-IPO companies. Invest in the world's most exciting startups before they go public.

Invest on Hiive

Stock Analysis may be compensated for user sign-ups through Hiive links. Hiive is not affiliated with Stock Analysis. Securities offered by Hiive Markets Limited, member of FINRA/SIPC.

News

You've Got a Text—And Now a New Fragrance: Scentbird Drops the First-Ever Official Scent of Love Island

Scentbird launched an exclusive Love Island Eau de Parfum in partnership with the reality TV franchise, timed to the premieres of Love Island USA season 8 and Love Island UK season 13. The fragrance i...

3 months ago - PR Newswire

How Scentbird is Revolutionizing Fragrance with AI and Personalization

WWD profiles Scentbird's AI-driven ScentMatch recommendation technology and reports the platform has grown to more than 1 million subscribers across the US, UK and Canada.

4 months ago - WWD

Scentbird Introduces Scentbird Society, a Members-Only Program Built on Expert Curation and Insider Access

Scentbird launched Scentbird Society, a $22.95-per-month members program that delivers a themed monthly drop of five curated 1.5 ml fragrances spanning designer and niche brands, curated by former Bar...

5 months ago - PR Newswire

TMT Investments Plc - Final Results and Notice of AGM

Early Scentbird investor TMT Investments reported in its FY2025 results that Scentbird posted double-digit revenue growth and positive net profit, and raised the fair value of its Scentbird stake by 6...

5 months ago - TMT Investments (LSE RNS)

Scentbird Partners with RuPaul's Drag Race Season 18

Scentbird featured in a RuPaul's Drag Race mini challenge and launched the Yasss Queens! fragrance collection tied to Season 18.

5 months ago - PR Newswire

Scentbird and Lionsgate Announce Enchanting New Fragrance Collection For Twilight

Experience the Eternal Love Story in a Scented Form, with Exclusive Twilight Eau de Parfum  NEW YORK, March 5, 2026 /PRNewswire/ -- Scentbird, the leading subscription-based fragrance discovery platfo...

Other symbols: LION
6 months ago - PRNewsWire

How Scentbird is building its IP licensing program, from John Wick to Strawberry Shortcake

Modern Retail reports on Scentbird's entertainment IP licensing strategy, including a John Wick x Drift car freshener collaboration, and notes the company was generating over $100 million in annual re...

9 months ago - Modern Retail

Signed, Scented, Delivered: Scentbird Lands in the UK

Scentbird officially launched in the United Kingdom, its first international expansion beyond the US and Canada, bringing its designer and niche fragrance subscription to UK customers.

1 year ago - Scentbird

Scentbird Digital Fragrance Summit

Scentbird hosted its first Digital Fragrance Summit in New York, gathering fragrance brands including D.S. & Durga, Ex Nihilo and Acqua di Parma, and announced plans to expand to the UK in 2025.

1 year ago - PR Newswire

Subscription Perfume Platform Scentbird Is in Its 'Golden Era'

In a 10th-anniversary interview, founder and CEO Mariya Nurislamova said Scentbird reached 700,000 subscribers, up from 450,000 in 2022, after a rebrand, the Drift acquisition and the launch of the Sc...

2 years ago - WWD

EXCLUSIVE: Scentbird Acquires Car Air Freshener Company, Drift

Scentbird made its first acquisition, buying Drift, a subscription-based car air freshener company with more than 60,000 subscribers. Terms of the deal were not disclosed.

3 years ago - WWD

Scentbird Announces Fragrance Collaboration with Saks

Scentbird partnered with Saks to offer subscribers a curated assortment of over 30 luxury fragrances from brands including Creed, Amouage and Acqua di Parma, with a co-branded landing page on Saks.com...

3 years ago - PR Newswire

Scentbird Announces Rebrand with Focus on Elevated Customer & Brand Partner Experience

Scentbird unveiled its first rebrand, with a new neutral color palette, monogram logo and updated creative direction meant to position the platform as an elevated portal for fragrance discovery.

4 years ago - PR Newswire

SCENTBIRD Makes Their Mark with a $18.6 MM Series A Funding Round

Scentbird raised an $18.6 million Series A led by Goodwater Capital, with participation from Y Combinator, Rainfall Ventures, FundersClub, Soma Capital, Scrum Ventures and ERA, after growing to over 2...

8 years ago - PR Newswire

Launching a new service, fragrance subscription provider Scentbird feathers its nest with $2.8 million

Scentbird added $2.8 million in seed funding from investors including Eclipse Ventures, Ludlow Ventures and angels such as Alexis Ohanian and Philip Krim, bringing total funding at the time to $3.8 mi...

10 years ago - TechCrunch