Good afternoon, everyone, thank you all for joining us today for the Q3 Fiscal Year 2026 Results Presentation for the Nine M onths ending 31st of December, 2025. I'm David de la Roz, the Director of Investor Relations at eDreams ODIGEO. As always, you can find the resource materials, including the presentation and our results report, in the Investor Relations section of our website. I will now pass you over to Dana Dunne, our CEO, who will take you through the first part of the presentation.
Thank you, David de la Roz. Good afternoon, everyone. Thank you for joining us today. We're going to discuss three things. The first is, I'll do a brief update of our first nine-month results of FY 2026 and the outlook, which we're on track. Second, David Elizaga, our CFO, will take you through the Prime model and how it continues to drive very strong growth. Third, I will then share some closing remarks on why we think we are significantly undervalued. Please turn to Slide 4, which is a summary of our performance for the first nine months of fiscal year 2026. We're firmly on track to deliver on our new guidance. In the first nine Adjusted EBITDA increased 74% year-on-year to EUR 138.4 million.
Adjusted EBITDA isolates operational performance from cash timing effects of the move from annual subscription to annual subscription with monthly installments. This 74% increase Adjusted EBITDA shows the strength of the underlying business, absent the cash timing effects. Prime membership, we reached 7.7 million members, up 13% year-on-year. As of January, we hit 7.8 million subscribers and reaffirm our FY 2026 target of 7.9 million. Cash EBITDA improved by 2% to EUR 126.7 million compared to the nine months of FY 2025, which was partially impacted by the investments we are making in the new businesses, the temporary instability in our Ryanair content, and the timing impact of the move from annual subscription to annual subscription with monthly installments.
Despite this, growth resulted in the substantial expansion of our profit margins and is also on track to meet our FY 2026 target of EUR 155 million cash EBITDA. In terms of revenue mix, Prime-related revenue now accounts for 75% of cash revenue margin and grew 7% year-on-year. It's important to briefly highlight that our strategy review update back in November 2026 was done from a position of strength and is a high-conviction move based on solid data from extensive live operations. All in all, we will deliver a much better business, faster-growing, more profitable, and more diversified, and we are significantly undervalued.
Moreover, we are committed to shareholders' returns. A proof of this is that we've repurchased 23 million in shares this quarter with EUR 100 million committed through September 2027. We've already amortized 12 million shares, which is 9.4% of the share capital. At today's prices, 24% share of Edo's market capitalization is pending to be repurchased between January 2026 and September 2027. This represents a yield to our shareholders of around 33%, and very few companies out there are doing the same. Now I'll pass this over to David, who will take you through our Prime model strong growth.
Thank you, Dana. If you could all please turn to Slide 6 of the presentation, I will take you through the Prime model. In the last 12 months, Prime cash revenue margin grew 7%, with Prime now representing 75% of the total. Even more impressive is the Prime cash marginal profit, which grew 18%, with Prime contributing a dominant 89% of our total cash marginal profit. This reiterates the fact that Edo is a subscription business focused on travel, and that the strong growth of Prime more than offsets the anticipated decline in the non-Prime side of the business. If you could all please turn to Slide 7 of the presentation, I will take you through the key highlights of our Prime P&L. Looking at the nine-month P&L, our cash EBITDA reached EUR 126.7 million. That's a 2% increase.
This was achieved despite headwinds, including investments in new products, temporary instability in Ryanair content, and the timing impact of moving to annual subscription with monthly installments. Notably, our cash marginal profit margin expanded by 5 percentage points to 42%. Looking at Prime's impact on profitability and the drivers behind that growth, our cash marginal profit, a key measure of profitability, grew by 3%, reaching EUR 207.8 million. This shows that our business is not just growing, but each transaction is becoming more profitable.... This improvement is due to the maturity of our Prime member base. As members stay with us longer, their profitability grows, which is evident in the 7% increase in cash marginal profit for Prime, and its margin increasing by 4 percentage points over the past year.
This is having a positive ripple effect on our entire business, as our overall cash EBITDA margin improved by 3 percentage points, from 23% in the nine months of fiscal 2025 to 26% in the nine months of fiscal 2026. Cash EBITDA for the nine months reached EUR 126.7 million, marking a 2% year-on-year Adjusted EBITDA, which isolates operational performance from cash timing effects of the move from annual subscription to annual with monthly installments, increased 74% to EUR 138.4 million. Looking at revenue performance, in the nine months of fiscal 2026, we have observed a few key changes in our revenue margin. Cash revenue margin for Prime decreased by 1% versus the nine months of fiscal 2025.
While member growth was a positive factor, it was offset by an enlarged test in the first quarter of fiscal 26 and the move from the second quarter of fiscal 2026 to the annual with monthly installment subscription fees and the progressive implementation of this option in the current quarter. Please turn to Slide 8 of the presentation. Revenue margin, excluding the adjusted revenue items, increased by 3% versus the nine months of fiscal 25 to EUR 502.8 million. This improvement was driven by a substantial 16% increase in revenue margin for Prime, resulting from expansion of our Prime member base.
The growth in revenue margin for Prime, as anticipated, was partly offset by the revenue margin for non-Prime, which decreased 24% versus the nine months of fiscal 2025, due to the switch of our customers from non-Prime to Prime, and more generally, to the focus on the Prime side of the business. Variable costs decreased by 15%. Despite revenue margin is 3% above the nine months of fiscal 2025, as the increase in maturity of the Prime members reduces acquisition costs. Fixed costs increased by EUR 3.3 million, driven primarily by an increase in provisions and higher external fees costs.
Adjusted EBITDA, which isolates the operational performance from the cash timing effects of the move from annual subscription to annual with monthly installments, increased 74% to EUR 138.4 million from EUR 79.7 million in the nine months of fiscal 2025. Adjusted net income stood at EUR 63.8 million in the nine months of fiscal 2026. Turning now to Slide 9, I will take you through the cash flow statement. Our cash generation remains robust despite the transition the annual with monthly installment subscription program. In terms of the operations, the cash flow from operating activities rose by EUR 31.1 million to EUR 79.1 million.
In the working capital, we saw an outflow of EUR 42.9 million, compared to an outflow of EUR 27.3 million in the nine months of fiscal 2025, primarily driven by a decrease of EUR 55 million in the variations of the Prime deferred revenue. This variance is largely attributable to the timing impact of transitioning the subscription model from upfront annual payments to an annual subscription with monthly installments. This impact was partially offset by an improved working capital performance, notably driven by the hotel segment. In financing, we used EUR 96.3 million in financing activities, which includes significant acquisition of treasury shares as part of our buyback of EUR 55.9 million for the nine-month period. I will now turn the presentation back to Dana to do some closing remarks.
Thank you, David. Please turn to Slide 11 of the presentation. I'll take you through some of our closing remarks. Let me start by reiterating that our strategic review update back in November 2025, was done from a position of strength, and it is a high conviction move based upon solid data from having done this for over one to two years, and in fact, having run Prime now for well over eight years. First, we are accelerating the growth and the profile of the business. We expect record net adds of 1.5 million-2 million per year between FY 2028 and FY 2030. These are growth rates of 15%-20% per annum, which is much higher growth profile than the trajectory that we were on. Second, we have de-risked the business model. The new guidance is built on conservative uncertainty foundations.
Third, this is a team that delivers. It is not just the first time we have announced a long-term plan, and in fact, each time we have announced one, we have met our three-year guidance. We did this in 2017 to 2019. We did this in 2021 to 2025. All in all, while we face a temporary timing impact on cash metrics as we move to annual subscription with monthly installments, this shift allows us to capture a much larger market share and higher quality and more diversified revenue streams. We are still guaranteed to get this money from customers. It is merely a timing difference in recognition of the money. If you could please move to Slide 12.
We are positioning for accelerated growth with a team that delivers. We are setting targets that are very clear: 13 million member, Prime members, and EUR 270 million in cash EBITDA by FY 2030. Our growth trajectory will deliver record net adds of 1.5 million-2 million per year between FY 2028 and FY 2030. Cash EBITDA margins will dip to roughly 15% in FY 2027 during the peak investment phase, and will return to 23% by FY 2030 as these new members mature. To be very clear, the anticipated decline in EBITDA margin over the next few years is solely due to expansion into new products and geographies as a result of the initial investment to support the company's future growth.
You saw exactly this in FY 2022 to FY 2025. You will see this again in the coming years. If you could please turn now to Slide 13. We've done this before. Edo is a team that delivers. It's not the first time we've announced a long-term plan. Each time we have met our three-year guidance. We have clearly demonstrated our ability to deliver on a long-term plan, such as the very aggressive targets we put in November 2021 or March 2025. That strategic shift involved significantly more risk than this latest one. Yet we still delivered on the previous one, despite headwinds like Omicron, Ukraine, Middle East wars, double-digit inflation, consumer confidence below pre-pandemic levels. The market should have no doubt that we will again meet or exceed all of our long-term plan targets.
Furthermore, the current strategy is more conservative and designed to ensure future growth, building upon the existing solid foundation. If you could please move to Slide 14. We believe there is a significant disconnect between our performance and our valuation. In terms of the implied multiples, at current prices, we are trading at 4.4x and 4x FY 2026 cash EBITDA Adjusted EBITDA. the opportunity, if we apply the average multiples of other OTAs or B2C subscription companies, they trade at roughly 8.3x and 11x, respectively. There's a massive upside potential as we hit the lowest point of our investment plan in FY 2027 and accelerate thereafter. Please turn to Slide 15. We think it's important to highlight that we are not alone. Other successful subscription companies like Netflix broadened their business, but caused.
Yet it caused a share price decline. Then the share price re-rated as the company executed on their plan. Again, we have a track record and eight years history of doing this. If you could please turn to Slide 16. In sum, we are delivering a much better business, and we believe we are significantly undervalued. We are achieving higher growth with a 15%-20% Prime member CAGR between FY 2027 and FY 2030. We are seeing higher customer lifetime value and stronger loyalty with a 10%+ increase in NPS. By FY 2030, 66% of our volume will be diversified away from the core European flight market. We're inviting you to join us, as we believe the current share price is significantly undervalued as we execute this final stage of becoming the world's preeminent travel subscription platform.
The market is currently using conservative assumptions and high discount rates, valuing us at an implied 6.4x EV to cash EBITDA for FY 2026, well below the 8.3 and 11x average for global OTAs and B2C subscription businesses. The one-time cash unwind is planned, but we are still guaranteed to get the cash. Growth will accelerate, and the valuation gap represents a massive upside for investors who recognize the strength of the world's leading travel subscription platform. I will reiterate once again, this is a high conviction move based upon solid data from extensive time of running this business and not a defensive move. It was a change to a higher growth strategy done from a position of strength and confidence. I will conclude by saying that we will continue the share buyback as we are committed to shareholders' returns.
If you could please turn to Slide 17. A proof of it is that we repurchased EUR 23 million in shares this quarter, with EUR 100 million committed from October 2025 through September 2027. We have already amortized EUR 12 million shares. That's 9.4% of the share capital. At today's share price, 24% share of EDU's market capitalization is pending to be repurchased between January 2026 and September 2027. This represents a yield to our shareholders of around 33%. There are very few companies out there doing the same. This concludes my closing remarks, and I will now pass it back to David.
Thank you, Dana. With that, we would like now to take your questions. We will answer the questions sent to us in writing in the webcast. We will take questions on a first-come, first-serve basis. We will also try to group questions of similar nature. Should we not have time to respond to questions from the webcast, the investor relations team will make sure those are answered afterwards. I'm gonna start reading the questions. The first set of questions comes from Carlos Treviño of Banco Santander. The first one says: How has your access to Ryanair's content evolved over the last three months?
I'll take it. In terms of Ryanair, this situation is similar to the one that we announced back in November 2025, the last time we spoke. We still do have access to Ryanair, albeit at significantly lower levels than what we've had historically. I want to really, though, point out, this does not affect our new strategy plan, as we have de-risked this plan, as we explained in November 25, and use much lower assumptions then. We are absolutely 100% focusing on our growth plan and really making this fundamental transformation switch from annual to annual commitment with monthly, quarterly, and growing in all of the new markets and the new product categories, which in turn has real upside for shareholders.
Okay, the second question from Carlos, today is: Could you comment on initial progress of Prime introduction in your new markets? I think this one is, as well for you, Dana.
Sure. Let's see. Let me take us back to what we said in November 2025, is that we've been in these markets now for 12-18 months, and we know absolutely what the results are. This is no different than having run Prime for actually over a year in so many other markets. Now, in these specific markets, the results are positive. We've concentrated on five key countries, and all of them today continue to perform extremely well as planned, and as announced back in November as well. Even what we've seen over the past, kind of one to almost two years now, we see very significant growth. We see very good attachment. We see very good NPS. We see very good LTV to CAC. All of our key metrics are absolutely on track.
Okay. The next question comes from Luis Padrón of GVC Gaesco, and it says, "When you use OTAs ratios to your own valuation, you assume that OTAs are well-valued, undervalued, or overvalued at current market prices?" I'll take that one. We actually make no judgment in that assessment as to if either the OTAs or the B2C subscription companies are undervalued or overvalued. We're just taking a view of what we think should be, at the very least, a floor valuation to ourselves, to eDreams. If you notice, we take the lowest point in our projections to act as the driver of the valuation. We take in the fiscal year 2027, so the worst possible year that we could choose, and we're taking the two sets of comparables that we have.
Even if you take the lowest point, the current valuation of the share doesn't make any sense. If I had that same graph, I don't know, one month ago, the multiples would have been higher. That's, let's say, independent from this, and maybe those multiples increase in the future. That's also independent of this. Even with our lowest point of financial projections, and you apply a multiple to it, the current share price doesn't make any sense. That's the point that we're making in that slide. We now have a set of questions from Nizla Naizer from Deutsche Bank. The first one says: Can you share some thoughts on how you view the threat from agentic A.I. agents that search, book, and pay for travel?... on behalf of individuals, would you consider also launching an app within ChatGPT?
Absolutely. Let me take it. Overall, we believe that we're well-positioned for this, and I'll explain why. I can understand that from a broader context, even though Nisla didn't actually use this, there's other questions as well from investors that say: Are you concerned about LLMs, you know, disintermediating, et cetera? Let me kind of cover Nisla's and the broader question here. In fact, I'm also going to weave into my answer how we even see opportunities within this for us. Let me cover three things or three parts to this. The first part would be around complexity. It's really critical to understand how complex the business actually is. There are huge amount of technicalities, like different IATA licensing, financial agreements, sorry, financial guarantees, complexities in servicing, including delays, cancellation, amendments, refunds, different payments, et cetera.
Remember, also, there's post-bookings, rebooking, people can be in airports, et cetera. There's huge amount of complexities in there, and it's really important to focus on the key buying criteria of a customer, so that they feel delighted on that. There's a lot of price and non-price things within that, in there. That complexity is extremely difficult to get right, even from a price point of view, for an LLM, and that is where it really plays to, in essence, our advantage. On all the non-price, all the technicalities, complexities, it really does play to us. Let me just give you some simple examples on this. You see, lots of airlines are not even set up to offer advanced booking and post-booking capabilities. Even the large, let's say, call them legacy carriers, also struggle to offer a seamless online booking flow.
We have built a business by offering a better user experience. When you look at the NPS of us versus anybody else, we have the best in the industry, and there's a big delta between us and everybody else, and we're years ahead. We do that already today by using AI and agentic AI. Many of you that have known us for a while know that we were one of the first companies over 10 years ago investing in AI, and we leverage it, right? Let me just also make this statement that, look, we've heard this hype about blockchains are really going to disintermediate us, voice assistants are going to disintermediate us, Google in general is going to disintermediate us, and not only travel, but in all other industries.
It's simply not true because people don't appreciate the amount of complexity and making certain that you meet the consumer's key buying criteria for it, and do it in a better way than anybody else. The second part to this equation is around distribution, and how an LLM and the, and the business is monetized, which again, relates to a concept of lifetime value of a customer. Now, the LLMs need to make money. Many of them actually don't today, and the proven monetization model is one that Google has used for search, and most of them have said that they will pursue a similar type of model as well. That means that they'll pass on the transaction to a merchant, like an OTA, for example.
In this, let's say, emerging environment, where the LLM passes on the transaction, a new auction will be set up. Now, we have subscription, and we have a better consumer proposition and higher monetization per customer. That means that we're able to out-compete most players in this distribution race. We see this, in fact, as playing more to our strengths for it. Lastly, consumer. We have a cutting-edge platform, and we have the high levels of customer NPS that I mentioned. What that has also translated into, when we focus on the key buying criteria of customers, we have created new and unique products and offerings that either very few or in many cases, no one else in the industry does and create.
That takes it one step further to even delight and provide even more value to customers' eye. I would say, just lastly, is that our platform, because it is one of the leading-edge AI platforms, we are well-prepared. We already get traffic from some of the LLMs, and we're absolutely set up to distribute our content through emerging agentic channels, regardless of what those would absolutely be it on an app, et cetera. Let me stop there.
Okay. The next question from Nisa still, is, can you give us an update on the rail product offered within Prime? Has this helped drive engagement and customer acquisitions already?
Absolutely. Let me take that, David. I think rail is absolutely performing very well for us. It's fully rolled out in Spain. There's also on our plan to do even more feature functionality changes because we think that we can actually create even more competitive edge, even more barriers to entry, so to speak, even more stickiness and unique differentiation with our rail product in Spain and other countries. Already today, it is highly competitive.
I shared with you in November about how we're doing from a distribution and capturing customers. We're doing very well. I shared with you, I believe, on the NPS, the NPS is extremely good for it. Overall, it is absolutely doing well. The last question from Nizla Naizer says, "The Prime net adds in January of about 70,000 appeared to be quite strong. Was there anything incremental driving this performance? Are you expecting this momentum to continue for the rest of the quarter?" Yes, the performance has been good on the first month of the quarter from January to March, but that was as expected.
The seasonality of our business is one in which the quarter from October to December is overall a low seasonality quarter, whereas the quarter from January to March is a high seasonality quarter. Yes, the performance has been very good, but we're, you know, we continue to stick by our numbers of reaching 7.9 million Prime members by the end of March, which is 600,000 net adds. The next set of questions come from Chuck Garcia of Ave Maria Funds. The first question says, "Looking at your strategic growth plans through fiscal 2030, the cash EBITDA margins imply that you are still investing for ample growth in fiscal 2030, without providing official fiscal 2031 numbers, and you talk at a high level for post-fiscal 2030 growth.
How does a new plan with expanded markets and services compare to the previous post-fiscal 2030 plan? Let me remind first that what we have said is that from fiscal 2028 to fiscal 2030, we will grow the Prime member base by between 15%-20% per annum. That is between 1.5 million and 2 million net adds per annum, and that we will grow the cash EBITDA by 33% per annum over that period. As you can see, the cash EBITDA is going to grow more than the Prime member base.
The reason for that is that as we incorporate a lot of new year one members in all of the areas of expansion that we're going into, the new geographies, the new products, like training, those in the first year have relatively low margins. When they go into the second or third year, they come to much higher margins. The same way that it happened in the cycle from 2021 to 2025, in which you saw a top-line volume growth, and you saw a much higher increase in the margins that compounded and get you much higher absolute EBITDA growth, you're going to see that as well in the cycle from fiscal 2027 to fiscal 2030. You're asking about fiscal 2031. I get into the heart of your question. You're going to have, in fiscal 2031, still high top-line growth.
I'm not going to venture a number, but you will still be in the double digits for sure, and you will have, at the same time, a continued expansion in the margins. We have said that the margins will go from a 15% cash EBITDA margin in fiscal 2027 to about a 23% cash EBITDA margin in fiscal 2030. For fiscal 2031, you should continue to expect an expansion of the margins. You're going to have, again, a growth in EBITDA in 2031, which will be higher than the top-line growth with an expansion of the margin. The second question has already been answered. It was about AI. The third question says, "eDreams' headcount is up 5% year-over-year. This is obviously to support future growth. There is a narrative that people in technology positions can be replaced.
Can you talk about your experiences with this and thoughts on continuing headcount growth to support the growth of eDreams? I'll take that. I think if you look again, there's a very useful parallel in the cycle from 2021- 2025 and how we executed that, and the way we're going about the execution of this upcoming cycle. In the process going from 2021- 2025, we went from 2 million members to 7.25 million members. In order to achieve that growth and go to all of the markets in which we expanded Prime, we increased the headcount from roughly 1,000 employees to about 1,800 employees. That's an 80% increase in the headcount.
We're now going into a cycle in which we're gonna go from 7.5, 7.6, like we were a quarter ago, to more than 13 million members. Okay? That's actually, in absolute and in percentage, higher than the growth from two to seven. We're gonna do it by increasing the headcount, like you're saying, only by single digits. That tells you that the leverage that we're getting from the new AI technologies that facilitate the coding make our software development workforce much more productive than what it was before. Absent that improvements in productivity, we would have had, all other things being equal, to increase the headcount a lot more.
You already probably saw a press release that we did, I think, a few weeks ago, in which we let the market know that already, as of today, 30% of the software code that we put into production has been written by AI, supervised by a human, but it has been written by AI. The fourth question says: In December, the Italian Competition Authority fined Ryanair a quarter of a billion, with a B, euros for withholding content from OTAs and denigrating the OTAs, including eDreams. Where are you at with Ryanair content? Does this ruling help speed up getting full access to the content? Lastly, the Italian authority unearthed evidence that the Ryanair CEO, in communications to his board and shareholders, blamed their sales declines associated with blocking OTAs on a boycott from the OTAs and not an action taken by management.
Do you think there will be any ramifications for Ryanair, given this evidence unearthed by the Italian Competition Authority?
Let me take that, David. I think I mentioned in terms of the access, you know, for Ryanair continues to be on. It continues to be volatile. I also want to just highlight to everybody, again, our results no longer depend upon Ryanair's, meaning hitting our guidance as we've de-risked that in our projections. In terms of the question, the AGM ruling, yes, does confirm that Ryanair used massive disparaging campaigns to coerce OTAs into restrictive agreements. It's important to note that eDreams maintains its legal right to distribute flights without such agreements, and this has been confirmed by European high courts. In terms of the denigration, as you may know, we have secured a significant legal win with an unfair competition condemnation against Ryanair in Spain, and we will continue to defend our business and seek enforcement of the ruling.
At the heart of our business, though, is we have access to Ryanair on a wholesale basis. We are absolutely on plan and de-risked our plan, and we have a consumer-led business, which we've demonstrated again and again, that consumers hold us in really high NPS. Our existing base of customers, we have demonstrated and shared data repeatedly with investors and analysts that Ryanair-like customers stay with us irregardless of whether we have full access or not of Ryanair, and that they have extremely strong retention rates, renewal rates, and satisfaction with Prime. Now, obviously, in terms of the ramifications of the evidence that you talked about, we've commented on those when the ruling came out, and we'll continue to monitor closely the situation to see if other authorities or anybody else takes actions on them. I think that's it, David.
The next set of questions come from Guillermo Sampaio of CaixaBank. The first one says: Do you still see no changes in churn or bad debt in the movement to a more phased payment scheme? I'd say that what we have seen in the three months since November is perfectly in line with the results of the test that we conducted for a period of two years. No news vis-a-vis that. The second question from the same analyst is: There are EUR 4 million non-recurring items booked in the Q3, beyond those attached to LTIP. Could you provide more detail of the nature of this, and what is the level of non-recurring costs that we should expect for fiscal 2026? This EUR 4 million are tied to legal proceedings in Germany.
There's a note that describes them. It's note 22.14 in the financial statements. For full details, you can go in there. These are non-recurring in nature, and you should expect that the level of non-recurring items in the Q4 would be in line with other quarters, if you want, Q2, et cetera. Let me go now to the next investor. The next investor is Guillaume Garand from Barclays.
Could you touch on average order basket trends in the quarter and any color on current Prime booking volumes? It would be helpful.
Look, I would separate the two things. On the one hand is the booking volumes of the Prime members, those continue to evolve according to, you know, the historical track record and in line with the increases in the Prime members. Different aspect is what we call the average basket size. What we see in the comparison versus the past for this quarter, is that we see a continued decrease in the average basket size. There are a couple of elements in there in which we are noticing changes in behavior from the customer. There is less percentage of the bookings on intercontinental routes, which are migrating to continental routes.
Those are, if you want to simplify, Europeans preferring to go to European destinations as opposed to cross the ocean or going to Asia, let's say. On the other hand, what we see as well is, more occasions in which people break down the return flight from the original flights, and they book, let's say, two one-ways instead of one aggregate, and they disperse those in time, and that also affects the average basket value of each one of the, of the individual bookings. The next two questions come from Terence Teh from Muzinich.
The first one says: "Can you provide more color on churn for Prime members and give us an idea on the split of monthly versus annual members, new versus existing Prime members, and number of products used by members?" Well, that's a rather long question, but let me try to take it in an orderly fashion. The churn, we don't disclose, but there's nothing new about the churn of the Prime members. In terms of new versus existing Prime members, of course, in a period in which we show less increase in the net adds, like this year, which we're going to have 600,000 net adds versus the previous year at 1 million net adds, you have more existing, and you can see that in the progression of the margins, right?
The progression of the margins is because you have more members in the year two, three, four, five, which will have higher margins than the members in the first year. In terms of the products used by members, I'd say there's no change there in terms of the frequency of the bookings that we see. The second question, it says: "What metric or trigger would result in the business stopping share buybacks during the expansion phase?" I'd say that as long as we continue to see performance in line with our expectations of the plan, if we deliver the cash EBITDA that we have forecasted, and therefore the cash flows that follow, there is going to be no change in the share buybacks. Share buybacks are financed by the cash flow produced by the business.
As long as the business produces the same level of cash flows, we are going to have the same plan of repurchases. What we are not going to do, let me just be triple clear, is to incur additional debt in order to fund purchases of shares. The purchases of shares are funded with the cash flows produced by the business. Next question from Lazard, it's actually repeated from the previous one. The next question from Martinez Mancillas of Tenax Capital is: "What is driving the ARPU decline?" Let's remember what the ARPU, how the ARPU is calculated. The ARPU is the cash revenue margin of the last 12 months, divided by the average number of Prime members over that same period of time. Therefore, it is a cash metric.
One of the consequences of starting to incorporate into our member base those that get into an annual subscription, but with monthly payments, is that, you know, for people that joined, let's say, six months ago, we have received six monthly payments but not 12 monthly payments. Whereas when you had the whole member base being on annual upfront payment, even if they join on day 365 of the period, they still pay you the full subscription fee. You're gonna see a natural softness in the ARPU going until the end of fiscal 2027, derived precisely for this. This is already a guidance that we gave to the market, and we said that the ARPU was going to go to a range in between EUR 60 and EUR 65, and then after that, would start to increase in fiscal 2028 and beyond.
There's another question that says, from Daniel Cabra of Swiss Life: "Don't you think that it makes more sense from a stakeholder perspective to buy back your bonds roughly 50 points below par at 8%+ yield level versus continuing share buybacks?" Well, I beg to disagree, and the math is not very complicated to do. You point to an 8%+ yield level. I'd say the free cash flow yield from our projections is well in excess of that 8%+, and therefore it is a better financial investment to repurchase shares than to repurchase bonds. The next question comes from Linda Plebani from ARCA Fondi. It says, "In terms of maintaining and defending your credit rating, which actions are currently on the table?
Among others, would you consider the suspension of share buybacks?" I'd say that the rating agencies have just refreshed their assessment on us based on the strategy that we communicated in November, and that strategy included inside the plan to repurchase EUR 100 million of shares over a period of 24 months. That's already factored in. It doesn't, you know, therefore, you know, we need to defend the current rating. We don't need to change the action plan for that. The next question comes from Alice Shpak of DB. It says, "Your report, you report 11,000 net adds in the Q3, compared to around 70,000 net adds in January alone from the fourth quarter so far. What reason would you attribute to this inflection in membership growth?" Sorry, this is a repeated question.
We already responded to this question in the set of questions from Nielsen answer. The next question from BNP Paribas is also answered. The next question has also been answered. It's a question from Giacomo Fumagalli of Arcmont, and it says: When you say that hotel performance was weak, what specifically do you mean? Less hotel supply, users changing habits, et cetera. I am very confused about the question, because we have never said that the hotel performance is weak. Actually, we're very satisfied with the performance of our hotel segment, and it continues to make very good progress. The penetration of how many hotels do we sell for every flight that we sell continues to increase.
The amount of customer satisfaction of the members that use the hotel product is superior to the customer satisfaction of those that only use the flight product. I actually don't know what this investor is referring to. The next question says, "What has been the trend..." It's from the same investor. "What has been the trend in user base for Prime users in terms of age and user type?
I'll do that?
Yeah, sure.
Yeah. First of all, overall, Prime, pretty much represents the market. When you try to segment the market and look at, let's say, age distribution or, socioeconomics or, you know, you can think about even long haul, short haul, et cetera, you know, many different types of things, we pretty much represent the online market, with the following exception: we skew positively in a couple of segments and quite strongly in one of the two in particular. That's obviously Gen Z. We over-skew versus the market, and also in millennials as well. You can read it.
Yep. I'm going to jump over several questions which are repeated with the ones that have already come up. I'm going over to. This one's new, to Bharath Nagaraj from Cantor Fitzgerald. It says, "How is the health of the consumer currently, and travel still high on priorities for consumers, despite worries about job losses, fears from AI, you know, generating job losses, et cetera?" I'd say it's very consistent with the trends that we have seen in the previous quarters. If you look at public data out there, that anyone can look at, you see, for instance, the data that IATA publishes on a monthly basis about the number of flights which are booked by people.
You look at another source is Eurocontrol, that reports about the number of planes that actually fly in the sky. It's another angle of the same thing. You can see that there are increases in volumes of about mid-single digit year-on-year, and that has been consistent over the last two, three quarters. In terms of leisure travel, I'd say that nothing has really changed upwards or downwards. It is a very resilient category in which people prefer to give up other discretionary expenses before they give up travel, and we continue to see that with the behavior of the consumers. The next question is from Serena Monti of Santander.
It says, "The recent legal requirement in Spain for subscription services to inform a customer whether he or she wants to renew or not, could this have an impact in churn rate, in your opinion? Have you noticed some early signals on that?
Yeah, absolutely. First of all, obviously, we're fully compliant with local regulations in each markets where we operate. We're fully transparent. We're transparent with our customers. We have not seen a structural churn deterioration from increased transparency, and I think we've even made comments, about how actually, in a sense, our retention of customers is increasing. If you look at our NPS scores also, they continue to increase in these markets, including in Spain. That all supports the fact that we have a strong offering, it's valued by customers, and we have, you know, as good, if not even better, retention of customers than what we had, let's say, a year ago.
The next question comes from a new question from an investor that already asked before. It's Terence Teh from Muzinich, and it says: "Can you comment why other OTAs are not following a similar subscription business model?
Yeah, absolutely. Let me take that. There's a couple of things. The first one is that we've been at this for over eight years. In that period of time, there have been other companies that have come into the market and then, have exited from a subscription-based business. I think there's a lot of things that one really needs to do in order to get it right. You've seen, you know, the NPS is very high for us. You've also seen that our margins are good. In the first year when you acquire a customer initially, and you have the CAC, obviously the margins are very low. Assuming you have a really strong good proposition, then you get into the year two plus, where you have very good margins, and that's what you've seen.
You've seen that, like, for example, in 2021 and 20 to 2025, as we grew the base of year two plus customers, as a proportion to year one, our margins continued to grow, and you even see that in our most recent results. That also links with obviously the investment phase as we acquire more year one customers, proportionally than what we had in the past. It does put on some pressure in our margins, then it comes back as we move the proportion of the year two plus customers, and we get to higher bases of those customers. That whole dip or that funding, a lot of companies don't want to go through.
They also need to transform their business because subscription is fundamentally different offering, and you have to do things from a different type of, let's say, pricing, marketing, customer servicing, even cash management. Every aspect of the company has to be transformed. Now, we've done that, but it's a massive company transformation. These are probably some of the reasons why some companies either have decided not to do it, and/or some of the companies that did decide to try to do it have pulled back and don't do it. Let me back to you.
Yes, there is a, there is a second question. "Can you comment on the mix of products Prime customers use? I understand holiday packages to be more profitable compared to just flights. Where do you see the mix shifting over your expansion phase? Will there still be a high focus on flights, or is there an expectation that this will evolve over time?
Yeah, why don't I take it? A couple of things. One is that we're really a consumer-led, subscription-led consumer business. We focus on that individual consumer. The most important driver for us is obviously the number of members, and then obviously moving those into year two plus, which we do very well. In terms of the individual product categories, we don't make, let's say, more money or less money on a certain product category. What we did when we set up our model a long time ago is we said that we're going to set up a model that's very similar to Costco, in the sense that you don't try to price really a profit margin into your daily transactions of it. Instead, if I can call it, the profit pool is your subscription.
Because you don't price in a profit margin there, obviously, that gives, it meets a key buying criteria of a customer, and it delights them, and they'll be coming back and coming back. At the end of, let's say, the year period, they'll be more likely to renew because they've been relying on one of their key criterias for it. That's where we've set up our model for it. It's important to focus much more on the NPS that we have, on the satisfaction of the customers and on the number of customers we actually have.
The next question comes from Daniel Estrecha. Says, "You're currently executing a share buyback, of which EUR 77 million remain until September of 2027. Why don't you consider a tender offer at, say, EUR 5? This company should be trading between EUR 10-15. This is a very low price." First, I agree with you. Let me bring back together a couple of things that I've said to separate questions today that I think are gonna help you to understand the path that we're taking. The commitment to invest EUR 100 million over a period of 24 months is one in which we, let's say, face the repurchases with the production of the cash flows.
We first generate the cash flows, and then we invest the cash flows. Another thing that I've said today is that we do not intend to increase debt to fund repurchases of shares. If we wanted to invest tomorrow, EUR 77 million, we would have to incur debt to then do the tender offer, and then repay the debt over the next 20 months or so as we generate the cash flows. That's the path that we said that we are not comfortable taking. We will continue to buy progressively according to the generation of the cash flows. I think we're out of time. Thank you very much for a lot of interest in the business and joining our webcast today.
Before we conclude the call, I would like to inform you that on Thursday, the 28th of May, we will be hosting a conference call for the full year 2026 results presentation. In the meantime, we would be very happy to receive your questions via our investor relations team or in the investor email address, which is investors@edreamsodigeo.com. Have an excellent rest of Thursday and rest of the week, and looking forward to speak soon. Thank you.