Good morning, everyone, and welcome to Alsea's First Quarter 2025 Earnings Video Conference. My name is Gerardo Lozoya, Head of Investor Relations and Corporate Affairs. Today, our Chief Executive Officer, Armando Torrado, our Chief Financial Officer, Federico Rodríguez, and our upcoming Chief Executive Officer, Christian Gurría, will be presenting the results. Before we continue, a friendly reminder that some of our comments today will contain forward-looking statements, based on our current view of our business and that future results may differ materially from these statements. Today's call should be considered in conjunction with disclaimers in our earnings release and our most recent Bolsa Mexicana de Valores report. The company is not obligated to update or revise any such forward-looking statements. Please note that, unless specified otherwise, the earnings numbers referred to are based on pre-IFRS 16 standards. I will now hand it over to Armando for his initial remarks.
Please go ahead, Armando.
Thank you. Thank you, Gerardo. Good morning, everyone. Welcome to Alsea's First Quarter 2025 earnings video conference. I would like to begin by thanking our team stakeholders for the continued commitments as we set our priorities for the year ahead. Before going into our quarter information, I want to give a warm welcome to Christian Gurría that is here with us. This will be my last CEO call as a CEO of Alsea. Christian will be present, and he will present his strategy priorities as the new CEO in the next earnings call in July. Today, I will provide an overview of our quarter performance, covering our financial results, regional highlights, and key brand developments. I will also highlight our progress on our digital transformation, ESG initiatives, and expansion strategy.
Before diving into the highlights and previously announced, I'm pleased to share that we signed a strategic agreement with Chipotle Mexican Grill to launch in Mexico. The first locations are expected to open in early 2026. This partnership strengthens our portfolio with a high-potential concept and aligns with our long-term growth strategy. Chipotle offers a fast casual dining experience centered on customized and fresh, high-quality ingredients, providing a different concept. To begin, let me give you some highlights from this quarter. In the first quarter, we reported a 12.8% year-over-year increase in total sales, reaching MXN 20 billion, or a 7% increase when excluding foreign exchange effects. Same-store sales grew by 5.1%. EBITDA decreased by 9.1% in the first quarter, reaching MXN 2.3 billion, with a margin of 11.7%.
This decline was primarily driven by negative calendar effects that depreciated the Mexican peso and three-week labor disruptions in Chile and persistent macroeconomic pressures. In that context, and with a long-term perspective, we maintain cautious approaches to pricing in the environment on elevated input costs, as we remain focused on driving traffic while sustaining brand competitiveness and customer preference. We served over almost 34 million digital orders in the quarter, amounting to MXN 7.4 billion, which accounted for 38.7% of our total sales. This performance confirms the continued effective transactions of our digital strategy. Regarding our brand's performance in the quarter, Starbucks Alsea's same-store sales increased by 4.7%. For Starbucks Mexico, same-store sales increased by 3.5%, mainly driven by a loyal customer base and solid in-store performance, despite a negative calendar effect and more cautious consumer backdrop.
For Starbucks Europe, same-store sales declined 2.2% as we continue progressing toward traffic recovery following last year's boycott in France. There are early signs of improvement and emerging. This is supported by local initiatives and targeted commercial strategies aimed at rebuilding consumer engagement. Finally, in South America, same-store sales increased by 18.6% and decreased by 6.7%, excluding the effect of Argentina. In Domino's Pizza Alsea, we posted a 2.6% increase in same-store sales. In Mexico, Domino's Pizza's same-store sales increased by 1.5%, supported by stable performance in the delivery channel, although growth was moderated compared to prior periods due to the softer trends in the telephone ordering channel. In Spain, same-store sales increased by 2.4%, reflecting effective promotion strategies and solid customer response to product innovation, including our continued successful campaign of Croissantísima.
In Colombia, Domino's delivered a strong result, achieving 10.7% same-store sales growth, mainly driven by effective marketing campaigns such as Domino's Manía, which contributed to higher volumes and strengthened our brand momentum. Burger King's Alsea same-store sales through Argentina decreased by 4.8%. In Mexico, we reported same-store sales contraction of 7.8%. This contraction was driven by slowdown in delivery and in our premium offerings. However, we expect digital kiosks and more efficient promotions to support future growth. The full-service restaurant segment delivered 3.4% growth in same-store sales. This segment continues to deliver resilient results, posting mid-single digit same-store sales growth consistently over the past three years, reflecting the strength of our value proposition and operational excellence across key brands. Vips Mexico achieved solid 2.8% year-over-year growth in same-store sales, fueled by strong guest response to numerous offerings and consistent in-store execution.
That reinforced the brand's value proposition. In Mexico, most of the full-service restaurant brands had good performance with a mid-single digit growth in same-store sales. In Spain, Vips and Ginos reported a solid same-store sales growth of 3.5% and 2.2%, respectively. Our global expansion strategy remains focused on capturing the most profitable opportunities across our key markets. In line with our guidance, we opened 34 new stores during the first quarter, including 27 corporate units and seven franchisees, especially targeting high-traffic areas. We expect openings to accelerate as the year progresses. As part of this strategy, we are expanding into flagship locations, such as our upcoming Starbucks stores, the store in the Santiago Bernabéu shopping mall in Madrid, which underscores our commitment to long-term brand position and strategic growth. Along our expansion in high-potential regions, we are also remodeling existing locations to enhance customer experience and driving growth.
Regarding our loyalty programs, our digital transformation continued to full growth. By the end of the quarter, loyalty sales grew by 21.6%, reaching MXN 5.2 billion, accounting for 25.3 million orders and contributing for 27.4% of total sales. Additionally, by the end of the first quarter, Club By has surpassed 3.1 million members, which represents almost 7% of Spain's population, while Starbucks Rewards reached over 2.3 million active users across all Alsea's region. Regarding ESG and people, this quarter we continue advancing in our ESG and digital transformation agenda. We are firm in our commitment to sustainable value creation through transparency, innovation, and social responsibility. As part of this effort, we are currently working on our 2024 integrated annual report, set to publish later today.
For the second time, this report will include a double materiality assessment, a binary evaluation of how ESG factors impact our financial performance and how our operations impact the communities and environments where we operate. This approach allows us to identify the ESG priorities most valued by our stakeholders and the long-term sustainability in our business. In line with this commitment, we invested over MXN 13 million in social programs this quarter and directly benefited more than 80,000 people, that demonstrates our ongoing dedication to the community well-being and delivering meaningful social impact. Looking ahead, we will continue to align our ESG and digital priorities with our long-term strategy goals, ensuring a responsible innovation path forward for Alsea and our stakeholders. I would like to hand it right now to Federico Rodríguez.
Thank you very much, Armando. Good morning, everyone. Sales increased by 12.8% in the first quarter, driven by the preference for the company's brands and the effective commercial strategies in Mexico, Spain, and Colombia. Excluding foreign exchange effects, sales increased 7%. We remain firmly committed to the 2025 guidance we provided earlier this year, and we believe we are making good progress toward achieving it, supported by the disciplined execution. Despite being repetitive, both negative calendar effects based on the leap year were included into our 2025 guidance. For the first quarter, sales in Mexico were up 5.9% to MXN 10.7 billion. In Europe, sales increased by 17.3% to MXN 5.9 billion, while in Euro terms, sales decreased by 5.3%. Finally, South America sales increased by 32% to MXN 3.3 billion.
EBITDA decreased by 9.1% with a margin contraction of 280 basis points, reflecting a more complex macroeconomic backdrop and a negative calendar effect, including one less day in February and the shift of Easter from March to April. In Mexico, adjusted EBITDA represented 67% of total EBITDA and declined by 7.2%, primarily due to the depreciation of the Mexican peso and inflationary pressure on dollar-denominated inputs, both impacting gross margin by approximately 100 basis points each. Additionally, the 2.5% growth in same-store sales was not enough to continue to improve operating leverage. In Europe, the adjusted EBITDA accounted for 22% of the total EBITDA and grew 3.6% year-over-year, supported by positive same-store sales and stable performance across key markets. However, a negative calendar effect weighed on margins, resulting in a year-over-year contraction when excluding effects.
In South America, adjusted EBITDA represented 11% of the total EBITDA and declined by 10.5%, mainly due to the three-week labor disruption in Chile, negative calendar effect in all the region, and softer consumer trends across the region, despite the solid performance in Colombia. The net income for the first quarter decreased 23.9% year-over-year to MXN 335 million. These results reflect a lower financial impact compared to the same period last year, mainly driven by the loss of treasury position in Argentina in 2024. Going to the CapEx, the CapEx for the first quarter totaled MXN 1.1 billion. 64% were allocated to store development initiatives, including the opening of 13 new units, the renovation and remodeling of existing locations, and equipment replacement across the brands. The remaining 36% was directed to strategic projects focused on technology upgrades, process improvements, and software licenses, reinforcing our long-term competitiveness and operational efficiency.
At the end of the first quarter, our pre-IFRS 16 gross debt increased by MXN 6.2 billion year-over-year, reaching MXN 34.3 billion. This increase is related with the postponed payment of the remaining minority stake in our European operations that we acquired in the first quarter of 2024. The net debt, excluding the IFRS 16 effect, totaled MXN 30.2 billion, up MXN 7.6 billion compared to the same period last year. Including lease liabilities, consolidated net debt reached MXN 48.6 billion. At the end of the quarter, 86% of the debt was long-term, with 64% denominated in Mexican pesos and 36% in euros. We remained focused on maintaining a healthy capital structure supported by prudent financial management and a strong commitment to meeting all obligations. At the end of the quarter, our cash position stood at MXN 4.1 billion.
Turning to financial ratios, the total debt to post-IFRS 16 EBITDA ratio closed the quarter at 3.1 times, while the net debt to EBITDA ratio stood at 2.9 times. As expected and mentioned in previous calls for this time of the year, there was a high use of cash during the first quarter, reflecting the typical seasonality of the business and the temporary use of working capital. We anticipate a gradual recovery in working capital over the second half of the year, as it is every year. I will now pass you over to the operator for the Q&A session. Thank you very much.
We will now start the Q&A session. If you have a question, please press the question button in the browser. Please make sure you are not in full screen mode to see the button. The first question is from Mr. Alejandro Fuchs from Itaú BBA. Please go ahead.
Hola, Armando, Christian, Federico, Gerardo. Thank you for the space for questions. First of all, thank you, Armando, for always being very close to the market and always providing very detailed and helpful insight. Welcome, Christian. I have two quick questions, if I may. My first one would be on the guidance you provided for 2025. I think that the macro reality today has shifted a little bit, right, in Mexico. Profitability is coming somewhat softer, too. How should we think about the confidence level of meeting the guidance for 2025? That will be the first one. The second one, more strategical, about Chipotle, the announcement, right?
Wanted to see if maybe you can provide a little bit more detail about how the MFA with Chipotle is, maybe royalties to pay, the timeframe openings, and so on, and how much of the market in Mexico you think how many stores is good for. That will be the two ones. Thank you.
Regarding the guidance, Alejandro, we are still committed. In fact, I would say that the contraction of margin regarding EBITDA, it was considered into our guidance. As you remember, we have a top-line guidance with a low teens. We are there. Regarding EBITDA, a growth of a mid-single digit. Obviously, that represents a margin contraction. We had a negative effect regarding calendar in the first quarter, the leap year. It was considered. Obviously, we will do the catch-up in the next three years. The Easter going from March to April. We are having that catch-up in the same-store sales figures that we are having in April. In fact, we are having a high single digit regarding same-store sales. Really good figure. The only part that it was not into the guidance was the labor disruption in Chile, which accounts for around MXN 60 million.
I am truly not worried. I think that we can offset this in the remaining part of the year. We are committed with the guidance.
Gracias, Alejandro. I mean, Chipotle, we've been having a lot of calls in the last two weeks. I mean, this is about introducing really a modern and very successful fast-casual restaurant concept that really is more emphasis in high-quality proteins, fresh ingredients, classic culinary techniques, and of course, digital and a lot of transparency. This is a unique value proposition that there is not in Mexico. This always relies on real fresh food, nutrition, ingredients. This also responds for the process of how we do all the kitchen process and the customer, the food that is being prepared. The speed, all the concerns about pricing and where we're going to put the pricing.
I think Chipotle will really offer a very competitive price point that we are going to adjust to the local market conditions without in any way compromising the brand experience and targeting these kind of customers who are value nutrition. They like their origin, these young people. I mean, we have speed here, too. I think the menu that this concept has, it has, of course, very familiar ingredients for the Mexican, like carnitas, barbacoa, avocado, among other designs, things that they do. We are not competing with the tacos or comidas corridas. A lot of people just said in some papers last week about it. This is a healthy and convenient option. We will launch this in Alsea, like I said, probably the first quarter of 2026. We like, of course, I mean, to build a robust, scalable, and sustainable business.
We will see in the first stores that we open how capable we will be in market holding capacity. I have no doubt with the merger with them and us that operational efficiency, the digital convenience that we have, and the brand promises, it will be great. As you know, this concept is already in Alsea, that we have a big relation with Alsea. The numbers that we've been seeing in those markets are really incredible. I think this also, this measure, this is a strategy of the pillars that we set. We found and we go with pillars that have really scale size. I think that we will be seeing that in the first quarter. Of course, regarding MFAs and all details, this is confident information that I cannot give you. I mean, I'm very delightful to have this great concept and brand in our same portfolio.
Very clear. Thank you, Armando and Federico.
Gracias, Alejandro.
Thank you very much for your question. Our next question is from Diego Darduin from Citigroup. Please go ahead.
Fantastic. Good morning, Armando, Christian, Federico, Gerardo. Thank you very much for taking my questions. I would like to first continue discussing Chipotle. This is a very interesting subject, and I think we have a lot of ground here to cover. If we look at the Chipotle business, right, and what's coming in for Alsea, I was wondering if we would have any synergies with the other business Alsea operates, right, either in supply chain or maybe commodity cost overlap. I understand maybe we could get some synergies with retailer purchasing, whatever additional information could be very interesting for us. The second question, looking into same-store sales for Mexico, the initial remarks, we got a breakdown for the main brands, right? Just wondering if we could maybe discuss a little bit the breakdown between traffic and ticket for this same-store sales for the brands.
If we could maybe discuss a little bit of what's going on in April, right? Whatever additional information we could see, we could get from you would be very interesting, especially because we have the shift in Easter to the second quarter. Maybe whatever we could get of additional information here would be fantastic. Thank you very much.
Gracias, Diego. Thank you. I mean, of course, synergies, I mean, a lot of synergies. I mean, since we've been talking with the Chipotle team since probably some years, some years, I would say years that we've been talking to them. The last really year that we sat at the table, especially, of course, supply chain, we know supply chain, we almost sold the food cost, all the materials, raw materials, quality raw materials that they have. Because we produce some, we have some, we commercialize some. There is a big, big opportunity there. A lot of products that they buy, they buy it here in Mexico, avocado and other things. For us, that is a DNA. That is a big one. The other one, of course, is in digital. That concept in the U.S. is the strengths of the digital evolution is impressive.
We already have, as you said, we've been, since I am here four, three years ago, I've been really dedicating a lot of the digital transformation. We will keep that capability. I think we will learn a lot from like them to introduce it to Alsea. There are also things in real estate, for sure. There is some real estate that we can evoke. Of course, regarding people, we have an amazing team in operational leadership that already raised their hands to be part of this journey. I think it's a 360, whatever we can give to this brand. It is a well-DNA match with operators that we like to talk with operations. I think it's a fantastic, fantastic team all over in California that managed this great concept.
Regarding April, I'm very thrilled to tell you that things are going for us very well in April. I mean, comparison with that. We are, I mean, in Domino's Pizza, we have double low, single digit. It's very, very well done in Spain. Mexico is also growing. I will let you know that from Starbucks, also the same. We have single mid-digits, high single mid-digits. For first time, France is in the, it's positive in all April. Now, the Netherlands is positive in all April. The casual business division, like I said, the casual the full-service restaurant division, it's also with surprising numbers. This week is going to be one of the greatest weeks in Mexico, too. A lot of things are going on. 1st of May, 30 of April, Día del Niño, everything is going well. I am very positive about April.
I think, I mean, we already know what's, I mean, we had that increase of the coffee. We already have it in February. We already took some decisions for the next quarter, I mean, for this quarter. I think our margin will be in the guidance, like Federico said. This calendar in this business for the first quarter, it was really a big effect that we suffered. By the guidance that we're still there, April is very good going right now. That's a little bit the comment.
Regarding the split for the same-store sales in the month of April, obviously, we have only four weeks out of the 13 weeks of the second quarter, Diego. Let's be really cautious around this. We do not disclose both. We have positive figures in transactions around 30%-40% of the total same-store sales in Mexico. The only exception is Burger King, unfortunately. It was the same pace and rhythm in the first quarter. As we have mentioned more than once, we want to preserve traffic. We are more interested in the long term. We can save one quarter trying to do a whole pass through of the price to the final ticket. We are more interested in taking care of the long term because maybe in one year, we will have positive figures in all the different business units. Thank you very much.
This is fantastic. No, thank you.
Thank you very much for your question. Our next question is from Mr. Bob Ford from Bank of America. Please go ahead.
Hey, good morning, everybody. Thanks for taking my question. Federico, would you mind outlining the larger contributors to your integral cost of financing lines outside the interest on debt? There appears to be some derivatives or other contributors which are not entirely intuitive and difficult to forecast. My other question was.
Bob, sorry, can you speak a little bit louder? Can you repeat the question regarding cost of financing? Sorry.
Apologize, Federico. It was whether or not is if you could just outline the larger contributors to the integral cost of financing outside interest on debt. There appear to be some derivatives there that are not entirely intuitive and difficult to forecast. The other question I had was with respect to Burger King, Mexico. We are hearing that you may be considering a larger relationship. I was just curious, what terms would you need to reconsider an MFA relationship with RBI?
With the cost of financing. Sorry, Bob. I still did not hear you. If you can repeat it. Regarding MFA for Burger King, I do not know if you want to.
No, I mean, we do not have any right now, any conversations regarding an MFA in Mexico. The corporation was here with us in March, the CEO for RBI. Actually, I think we strengthened our relation with them in very good terms. That does not mean that we are looking or they are looking to do an MFA deal here in Mexico. No, that is not on the table right now.
Regarding cost of financing, Bob, and sorry if I didn't hear you, if I didn't understand. We only have the current rating regarding financing. The interest increase that we are figuring out in this quarter is because we took more debt to pay the postponed payment with the minority shareholders of EUR 90 million. We paid EUR 50 million in the last quarter of 2024 and EUR 40 million in this third quarter. We took that debt, and that's provoking the increase in the cost of financing. We can do a follow-up if you want later so we can understand the whole question. Sorry.
That would be very helpful. Thank you, Federico.
Thank you, Bob.
Thank you very much for your question. Our next question is from Mr. Álvaro Garcia from BTG Pactual. Please go ahead.
[Foreign language] Álvaro.
No.
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Cut off your internet.
Okay.
Can you hear me there?
Okay, yes.
Yeah?
Yes.
All right. There you go. A couple of questions. First of all, the best, Armando, going forward. Welcome, Christian. First question on Chipotle, I was wondering if you could maybe break out in terms of geographies what you're thinking of, what geographies make most sense in Mexico, within Mexico. You mentioned pricing, how you're thinking about pricing. I know fast casual is nascent in Mexico, but how you're thinking about pricing in Mexico and the opportunity to, let's say, move lower there would be interesting. My second question is for Christian on Starbucks in France. You guys were pretty clear about really not seeing a full-fledged recovery until 2026, but you've mentioned better results in April.
I was wondering how much is sort of how much of what we've seen is under your control and how much is still an impact from the boycott and how you're feeling about that into the second half of 2025. One last question for Federico. Sorry for all the questions on D&A, on depreciation and amortization. Last quarter, fourth quarter, we saw sort of this negative D&A in Europe. I was wondering if you could maybe expand on that and if you can maybe help us maybe full IFRS 16 or not, how you're thinking about D&A into 2025. Thank you.
Thank you. Gracias, Álvaro. Álvaro, we are regarding the region, of course, we already have some three or four parts of Mexico that we would want to develop this brand consistently in the information that we have regarding how the brand is known in some regions. Of course, in the north part of the country, that we are more aligned with Texas and other parts or probably California, that brand studies and makes sense or signs that there are more awareness of the brand. There is also more awareness in some parts of the north of the country regarding this type of QSR fast casual food. There is more penetration. With the information that Alsea has in the last 25- 30 years, we are taking that decision with them regarding where is going to be the best place to settle down first and start this journey.
I think regarding price, Chipotle offers a very solid value proposition. Like I said, with these high standards, we are already adjusting the model to local conditions, really how can we going to price without compromising any brand experience. Of course, how we value that nutrition origin and speed and how we are doing. The numbers that we have now regarding the pricing are very competitive, very competitive to launch this brand. We are very positive that we can capture and we can steal some customers or stomach share from other competitors. This, as you know, and you've seen probably numbers of CMG, the delivery of this kind of food is just amazing. It travels very, very well.
That is a big competitive advantage also because if you've seen the whole three years that we've been here, the incremental of delivery for us in the digital platforms is amazing among the category with aggregators is not growing. We have been growing ahead, not only in Europe, in Spain, and South America regarding the delivery. We have a big potential over there.
Yeah, I'm complementing Armando's answer regarding pricing, Álvaro. Related with Diego's question, we'll take advantage of the shared service platform and the scale of Mexico to deliver the most competitive pricing. We are not really worried around that. Christian, do you want to answer regarding this?
Thank you, Federico. Good morning, Álvaro, and thank you for your question. Yes, as Armando shared a few minutes ago, we are seeing positive signs of recovery in France due to two effects. The first one is, of course, there is a lower comparable base to last year, 2024. Nevertheless, in October 2024, we launched a very specific plan based on four pillars around young people, coffee, partners, and environmental and social initiatives, which we are seeing already how this plan is paying back. It's true that also we expect a strong April, May until August, for sure.
We have a smaller comparable base also due to the effect of the Olympic Games and a recovery of tourism in France versus previous years. We are optimistic on this side. It is important to mention that this recovery is going to continue being steady but slow toward the end of the year. We are optimistic that we are seeing these signs of recovery.
Finally, Álvaro, what is behind the increase in D&A in Europe? We have standardized criteria in the last quarter of 2024 of all the leasing contracts across the different geographies to have a single one company-wide. We have different criteria. You have to understand that we have more than 5,000 different lease contracts. The IFRS 16 accounting rule, it was not pretty clear in 2018 when we implemented this accounting rule, and we changed it.
This does not imply an increase in the rental expense. The rental expense pre-IFRS 16, the cash on cash is pretty much the same. We have obviously around 40% of variable rental contracts, and the remaining 60% is totally fixed. This is an effect that we will have this year, and you will see this quarter over quarter. By the end of the day, the cash on cash is pretty much the same. Obviously, we have inflation index contracts, etc., and variable to the revenue of each one of the stores.
Great. Thank you very much.
Gracias, Álvaro.
Thank you very much for your question. Our next question is from Ms. Rahi Parikh from Barclays. Please go ahead.
For Ben as well from Barclays. Are you able to [inaudible] on performance?
We can also hear you. Sorry.
No. No, we can't hear you.
We cannot hear you.
Can you hear me now?
Yeah.
Oh, perfect. Okay. Again, sorry. I'm on for Ben at Barclays. Hopping on the last question, are you able to add some more color on the sequential support performance in Starbucks in France and Benelux? Maybe same sort of sales per month just to see the progression if you guys are able to share that. Also, on a second question, how do you see the raw material impact on FX and potential tariff risks? Any color on that would be super helpful.
Regarding same-store sales for Starbucks in France, we are having a sequential improvement. Obviously, we have not reached the transaction that we had in October 2023 when the boycott started, and obviously, all the reputational damage we suffer from there. As Christian has just mentioned and Armando too, we have positive figures during this second quarter, not only because of the seasonality and the Easter going from March to April, but because of the promotional campaigns, the bundles that we have launched. Honestly, the situation should be equal in terms of transactions for mid-2026. That is the target that we are setting. We are delaying the pace of openings, but we are still opening instead of having 30-35 stores. That was the target one year ago. We are having 10-15 stores, corporate one.
Regarding the price increase and whatever, we've been not having any impact related to this problem of the tariffs around the globe. I mean, the tariffs for us are not really doing any incremental. Of course, regarding the coffee prices, coffee is in high time highs. Yes, regarding coffee, that. Regarding the inflation in our countries, we are really okay with that. It's just the exchange rate of coffee, for example, and cheese, for example, that we buy in Mexico from other countries, right? I think you already saw the Mexican peso now, and because the exchange rate now, it's getting forward, I mean, good oncoming things. We are not seeing any problems regarding that issue of raw materials for the next periods.
Yeah. Rahi, complementing, it is important to mention that the strategy is really to focus on preserving traffic. Even while we have some FX problems during the third quarter, as Armando has just mentioned, the dollar is weaker right now. Remember that we had MXN 20.8 per dollar as an average for the year. Right now, we are below MXN 20. That is helping us with all the raw materials coming from the States, like the cheese and the coffee, talking around the two more relevant schedules.
Okay. Awesome. Thank you so much.
Thank you, Rahi.
Thank you very much for your question. Our next question is from Mr. Thiago Bertolucci from Goldman Sachs. Please go ahead.
Hey, gentlemen, good morning, everyone. Thanks for the opportunity of asking questions. Always a pleasure to talk to you guys. Armando, in your previous answer, you alluded to coffee prices, right? Given all the remarks and this ongoing strategy of trying to protect traffic, right? I would just like to understand a bit better from you how those raw material prices could flow into profitability and what is your strategy to try to mitigate it going forward and achieve your four-year guidance. This is the first one. The second one, I think more strategically speaking, right? Since the pandemic, we saw Alsea being very tactical in simplifying the portfolio of stores, right? Still this year, we saw a few other operations. Now, with Chipotle, is it fair to say that eventually Alsea is now back into growth?
Growth, I'm saying not store expansion, but brand growth eventually, considering adding new segments and new banners into your portfolio? Thank you very much. Those are the questions.
Okay. The first one is, I mean, it's important, I mean, to mention that our strategy is really focused, like Federico said, and we always want to see this in the company, and this is our language. Traffic is the name of the game, and we want to preserve that. Yes, there's been an increase in the coffee about 90%. We are not having a 90% increase in our SKUs, in our numbers. As you know, Starbucks is the provider for the coffee for us around the world. Regarding them, they have a very quite good model of buying coffee in advance. They are very quite specialized in how to do this buying around the world. For us, the 90% is not there. It's a lot lower.
I mean, we've been carefully analyzing where and how different strategies can go to marketing and improving communications and product innovation and giving more items for order to our consumers to maintain the traffic. You've always been seeing me that the last thing we want to do is touching price. That is not something that Alsea strategy believes in. We are there. I mean, we are benefiting, of course, having hedges, like I said, for the local sourcing with Starbucks. They already know what our concerns regarding this, and we are in a good manner talking to them regarding some other good alternatives for the long run regarding coffee. As you know, we don't toast. We don't do the toasting coffee in Mexico.
There are also opportunities there to low-income transportation, logistics, and another thing that I think Alsea has already in Mexico is already the volume to do so. The other question is very interesting regarding, of course, portfolio. I said, "So why you bring another brand?" I will tell you first, I am sure that I want to, of course, next quarter to give you some news about other brands that are aligned to going out of our portfolio. As we already mentioned, we have been trying to do this, really getting out of that. We have some rationalized portfolio. We already have some transactions or some communication with some other third parties to do so. This part of there are two or three brands around the world that are top niche. This is one, Chipotle is probably one.
This is a long run that is very capable with our pillar strategy. This, of course, is going to start in Mexico. I am sure that if we do the things right and we have a good momentum and the brand is successful, this brand can for sure run and go to other geographies that Alsea manages. It will be a great brand for our portfolio in the regions that we operate. This is a long-run decision and not a short one regarding the portfolio. We are still very committed to our cleaning of portfolio and investing in brands that we do not have any potential to grow or are not the brands of today. They were the brands of 20 years ago, right?
We have heard of the investor community, Thiago, and we want to simplify and rationalize the portfolio. Having said this, Chipotle is a Tier 1 brand. It is one of the top three brands regarding restaurants all over the world. We want to play with them. Additionally, it is not going to be CapEx intensive. We want to replicate the story of Starbucks or Domino's Pizza, starting with five stores in one year. As you know, we will open the first store in early 2026. Let's be cautious around that. Regarding cost of food, additionally to what Armando said, we have more than 80% of the U.S. dollar needs for all the commodities hedged right now. You know that we cannot hedge on the commodities, the coffee or the cheese, but we can hedge on the dollar needs.
By the end of the day, you will not see that efficiency into the EBITDA margins. For sure, we are not having, using more, or burning more cash because of the dollar impact.
That's great. It makes sense. By the way, Armando, thank you very much. It was a pleasure to work together with you. Congrats on the mandate and best of luck going forward on your initiative.
Thank you.
Thank you very much, gentlemen.
Thank you, Thiago.
Thank you very much for your question. That was the last question. I will now hand over to Mr. Christian Gurría for final comments.
Good morning again, everyone. Thank you very much for joining this call today. Before we conclude, I would like to share with you that I am in the process of wrapping up my onboarding and in transition with Armando. I will be prepared to share and happy to share with you in our call in July the vision and the priorities looking forward for Alsea. Thank you very much. I just hand over to Armando. Thank you, Armando, again for this extraordinary journey. Thank you very much.
Okay. Thank you. Thank you, all of you. This reminds my last journey report as CEO. Thank you very much, Thiago, and all of you guys for always being, of course, open and here. You always want to have, like always, the doors open of this company. Thank you again for the quarterly review. I'm confident and believing that this is going to be a great journey. Of course, leaving this great company in great hands with Christian, who will continue to live and drive success forward for the years coming. Thank you, and we see you now. Thank you.
Thank you very much.
Alsea would like to thank you for participating in today's video conference. You may now disconnect.