Wal-Mart de México, S.A.B. de C.V. (BMV:WALMEX)
Mexico flag Mexico · Delayed Price · Currency is MXN
55.07
-0.46 (-0.83%)
Apr 30, 2026, 1:59 PM CST
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Earnings Call: Q2 2025

Jul 17, 2025

Salvador Villaseñor
Head of Investor Relations, Walmart de México y Centroamérica

Good evening, everyone. I'm Salvador Villaseñor, responsible for investor relations at Walmart, and I want to thank you for joining us in the live Q&A session following our second quarter results, which were published yesterday evening. Joining me today is Ignacio Caride, our President and CEO of Walmart de México y Centroamérica, Raúl Quintana, our Omnichannel COO, and Paulo Garcia, our CFO. As always, we will make every effort to answer as many questions as we can in the 45 minutes that we have scheduled for this call. We kindly ask you to limit yourself only to one question as a courtesy to others. Now, I will pass over to Ignacio for his initial remarks before moving on to the first question. Please, Ignacio.

Ignacio Caride
President and CEO, Walmart de México y Centroamérica

Thank you, Salvador, and good evening, everyone. Let me start by highlighting our growth of 8.3%. This is a 6% in constant currency, in line with our guidance ahead of the market in both regions. We are building this business for the future and with our commitment of doubling the business faster than we did before. Whenever we see the opportunity to expand price gap to help our customers save money and live better, especially in challenging times, as well as the opportunity to accelerate market share gains, we will do it. What gives me confidence is the progress of our strategy. Some of the proof points include market share gains, increasing price gap, private brand expansion, acceleration of e-commerce, and consolidation of our new businesses. We are focused on what we can control, and our priority is growth and share gains, protecting margins through business mix, evolution, and discipline.

Now, we are open to answer your questions.

Operator

We will now start the Q&A session. If you have a question, please press the question button in the browser. The first question is from Mr. Alejandro Fuchs from Itaú BBA. Please go ahead.

Alejandro Fuchs
VP of Equity Research, Itaú BBA

Thank you, Operator. Hello, Ignacio, Paulo, Raúl, Salvador. Thank you for the space for questions. I have one very brief one regarding competitive landscape in Mexico. You've been mentioning a lot that this quarter you're investing even more into the business. So I wanted to know a little bit of which of the formats maybe, Raúl, you can tell us which of the formats are you seeing maybe more competitive dynamics, and what are your expectations for the remainder of the year, a little bit into, let's say, the competitive landscape in the country?

Raúl Quintana
COO, Walmart de México y Centroamérica

Sure. Alejandro, thank you for the question. We've done the price investments in all the formats. We see good elasticity when we invest in price in Bodega Aurrerá, where we see a good reaction from our consumers when we invest in price and affordability. And we see that consumers react well to price and affordability in Bodega Aurrerá Express. We've also done price investments as well in Supercenters and in Walmart Express. And we've done price investments in Sam's Club as well. Our members in Sam's Club as well, depending on the business member or the individual member, react well as well on elasticity and price investments. And that creates, for Sam's Club, it creates good affiliation retention rates.

And in the case of Walmart Express and Walmart Supercenters, we've done some investments in food categories, health and wellness, and as well in some fresh categories, where we've seen good reaction from our customers when we do the investments in those categories for those formats. But it's mainly across all the banners and primarily in basic items, where we do the majority of the price investments.

Alejandro Fuchs
VP of Equity Research, Itaú BBA

Thank you. That was very clear. Can I do just very quickly a second one to Paulo, just very quickly, sorry to take much time, but working capital, Paulo, we saw some days of accounts payables going down this quarter. I wanted to see if you could explain to us a little bit of what's driving this and if you expect this to continue to go forward. That would be the last one. Sorry. Thank you.

Paulo Garcia
CFO, Walmart de México y Centroamérica

Yeah, thanks for the question, Alejandro. So the days payable, we are not paying differently to our suppliers than we used to pay. So I think what you see there is a little bit of an impact of lower purchases, which tends to impact our payables. That's a little bit momentarily. You know that we have been addressing also the inventory. There's a little bit of mix of debt because there's a small impact of debt effect, and then always the supply chain financing programs that we have in place. But that's the smaller part of the explanation. This is something that will tend to adjust throughout the second half of the year. I also allude to the fact that if you look back to some of our previous quarters and previous years, our DPO has actually increased.

But you should see stability, and I want to reassure you that we're not paying anything, doing any differently with our suppliers that should stabilize going forward.

Alejandro Fuchs
VP of Equity Research, Itaú BBA

Thank you very much.

Operator

Thank you very much for your question. Our next question is from Mr. Ben Theurer from Barclays. Please go ahead.

Hi, this is Rahian for Ben today. I guess just on the price increases, do we see this fully represented in 2Q, or will we see margin contraction also in 3Q from price increases? I know you said the non-core parts of business offset some of the investment, but just going forward for the year, how you see that? And a follow-up if possible.

Paulo Garcia
CFO, Walmart de México y Centroamérica

Yeah, I think the price investments, as Ignacio said, on the setting of the outlook, as long as sometimes if we see the opportunity to invest and expand our price gap, help our customers when they need the most, particularly in these challenging times, while accelerating share gains as we've done it, we will do it. At the same time, I want to give you a reassurance on the fact that we actually reaffirm the guidance that we've given in terms of our gross margins. We've said that we expected a gross margin expansion for the year. You should expect that from us. We also said when we set the guidance in terms of gross margin expansion that you could see variations by quarter. So I think that's what you are seeing. So yeah, you can see more investments in the future. So we feel that's appropriate.

We have a growth strategy to help our customers. And two, I want to reassure you on the gross margin expansion for the full year.

Okay. That makes sense. And just the minor follow-up on just remittances. What are your internal forecasts for how you see remittances growth? I know there was a drop, low single digits for the first five months of the year. I don't know if you have internal forecasts or maybe quantify how impactful that's been to customer sentiment.

I think forecast is a bit difficult to predict. I think what I will say is relevant because not only everyone looks at that. It's important to look at why has there been a reduction in U.S. dollars, so far, actually, in pesos, they've been growing above last year, and actually, that's what comes from Mexico. That's what people get in their pockets is the pesos. We don't know exactly what will happen for the second half of the year, but also bear in mind that the people that do send the remittances, they always think in pesos, so sometimes they send less dollars, sometimes they have to send more dollars, so far, it has not been a negative. On the contrary, it has been a tailwind because people are getting more pesos than they got last year. We'll have to see other things unfold in the future.

Thank you so much.

Operator

Thank you very much for your question. Our next question is from Ulises Argote from Santander. Please go ahead.

Ulises Argote
Analyst, Santander

Hi everyone. Thanks for the space for questions. I had a quick one here. Maybe for Paulo. Can you provide an update on the buybacks and the strategy and how you're thinking around deploying the funds at current levels, particularly after today's share price performance?

Paulo Garcia
CFO, Walmart de México y Centroamérica

Yeah, thanks, Ulises, for the question. So you know we announced a share buyback of MXN 8.8 billion for the year. We talked about our intention to do it in the year, always subject, of course, to the share price and our capital allocation needs. I think what I can reinforce to you is we keep that intention. It's our intention to complete in full our share buyback, and we'll see the opportunities to accelerate the share buybacks in the upcoming period in terms of the execution of what's remaining.

Ulises Argote
Analyst, Santander

Perfect. Thank you very much.

Operator

Thank you very much for your question. Our next question is from Ms. Irma Sgarz from Goldman Sachs. Please go ahead.

Irma Sgarz
Managing Director, Goldman Sachs

Yes, hi. Good evening. Thanks for the opportunity to ask a question. I just wanted to follow up on the expenses. I think you were very clear in your remarks that you stick to your guidance of a high single-digit increase in operating expenses. Now, I think you were running, if I look at the first half, you were running a little bit ahead of that. So. I was just curious to hear a little bit about help us understand. With store openings actually accelerating into the back half of the year, and still, I guess, Ignacio, you mentioned that the joining of the hallways is now expected for October. I would expect some of the expenses that we've seen continue. So just help us understand, was there something that was a little bit more front-loaded, or do you have certain expense control measures into place.

For the second half that sort of shore up that confidence? It'd be helpful. Thank you.

Paulo Garcia
CFO, Walmart de México y Centroamérica

Yeah. Thanks, Irma. Good evening. Thanks for your question. Let me take top three things first on expense and then reassuring on a couple of things. First, I want to talk about the guidance. I want to talk about the P&L reshape and what is driving the increase, and then I'll reassure on a couple of things. First of all, just a clarification on the guidance that we've given both on growth, both on gross margin, but in this case, in the SG&A, is in constant terms. So we've said that. So we expect high single-digit growth in constant terms. Second one, I think it's important to reiterate that we expect, we've talked about that in the past, and the P&L reshape in terms of when you look to our P&L of Walmart.

That's always we've been always talking about the gross margins expansions, the additional contribution of the new business for that gross margin and expenses, at the same time that we invest in the business to grow and doubling the business faster than before. Just to reiterate that message as well. In terms of what drives the increases that we've seen in the quarter two, as we alluded to, as such, they are both related with investments along the lines that we have always been doing, the new stores, the remodelers, in the tech, and e-commerce, as well as the labor costs. I think what I want to reassure you all for the future as we look to the second half is threefold. One is around the benefits. How are we going to see these benefits?

The benefits of these investments will continue to translate to higher growth and accelerated share gains. That's one. And a second one is that we are committed with the controls that we're putting in place, prioritizing investments with the higher returns and dropping the ones that don't have so much lower returns. And in terms of with our philosophy to continue to scrutinize all the discretionary costs, we are committed to bring SG&A rate of growth closer to our revenue growth. And lastly, I want with this, with the quarter one and the quarter two, confirm our SG&A guidance for the full year and reaffirm our high single-digit growth rate for SG&A in constant terms. So you can expect that from us.

Irma Sgarz
Managing Director, Goldman Sachs

Great. That's very clear. Thank you, Paulo.

Paulo Garcia
CFO, Walmart de México y Centroamérica

You're welcome.

Operator

Thank you very much for your question. Our next question is from Mr. Andrew Rubin from Morgan Stanley. Please go ahead.

Paulo Garcia
CFO, Walmart de México y Centroamérica

You're on mute, Andrew. Sorry. No, we can't hear you. Do you want to write your question in the chat, Andrew? We pick someone else and then we ask your we answer your question.

Operator

Very well. We will move on to the next question and come back to his. Our next question is from Froylan Mendez from JP Morgan. Please go ahead.

Froylan Mendez
Executive Director of Equity Research, JP Morgan

Thank you, thank you, gents, for taking my question. So you, Paulo, you described half of the SG&A pressure coming from running the business and the other half on growing the business. I understand that most of the running the business component is related to labor. What are your expectations into the second half on labor pressure? Is there something different that you're doing to keep more in control this part of the equation? And could you dig into what specific investments are the ones on the growth part of the equation, please?

Paulo Garcia
CFO, Walmart de México y Centroamérica

Sure. Let me try to expand on that, Froylan. So on the gross investments, as I was alluding to, are the typical investments that we're doing. You know that we are expanding the number of store openings. We're also expanding the remodeling we're doing in our stores. You know that we've did a lot of openings in the past back in the 2012, 2013, 2014. So you get a lot of stores that get into the new cycle. And it's important to have the stores up to scratch to the ones that are appreciated by our customers. Tech and e-commerce is a recurrent investment that we make. We believe this is actually will set us for a stronger foundation for actually to accelerate our growth and in particular e-commerce. So these are some of the gross investments we are doing.

In terms of the labor costs, what we're doing is actually continue to look into efficiency on a daily basis in terms of some of the process, some of the redesigning. Of course, we are already pushing a lot of automation in the organization. Some of these will yield benefits a bit longer in the horizon next year, second half of the year. It's much more some of the short-term initiatives that we're taking. We alluded to the fact that we're now starting with and piloting in the central stores with ESL. We are doing electronic shelf labeling, I should say, smart receiving. So a lot of doing and redesigning the process to drive initiatives in terms of that help us offsetting some of these labor costs, not only now, but also in the future when the labor reforms will come along and we need to be prepared for that.

And of course, our growth strategy being on the front foot, being pushing for sales, growth ahead of the market, having the contribution of the new business to increase the traffic, the frequency, help us to grow faster, doubling this business, which will help us with the leverage as well, Froylan. So it's a combination of both.

Froylan Mendez
Executive Director of Equity Research, JP Morgan

Thank you very much.

Paulo Garcia
CFO, Walmart de México y Centroamérica

You're welcome.

Operator

Thank you very much for your question. Our next question, we're going back with Mr. Andrew Rubin from Morgan Stanley. Please go ahead.

Paulo Garcia
CFO, Walmart de México y Centroamérica

Hello, Andrew. Let's just put the next one and.

Operator

Yeah.

Paulo Garcia
CFO, Walmart de México y Centroamérica

Andrew should write by chat and we answer the question.

Operator

Excellent. Our next question is from Mr. Antonio Hernández from Actinver. Please go ahead.

Antonio Hernández
Head of Equity Research, Actinver

Hi, good afternoon. Thanks for taking my question. Just a quick one regarding the different formats. How are they performing in terms of ticket and traffic? Were there any specific or particular outliers versus the consolidated reported figures?

Raúl Quintana
COO, Walmart de México y Centroamérica

Yes. So in the case, so traffic was impacted heavily in the quarter because of mainly weather activity. So weather activity impacted the food and beverage and isotonics and categories and also ice cream categories. So when I take that performance out in relative impact, no, we would have been flat in self-service and traffic. Bodega Aurrerá over-indexes in share of market in those categories based on the participation of sales that they have, as well as. Sam's Club, as well as some impacts in that. From a traffic perspective in Sam's Club, we see good performance on the individual member, and we see some tightness in the business member from a traffic performance. And then Supercenters, we see relative performance similar to what Bodega is having. And Walmart Express, slightly ahead on the central area and slightly below in other parts of the country.

Antonio Hernández
Head of Equity Research, Actinver

Thanks. Appreciate the color. Have a great day.

Ignacio Caride
President and CEO, Walmart de México y Centroamérica

It's important to know that at least in the metro area, we experienced the most rainy June in several decades, and that had a big impact on certain categories.

Operator

Thank you very much for your question. Our next question is from Mr. Alvaro Garcia from BTG. Please go ahead.

Alvaro Garcia
Associate Partner, BTG

Hey, what's up, gentlemen? Thanks for the special questions. Can you hear me?

Paulo Garcia
CFO, Walmart de México y Centroamérica

Yep.

Perfect.

Alvaro Garcia
Associate Partner, BTG

Great. Two questions that are kind of related. One, your ticket was up 6%, but you mentioned this average. This price investment. So I'm guessing most of that has to do with mix. And we saw Walmart Supercenter also did a lot better, and General Merchandise did a lot better this quarter. So I was hoping Raúl maybe could give some color on what was behind that. We saw a very strong May in ANTAD department stores, I think. We saw a lot of favorable feedback on electronics sales being backed up. So any sort of color with regards to that dynamic would be very helpful. Thank you very much.

Raúl Quintana
COO, Walmart de México y Centroamérica

Yes, Álvaro, thank you for the question. I think what we've seen is that when we have good value and good value proposition for our customers, the demand is there. And we had a good Hot Sale event. And as you know, based on the customer value proposition for Supercenters, it kind of plays into the customer value proposition for Supercenters a little bit more and to Sam's Club than it does in Bodega, which is more food participation-based. So what we've seen is we see good performance, which was better than the performance that we saw in quarter one, where we saw a weak, durable environment on consumer spending in those categories.

So we see a positive impact in quarter two and Hot Sale, and we see good momentum going into the back half of the year because we feel confident that we will have similar value propositions for the final irresistible, well, that will play into our strengths. So I think when we have good value proposition, Álvaro, we see the demand is there, and we are able to gain shares within that demand.

Paulo Garcia
CFO, Walmart de México y Centroamérica

Maybe just one bullet that gives a little bit more color to what we need to what Raúl just said. We typically do studies ahead of the big events and Hot Sale, and we ask people in terms of their intention of purchase. Actually, when we did that, and it's in general, not with Walmart, the number was 45%. The real number, because then we do with the same sort of samples after the event, was actually 62%. And that compares with 52% last year. So it gets a little bit to the point. Raúl, when actually people start seeing a little bit the value and the relevance. There is the demand for that, which gives a little bit, gives us the reassurance, a bit more confidence as we enter the H2 and the big seasons.

Alvaro Garcia
Associate Partner, BTG

It's fair to assume that that 6% average ticket increase at the consolidated level is mainly due to mix, I'd imagine, because of how well durables did.

Paulo Garcia
CFO, Walmart de México y Centroamérica

There was a price, as you've seen in the component, the pricing impact, and there's a mix impacted to that as well with durables. It's a boss combination of both.

Raúl Quintana
COO, Walmart de México y Centroamérica

The customers that did come into the traffic of the store are buying more items into the basket as well.

Alvaro Garcia
Associate Partner, BTG

Interesting. Great. Thank you very much.

Paulo Garcia
CFO, Walmart de México y Centroamérica

Thank you, Alvaro.

Operator

Thank you very much for your question. Our next question is from Mr. Bob Ford from Bank of America. Please go ahead.

Bob Ford
Analyst, Bank of America

Hey, good evening everybody, and thanks for taking my question. Paulo, in your recorded comments, you touched on Bait active users. And I was just curious if you could just address the discrepancy with the IFT numbers because historically, their time series and your numbers correlated very well. Then they print 8.4 against a 19.8 million user base. And I was curious, I know they use last 90 days, you're using last 180 days to constitute an active, but is there an error in the IFT data or is there something else that's going on and the difference in that estimate of active users?

Paulo Garcia
CFO, Walmart de México y Centroamérica

Yeah, thanks, Bob, for the question because there have been a lot of questions already on that one. I want to reinforce the point in what I've said in the webcast because I think that's the most important thing to say. First of all, Bob, our methodology has been consistent throughout, no change. As we have always disclosed in the earlier releases, and you see there in the earlier releases, the Bait active users are referred to users that actually have 180 days. They include data, they include voice, and they include SMS, and they include the sales included into our distributors. Of course, if you take a different selection, you start looking at 90 days, only voice or only data, or start excluding some of these elements, the number will be different.

But our methodology has been consistent, is audited by a Big Four company, and is audited each quarter, audited and reported each quarter. I'm not sure if it happens with the other players. So that's the simple explanation, Bob.

Ignacio Caride
President and CEO, Walmart de México y Centroamérica

Yeah, let me build on that because, again, it generates a lot of noise, especially in the media. For us, the important part of Bait is how they add value to the core and how we give access to the internet and to connectivity at the lowest possible price. I'm not so interested in the final number. Of course, we want to grow and we want to have the biggest amount of customers joining Bait. But the value we are seeking here is how this adds to the core and generates traffic to the stores. So, I would say I am very happy with Bait results, very, very happy, and how they are adding value to the core and how we are giving access to the digital economy to more than 20 million customers.

And tomorrow in the press, we'll provide a few additional clarifications on what I've just said, but ultimately, methodology completely consistent, and we're happy with the progress of Bait.

Operator

Thank you very much for your question. Our next question is from Ms. Renata Cabral from Citi. Please go ahead.

Renata Cabral
Analyst, Citi

Hi, thank you so much for taking my question. Can you give us some color on how is the One Hallway initiative progressing towards its October launch? And I'd like to know if you are on track or what are the biggest operational or tech milestone hits so far. And it would also be great to understand the current top initiatives integrating AI into e-commerce and omnichannel operations, and where do you see the biggest incremental gains? Thank you.

Ignacio Caride
President and CEO, Walmart de México y Centroamérica

Yeah. Hi, Renata. Thank you for your question. So regarding One Hallway, things keep on track as we were expecting. Actually, I'm very happy to be one of the users already testing the friends and family. We've been launching for a couple of weeks already to a small amount of customers and scaling up from there. So the October date is more on when we finish the rollout. This is a big rollout for us, so we have to be very careful and test everything along the way, but we will expect about 1% of our customers to have access to the new experience in the next couple of weeks. It's important to know that One Hallway is not just a change in the app where we eliminate the hallways.

It's a big change in the backend on how we process and how we work and define a lot of operational processes. So it's a big thing for us, and we are putting all the effort there. Having said that, we keep on track, but we are going to be very conscious and very secure on the steps we take and make sure that we only get the benefit and we don't have problems along the way. Secondly, around AI. We are doing several things, several initiatives across the company. One of my beliefs is that retail and the type of our company, we are going to get the biggest opportunity in leapfrogging technology and using AI to become much more efficient and with a bigger productivity, given the way we operate now and the value that AI adds. We are already using new tools, AI developed at store level.

We are helping store managers do the work more efficiently, to help them decide where to focus on the day-to-day operations. E-commerce, on how we create PDPs or the product page, all the information that we put there. There's a lot of productivity on things that people used to do manually or with older systems that are being replaced by automation and AI tools. Another area where we are doing big tests is customer service. Customer service is a big theme for us, and with the increase of volume, AI is helping us to solve customers' inquiries faster and without human intervention. This is just some of the examples. But this is something I'm very passionate about, so I dedicate a lot of time on how the teams are using new technologies to do things in a more efficient way.

Finally, I would say one of the things that is happening to our industry is the labor reform that will require us to reduce 48 to 40 hours in the next five years. It's very important for us to rethink how we operate our company, not only at store level, but at the office and everywhere with us. So we are using technology to start solving most of those. Programs to help us be much more productive and allow us to reduce the amount of hours with the labor reforms without impacting the business.

Raúl Quintana
COO, Walmart de México y Centroamérica

If you want, Renata, if you want, I can zoom in on an example that Ignacio was talking about from an operations perspective. One that I just toured yesterday, we're doing modular review, modulars to planograms that we have for the customers. We're doing picture visual recognition with AI technology so that we can see at store level how the modular is being set and how it's being maintained, and that's going to help us from an availability perspective in operations to better serve our customers and to better serve on-demand fulfilling orders.

Ignacio Caride
President and CEO, Walmart de México y Centroamérica

The work in Modular in the past used to take weeks. Now we can do it in a matter of hours.

Renata Cabral
Analyst, Citi

Thank you so much. It's a very good caller.

Ignacio Caride
President and CEO, Walmart de México y Centroamérica

You're welcome.

Operator

Thank you very much for your question. Our next question is from Mr. Andrew Rubin from Morgan Stanley. Please go ahead.

Andrew Rubin
Analyst, Morgan Stanley

Hi, thanks very much for fitting me back in for a question. I'd like to ask about Cashi. We saw the negative volume trend, and there wasn't any mention in the prepared remarks. Now, I know the broader open loop launch was planned perhaps for later this year, so maybe it's a question of transition, but we have seen that sharp deceleration in recent quarters, so just the update around current trends and the future expectations for Cashi would be quite helpful. Thanks again.

Ignacio Caride
President and CEO, Walmart de México y Centroamérica

Yeah. Thank you, Andrew. Nice that you have the chance to make your question, so I would say the impact on the second quarter was mainly how we addressed the Hot Sale event. Last year, most of our promotions or cashbacks to customers went through Cashi, and that generated a lot of volume. This year, we took a significantly different approach on how we address our commercial strategy with Hot Sale, and what we did is we did all the investment in direct price. So our prices were from start the cheapest prices on the market without the need of a customer getting a cashback or free installments or some type of bonification. What we thought and what we wanted to generate is simplicity for our customers.

The price that we're seeing should be the lowest price on the market and very easy to understand without having to wait for a bank or a promotion to be executed. So that's why you see Cashi with a difference in volume. Secondly, actually, this last week, we turned on open loop for a big part of our customers. The ramp-up will take several weeks, but there's already some part of our customers that are getting access to require their new bank account and the debit cards. The debit cards are already physically at the stores. We are deploying those cards at the stores. So customers are already able to buy the card and connect back to the Cashi account. So we're very happy to cross that bridge.

Andrew Rubin
Analyst, Morgan Stanley

Great. Thanks very much. We'll look forward to seeing the progress next quarter.

Ignacio Caride
President and CEO, Walmart de México y Centroamérica

Thank you.

Operator

Thank you very much for your question. Our next question is from Ms. Daniela Bretthauer from HSBC. Please go ahead.

Daniela Bretthauer
Analyst, HSBC

Hello. Thank you for taking my question. Good afternoon to everyone and apologies if this question has already been asked, but I just wanted to drill further on the gross margin trend for the quarter and the rest of the year. It almost feels like the lack of gross margin expansion in Mexico reflects. So I guess my question is, how much is that like the fact that e-commerce had a bigger weight, let's say, so sort of sales mix effect. Also, you mentioned durables doing well, and we know that the margin there is lower than most of your other categories. So is that what explains the lack of gross margin expansion in Q2 as well? And maybe how should we think about for the rest of the year? Because I think in the webcast, you did mention that you intend to keep the price investment initiative.

So maybe Paulo just help us with that. How should we think of that for the rest of the year? Thanks.

Paulo Garcia
CFO, Walmart de México y Centroamérica

Yeah, yeah. Thanks for your question. As Ignacio already said, and I alluded also before, I think, and Daniela, every time that we see the opportunity to expand the price gap, help the customers on actually challenging the times and accelerate share gains, we will do it. We are convinced that will set us much better for the future, and it's in line for actually for us to continue to accelerate the growth of this business. This said, in terms of the margin and going directly, some of the points that we've said. Before going, I want to reiterate something that I already said before. I think, Daniela, you can expect from us to see gross margin expansion in the year as we've given as a guidance, and we continue to reiterate that. I want to reiterate that to all of you so that becomes clear.

We always talked about the fact that we'll see variations quarter on quarter. You alluded to points, one on the gross merchandising, the mix, and the e-commerce. Actually, on. General merchandise, sorry, general merchandise mix. Actually, it's not too dissimilar from the other categories. For us, unlike our parent company, actually, our margins in the general merchandise are not too different from the other categories itself. So that is not a big burden, so to speak. It depends, of course, within each of the categories of general merchandise, but in general, it's not a big burden. As well as. E-commerce, that one is also not one that ultimately has a significant. Impact. Very much, we also accelerate a lot of grocery in this particular quarter. So grocery is something that, of course, we enjoy very good margins. So that is not one that actually impacts per se.

As we alluded before in the webcast and in this call, it relates with the price investments that we decided to make to expand the price gap and help our customers. We want to reassure you that we are reaffirming the guidance for the full year, and you'll see variations per quarter.

Daniela Bretthauer
Analyst, HSBC

Yeah.

Thank you.

Paulo Garcia
CFO, Walmart de México y Centroamérica

You're welcome.

Operator

Thank you very much for your question. As a reminder, if you have a question, please press the question button in the browser. Our next question is from Mr. Bob Ford from Bank of America. Please go ahead.

Bob Ford
Analyst, Bank of America

Thanks, guys. I didn't press the question, but if we have an opportunity for a follow-up, I'd like to ask you a little bit about the remodels and what's changing and how you're thinking about maybe the same store lift that you expect from a store remodel and the return that you're projecting from your remodeling activity.

Raúl Quintana
COO, Walmart de México y Centroamérica

Yes. Thank you, Bob. Thank you for the question. So we've done a little bit of a change on the remodels before we've done what we call the full remodel. Let me give you an example. If we would have changed the prototype and we have said now that fresh is now on the left, but the existing store had fresh on the right, what we would have done in the past is we would have moved fresh to the left on the existing store and heavily invested in the store. We're not going to do that anymore. So the customers are accustomed to shopping fresh on that side of the store. What we are going to do is going to rechange the refrigeration and update the ability to have better investments into the store.

We're going to uplift the store, and that's going to change the scope, and that's going to allow us to advance more stores and touch more stores with the same capital investment, and that's going to allow us to further along our out-of-cycle commitments that we have towards our customers and towards our parent company. And then the second, from a lift perspective, because the disruption is less, we're going to have less disruption as we come out of the remodels, and we have a good plan to do that. Let me give you an example. Sam's Universidad, which is our number one club in the country, we remodeled that store and we saw a zero impact in sales as we remodeled the store.

Ignacio Caride
President and CEO, Walmart de México y Centroamérica

Yeah. This is something very important that you're always saying. We are focusing on how we can generate the remodels without generating impact in sales and actually keep on growing the stores while we do the remodels. So the change in scope is. It's more on how we remodel the right way so we don't impact the customer rather than timings on real estate and the construction. And that has given us the confidence on accelerating remodels, doing more things because we will generate less impact and accelerate and reduce the out-of-cycle. So we're very happy with what we found. Yeah.

Bob Ford
Analyst, Bank of America

And Ignacio, just to follow up, and that is my understanding: you're also looking at optimizing some of your rental adjacencies. I don't know if I'm correct or incorrect, but I was just wondering, if you were, how you're thinking about optimizing kind of the traffic generating or the more complementary concepts around your stores.

Ignacio Caride
President and CEO, Walmart de México y Centroamérica

Yeah, I would say that's business as usual, but we've been more intent on deciding who needs to be close to our store that we'd actually add value to our customers and generate more traffic to our customers rather than just renting the space.

Bob Ford
Analyst, Bank of America

Fair enough. Thank you so much.

Paulo Garcia
CFO, Walmart de México y Centroamérica

You're welcome, both.

Operator

Thank you very much for your question. That was the last question. I will now hand over to Mr. Salvador Villaseñor for final comments. Please go ahead.

Salvador Villaseñor
Head of Investor Relations, Walmart de México y Centroamérica

Great. Thank you very much. So we want to thank you again once for joining and looking forward to seeing you all in our third quarter result.

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