Baozun Inc. (FRA:2BZ)
Germany flag Germany · Delayed Price · Currency is EUR
0.7810
-0.0080 (-1.01%)
Last updated: Nov 28, 2025, 8:07 AM CET

Baozun Company Description

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China.

It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services.

It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services.

The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles.

The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015.

Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.

Baozun Inc.
CountryCayman Islands
Founded2007
IndustryCatalog and Mail-Order Houses
Employees7,650
CEOWenbin Qiu

Contact Details

Address:
No. 1-9, West Jiangchang Road
Shanghai, 200436
China
Phone86 21 6080 9991
Websitebaozun.com

Stock Details

Ticker Symbol2BZ
ExchangeFrankfurt Stock Exchange
Share ClassClass A Shares
Fiscal YearJanuary - December
Reporting CurrencyCNY
SIC Code5961

Key Executives

NamePosition
Wenbin QiuChief Executive Officer
Yanjie ZhuChief Financial Officer
Wendy SunHead of Investor Relations