Baozun Company Description
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China.
It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services.
It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services.
The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles.
The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015.
Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.
| Country | Cayman Islands |
| Founded | 2007 |
| Industry | Catalog and Mail-Order Houses |
| Employees | 7,650 |
| CEO | Wenbin Qiu |
Contact Details
Address: No. 1-9, West Jiangchang Road Shanghai, 200436 China | |
| Phone | 86 21 6080 9991 |
| Website | baozun.com |
Stock Details
| Ticker Symbol | 2BZ |
| Exchange | Frankfurt Stock Exchange |
| Share Class | Class A Shares |
| Fiscal Year | January - December |
| Reporting Currency | CNY |
| SIC Code | 5961 |
Key Executives
| Name | Position |
|---|---|
| Wenbin Qiu | Chief Executive Officer |
| Yanjie Zhu | Chief Financial Officer |
| Wendy Sun | Head of Investor Relations |