Björn Borg AB (publ) (FRA:6BB)

Germany · Delayed Price · Currency is EUR

5.81

+0.08 (1.40%)

Last updated: Feb 23, 2026, 8:21 AM CET

Revenue by Segment

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016
Wholesale	732.37M	676.17M	600.79M	544.74M	503.88M
Wholesale Growth	8.31%	12.55%	10.29%	8.11%	7.98%
Own E-Commerce	219.31M	181.29M	155.13M	113.66M	-
Own E-Commerce Growth	20.97%	16.86%	36.48%	-	-
Own Stores	87.63M	107.13M	104.71M	106.69M	-
Own Stores Growth	-18.20%	2.31%	-1.86%	-	-
Distributors	719.56M	690.68M	587.23M	572.07M	537.04M
Distributors Growth	4.18%	17.62%	2.65%	6.52%	18.06%
License	39.74M	39.90M	41.46M	42.15M	91.08M
License Growth	-0.42%	-3.76%	-1.63%	-53.72%	10.07%
Eliminations	-754.70M	-682.29M	-597.53M	-518.31M	-548.91M
Consumer Direct	-	-	-	-	213.01M
Consumer Direct Growth	-	-	-	-	0.92%
Total	1.04B	1.01B	891.79M	861.01M	796.09M
Total Growth	3.06%	13.58%	3.58%	8.15%	8.46%

Revenue by Geography

Financials in millions SEK. Fiscal year is January - December.

Millions SEK. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020	Dec '19 Dec 31, 2019	Dec '18 Dec 31, 2018	Dec '17 Dec 31, 2017	Dec '16 Dec 31, 2016
Sweden	386.79M	345.96M	297.94M	286.54M	275.66M
Sweden Growth	11.80%	16.12%	3.98%	3.95%	2.74%
Netherlands	234.01M	225.04M	208.13M	178.91M	172.52M
Netherlands Growth	3.99%	8.12%	16.33%	3.71%	5.16%
Finland	132.50M	122.13M	117.53M	111.87M	104.01M
Finland Growth	8.49%	3.92%	5.06%	7.55%	-12.51%
Germany	100.49M	104.49M	85.94M	93.29M	80.92M
Germany Growth	-3.83%	21.59%	-7.88%	15.29%	84.76%
Belgium	33.15M	34.96M	31.19M	-	-
Belgium Growth	-5.19%	12.09%	-	-	-
Denmark	41.95M	34.14M	29.49M	-	-
Denmark Growth	22.86%	15.77%	-	-	-
Others	115.02M	122.98M	102.04M	164.56M	135.09M
Others Growth	-6.47%	20.52%	-38.00%	21.81%	22.64%
Total	1.04B	989.70M	872.26M	835.17M	768.20M
Total Growth	5.48%	13.46%	4.44%	8.72%	8.93%

Source: S&P Global Market Intelligence.