Pricer AB (publ) (FRA:PRRB)
Germany flag Germany · Delayed Price · Currency is EUR
0.3280
-0.0055 (-1.65%)
Last updated: Nov 28, 2025, 8:05 AM CET

Pricer AB Company Description

Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific.

The company provides electronic shelf labels, such as graphic and segment labels; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform.

It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza.

The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is based in Stockholm, Sweden.

Pricer AB (publ)
CountrySweden
Founded1991
IndustryCommunications Equipment, not elsewhere classified
Employees191
CEOMagnus Larsson

Contact Details

Address:
Hälsingegatan 47
Stockholm, Stockholm County 113 31
Sweden
Websitepricer.com

Stock Details

Ticker SymbolPRRB
ExchangeFrankfurt Stock Exchange
Share ClassClass B Shares
Fiscal YearJanuary - December
Reporting CurrencySEK
SIC Code3669

Key Executives

NamePosition
Magnus LarssonChief Executive Officer
Claes WenthzelChief Financial Officer
Ken HansenChief Operating Officer