tonies SE (FRA:TNIE)
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Last updated: May 14, 2026, 1:20 PM CET
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Earnings Call: Q1 2026

May 13, 2026

Tobias Wann
CEO, Tonies

A warm welcome from me as well. Let me start where we always start, with the platform we've built. Because that platform keeps getting stronger and stronger. We've sold around 12.2 million Tonieboxes, activated in more than 100 countries, and there are more than 165 million Tonies out there. If every Tonie were a person, they would form one of the eight most populous countries on the planet. This is the world's leading platform for kids' audio, and this platform grows quarter after quarter, year after year. Every Toniebox we sell is a gateway to a trusted relationship that lasts for years to come. A product that genuinely earns its place in family life almost five hours a week every single day. The first quarter is usually our smallest by revenue, but Q1 tells us a lot about the state of our business.

Q1 2026 tells us that the momentum we built in 2025 is carrying forward. In the first three months of 2026, we grew revenue by 35% in constant currency to EUR 126 million. Every single market delivered high double-digit growth. DACH grew 28%. North America grew 34%. Rest of world grew 53%. As our platform grows, our installed base grows, we lock in future revenue. With a strong start to the year, we are fully on track to deliver our full year guidance. 2026 is shaping up to be another year of strong, profitable growth for Tonies. We've had a busy and productive first quarter. Let's have a look at what stood out. Q1 was a quarter of strong execution across our business. In North America, we continued our remarkable growth trajectory.

In DACH, we showed once again that our most established market still has significant room to expand. In rest of world, we are building on the same momentum we have seen in our bigger markets not too long ago. We continue to grow through partnerships that open up new territory. One standout example, a collaboration with the German Professional Football League. Our DFL game adds a new genre to the Tonieplay roster, sports. In addition, our products are being recognized by the industry's most respected voices, including not one but two recent Red Dot Awards. One for the Toniebox, the other for Tonieplay. On top of this, we've further strengthened our leadership team. A month ago, Mark McColgan joined us as General Manager, North America. He previously served as General Manager of Mattel US, one of the biggest roles in our industry.

Mark joining Tonies shows that we are competing at the highest level and underscores our ambition of becoming a global icon. Our strong start to the year goes beyond business success because what's behind these numbers are countless moments of joy in millions of family households around the globe. At Tonies, we spark magic moments for our little listeners. I only need one Tonie figurine to prove this. This incredibly cute puppy cannot only sing and rhyme, he also has sparked more than 200 million minutes of joy in Q1 alone. That is more than four years of listening time every single day from January 1st to March 31st. I know these numbers are hard to grasp, but they are all the more rewarding when you imagine what they mean for children and parents alike. Peace of mind.

Let's return to more tangible business highlights, starting in North America. Only a year ago, we were the number six company in U.S. preschool toys. Six. In Q1, 2026, we've risen to number two, behind only PAW Patrol. No other company has added more revenue year-over-year in preschool toys. We are the top gaining property and manufacturer in the category. From six to two within 12 months, that's a giant leap frog, and it reflects what we have built in the U.S. over the past years. A brand that families love, a product that time and time again has earned its place in family homes, and a retail presence that puts us exactly where parents shop.

We are growing fast in North America, yet when you consider how many households we haven't yet reached, there is even so much more potential in this market. Turning to DACH, our most established region, where brand awareness stands at 80%. In Germany, Tonies is the number one preschool toy property and manufacturer, we are not just leading, we are adding more revenue than any other property or manufacturer. In other words, we are leading by miles and pulling further ahead. We have held the number one positions for more than 12 consecutive quarters, we intend to hold it for much longer because we will keep delivering with new products, new content, new reasons for families to join, to stay, and to come back. Rest of world. Three markets, different stages of maturity, one shared result.

Tonies is the brand families reach for, especially in preschool toys. In this category, we are the number one property in the U.K., in France, and in Australia. Number one, but just getting started. A very rare combination. Because in each of those markets, we are also adding more revenue than all other properties. The picture is the same for manufacturer rankings. We are leading in France, one of Europe's most competitive markets. In Australia, we've reached the top within just 18 months. That's the result of our playbook, and that is global icon material. What excites me most is how early we still are in each of those territories. The positions we hold today are the foundation, not the ceiling. Our brand thrives most at major commercial events.

With an earlier Easter this year, Q1 gave us the chance to show what Tonies is capable of when we show up globally. One voice, one campaign across every market at once. This spring, we dialed up the joy. The same creative direction, the same spring energy tailored to each channel and market. In DACH alone, we distributed around 500,000 catalogs to our retail partners. That kind of reach at that kind of scale is only possible because we've built the retail presence, the partnerships, and the brand recognition to make it land. A global campaign with a local feel generating more than 12 million impressions from Melbourne to London, from Paris to Los Angeles. Families responded exactly as we hoped. Easter boosted our revenues on three continents. Let's talk about partnerships. Partnerships can open up entirely new territories.

Our collaboration with the DFL, the German Football League, does exactly that. Together, we have launched the first ever Tonieplay sports game, Stadionduell Bundesliga. It's a multiplayer experience available across all our markets with the added appeal of a favorite team experience in DACH. It's a new game mechanic designed to travel to other leagues and to other sports. This is not just a licensing deal, it's another proof of concept for what Tonieplay is, a platform for interactive play that starts with audio and reaches far beyond it. We're now in sports, and in a way that's a logical next step because Tonies and sports go way back. We've been supporting the Minnesota Timberwolves in the NBA and our local Bundesliga team, Fortuna Düsseldorf, for quite some time. With more and more collaborations, we're extending that spirit globally beyond the game itself.

In Minneapolis, we've had in-arena brand activations with the Timberwolves, who are currently making a deep playoff run. In Auckland, creator and local Tonies star Emma Memma joined more than 1,000 families for a picnic at Eden Park, New Zealand's national stadium. In Düsseldorf, we hosted a children's press conference together with Fortuna Düsseldorf. The kids asked all the questions. I was joined by Mario Götze, World Cup winner and Tonies fan himself, for a visit to Clementine, the Children's Hospital in Frankfurt, where we gave away Tonies products. Q1 is also the season of industry events. This year again, we showed up with energy. Nürnberg, London, New York, Las Vegas, Tonies was everywhere, winning some of the most prestigious awards our industry has to offer, like the ToyAward for My First Tonies in Nürnberg. Across every booth, our childhood long product journey was front and center.

Whether it's My First Tonies, Cuddle Tonies, or Tonieplay, the industry is paying attention. Retail partners have just been as excited as families. Feeling this buzz to kick off the year is never getting old to me. Our products are award-winning even beyond our industry. This quarter, we want to highlight not one, but two awards for our design. The Red Dot Design Award is one of the most respected design recognitions in the world. Toniebox 2 received the Red Dot Award. Tonieplay received Red Dot: Best of the Best, the highest distinction this honor offers. Two products, two awards, one clear signal. We are not just building great experiences, we are building them in a smart and beautiful way. Advancing our business also means setting up the organization the right way, and the right way starts with the right people.

I'm excited that four weeks ago, Mark McColgan joined us as our new General Manager, North America. Mark spent more than 25 years at Mattel, most recently as GM for their U.S. business, which generates revenue of more than $5 billion. This appointment shows the appeal of our platform, our vision, and our strategy, not only to consumers and investors, but to top talent in our industry. North America is key to our global growth strategy. Mark brings a track record of creating affinity for beloved brands. That's exactly what we need to scale our next phase of growth in the U.S. With this appointment also comes an important transition. Christoph Frehsee, who joined our management board last year, will now fully focus on his Chief Revenue Officer role, driving commercial excellence across all our markets.

With that, I hand over to Hansjoerg who will present you the details of our Q1 results.

Hansjoerg Mueller
CFO, Tonies

Thank you, Tobias. Let me take you through the numbers now. Before turning to Q1 2026, let me briefly recap our full year 2025 performance. Not to repeat what we’ve already covered in April, because the profitability trajectory is an important context for everything that follows. Our focus is on scaling Tonies sustainably and profitably. Last year, we achieved strong pipeline growth while expanding our margin above our guidance range despite macro headwinds. This achievement shows what Tonies is capable of. We’re scaling, we’re accelerating margin growth simultaneously. Our business model is designed to fuel exactly that. Consequently, we will only report our margins again in August. We foresee such a development for this year too. Let’s look at Q1 2026. It’s been a great start, our top line growth shows strong momentum.

Let's also put the size of particularly Q1 and Q2 into perspective. With 50% of our business conducted in Q4, we are, of course, happy with our Q1 results, and they confirm our outlook on the year. Group revenue came in at EUR 126 million. This growth of 35% in constant currency was the result of high double-digit contributions from all regions. The one number that really stands out here is our DACH growth rate of 28%. It's an outstanding result in such an established market. We're now up to EUR 50 million in Q1 revenue as momentum and adoption of product innovation continued, and the shift of Easter into Q1 provided an additional tailwind. North America delivered EUR 48 million, up 34% in constant currency. In our most important growth market, we're continuing the momentum we built through 2025.

Quite literally, that is because our new customers that joined our ecosystem in Q4 showed particularly high engagement during the first months of 2026, actively building their collections and driving long-term value. Rest of World surged by 53% to EUR 28 million. This was driven by increased market penetration, retail expansion, and new product launches. Tobias already discussed how fast we're growing across the individual markets. It's clearly reflected in our top line. Together, our markets outside DACH make up 60% of our revenue share. This is on par with last year's level, and that's despite the strong performance in DACH and headwinds from unfavorable FX on the top line. Tonies is a global company with a global footprint. The next slide contains one of my favorite figures. Looking at our category split, Toniebox revenue grew over 60% year-over-year in constant currency.

What you see here is the Toniebox 2 impact in full force. Also considering that in Q1 2025, the Toniebox 2 launch was already known to retail and the environment, sales were already slowing down. Not entirely comparable like for like versus the prior year. It's a great result nevertheless, I have to point out, and it reinforces the strength of our business model. Once again, the Toniebox growth locking in future revenue from above the Toniebox sales. At the same time, we've seen strong demand for Tonies with 30% growth and close to EUR 100 million in revenue this quarter. Accessories and digital grew 18% and remained a steady contributor as our platform expands. As a result, our revenue mix shifted slightly, with Tonieboxes gaining share due to the reasons just mentioned.

This shift is as planned and, as mentioned, specific to Q1 from a year-on-year perspective, and the margin mix implications from this shift are as expected and will be shared as we report H1 in August. Talking just about growth across all areas wouldn't point a complete picture of what we've been working on over the past few months. In the current macro environment, I think it's very important for us to emphasize resilience as well. It's a structural feature of our business. While the situation around fluctuating tariffs may have stabilized to an extent, we are closely monitoring a range of macro effects. We are using our toolbox to optimize production cost, and we're watching carefully how consumer sentiment and FX effects develop. Here's what we do know.

On tariffs, we have a stable response in place, with sourcing flexibility across our production network and commercial levers that we have proven effective before. On memory chip prices resulting from demand and supply peaks due to the industry's focus on AI, we have flexibility and choice in memory technology and box production. We've secured box and memory inventory positions and, if necessary, we have pricing options at hand to protect margins so that further volatilities can be covered from within our guidance. With regards to consumer sentiment, our category is and remains resilient. Families do not compromise on quality experiences for their children. Our platform drives loyalty and our pipeline, our IP pipeline gives us lots of reasons to be optimistic about even stronger customer acquisition and engagement in the months to come.

Finally, as I mentioned on previous calls, on FX effects, whilst we do see effects on the top line, on the bottom line, our business model and distribution of currencies across revenue and cost provides natural hedges. Our financing structure gives us flexibility on working capital. To recap, our transition from last year to this year, 2025 proved we can execute in volatile conditions. 2026 shapes up to be no different. With that, back to Tobias and our outlook.

Tobias Wann
CEO, Tonies

Thank you, Hansjoerg. Our outlook is indeed the last agenda item before we head into the Q&A. I can be very brief on this. We are confirming our full year guidance for 2026. We expect another year of strong, profitable growth, with group revenue growing more than 20% to above EUR 760 million. In North America, our most important growth market, we expect revenue growth of more than 30% in constant currency. We are guiding an adjusted EBITDA margin between 9%-11%. I often say that we at Tonies are just getting started. That is especially true when we're talking about Q1. We are off to a strong start but, as always, the year will be won in the back half, particularly in Q4. There are a lot of reasons to be confident.

We at Tonies know how to execute when it matters. We've done it year after year. We are building towards that again. On that note, back to you, Moritz.

Moritz Verleger
Head of Investor Relations, Tonies

Thank you, Tobias. As a reminder, if you have any questions, please post them through the Q&A function. The first questions are already in. Your guidance implies adding over EUR 130 million in absolute revenue this year. With this strong start into the year, don't you think your current guidance is a bit too conservative?

Tobias Wann
CEO, Tonies

Thank you for the question. Let me take this one. Let me start with this. As you said, yes, we had a strong start into the year, driven by really great execution across all our markets. That said, it's really important to keep Q1 in perspective. It is historically our smallest quarter, the results should not be extrapolated linearly with the full year. Our revenue profile remains heavily weighted towards the second half, Q3 and Q4 will again be primary drivers for our 2026 performance. The year-over-year comparison also benefits from timing. We had Easter early this year in Q1, and we had it in Q2 of 2025, we pulled some seasonal demand forward. Even if you're accounting for all that, we're very pleased with where we stand.

This quarter, as Hansjoerg and I had said, show real brand resilience and we show this resilience in a macroeconomic environment that remains challenging, let's be clear, and with consumer sentiment still be subdued.

Moritz Verleger
Head of Investor Relations, Tonies

Thank you. The next question is on warrant expiration and dilution. The non-cash revaluation of your public warrants heavily impacted the reported net profit or EPS in full year 2025 as the share price appreciated. With these warrants set to expire in November 2026, what is management's projected dilution scenario for the capital structure if they are fully exercised in the coming months?

Tobias Wann
CEO, Tonies

This is a good one for you, Hansjoerg .

Hansjoerg Mueller
CFO, Tonies

Yeah, we can talk, I think a half hour on this. Let me recap first. The exercise of the warrants actually requires a share price to exceed EUR 11.50. Whilst I can't predict the share price, this then also means that there is also a scenario where the warrants expire without value, meaning without any consequence to cash or treasury shares for us. That's just one scenario. In a potential exercise scenario where there could be potential dilution, in case the share price exceeds the strike price, I would recommend to evaluate this to two distinct lenses. The impact on total issued share capital versus the impact on shares currently outstanding, and we report these numbers.

Based on our total shares, or issued share capital of approximately 126 million shares, the exercise of warrants will not result in an issuance of new shares, and as a result, there is no dilutive effect on the currently outstanding shares. Based on our, or from a perspective of shares outstanding, which excludes treasury shares, the exercise of warrants could result in a dilutive effect for existing shareholders, as treasury shares are transferred to free float. Overall, though, I really want to point out that all of this is a positive dynamic for us because this will clean up our capital structure by the end of the year.

It will make our financing cost much more transparent, meaning we will not have to go through revaluations or non-cash revaluations of financial instruments that are dependent on share price. Simplification for us going forward. Plus ability to satisfy any obligation via our existing treasury shares. That's probably the key message.

Moritz Verleger
Head of Investor Relations, Tonies

Thank you. Now we have two questions on freight and supply chain and the situation in the Middle East. The first one is, this global energy shock has more than doubled the price of oil and gas. How significantly have fuel surcharges and shipping bottlenecks impacted your freight costs in Q1? Is this elevated logistics baseline fully baked into your 9% to 11% adjusted EBITDA gains for the full year? The second one, do you think profitability could be burdened should the conflict in the Middle East hold on for the rest of the year in terms of energy, freight, transactional FX effects? How are you already seeing broader uncertainty spreading to your key markets that is waiting on demand?

Tobias Wann
CEO, Tonies

Great questions, I at least generally expected. Let me take them. First of all, yes, global energy costs have gone up, that always affect freight. The material impact on our logistics is contained. Our sea freight costs are in line with what we planned, we monitor those surcharges very closely. The key point is we can fit several hundred thousands of figurines into 1 single container. Even when the freight rate moves, the per unit on a figurine is negligible. On routing, we have already made the strategic decision a while ago to ship via the Cape of Good Hope. That decision with literally quarters ago has now shielded us from any volatility around the Suez Canal.

I can tell you today, our goods are flowing steadily, no delays, and we continue to work under long-term shipping contracts with our partners, and we always continuously benchmark those terms and rates to make sure they remain competitive. To add to the second question, as I said, I mean, with regards to the impact situation in the Middle East, I can very confidently say that we do not see negative impact from depressed consumer sentiment right now. I mean, this again highlights the resilience that we also described in the presentation and the independence of our business model in challenging economic environments.

Moritz Verleger
Head of Investor Relations, Tonies

Thank you. The next one is on the convertible buyback. You bought back your convertible bond. Why is that? Aren't there better uses for excess cash? What is the impact on your financing costs?

Tobias Wann
CEO, Tonies

Hansjoerg?

Hansjoerg Mueller
CFO, Tonies

Didn't think capital structure was such an exciting topic. Happy to expand on this. Actually similar to the warrant question, there is basically good news and simplification for us in this as a net result. If I go step by step here, for the convertible buyback. We received the conversion notice from the convertible holder and in accordance to the notes and the terms of that instrument, the convertible bond was then redeemed through settlement of treasury shares. As a result of that, the transaction actually didn't involve any material cash outflow from the company's perspective. What this does then do, this redemption contributes to even further simplification of our capital structure, just like the explanation for the warrants end of this year.

Greater clarity on the equity base, simultaneously reducing our overall leverage, reducing future interest expense associated with the coupon payments. All in all, a good event for us.

Moritz Verleger
Head of Investor Relations, Tonies

Next one on international expansion and Pokémon. Could the Pokémon market launch in summer be a good facilitator to enter the Japanese market?

Tobias Wann
CEO, Tonies

Let me be clear. Pokémon is or was initially a Japanese IP. What's absolutely fascinating for everyone who follows Pokémon and that IP is how this has now actually arrived at a global scale, how big the global pull of this IP is. Do not forget Pokémon is the highest grossing IP globally. It is majorly attractive in all of our current markets, all of them, and clearly that's, I think, where you're leading beyond the markets that we're in. We expect this, as we call it, tentpole launch to be 1 of many cornerstones of our customer acquisition and retention success in 2026. It pulls in both little listeners who are starting to engage with our products and as well as triggering nostalgia and memories for the parent generation.

That will be really, really interesting. To come back to your question, please understand I cannot comment here and today on our internationalization roadmap, but I invite you, whoever asked that question and everyone else to come to our Capital Markets Days in London, where we will actually share a bit more about our plans to expand further globally.

Moritz Verleger
Head of Investor Relations, Tonies

Okay, the next question is on Tonieplay. Can you share early attach rates among TB2 households? You mentioned 50% Tonieplay activation among 6 years and older households in full year 2025. Has that held or improved in Q1?

Tobias Wann
CEO, Tonies

We have shared this in earlier communications, but we also shared that it will take time to build an installed base for TB2, right? You need Toniebox 2 for Tonieplay. I confirm Tonieplay has shown strong engagement metrics with users, so the people who buy it love it, and we see attachment rates that are very strong exactly in that age range where we want them to be strong. We've confirmed this trend throughout Q1, please understand that at this point we will not share any dedicated segment metrics for Tonieplay.

Moritz Verleger
Head of Investor Relations, Tonies

Okay, the next one on EBITDA margin. Should we expect EBITDA margin to exceed prior year already in H1, or will margin expansion be back-end loaded towards H2, given the current macro headwinds and tariff impacts?

Tobias Wann
CEO, Tonies

Hansjoerg sounds like a question for you.

Hansjoerg Mueller
CFO, Tonies

I'll happily take it. I think there's already a part of the answer in the question, which Q1, Q2, smaller quarters, smaller baseline also in prior year, more volatility. Typically, we generate most of our revenue volume and also profitability towards the latter quarters. A similar pattern applies to this year. I don't want to guide for H1 profitability right now, but I would view this in the same principle. Of course, independent from H1 for the full year, as we've indicated in our full year guidance, we are aiming to show operating leverage, improved profitability. For H1, just a couple of call-outs. Of course, now Q1, Q2, there are 100% of tariffs applicable in North America. This was not the case in Q1 last year.

There are some year-on-year impacts that will shape that. For the full year, which I'd much rather look at, this balances out much better, and we will see a year-on-year profitability increase.

Moritz Verleger
Head of Investor Relations, Tonies

Next one is on licensing. What are typical barriers to licensing agreements? How do creative Tonies substitute for official Tonies releases?

Tobias Wann
CEO, Tonies

I can clearly tell you we don't really have barriers when it comes to licensing. Maybe just to tell you, we have a licensing pipeline that is built 24 months in advance. It shows you how we think about licensing and how our IP license partners think about Tonies. That said, there is currently no IP we cannot publish. The theoretical only barrier could be that there are conditions asked that we as Tonies would consider unreasonable or off market rates. Usually I have to tell you, it's the other way around. I mean, there's a lot more IP license holders that want to get into the Tonies ecosystems that we then can actually carry forward.

Moritz Verleger
Head of Investor Relations, Tonies

Okay. The next one is on Google Trends. Tonies is very cyclical. If you look at something like Google Trends, what are the plans to reduce this cyclicality?

Tobias Wann
CEO, Tonies

Hansjoerg, I think you could take this one.

Hansjoerg Mueller
CFO, Tonies

Yeah. I think some of the initiatives were about here are already visible, right? This is largely a portfolio and product dependent, right? We have various initiatives. We've seen a bigger, slightly bigger Easter impact this year, but also, we are, through our age group expansion, now present in more call it use cases. With that, we have more variety in product, which is applicable on a more continuous basis as just in a holiday period. That's probably my general view on that, but happy to chime in, Tobias.

Tobias Wann
CEO, Tonies

No, I agree with this. Nothing to add to mine.

Moritz Verleger
Head of Investor Relations, Tonies

Next one is also on internationalization. Can you provide more details on your roadmap for entering additional countries? Specifically, which markets are of highest priority, and when do you expect additional market entries?

Tobias Wann
CEO, Tonies

Yeah, I completely understand the question. I mean, if every quarter, every full year presentation, we're showing you the map of the 100 plus 100 countries where the Tonieboxes are activated. As I just said, I think two or three questions before today, I don't wanna comment on this specific question, but we will clearly speak to this during our Capital Markets Day in London.

Moritz Verleger
Head of Investor Relations, Tonies

Okay, next one on marketing. You have mentioned a lot of marketing brand investments into sports events. Can you elaborate on the evolution of marketing expenses in 2026?

Tobias Wann
CEO, Tonies

Let me get that straight that those sponsorships, these are very, very, very small numbers compared to our marketing budget. Actually, we're doing this not so much from a commercial point of view. There is also, as we had said, Fortuna Düsseldorf is our local hero club, and we are a Düsseldorf-based company. Don't look at this as a full, fully, full-blown Bundesliga sponsorship. I think in general, obviously all of our cost, marketing costs have been factored into our financial planning and clearly into our guidance. At this very moment and during this point in time, we do not offer any specific inputs for marketing spending. As I said, it's in line.

We're progressing exactly as we are planning. To basically just sum this up, we always prioritize brand and category branding, you've seen, hopefully seen, that we've been very efficient at doing this.

Moritz Verleger
Head of Investor Relations, Tonies

Okay, next one is on Pokémon again. Could you already comment on the initial performance and wholesale uptake of your Pokémon licensed content?

Tobias Wann
CEO, Tonies

If anyone on this call has any doubts about the pull factor of Pokémon, I think the amount of questions are clearly proving the opposite. As I said, it's too early. It's too early to comment in detail about Pokémon. It's coming. We are very excited. I think I said on the full year call a couple of weeks ago, we are the very first company ever in this, I mean, as biggest global IP, we are the first company ever to actually produce and then obviously have audio content for the Pokémon figurine.

It will be very, very exciting, but I am ask you for a couple more weeks until it hits the shelves, and then I assume a couple of more months until we'll be able to talk about this.

Moritz Verleger
Head of Investor Relations, Tonies

Okay, next one on growth drivers. Can you elaborate on what should be the main growth drivers in H2 regarding the difficult comms after the TB2 launch in H3 2025? What about growth drivers in 2027?

Tobias Wann
CEO, Tonies

Difficult comms or comps?

Moritz Verleger
Head of Investor Relations, Tonies

Comps.

Tobias Wann
CEO, Tonies

I'm sorry.

Moritz Verleger
Head of Investor Relations, Tonies

Comparables.

Tobias Wann
CEO, Tonies

Comparables. Just difficult communication. Hansjoerg you wanna take this one?

Hansjoerg Mueller
CFO, Tonies

Sure, happy to. Remember, we're not just about box. It's also the entire ecosystem that surrounds that. Both from a penetration perspective, there is ample upside and yet, yes, we've had a call it box upgrade beat in 2025, but you've seen us build around that. In fact, we've actually launched three new categories around the new box, right? All of them performing well. What's happening beyond that? I think you already know that this year we have, I call those super mega IP launches that are significant growth vectors. There's also some initiatives that we have in the pipeline that we're, of course, not yet ready to talk to here.

Coupling the penetration upside, the internationalization upside that you mentioned, plus the new range of categories that we continue to expand provides ample upside and actually requires our focus to tap into the most important and promising ones.

Moritz Verleger
Head of Investor Relations, Tonies

Let's finish with this one. Let's be honest, Tonies is also for parents. When will you finally get a nineties Tonies, Bravo Hits Tonies or [Singular] for parents?

Tobias Wann
CEO, Tonies

Love it. I love the question. I agree. I agree. It is also for us here, the parents, the adults, at least I don't know how many boxes I have at home. Obviously, I probably don't count as average. Let me actually say this. We just talked about entering sports today and how interesting this is as a field for us to get into, right? Because you know how fascinating sports is, all across the globe and throughout, obviously, all the different disciplines. We'll focus for now, obviously, in getting sports right and everything else we just talked about. This is what I like about this question, music is also super interesting, and there may be a point in time where we will double down on music. When it's the time, we'll tell you, I promise.

Moritz Verleger
Head of Investor Relations, Tonies

Okay. This concludes our Q&A session. In case of open questions, we will follow up during the next couple of days. Before Tobias finishes with the key takeaways, let me quickly highlight the next events to come. On May 19, the three of us will be at the Berenberg European Conference in New York, followed by Hansjoerg attending Cantor's European Summit in Hamburg on Thursday next week. On May 28, we will organize a non-deal roadshow with Kepler in Paris, and I would join the virtual NextCap Forum presented by ODDO BHF on June 12. Feel free to reach out to any of the brokers to schedule a meeting. The next big milestone on the event side will be our first Capital Markets Day since IPO on June 18 in London.

We have a great agenda in mind with full management board attendance in person on that day. In-person registration is already possible through the financial calendar section on our IR website. Tobias, please take over again for the key takeaways and final remarks.

Tobias Wann
CEO, Tonies

Yeah. Just let me say on the Capital Markets days, I really hope I see many, many of you there. As Moritz has said, it will be also an opportunity to engage with the entire management board. You know Hansjoerg now and myself from many, many interactions, but we will have Ginny McCormick there, our Chief Experience Officer, and before mentioned Christoph Frehsee, our Chief Revenue Officer. It's really also a unique opportunity to meet and engage with us. That said, thank you all for the great questions, the engaging discussion. As always, let me close with a brief summary, five takeaways from a strong start to 2026.

Our Q1 performance was fueled by all segments and categories with standout results in DACH and in the Toniebox category. We've strengthened our leadership team. Mark McColgan has joined us as general manager, North America. We are confirming our full year guidance as we deliver another year of profitable growth. As I just said, at our Capital Markets Day in June, we'll provide more details on our 2026 and beyond roadmap, and I'm really looking forward to seeing many of you in person at London's Science Museum. Tonies remains resilient and well-positioned for 2026 and beyond. We have an outstanding product pipeline for the rest of the year with lots of exciting launches. We've entered the sports category. There will be Pokémon, and there will be even more. Stay tuned.

For now, thank you all for joining today's call, for your continued interest, and for your trust in Tonies. Take care, and goodbye.

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