YouGov plc (FRA:Y1G)
Germany flag Germany · Delayed Price · Currency is EUR
2.980
-0.020 (-0.67%)
Last updated: Dec 2, 2025, 8:04 AM CET

YouGov Company Description

YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific.

It operates through three divisions: Data Products, Research, and Shopper. The Data Products division offers syndicated data products, which are available to clients on a subscription basis such as YouGov BrandIndex, that allows users to continuously monitor 16 fundamental metrics; YouGov Profiles, offers the detailed and real-time portrait of consumer segments.

The Research division provides a range of quantitative and qualitative services, including YouGov RealTime Omnibus, a fast-turnaround, multi-client omnibus survey service; YouGov Surveys, a panel-powered and self-service survey building platform; and Custom Research, that provides full end-to-end service, including sample framing, questionnaire design, analysis, presentations and more.

The CPS division offers household consumer purchasing data, such as Shopper Consumer Tracking, provides regular tracking of purchasing trends for FMCG categories, consumer segments, brands, products and retail channels; and Shopper Advanced Analytics, provides standardized and bespoke solutions based on consumer panel data to help clients understand consumer motivations, opinions and behaviours.

It is also involved in the software development and finance services. YouGov plc was incorporated in 1998 and is headquartered in London, the United Kingdom.

YouGov plc
CountryUnited Kingdom
Founded1998
IndustryEngineering, Accounting, Research, Management, and Related Services
Employees3,119
CEOStephan Shakespeare

Contact Details

Address:
50 Featherstone Street
London, EC1Y 8RT
United Kingdom
Phone44 2070 126 000
Websiteyougov.co.uk

Stock Details

Ticker SymbolY1G
ExchangeFrankfurt Stock Exchange
Fiscal YearAugust - July
Reporting CurrencyGBP
SIC Code8700

Key Executives

NamePosition
Stephan ShakespeareChief Executive Officer
Alexander McIntoshChief Financial Officer
Lynda VivianChief Operating Officer
Hannah JethwaniHead of Investor Relations