Good morning, everybody, and welcome to Verkkokauppa.com Q4 presentation. If you have any questions, you can send them to investors@verkkokauppa.com, and all questions will be then answered at the end of the presentation. Today, joining with me and also available for questions, CFO Jesper Blomster and Investor Relations Head, Elisa Forsman. As always, I will start my presentation with a few words about the operating environment, then we will jump into the report published this morning, on financials and strategy execution, then our outlook and guidance for this upcoming year, and then at the end, we have key takeaways and questions, if there are any. So let me start with the operating environment. If you look at the past year, it has been pretty much the same, somewhat difficult if you look at the consumer confidence.
Also, during the last quarter, the consumer confidence was on a really low level, consumers' confidence in own economics and own employment. But on the other hand, we see also positive signs. Specialty retail is slightly picking up again. Consumer electronics market saw some growth, so those bigger drivers behind the consumer decisions are actually in favor of consumption picking up. Inflation has been low for a longer period of time. Interest rates have been stable for the last couple of quarters, so the purchasing power is actually increasing as we go on. And if you look at the consumer electronics market, which saw some growth, and compare that to our performance, we can clearly state that we were the winners in the market.
That is actually the first highlight of the readout of the report, revenue development, revenue increasing by over 20%, which is also historically high for our company. The growth was broad-based, out of all channels, out of all segments, and basically out of all categories. Significant growth driver in the Finnish market was our e-commerce operations, online sales growing as much as almost 30%. On top of that, we have been ramping up our international business and saw some really good results as growth outside of the Finnish market grew by 90%. Drivers for the success in the Finnish market has been, throughout the years, our way of operating e-commerce and offering the fastest delivery capabilities for the consumers.
One-hour deliveries grew by almost 100% during the last quarter, and that was a significant factor of us gaining market share. During the last quarter, it is immensely important to be successful during the campaign season, the Christmas campaign and Black Friday campaign. During Black Friday time, we were able to gain growth 22%, which also makes us the winner during that period of time. Margin continued to be on a good level, margin percent almost on the same level as previous year. Obviously, gross profit increasing due to the revenue development. The price environment was tough. We saw a lot of campaigning. Also, our campaign share of sales increased, but we were able to mitigate that negative impact by good negotiations with our partners, good commercial preparations and execution, dynamic pricing, for example.
And on top of that, we have a really solid inventory base, which is not obsolete. We are not in a position where we have to force certain parts of the inventory out with pricing, so that negative impact is not to be seen. If you look at then at the P&L, obviously revenue increased, the main driver for the profitability improvement that accompanied with solid margin, and on top of that, good cost efficiency measures led to a significant profitability improvement. Comparable operating results stood at EUR 5.8 million, which is a significant improvement to previous year and actually historically high for us during the fourth quarter. There was maybe one times where we were higher than that. Inventory, I already mentioned that we are really satisfied about the inventory turn.
The previous year time, we were driving down the inventory levels because we wanted to be in the position of the beginning of the year to be purchasing new good turn products into our inventory. We are not in the position today. We don't need to do that. We are also preparing ourselves for the growth for this year, for the first quarter and quarters to come, and we are obviously also looking at certain movements in the market. If we see that there will be price increases or there will be shortages in components, et cetera, so we prepare ourselves to have the best possible availability already at the beginning of the year. And those are the reasons that we are higher on absolute levels than the previous year. Financial position of the company even stronger than the previous quarters. Good cash flow.
We need to bear in mind that the previous year period had the takedown of the inventory, which positively impacted the cash flow of the previous year. Equity ratio going steadily up towards the 25%. Really strong cash position, almost EUR 50 million cash at hand. Low level of investments done not because we don't know or want to, but that's solely because the business model is investment light. There's no need for big investment. Mainly investments regarding our architecture, our front-end, back-end development, our capabilities of fast deliveries, for example. To sum up the whole year, the revenue development accelerating towards the end of the year, yielding in a total revenue growth of 12.5%, which is a really good performance.
Good margin performance, accompanied with cost efficiency measured led to an exceptional increase in comparable EBIT, comparable EBIT EUR 14.8 million for the total year with a good cash flow. So in all in all, from the financials, we can state that the year 2025 was a successful one. Besides having financial success, I think it's immensely important for a company to build up new additional revenue streams, profitability pockets throughout strategy execution. This is something that we have been conducting the last couple of years. The way we operate e-commerce, where we offer the fastest possible fulfillment, the fastest possible deliveries, is really gaining momentum. And again, we saw almost 100% growth throughout our fast deliveries, especially the one-hour deliveries.
Besides gaining market share through that service, we are also addressing services where the customer is the most satisfied with our business. NPS as high as 77%. If we conclude all of the fast delivery service portfolio, it amounts to almost 25% of total online sales. So this is—this has actually become one of the biggest parts of our business today. We are the market leader in the Finnish market. We have gained heavily market share throughout the last year, but this is not enough for our growth appetite. We have been steadily ramping up our business in Nordics and in certain Central European markets. Especially the Swedish market is of immense importance to us. We have three ways of adapting that market or addressing that market throughout two marketplaces, CDON and Amazon, and also selling directly throughout our own site.
We saw good results as the sales in Sweden increased by almost 200% throughout these three revenue streams. This is something that we plan on continuing going this year onwards. And lastly, at the end of the year, it's good to look at sustainability work. Sustainability is in the core of our company. We want to be the sustainable operator, how we conduct retail, how we are always on customer side, how we make sure that the customer only buys things that they need and are getting into use. And a good solid marker for that is the return percent of all products sold. Last year, again, it was record low, 0.7%. Really stating that we have a qualitative assortment, and we are servicing our customers on online and in our stores in a way that the customer doesn't make any mispurchases.
On top of that, we have dropped down our own operations CO2 zero emissions, and we continue also to push our suppliers to continue working together towards these sustainability goals. The next topic, something that we have not had for the last three years, and I'm really happy and proud to announce that the board has decided to be proposing to the AGM that a dividend will be paid out. As a reminder, we have a dividend policy of paying out 60%-80% of our net results in quarterly growing dividend, and the proposal for the AGM is that out of the earnings of 2025, a dividend of EUR 0.194 to be paid out in quarterly growing dividend.
So thank you, all owners, thank you, all investors, for believing us, and this is a nice way of paying that back. How we see the upcoming year? We do believe that the continuation of the same last quarter is to be seen also during 2026. The big drivers, as mentioned before, are in favor of purchasing power increasing, continuing to increase. There has been some salary increases last year and this year. Personal taxation is slightly going down this year. So a lot of drivers, which should positively impact the purchasing power in the Finnish market. And if inflation will stay on a low level, if interest rates will continue to be stable, we believe that a certain part of that will be allocated also towards specialty retail, discretionary shopping, and consumer electronics.
Besides getting our fair share of the growth and gaining market share, we continue to believe that we have good possibilities outside of the Finnish market. We are certain of that we have the right strategy to gain market share and continue our growth story outside of the Finnish borders. And therefore, it's not a big surprise that we guide a growth year. We expect revenue to grow from previous year levels and comparable operating EBIT to improve from previous year. So if I sum up the last quarter and basically the whole year, a nice end to the year, revenue development accelerating towards 20% growth, yielding in a successful year. Steadily executing our strategy, building up new additional revenue streams, profitability pockets, building capabilities of growing outside of the Finnish market.
Again, we are back on track to being a dividend company as well. Big thank you to my team for this great effort, and before I end, I want to invite you all to our Capital Markets Day in May, where we will have a midterm evaluation of the strategy and be looking closer on certain strategic components. Thank you. There are no questions, and I thank you and wish you a great day!