The Sincere Company, Limited (HKG:0244)
0.3000
-0.0050 (-1.64%)
Jun 10, 2026, 3:04 PM HKT
The Sincere Company Company Description
The Sincere Company, Limited, together with its subsidiaries, operates a chain of department stores in Hong Kong, the United Kingdom, and internationally.
The company operates various department stores, which offers men, ladies, outerwear and sportswear, children and baby, cosmetics, electrical and households, bedding and bath, and travel merchandises.
It is also involved in the property holding and securities trading activities; provision of life insurance products; and investment, finance, and management services.
The Sincere Company, Limited was founded in 1900 and is based in Central, Hong Kong. The company operates as a subsidiary of Realord Group Holdings Limited.
The Sincere Company, Limited

| Country | Hong Kong |
| Founded | 1900 |
| Industry | Department Stores |
| Sector | Consumer Discretionary |
| Employees | 178 |
| CEO | Jiaohua Su |
Contact Details
Address: Jardine House Central Hong Kong | |
| Phone | 852 2830 1016 |
| Website | sincere.com.hk |
Stock Details
| Ticker Symbol | 0244 |
| Exchange | Hong Kong Stock Exchange |
| Fiscal Year | January - December |
| Reporting Currency | HKD |
| ISIN Number | HK0244001258 |
| SIC Code | 5311 |
Key Executives
| Name | Position |
|---|---|
| Madam Jiaohua Su | Chief Executive Officer and Executive Director |
| Dr. Xiaohui Lin | Executive Chairman of the Board |
| Dr. Lai Yu | Executive Director |
| Ho Wing Ip | Company Secretary and Finance Director |