Zhihu Inc. (HKG:2390)
Hong Kong flag Hong Kong · Delayed Price · Currency is HKD
8.61
-0.25 (-2.82%)
Apr 27, 2026, 3:55 PM HKT

Zhihu Earnings Call Transcripts

Fiscal Year 2025

  • Achieved first full-year non-GAAP profit in 2025, driven by AI integration, operational leverage, and content ecosystem strength. Q4 saw sequential revenue recovery, strong marketing services growth, and major advances in AI-driven monetization and IP.

  • Q3 saw narrowed non-GAAP operating loss and stable user growth, with AI integration and content quality driving engagement. Revenue bottomed in marketing services, with sequential recovery expected, and the company remains confident in achieving full-year non-GAAP profitability.

  • Achieved third straight quarter of non-GAAP profitability, with improved gross margin and strong user engagement. Marketing services and paid membership segments showed stabilization, while IP licensing and AI integration drove new growth opportunities.

  • Q1 saw a return to non-GAAP profitability, with adjusted net income of RMB 6.9 million and gross margin expanding to 61.8%. Revenue declined year over year due to strategic business model shifts, but user engagement and content quality improved, and a new share repurchase plan was approved.

Fiscal Year 2024

  • Q4 2024 marked a historic turnaround with first-time profitability, driven by strategic focus on community trust, expert content, and AI integration. Revenue declined year-over-year due to a shift away from lower-quality streams, but gross margin and operational efficiency improved significantly.

  • Net loss narrowed by 96.8% year-over-year, with record gross margin and strong user engagement. Paid memberships and content creator activity grew, while marketing services and vocational training revenues declined due to strategic refocusing. Share repurchases exceeded 25% of issued shares.

  • Gross margin rose to 59.6% and adjusted net loss dropped 79.9% year-over-year, marking the lowest loss since IPO. User engagement and content creation surged, while AI initiatives like Zhihu Zhida drove strong retention. Management targets Q4 profitability.

  • Q1 2024 saw improved gross profit margin, narrowed net loss, and robust growth in vocational training and IP monetization. AI initiatives boosted engagement and efficiency, while the company targets non-GAAP breakeven in Q4 2024.

Fiscal Year 2023

Fiscal Year 2022

Fiscal Year 2021

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