Baidu, Inc. (HKG:9888)
Hong Kong flag Hong Kong · Delayed Price · Currency is HKD
115.60
-2.20 (-1.87%)
At close: Mar 20, 2026

Baidu Company Description

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People’s Republic of China.

It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving.

This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos.

It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming.

In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips.

The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others.

The company was incorporated in 2000 and is headquartered in Beijing, the People’s Republic of China.

Baidu, Inc.
CountryCayman Islands
Founded2000
IndustryInternet Content & Information
SectorCommunication Services
Employees35,900
CEOYanhong Li

Contact Details

Address:
Baidu Campus
Beijing, 100085
China
Phone86 10 5992 8888
Websiteir.baidu.com

Stock Details

Ticker Symbol9888
ExchangeHong Kong Stock Exchange
Share ClassClass A Shares
Fiscal YearJanuary - December
Reporting CurrencyCNY
ISIN NumberKYG070341048
SIC Code7370

Key Executives

NamePosition
Yanhong LiCo-Founder, Chairman and Chief Executive Officer
Haijian He C.F.A.Chief Financial Officer
Dr. Haifeng Wang Ph.D.Chief Technology Officer
Junjie HeSenior Vice President of Human Resources and Administrative Functions
Juan LinDirector of Investor Relations
Zhixiang LiangSenior Vice President and General Counsel
Dr. Dou ShenExecutive Vice President and President of Baidu AI Cloud Group
Rong LuoExecutive Vice President of Baidu Mobile Ecosystem Group
Zhenyu LiSenior Vice President and GM of IDG