Baozun Inc. (HKG:9991)

Hong Kong flag Hong Kong · Delayed Price · Currency is HKD
6.73
0.00 (0.00%)
May 21, 2026, 4:08 PM HKT
Market Cap1.17B -21.6%
Revenue (ttm)11.66B +7.9%
Net Income-211.96M
EPS-3.68
Shares Outn/a
PE Ration/a
Forward PE5.22
Dividendn/a
Ex-Dividend Daten/a
Volume47,700
Average Volume12,140
Open6.86
Previous Close6.73
Day's Range6.73 - 6.88
52-Week Range5.62 - 12.96
Beta0.53
RSI45.49
Earnings DateMay 20, 2026

About Baozun

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning;... [Read more]

Founded 2007
Employees 6,762
Stock Exchange Hong Kong Stock Exchange
Ticker Symbol 9991
Full Company Profile

Financial Performance

In 2025, Baozun's revenue was 9.95 billion, an increase of 5.55% compared to the previous year's 9.42 billion. Losses were -242.10 million, 30.7% more than in 2024.

Financial numbers in CNY Financial Statements

News

Baozun Inc (BZUN) Q1 2026 Earnings Call Highlights: Revenue Surge and Profit Turnaround

Baozun Inc (BZUN) Q1 2026 Earnings Call Highlights: Revenue Surge and Profit Turnaround

2 days ago - GuruFocus

Baozun Q1 2026 EPS Tops Expectations by 102.3%, Revenue Up 15%

Strong Beat. Baozun Inc. (BZUN) delivered Q1 2026 diluted non-GAAP earnings of ¥0.02 per share, surpassing analysts' -¥0.88 forecast and beating by 102.3%. ... The post Baozun Q1 2026 EPS Tops Expecta...

2 days ago - AlphaStreet

Baozun Q1 Earnings Call Highlights

Baozun NASDAQ: BZUN reported a stronger first quarter of 2026, with management pointing to revenue growth across both its e-commerce and brand management businesses, improved profitability and faster ...

2 days ago - MarketBeat

Baozun Releases Q1 2026 Financial Results

Baozun Inc. The post Baozun Releases Q1 2026 Financial Results first appeared on Alphastreet .

2 days ago - AlphaStreet

Baozun Earnings release: Q1 2026

Baozun released its Q1 2026 earnings on May 20, 2026, summarizing the period's financial results.

2 days ago - Filings

Baozun Slides: Q1 2026

Baozun has posted slides in relation to its Q1 2026 quarterly earnings report, which was published on May 20, 2026.

2 days ago - Filings

Baozun Earnings Call Transcript: Q1 2026

Revenue grew 15% year-over-year to RMB 2.4 billion, with both e-commerce and brand management segments delivering strong top- and bottom-line improvements. BBM led growth with 39% revenue increase and operating break-even, while BEC returned to profitability. Margin and inventory efficiency improved across the group.

2 days ago - Transcripts

Baozun Earnings release: Q1 2026

Baozun released its Q1 2026 earnings on May 20, 2026, summarizing the period's financial results.

2 days ago - Filings

Baozun Slides: Q1 2026

Baozun has posted slides in relation to its Q1 2026 quarterly earnings report, which was published on May 20, 2026.

2 days ago - Filings

Baozun Earnings Call Transcript: Q1 2026

Revenue grew 15% year-over-year to RMB 2.4 billion, with both e-commerce and brand management segments delivering strong top- and bottom-line improvements. BBM led growth with 39% revenue increase and operating break-even, while BEC returned to profitability. Margin and inventory efficiency improved across the group.

2 days ago - Transcripts

Baozun Announces First Quarter 2026 Unaudited Financial Results

SHANGHAI, May 20, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in ...

2 days ago - PRNewsWire

Baozun Schedules Annual General Meeting of Shareholders

SHANGHAI, May 15, 2026 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, announ...

7 days ago - PRNewsWire

Baozun to Announce First Quarter 2026 Unaudited Financial Results on May 20, 2026

SHANGHAI, May 8, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in C...

14 days ago - PRNewsWire

Baozun Releases 2025 Annual Sustainability Report

SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leader, pioneer and digital commerce enabler in China's brand e-commerce service...

4 weeks ago - PRNewsWire

Baozun Files Annual Reports for Fiscal Year 2025

SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun," the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

4 weeks ago - PRNewsWire

Baozun Releases 2025 Chairman Letter

SHANGHAI, April 23, 2026 /PRNewswire/ -- Dear Shareholders: First of all, this is a letter I write to you by myself, and it's a pure human writing without any involvement of AI (though yes I use AI ev...

4 weeks ago - PRNewsWire

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

6 weeks ago - GuruFocus

Baozun Inc (BZUN) Q4 2025 Earnings Call Highlights: Strong Revenue Growth and Profitability ...

Baozun Inc (BZUN) Q4 2025 Earnings Call Highlights: Strong Revenue Growth and Profitability Improvements

2 months ago - GuruFocus

Q4 2025 Baozun Inc Earnings Call Transcript

Q4 2025 Baozun Inc Earnings Call Transcript

2 months ago - GuruFocus

Baozun (BZUN) Q4 2025 Earnings Call Transcript

Baozun (BZUN) Q4 2025 Earnings Call Transcript

2 months ago - The Motley Fool

Options Volatility and Implied Earnings Moves Today, March 25, 2026

Today, several major companies are expected to report earnings: Cintas (CTAS), Jefferies (JEF), Paychex (PAYX), Winnebago Industries (WGO), Precigen (PGEN), Baozun (BZUN), PDD Holdings (PDD), Beyond M...

2 months ago - TipRanks

Baozun Earnings Call Transcript: Q4 2025

Q4 2025 saw 6% revenue growth and a 91% surge in non-GAAP operating profit, with BBM achieving its first breakeven quarter and strong cash flow. The outlook for 2026 is robust, targeting double non-GAAP operating profit and continued expansion in both BEC and BBM.

2 months ago - Transcripts

Baozun Earnings release: Q4 2025

Baozun released its Q4 2025 earnings on March 25, 2026, summarizing the period's financial results.

2 months ago - Filings

Baozun Slides: Q4 2025

Baozun has posted slides in relation to its Q4 2025 quarterly earnings report, which was published on March 25, 2026.

2 months ago - Filings

Baozun Annual report: Q4 2025

Baozun has published its Q4 2025 annual report on March 25, 2026.

2 months ago - Filings