Baozun Inc. (HKG:9991)

Market Cap	1.32B +10.5%
Revenue (ttm)	11.66B +7.9%
Net Income	-211.96M
EPS	-3.68
Shares Out	n/a
PE Ratio	n/a
Forward PE	5.54
Dividend	n/a
Ex-Dividend Date	n/a

Volume	400
Open	7.31
Previous Close	7.50
Day's Range	7.31 - 7.31
52-Week Range	5.62 - 12.96
Beta	0.51
Analysts	Buy
Price Target	7.40 (+1.3%)
Earnings Date	Aug 27, 2026

About Baozun

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning;...

• Industry: Internet Retail
• Sector: Consumer Discretionary
• Founded: 2007
• Employees: 6,762
• Stock Exchange: Hong Kong Stock Exchange
• Ticker Symbol: 9991

Financial Performance

In 2025, Baozun's revenue was 9.95 billion, an increase of 5.55% compared to the previous year's 9.42 billion. Losses were -242.10 million, 30.7% more than in 2024.

Financial numbers in CNY

Analyst Summary

According to 2 analysts, the average rating for 9991 stock is "Buy." The 12-month stock price target is $7.40, which is an increase of 1.30% from the latest price.

Price Target

$7.40

(1.30% upside)

Analyst Consensus: Buy

Data Sources: S&P Global Market Intelligence and Financial Modeling Prep

Fundamental and historical data is provided by S&P Global Market Intelligence. Delayed stock pricing data is provided by Financial Modeling Prep.

Last checked:

Aug 13, 2026

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