Baozun Inc. (HKG:9991)
Hong Kong · Delayed Price · Currency is HKD 6.61
0.00 (0.00%)
Jul 23, 2026, 3:54 PM HKT
Baozun Financials Overview
Financials in millions CNY. Fiscal year is January - December.
Millions CNY. Fiscal year is Jan - Dec.
| Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
| Period Ending | Mar '26 Mar 31, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
Revenue Revenue Growth | 10,262 | 9,945 | 9,422 | 8,812 | 8,401 | 9,396 |
Revenue Growth | 7.95% | 5.55% | 6.93% | 4.90% | -10.60% | 6.15% |
Gross Profit Gross Profit Growth | 5,234 | 5,060 | 4,487 | 3,896 | 3,425 | 3,459 |
Operating Income Operating Income Growth | 66.3 | -17.95 | -171.35 | -231.83 | -26.44 | -34.24 |
Net Income Net Income Growth | -186.48 | -242.1 | -185.2 | -278.42 | -653.29 | -219.83 |
Earnings Per Share EPS Growth | -3.24 | -4.20 | -3.09 | -4.68 | -10.69 | -3.06 |
EPS Growth | - | - | - | - | - | - |
| Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
| Period Ending | Mar '26 Mar 31, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
E-Commerce E-Commerce Growth | 8,449 | 8,271 | 8,070 | 7,621 | 8,401 | 9,396 |
Brand Management Brand Management Growth | 1,996 | 1,845 | 1,474 | 1,271 | - | - |
Inter-Segment Eliminations Inter-Segment Eliminations Growth | -182.71 | -171.16 | -122.39 | -80.13 | - | - |
Total Total Growth | 10,262 | 9,945 | 9,422 | 8,812 | 8,401 | 9,396 |
| Fiscal Year | Current | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
| Period Ending | Mar '26 Mar 31, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
Cash & Investments Cash & Investments Growth | 2,852 | 2,654 | 2,561 | 2,870 | 3,039 | 4,607 |
Total Debt Total Debt Growth | 1,883 | 1,937 | 2,062 | 2,248 | 1,925 | 3,450 |
Net Cash (Debt) Net Cash Growth | 969.29 | 717.28 | 499.04 | 622.25 | 1,114 | 1,156 |
Net Cash Growth | - | 43.73% | -19.80% | -44.14% | -3.67% | -57.64% |
Net Cash Per Share Net Cash Per Share Growth | 16.74 | 12.40 | 8.33 | 10.46 | 18.23 | 16.03 |
| Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
| Period Ending | Mar '26 Mar 31, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
Operating Cash Flow Operating Cash Flow Growth | - | 420.43 | 101.28 | 448.26 | 382.61 | -96.11 |
Capital Expenditures CapEx Growth | - | -106.54 | -132.11 | -165.01 | -206.96 | -285.59 |
Free Cash Flow Free Cash Flow Growth | - | 313.89 | -30.83 | 283.25 | 175.65 | -381.69 |
Free Cash Flow Growth | - | - | - | 61.26% | - | - |
| Fiscal Year | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
| Period Ending | Mar '26 Mar 31, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
Gross Margin | 51.00% | 50.88% | 47.62% | 44.21% | 40.77% | 36.81% |
Operating Margin | 0.65% | -0.18% | -1.82% | -2.63% | -0.32% | -0.36% |
Pretax Margin | -1.01% | -1.91% | -1.25% | -2.39% | -6.95% | -1.60% |
Profit Margin | -1.82% | -2.43% | -1.97% | -3.16% | -7.78% | -2.34% |
FCF Margin | - | 3.16% | -0.33% | 3.21% | 2.09% | -4.06% |
| Fiscal Year | Current | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|---|
| Period Ending | Jul '26 Jul 24, 2026 | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
P/FCF Ratio | - | 3.45 | - | 4.14 | 12.24 | - |
PS Ratio | 0.10 | 0.11 | 0.12 | 0.13 | 0.26 | 0.68 |