Baozun Inc. (HKG:9991)
Hong Kong · Delayed Price · Currency is HKD 7.06
+0.32 (4.75%)
Apr 16, 2026, 3:59 PM HKT
Baozun Income Statement
Financials in millions CNY. Fiscal year is January - December.
Millions CNY. Fiscal year is Jan - Dec.
Fiscal Year | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|
Period Ending | Dec '25 Dec 31, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 |
| 9,945 | 9,422 | 8,812 | 8,401 | 9,396 | |
Revenue Growth (YoY) | 5.55% | 6.93% | 4.90% | -10.60% | 6.15% |
Cost of Revenue | 4,886 | 4,935 | 4,916 | 4,976 | 5,938 |
Gross Profit | 5,060 | 4,487 | 3,896 | 3,425 | 3,459 |
Selling, General & Admin | 4,599 | 4,100 | 3,685 | 3,046 | 3,076 |
Research & Development | 463.21 | 550.29 | 505.2 | 427.95 | 448.41 |
Other Operating Expenses | -77.3 | 8.02 | -44.87 | -22.41 | -31.26 |
Operating Expenses | 4,985 | 4,658 | 4,145 | 3,451 | 3,493 |
Operating Income | 74.95 | -171.35 | -249.67 | -26.44 | -34.24 |
Interest Expense | -44.57 | -38.99 | -41.34 | -56.92 | -56.85 |
Interest & Investment Income | 58.56 | 68.75 | 82.11 | 45.82 | 62.94 |
Earnings From Equity Investments | 11.09 | -24.66 | 6.25 | -3.59 | 3.3 |
Currency Exchange Gain (Loss) | -3.72 | -10.21 | -8.53 | -32.38 | 46.23 |
Other Non Operating Income (Expenses) | -1.9 | 11.84 | 24.52 | -364.76 | - |
EBT Excluding Unusual Items | 94.4 | -164.62 | -186.66 | -438.27 | 21.39 |
Impairment of Goodwill | -18.4 | -6.93 | -35.21 | -13.16 | - |
Gain (Loss) on Sale of Investments | -229.42 | -9.55 | -68.03 | -123.19 | -213.35 |
Gain (Loss) on Sale of Assets | -36.26 | - | 0.63 | -90.07 | - |
Other Unusual Items | - | 63.46 | 78.5 | 80.79 | 41.26 |
Pretax Income | -189.67 | -117.65 | -210.77 | -583.89 | -150.7 |
Income Tax Expense | 9.91 | 20.74 | 12 | 26.48 | 55.26 |
Earnings From Continuing Operations | -199.58 | -138.38 | -222.78 | -610.37 | -205.96 |
Minority Interest in Earnings | -42.52 | -46.81 | -55.65 | -42.92 | -13.87 |
Net Income | -242.1 | -185.2 | -278.42 | -653.29 | -219.83 |
Net Income to Common | -242.1 | -185.2 | -278.42 | -653.29 | -219.83 |
Shares Outstanding (Basic) | 58 | 60 | 60 | 61 | 72 |
Shares Outstanding (Diluted) | 58 | 60 | 60 | 61 | 72 |
Shares Change (YoY) | -3.45% | 0.63% | -2.58% | -15.30% | 13.29% |
EPS (Basic) | -4.19 | -3.09 | -4.68 | -10.69 | -3.05 |
EPS (Diluted) | -4.20 | -3.09 | -4.68 | -10.69 | -3.06 |
Free Cash Flow | - | -30.83 | 283.25 | 175.65 | -381.69 |
Free Cash Flow Per Share | - | -0.52 | 4.76 | 2.88 | -5.29 |
Gross Margin | 50.88% | 47.62% | 44.21% | 40.77% | 36.81% |
Operating Margin | 0.75% | -1.82% | -2.83% | -0.32% | -0.36% |
Profit Margin | -2.43% | -1.97% | -3.16% | -7.78% | -2.34% |
Free Cash Flow Margin | - | -0.33% | 3.21% | 2.09% | -4.06% |
EBITDA | 318.78 | 72.47 | 0.93 | 169.08 | 171.68 |
EBITDA Margin | 3.21% | 0.77% | 0.01% | 2.01% | 1.83% |
D&A For EBITDA | 243.83 | 243.83 | 250.6 | 195.52 | 205.91 |
EBIT | 74.95 | -171.35 | -249.67 | -26.44 | -34.24 |
EBIT Margin | 0.75% | -1.82% | -2.83% | -0.32% | -0.36% |
Revenue as Reported | 9,945 | 9,422 | 8,812 | 8,401 | 9,396 |
Updated Dec 31, 2025. Source: S&P Global Market Intelligence. Standard template. Financial Sources.