Baozun Income Statement

Financials in millions CNY. Fiscal year is January - December.

Millions CNY. Fiscal year is Jan - Dec.

Fiscal Year	TTM	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Sep '25 Sep 30, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021	Dec '20 Dec 31, 2020
Revenue	9,768	9,422	8,812	8,401	9,396	8,852
Revenue Growth (YoY)	6.08%	6.93%	4.90%	-10.60%	6.15%	21.62%
Cost of Revenue	2,564	2,474	2,409	2,256	3,277	3,326
Gross Profit	7,204	6,948	6,403	6,145	6,120	5,525
Selling, General & Admin	7,310	7,112	6,697	6,194	6,185	5,024
Other Operating Expenses	73.8	62.38	158.58	108.45	72.52	57.12
Operating Income	-45.78	-114.83	-206.38	33.29	7.02	558.68
Interest Income	53.83	68.75	82.11	45.82	62.94	41.37
Interest Expense	-43.74	-38.99	-41.34	-56.92	-56.85	-66.12
Other Non-Operating Income (Expense)	-42.1	-7.93	-51.42	-602.49	-167.12	14.93
Total Non-Operating Income (Expense)	-32.01	21.84	-10.65	-613.6	-161.03	-9.83
Pretax Income	-77.79	-92.99	-217.03	-580.31	-154	548.85
Provision for Income Taxes	48.38	20.74	12	26.48	55.26	127.79
Net Income	-204.01	-185.2	-278.42	-653.29	-219.83	425.99
Minority Interest in Earnings	-58.73	-46.81	-55.65	-42.92	-13.87	-0.54
Net Income to Common	-204.01	-185.2	-278.42	-653.29	-219.83	425.99
Net Income Growth	-	-	-	-	-	51.44%
Shares Outstanding (Basic)	174	60	59	61	72	63
Shares Outstanding (Diluted)	174	60	59	61	72	64
Shares Change (YoY)	189.59%	0.74%	-2.74%	-14.85%	12.82%	6.62%
EPS (Basic)	-1.18	-3.09	-4.68	-10.68	-3.06	6.81
EPS (Diluted)	-1.18	-3.09	-4.68	-10.68	-3.06	6.69
EPS Growth	-	-	-	-	-	42.04%
Free Cash Flow	-	-30.83	283.25	175.65	-381.69	198.96
Free Cash Flow Growth	-	-	61.26%	-	-	-5.32%
Free Cash Flow Per Share	-	-0.29	3.26	2.85	-6.31	2.88
Gross Margin	73.76%	73.75%	72.66%	73.15%	65.13%	62.42%
Operating Margin	-0.47%	-1.22%	-2.34%	0.40%	0.07%	6.31%
Profit Margin	-1.68%	-1.73%	-2.46%	-7.31%	-2.16%	4.88%
FCF Margin	-	-0.33%	3.21%	2.09%	-4.06%	2.25%
EBITDA	-45.78	130.03	45.25	229.83	213.96	710.4
EBITDA Margin	-0.47%	1.38%	0.51%	2.74%	2.28%	8.03%
EBIT	-45.78	-114.83	-206.38	33.29	7.02	558.68
EBIT Margin	-0.47%	-1.22%	-2.34%	0.40%	0.07%	6.31%
Effective Tax Rate	-51.39%	-22.30%	-5.53%	-4.56%	-35.88%	23.28%

Updated Sep 30, 2025. Data Source: Fiscal.ai. Standard template. Financial Sources.