Revenue by Segment

Financials in millions TRY. Fiscal year is January - December.

Millions TRY. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Marketing Activities	18.08B	17.42B	12.07B	8.95B	7.74B
Marketing Activities Growth	3.80%	44.28%	34.85%	15.65%	-
Total	18.08B	17.42B	12.07B	8.95B	7.74B
Total Growth	3.80%	44.28%	34.85%	15.65%	-

Revenue by Geography

Financials in millions TRY. Fiscal year is January - December.

Millions TRY. Fiscal year is Jan - Dec.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Dec '25 Dec 31, 2025	Dec '24 Dec 31, 2024	Dec '23 Dec 31, 2023	Dec '22 Dec 31, 2022	Dec '21 Dec 31, 2021
Turkey	18.26B	17.62B	12.16B	9.01B	7.78B
Turkey Growth	3.64%	44.89%	35.05%	15.68%	-
Unallocated	-183.59M	-202.96M	-89.71M	-53.22M	-43.97M
Total	18.08B	17.42B	12.07B	8.95B	7.74B
Total Growth	3.80%	44.28%	34.85%	15.65%	-

Source: S&P Global Market Intelligence.