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Earnings Call: Q2 2023

Jul 27, 2023

Operator

Good morning, and good afternoon. Thank you for joining LG Electronics Earnings Release Conference Call for the Q2 of 2023. This conference call will start with a presentation on the earnings results, followed by a Q&A session, at which time, if you wish to ask a question, you will need to press star and one on your telephone. I would now like to hand the conference over to the first speaker.

Sang-bo Shim
Investor Relations Officer, LG Electronics

Good afternoon. My name is Sangbo Shim from Investor Relations. Thank you for joining LG Electronics Earnings Release Conference Call for the Q2 of 2023. With me are representatives of each business management division: Mr. Joohoon Kim from Home Appliance and Air Solutions, Mr. Chang-Yi Lee from Home Entertainment, Mr. Jin-Yong Kim from Vehicle Component Solutions, Mr. Chayoung Lee from Business Solutions.

We are also joined by Mr. Sang Ho Park from Global Business Management Group, Mr. Choong-hyun Park from Corporate Business Management Division, Mr. Young Kyoon Kim from Finance Division, and Mr. Hong Su Lee from Accounting Division. Please note that all statements we'll be making today regarding the financial results of the Q2 are subject to change in accordance with the result of the external review. I would also like to remind you that uncertainties in the market and changes in strategies may cause our results to be different from the outlooks and forward-looking statements made today. Today, I will outline the overall performance results of the Q2 of 2023 and the outlook for the Q3. Each division will take turns to deliver its business results and outlook. After that, I will share our ESG activities and achievements.

Now, let me start with the consolidated financial results of the Q2 of 2023 and the outlook for the Q3. Consolidated sales of the Q2 was KRW 20 trillion, and operating profit was KRW 741.9 billion. Q2 revenue turned around to record growth year-on-year on the back of expanded sales in vehicle components, despite the negative impact from delayed recovery in appliance and TV demand, stemming from concerns of a global economic slowdown. We continue to see the effects from stabilized logistics and raw material costs, and TV profitability significantly improved year-on-year, consolidated operating profit decreased slightly year-on-year due to the additional one-off provision regarding GM Bolt EV recalls.

As was disclosed through the earnings release today, the decision was made to additionally reflect a one-time provision for increased material costs entailed during the GM Bolt EV recall period, we reflected KRW 151 billion, 50% of the amount in Q2, in line with the agreed share ratio with LG Energy Solution. I will now briefly review the Q2 performance of each business. HNA recorded KRW 8 trillion in sales, KRW 600.1 billion in operating profit, 7.5% in profitability. HE recorded KRW 3.1 trillion in sales, KRW 123.6 billion in operating profit, 3.9% in profitability. VS recorded KRW 2.7 trillion in sales and KRW 61.2 billion in operating loss.

YES recorded KRW 1.3 trillion in sales, KRW 2.6 billion in operating profit, and 0.2% in profitability. Each business will later share its respective business results and outlook in detail. Let's move on to the profit and loss and cash flow of the Q2. In terms of profit and loss, reflecting financial income and expense, equity method gain and loss, other non-operating income and expense, corporate income tax, and income and loss from discontinued operations, we posted KRW 307.8 billion in net income. On cash flow. Q2 cash flow from operating activities was KRW 1.6 trillion, and cash flow from investment activities was negative KRW 1.4 trillion, resulting in net cash flow of KRW 160.1 billion.

When reflecting cash flow from financial activities of KRW 267.6 billion, cash balance at the end of Q2 came to stand at KRW 7.2 trillion, a KRW 427.7 billion increase from the previous quarter. Next is the key financial position and indicators for the Q2 of 2023. As of the end of the Q2, assets stood at KRW 58.2 trillion, liability at KRW 34.6 trillion, and equity at KRW 23.6 trillion. In terms of leverage ratios, regarding liability to equity, debt to equity, and net debt to equity, we are maintaining a healthy financial condition. Now, the outlook for the Q2.

In terms of the business environment, though consumer sentiment is improving with easing inflation and there are expectations of a soft landing for the global economy, uncertainties continue to exist in the market due to continued monetary tightening measures of major countries and protracted geopolitical risks. We will secure business opportunities by preemptively responding to changes in the market and the competitive landscape and continue to improve our cost structure by making efforts to strengthen our business fundamentals. In terms of Q3 revenue, we will continue to drive growth year-over-year based on stable growth of vehicle component business and timely response to the TV peak season. We expect operating profit to increase year-over-year on the back of profitability-based business operations, including cost structure improvements and efficient spending. Let's move on to the Q2 results and Q3 outlook by business.

We will start with H&A. Let me share the 2nd quarter results of H&A. Revenue recorded a slight decrease year-on-year, as weakened global demand for appliances and fierce competition persisted in the market, and the steep growth in B2B sales was somewhat subdued.... Operating profit grew year-on-year, despite increased marketing spending to address new product launches and competition in the market, thanks to continuous cost structure improvements, including stable material and logistics costs. Next is the outlook for Q3. The market situation is expected to remain challenging for the time being, as demand is expected to decline, subsequently leading to further intensified competition in the market, and retailers aim to reduce inventory. Amidst this environment, we will seek to minimize the impact on revenue by reinforcing our new product lineup and expanding coverage of mass-tier products, and by conducting preemptive marketing activities.

We plan to secure continued improvement to profitability through stable raw material prices and additional savings in ocean freight charges in the H2 . I will share the Q2 results of HE. Sales declined year-on-year, impacted by intensified competition, not only in advanced markets, but also in growth markets, amidst delayed recovery of demand for TVs globally. Despite the impact from sluggish revenue, we recorded profitability growth year-on-year on the back of lower panel prices compared to the previous year, and enhanced efficiency in spending, including marketing costs. Let me share the outlook for the Q3. In the market, though there are some expectations of a pickup in demand, economic uncertainties persist, and along with fiercer competition in the premium product segment, there are concerns of elevated cost burdens due to LCD TV panel price hikes.

We will enhance our sales competitiveness for the peak season by strengthening our premium product lineup and launching mass-tier webOS smart TV. We will preemptively manage risk with sound inventory operations through close cooperation with retailers. We will continue to improve our profit structure by expanding revenue from webOS platform-based content and advertisements. Let me share the Q2 results. Sales grew by a large margin year-on-year, thanks to increased production by OEMs, with the easing of the automotive semiconductor shortage and stable supply chain management for key components, including semiconductors. We recorded operating loss in Q2 due to the one-off provision for GM Bolt EV recalls, apart from the impact from the provision, operating profit continued to be positive, improving both year-on-year and quarter-on-quarter on the back of revenue growth and continuous improvements to our cost structure.

Next, the outlook for the Q3. Uncertainties regarding demand for vehicle components continue to exist in the market, though the automotive chip shortage is easing. However, the transition to electric vehicles is expected to increase steadily. We will maintain top line growth momentum through more new orders based on our product competitiveness and stable supply chain management. We will secure sound profitability with continuous efforts to improve our cost structure. I will share the Q2 results of BS. Sales decreased year-on-year, impacted by a much-delayed recovery in global IT demand and slowing demand growth for information display business. Operating profit decreased year-on-year and quarter-on-quarter due to the drop in revenue and increase in marketing costs to address competition in the market. Now let me share the outlook for the Q3.

IT demand continued on a downward path up to the H1 of the year, amid concerns of a global economic slowdown, but is expected to pick up from the H2 . Information display market is projected to maintain a growing trend, though the pace of growth may be slow for the time being. We will secure opportunities for top-line growth by expanding sales of strategic products in PC and monitor, and enhancing capabilities to offer differentiated solutions by vertical in information display. We seek to secure profitability with enhanced model mix and cost structure improvements, including material and marketing cost reductions. Last but not least, let me share our ESG activities and achievements. We have established and are driving ESG strategies that can positively impact both the planet and people, and our products and service are delivering sustainable future value to customers.

The 2023 OLED evo, launched last April, requires only 40% of plastic use compared to LCD TVs and has the effect of reducing annual plastic use by approximately 20,000 tons. With substantial application of recycled plastic on the product main body, we expect to achieve a used plastic recycling effect amounting to 3,200 tons yearly. In particular, we have received recognition for the eco-friendly effect across the production, delivery, use, and disposal of all models, and acquired certifications from Carbon Trust of U.K. and SGS of Switzerland, respectively, for 3 years in a row. We have boosted our functional materials business by utilizing in-house developed glass formation design technology. Our antimicrobial glass powder adds antibacterial and antifungal functions to various materials, including plastic, and has been applied to our refrigerators, washing machines, air conditioners since 2022.

We are also expanding our green business through clean technology by developing marine glass that melts in water and can be applied to help restore marine ecosystems. We believe accessibility is an important initiative driven under ESG management and have launched a variety of relevant products and services. Recently, we released a new kiosk product with much improved accessibility for the digitally challenged. This product offers a visually enhanced mode to show bigger fonts and sharper images, and low position mode, which places main menu options at the lower part of the screen to enable customers using wheelchairs or of short height to use the product more easily. The kiosk product and LG Electronics were the first to acquire their certification of public procurement pre-order for intelligent information products in the kiosk sector from the Ministry of Science and ICT.

Our technology also received much recognition externally in our efforts to provide a better life for all, and we were named the most sustainable home appliance brand in 2023 Green Builder Sustainable Brand Index. Green Builder Media is a leading green building and sustainable living media company in the U.S. We boast global top level energy efficiency with our products listed in all five categories for sustainable washers and dryers named by consumer reports, a major authority on consumer products. We will continue to offer innovative customer experience through differentiated products and services that deliver ESG values, and seek business opportunities in line with ESG management to not only enhance our corporate value, but also drive a better life for all. That brings us to the end of the Q2 earnings release and outlook for the Q3. We will now take questions.

Operator, please commence with the Q&A session.

Operator

Q&A session will begin. Please press star one if you have any questions. Questions will be taken according to the order you pressed star and number one. For cancellation, please press star and two on your phone. The first question will be presented by Dongwon Kim from KB Securities. Please go ahead with your question.

Speaker 10

Thank you for taking my questions. I have two question. My first question is about Vehicle Solutions. Can you share your new order intake of H1 and your projections on order backlog of the overall year? Do you think you can achieve the target of KRW 100 trillion this year? Also it will be appreciated if you can share the breakdown of your backlog and the increasing trend of each category. My second question is about BS. What is your profitability estimation for the Q3 and the whole year? Do you see a momentum of profitability improvement in the H2?

Let me answer your question about Vehicle component Solutions. LG Electronics order backlog amounts to over KRW 80 trillion at the moment, and is expected to reach close to KRW 100 trillion as the end of 2023. In detail, infotainment accounts for 60% of total order, while other items, including EV components and lamps, account for approximately 40%. We are expecting continuous and rapid growth on our order backlog amount, considering the accelerating transition to electric propulsion. Thank you. Let me answer your second question regarding Business Solutions. Our plan for IT business is to deploy sales growth strategy with OLED gaming monitor, grow online business, and tap into B2B project opportunities in the Korean PC market to secure a strong market position.

Our H1 sales dwindled due to factors like negative growth in the market. We are working on to achieve year-over-year growth in the H2 .

Ju Yong Kim
VP, LG Electronics

[Foreign language]

Speaker 10

For information display, we plan to actively identify business opportunities in main verticals, including corporate, retail, and hotel, and create diverse demands in education, broadcasting, and virtual production to expand sales growth.

Ju Yong Kim
VP, LG Electronics

[Foreign language]

Speaker 10

For robot business, we have grown its size until the Q2, focusing on service delivery robots by cooperating with major partners in Korea. Starting from the Q3, we will prepare to enter the overseas market.

Ju Yong Kim
VP, LG Electronics

[Foreign language]

Speaker 10

For EV charging business, we are introducing products in the Q3 to enter the domestic EV charging infrastructure market. We will increase investment in product portfolio and R&D to internalize core technologies, we are making preparation for pre-sales activities and production setup in the U.S. to enter the North American market in 2024. Thank you.

Ju Yong Kim
VP, LG Electronics

[Foreign language]

Speaker 10

Next question, please.

Operator

The next question will be presented by Kangho Park from Daishin Securities. Please go ahead with your question.

Kangho Park
Analyst, Daishin Securities

[Foreign language]

Speaker 10

Thank you for taking my questions. I have two questions, one on Home Appliance & Air Solution, the second one on Vehicle Solutions. To start with my first question, I believe that the global consumption is showing a slow recovery, and it will continue in the H2. As you have mentioned, LG Electronics has been well implementing strategies to bring differentiation to premium lineups and to expand the volume zone target customer. Based on your strategy, do you think you can witness year-on-year revenue growth in the H2, or do you have any new strategies to drive growth? My second question is about Vehicle Solutions. As you just covered, you are expecting your order backlog to increase from KRW 80 trillion to KRW 100 trillion by year-end. As your order backlog hikes like this, it seems to be necessary for you to expand production capacity.

Do you have any plans to make huge investments in 2023 or 2024? Thank you.

Jeong-hee Lee
Home Entertainment, LG Electronics

[Foreign language]

Speaker 10

Let me answer your question in regards to HNA. Along with the polarizing consumption trend, we would like to continue focusing on premium line of differentiation and targeting the volume zone. Throughout such strategy, we expect our revenue to show a turnaround to the rising curve in the H2.

Jeong-hee Lee
Home Entertainment, LG Electronics

[Foreign language]

Speaker 10

In addition, we would like to enhance competitiveness, expand price coverage, and strengthen promotion, marketing, and supply so that we can provide optimized strategy per region.

To add more colors on our regional strategy, in Korea, we plan to strengthen lineup in the volume zone per channels, to continue online revenue growth, and to expand into the rental business area to intensify future growth momentum.

In North American market, we would like to focus on seasonal promotions compared to our competitors, especially focusing on new models that are equipped with cost competitiveness. Last but not least, we will utilize flexible production site management in the European market to fully leverage our competitiveness, seeking for revenue growth and productivity enhancement. Thank you.

I would like to answer your question about vehicle solutions. In order to cope with hiking order backlog and regional production, we're planning to make continuous investments in production site expansion. Adding more colors, our smart business is currently establishing new production site in Mexico to deal with North American markets, and has plans to make investment in our existing production sites in Vietnam and Poland.

Touching upon LG Magna, other than the existing plant in Korea and China, the company will soon start operating its Mexico plant to cover North American market. Continuous investment will be made. New plant is under establishment to deal with the European market. Thank you. Next question, please.

Operator

The next question will be presented by Jun Park from JP Morgan. Please go ahead with your question.

Speaker 10

Yeah, Thank you for taking my questions. I have two questions, one for corporate-wide operation and the other for vehicle solution business. First question regards the corporate-wide operation. What is your full year and Q3 guidance on corporate-wide sales and profitability? Can you break it down to by the businesses? My second question regards business, vehicle solution. It seems like LG Magna has the biggest growth momentum in the vehicle solution business. When do you believe that LG Magna will make a turnaround to be in the black? Could you give us some details on it?

Let me answer your first question regarding corporate-wide operations.

Despite negative impact from a delay in demand recovery for appliances and TVs, triggered by global economic downturn, we were able to minimize a drop in sales in the H1, thanks to the high growth reported by major B2B businesses, including vehicle components. In terms of profits, highly profitable B2B and non-hardware business made meaningful contributions. Thanks to our efforts in enhancing the soundness of the inventory held by distribution channels, which we adopted since the H2 of last year, we were able to efficiently manage our marketing expenses for the H1 of this year. We have conducted activities, including war room tasks, to improve our business fundamentals. Stable logistics and raw material prices also played in our favor, and we were able to improve our expense structure.

Dong Cheol Lee
President, Business Solutions, LG Electronics

[Foreign language]

Speaker 10

Regarding the sales and profitability for the H2, if I may focus on the Q3, we aim to grow sales through stable expansion of vehicle component business and timely respond to peak season for TVs. We will run our business focusing on profitability and continue to improve cost structure and efficiency in expense management, so that we can achieve growth in annual sales and create stable profitability. Thank you.

Dong Cheol Lee
President, Business Solutions, LG Electronics

[Foreign language]

Speaker 10

Let me answer your question in regards to Vehicle Component Solutions. As a result of various activities to win contract during the past several years, we expect continuing growth in revenue, enhancement in product, and project mix, along with positive impacts on profitability. Not to mention, we are implementing active plans that can improve operation-wide cost structures, such as enhancing SCM and production efficiency. If I may add more on LG Magna, the company is expected to turn to profit-making in 2023. Thank you.

Dong Cheol Lee
President, Business Solutions, LG Electronics

[Foreign language]

Speaker 10

Next question, please.

Operator

[Foreign language] The next question will be presented by Simon Woo from Bank of America. Please go ahead with your question.

Simon Woo
Asia-Pacific Technology Research Coordinator, Bank of America

[Foreign language]

Speaker 10

Thank you for taking my questions. I have two question, My first question is about HNA. I believe that the American market is becoming more important in terms of your strategy. Can you share your production capacity in the United States and market share in the country? As the American market is projected to become bigger, do you have any additional plans to expand production in the United States? My second question is about Home Entertainment. I believe the overall TV market does not seem to be that promising. However, I do see some room for enhancement by making some enhancements in your product mix. I would like to ask for your definition on premium TVs and your revenue proportion, especially about the sales and yearly targets of your OLED TV models. Thank you.

Dong Cheol Lee
President, Business Solutions, LG Electronics

[Foreign language]

Speaker 10

Let me answer your question about HNA. LG Electronics has a production site in Tennessee, United States, producing washing machines. The capacity of the site is approximately 1.2 million washing machines and 600,000 dryers per year. This amount accounts for 30% of the washing machine revenue in the United States.

Dong Cheol Lee
President, Business Solutions, LG Electronics

[Foreign language]

Speaker 10

To elaborate more on the United States business, the country has been posing safeguard tariffs on products produced overseas, and the logistic costs have been a burden. We've been raising proportion of products made in the United States. We're currently making some adjustments in volume and country of origin, as many of the limits have been eased at the moment.

Dong Cheol Lee
President, Business Solutions, LG Electronics

[Foreign language]

Jeong-hee Lee
Home Entertainment, LG Electronics

[Foreign language]

Speaker 10

At a time when protectionism is growing and supply flexibility, such as managing geopolitical risk, are becoming more and more important, the importance of having a production hub in the region is getting bigger. We would like to secure and fully utilize production competitiveness with our lighthouse factories and secure premium lineup volume for the sake of competitiveness enhancement, and would like to continuously review producing additional items that other than washing machines in the mid to long term. Thank you.

Jeong-hee Lee
Home Entertainment, LG Electronics

[Foreign language]

Speaker 10

Let me answer your questions regarding Home Entertainment business. As you mentioned, demand for TV in 2023 continues to dwindle as consumer sentiment is hit by rising interest rates and protracted inflation. Customers are now more sensitive to prices and tend to trade down with their purchases, leading to a trend of negative growth in premium TV demand.

Jeong-hee Lee
Home Entertainment, LG Electronics

[Foreign language]

Speaker 10

We are pursuing qualitative growth in the TV business by continuing to deploy premium TV growth strategy with OLED and accelerating changes in business fundamentals to be more software-centric.

Jeong-hee Lee
Home Entertainment, LG Electronics

[Foreign language]

Speaker 10

Our strategy is to first strengthen our upper hand in the premium market by providing values unique to LG TVs and expanding customer experience. Second, strengthen content and service competitiveness. Third, speed up growth of platform business by differentiating webOS experience.

Jeong-hee Lee
Home Entertainment, LG Electronics

[Foreign language]

Speaker 10

Luminance was upgraded for OLED evo this year. User convenience is enhanced for wireless OLED TVs, and we have combined the NanoCell and Quantum Dot technologies for QNED TVs. On top of that, Lifestyle Screen that can provide a new experience to users tailored to their lifestyle and liking, will be added to diversify our product lineup. By doing so, we aim to increase sales to drive demand and increase market share in the premium segment.

Jeong-hee Lee
Home Entertainment, LG Electronics

[Foreign language]

Speaker 10

We will continue to boost sales of premium products with OLED TVs and make sure to obtain sales figures that enable us to keep our competitive edge as a brand where OLED TV originates and as a brand that ranked number one for 10 consecutive years. The sales percentage of our premium products rose year-over-year, despite negative growth in the overall premium market, which indicates that our product mix has been improved. Thank you.

Jeong-hee Lee
Home Entertainment, LG Electronics

[Foreign language]

Speaker 10

Next question, please.

Operator

[Foreign language] The next question will be presented by Ji San Kim from Kiwoom Securities. Please go ahead with your question.

Ji-San Kim
Analyst, Kiwoom Securities

[Foreign language]

[Foreign language]

Speaker 10

Thank you for taking my questions. I have two questions. My first question is about Vehicle Solutions. I believe that LG Magna Mexico plant will start its operation soon. Do you have any plans to expand the plant in the near future, like next year? Will orders from other car makers, other than GM, covered by this Mexico plant? My second question is about Business Solutions. As you've mentioned, LG Electronics is ongoing EV charging businesses. How are your EV charging and robot business unfolding? It will be appreciated if you can open your, like, strategies and future estimations. Thank you.

Let me answer your question about VS. LG Magna's new plant in Mexico will start producing motors from September 2023. As it is estimated that the plan to cover North America's demand stemming from OEM companies, including GM, we have plans to make investments to expand the site. If I may add more, the company will first concentrate on mass production of parts for GM's new EV platform order project. However, other than covering growing orders from North American automakers, other than GM, we're also expecting to expand our customer to Asian car makers that are targeting EV sales in Northern American markets. Thank you. EV charging and robot business. Let me elaborate on your question regarding EV charging and robot business.

Compared to other EV charging manufacturers, LG Electronics is competitive in terms of our capabilities in manufacturing, global operation, service infrastructure for maintenance, repair, and customer service, vertical sales, and quality. By tapping into technology and product capabilities of our existing business and cooperating with sister companies or partners, we plan to prepare differentiated solutions, including new form factors and services. EV charging market is expected to grow rapidly as more EVs are running on the roads, government subsidies are increasing, and laws mandating the installation of EV chargers are introduced. In the beginning, we would like to enter the market as a provider of EV charger that offers stable quality based on our strength in manufacturing. Mid to long run, we would like to expand our business to become an EV charging solution provider that offers diverse and differentiated solutions. robot business.

For robot business, we are currently focusing on delivery and logistics. Until the Q2 of this year, we have grown the business focusing on shelf-type delivery robots by cooperating with domestic partners. Starting from the Q3, we will secure additional sales channels to strengthen sales bases and enter the overseas market for further growth. Yeah.

As the need for logistics automation grow, we believe more companies will start to adopt logistics robots. To enter the market, we will secure diverse lineups and solutions to create new business opportunities for rapid growth. Thank you.

Dong Cheol Lee
President, Business Solutions, LG Electronics

The next question, please?

Speaker 10

Next question, please.

Operator

The next question will be presented by Sungkyu Kim from Daiwa Securities. Please go ahead with your question.

Sungkyu Kim
Executive Director, Daiwa Securities

[Foreign language]

Speaker 10

Thank you for taking my questions. I have two questions. My first question is about HNA. I understand that system air conditioners, especially AWHP or Air to Water Heat Pumps, showed a remarkable growth in the H1. Please share your projections of the largest markets, North America and Europe. My second question is about VS. I see some automakers search for more virtual integration in producing their vehicle components. What do you think your competitive edge is compared to companies who belong to this virtual integration? It will be appreciated if you can also elaborate on your projections in regards to the possibility of vertical integration trends becoming stronger in the industry.

I would like to answer your question in regards to HNA. As you just covered, SAC business has shown an outstanding growth in the H1, especially in European AWHP products. Since 2021, we are witnessing huge revenue growth of AWHP, especially in the European markets. In addition, in the H1 of this year, the revenue growth remained higher than the estimated early market growth rate. As this product is eco-friendly and highly energy efficient, we understand that there are variables that can lead to short-term demand drop as a result of stabilized gas price and changes in subsidy policies in countries. However, we project that our business growth will continue accordingly to the strong Inflation Reduction Act in the United States and European Green Deal. Major market players are making aggressive investments in order to take the lead in the market.

In the H2, it will be difficult to reach remarkable growth as the H1 because the heating season will start and competition will be even fiercer. We will compete in the H2 market based on new product and aggressive marketing investments. Thank you. Let me answer your question in regards to Vehicle Solutions.

The vertical integration of automakers make great synergy when the economy is thriving. It hinders risk dispersion during economic slumps. In case car makers from performance is down, such consequences may cascade down to suppliers' performances. Under vertical integration, suppliers tend to have close relations with automakers from the planning phase. There are risk of technical intelligence leak. This limits suppliers in expanding their business scope to other car makers if they're not equipped with superior technology. Many suppliers heavily rely their revenue on the car maker with a vertically integrated business model. LGVS is different from many supplier companies in the market. We are free to have transactions with multiple OEM companies without any constraints, free from unfair trade practices such as price cut and technology leak.

To add more, from the technology development perspective, we have a competitive edge in the global market as we can combine different types of technology and bring further growth. Thank you. Next question, please.

Operator

Your next question will be presented by Rok-ho Kim from Hana Securities. Please go ahead with your question.

Speaker 10

I have two questions. My first question is about Home Appliance & Air Solution. I believe the double digit of operating profit in the Q1 was achieved thanks to cost reduction rather than demand recovery. You have witnessed your Q2 operating profit marking the teams. At a time when demand is expected to remain sluggish and competition to become fiercer in the H2, do you think LG can secure profitability by managing costs and expenditures? It will be appreciated if you can give us some spectrum or figures on the profitability level that you expect. My second question is about Home Entertainment. This is about the TV market. What is your take on the market in the H1 as a whole, by region and by segment?

Please share with us your projection for the H2.

I would like to answer your question about HNA. As you just mentioned, due to continuing demand slump, off season, and fiercer competition, there is a need of greater spending in marketing, thus securing profitability level as the Q1 seems to be not easily reachable. However, as a result of continuing stable operation on raw material supply and additional bidding on sea transportation, we project enhancement in material costs and logistic costs. We will continue our corporate-wide war room task activities in the H2 and build up a business structure where we can secure profitability based on efficient resource management. Thank you. Fundamentally, we would like to strengthen our ability to produce better products based on intelligence factories, and also would like to secure profitability based on supply flexibility. Thank you.

Let me answer your question regarding HE business. As I have touched upon before, we continue to see a year-over-year negative growth in the H1 due to the possibility of continued global economic downturn and a drop in consumer sentiment in Europe, triggered by protracted Russia-Ukraine conflict. Demand for TVs in the H1 posted negative 2% growth year-over-year, according to the Market Research Institute. Demand in premium market for products over $1,000 continue to dwindle. Demand recovery in mass tier market is not that big and is maintaining a level similar to that of the last year. Both OLED and LCD TVs posted negative growth in demand for the H1. All regions, except North America and Latin America, saw negative growth in demand, and Europe had the biggest fall.

For the prospect of the H2, consumption power dwindled in Europe because of inflation, but the overall number of households is maintained, and many consumers in the region are reaching a period to purchase a new TV, so it is likely that we will see a slight demand recovery in the H2. Thank you.

Next question, please.

Operator

Currently, there are no participants with questions. Please press star one, star and one to give your question.

Sang-bo Shim
Investor Relations Officer, LG Electronics

That brings us to the end of LG Electronics earnings release conference call for the Q2 of 2023. For further questions, please contact the IR team. Thank you.

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