Good morning, everyone. Welcome to today's PageGroup Q4 Trading Update call. My name is Seb, and I'll be the operator for your call today. If you would like to ask a question during the Q&A session, please press Star 1 on your telephone keypad. If you'd like to withdraw from the queue, please press Star 2. I'll now hand you over to Kelvin Stagg, CFO, to begin the call. Please go ahead.
Thanks, Seb. Good morning, everyone, and welcome to the PageGroup 2025 Fourth Quarter and Full Year Trading Update. I'm Kelvin Stagg, Chief Financial Officer, and on the call with me is Nicholas Kirk, Chief Executive Officer. Although we'll not read it through, I'd just like to make reference to the legal formalities that are covered in the cautionary statement in the appendix to this presentation, and which will also be available on our website following the call. The Group delivered gross profit of GBP 190.7 million in the quarter, a decline of 4.6% in constant currencies against Q4 2024. Gross profit for the full year was GBP 768.2 million, a decline of 7.8% against 2024. The Group produced a resilient performance despite the ongoing market uncertainty, which is characterized by continued subdued levels of client and candidate confidence.
Fee earner headcount reduced by 75, or 1.5% in the quarter, with reductions primarily in Europe. Despite the challenging macroeconomic conditions, gross profit per fee earner, our measure of productivity, grew 3% compared to Q4 2024. Net cash at the end of December was around GBP 31 million. This was down from GBP 38 million at the end of Q3, having paid out the interim dividend of GBP 16.7 million on the 10th of October. Receipts in the first week of January have led to net cash of GBP 40 million as at the 9th of January. I will now give a brief financial review. Fee earner headcount reduced by 75, or 1.5% during the quarter, due mainly to attrition in December when we typically hire fewer new consultants, with the reductions primarily in Europe. And non-operations headcount decreased by 8 in the quarter. Overall, the Group had 4,968 fee earners and a total headcount of 6,820.
We remain committed to our strategy and continue to reallocate resources into the areas of the business offering the most significant long-term structural opportunities. Concurrently, we continue to ensure headcount in all our markets is aligned to activity levels. Overall, our focus remains to balance near-term productivity with ensuring we are well placed to take advantage of opportunities when market conditions improve. Despite the tough macroeconomic conditions, gross profit per fee earner increased 3% compared to Q4 2024. Our fee rates remained at high levels. However, as clients' recruitment budgets have tightened, they've become more risk-averse, which has continued to slow the recruitment process, impacting time to hire. Although salary levels remained strong, the level of increases offered to candidates were not as elevated as they were in 2022 and early 2023, and as a consequence, the conversion of offers to placements remained the most significant challenge.
Where we experienced improved trading in Asia and the U.S., this was driven by the conversion of offers to placements normalizing at a higher level. In our other countries, where trading remains challenging, we are yet to see any improvement in this metric. I will now present a brief regional review. Group gross profit declined 4.6% in constant currencies against Q4 2024. In line with the two previous quarters, we saw variable market conditions across the Group, with ongoing challenging conditions in continental Europe and the U.K. However, we saw a fifth consecutive quarter of growth in the U.S. and a third in Asia, where Greater China delivered its first quarter of growth since 2022. In our largest region, Europe, Middle East, and Africa, which represented 53% of the Group, we declined by 8.9% on Q4 2024.
We continued to see tough trading conditions with low levels of candidate and client confidence. France, the Group's largest market, which represented 13% of the Group, declined 17%, with sentiment and activity levels softening through the quarter. Temporary recruitment, down 11%, continued to outperform permanent, down 22%. Germany, representing 12% of the Group, declined 5%, an improvement on the decline of 11% in Q3. We continued to see tough conditions in Michael Page and Page Personnel, down 13% and 11% respectively. However, our interim business was the most resilient and delivered growth of 1%. Spain continued to deliver the standout result in the region, up 10% with good levels of candidate and client confidence. Elsewhere in Europe, market conditions remained challenging in all countries. Overall, for the region, fee earner headcount reduced by 72% in Q4.
The Americas, which represented 19% of the Group, and excluding Argentina due to hyperinflation, grew 2.4% against Q4 2022. The U.S. grew 5%, its fifth consecutive quarter of growth. We saw good levels of activity in trading, with continued strong results, particularly in our largest discipline of construction. In Latin America, excluding Argentina, gross profit grew 1%, albeit against a soft comparison. Brazil, our largest country in the region, grew 6%, driven by our temporary recruitment business, which grew almost 30%. Mexico declined 17% due to the ongoing tariff uncertainty. Elsewhere in Latin America, our remaining countries grew 17% collectively, with improved conditions across most of the region. Colombia delivered the standout performance, up 22%, with particularly strong trading in our technology-focused Page Consulting business. Across the region, fee earner headcount increased by 10% in the quarter.
In Asia-Pacific, which represented 16% of the Group, Q4 gross profit grew 6.4% on 2024. Asia was up 7%, its third consecutive quarter of growth, an improvement on the growth of 1% in Q3. Southeast Asia grew 8%, with continued strong trading conditions across most of our markets in this region. Greater China grew 5%, delivering its first quarter of growth since Q1 2022. Mainland China was up 10%, a significant improvement on the decline of 20% in Q3, with greater conviction from both candidates and clients to close placements than there was 12 months ago. In Japan, an area of strategic focus for the Group, we grew 3%, an improvement on the decline of 2% in Q3. India, where we now have over 250 fee earners, was up 17%, its fourth consecutive quarter of double-digit growth. Australia was flat, the first quarter with no decline since 2022.
Overall, our fee earner headcount in the region remained stable. In the U.K., which represented 12% of the Group, gross profit declined 10.1%. The market remains tough, with clients continuing to delay hiring decisions and candidates remaining cautious about accepting offers. Operational activity per fee earner was broadly in line with 2024 averages, except for new job acquisition, which was down slightly on 2024. Our fee earner headcount reduced by 13% in Q4. I will now give a brief summary of our results. In line with the two previous quarters, we saw variable market conditions across the Group. The conversion of offers to placements remained the most significant area of challenge, as ongoing macroeconomic uncertainty continued to impact confidence, extending time to hire. We remain committed to our strategy and continue to reallocate resources into the areas of the business where we see the most significant long-term structural opportunities.
Concurrently, we continue to ensure headcount in all our markets is aligned to activity levels. Overall, our focus remains to balance near-term productivity, with ensuring we're well placed to take advantage of opportunities as market conditions improve. While the market outlook remains uncertain due to the unpredictable economic environment, we will continue to control the controllables and we remain confident in the execution of our strategy, given our highly diversified and adaptable business model, strong balance sheet, and our cost base that is under continuous review. We expect 2025 full-year operating profit to be broadly in line with current market consensus of GBP 21.1 million. Nicholas and I will now be happy to take any questions you may have.
Thank you. If you would like to ask a question, please press star one on your telephone keypad. If you would like to withdraw from the queue, please press star two. Our first question on the line is from Abi Bell with UBS. Please go ahead.
Morning all. Just two questions, please. Firstly, I know December is a small month, so trends are kind of hard to call out, but can you comment on how hiring trends developed over the last three months? Are there any more clients than usual discussing hiring freezes or reevaluating hiring budgets into the new year? And then secondly, can you talk about the ups and downs for the FY26 profit bridge? The H225 run rate of GBP 20 million plus the GBP 10 million of annualized savings gets you to roughly GBP 50 million. Are there any other headwinds from cost inflation that we need to be aware of? Thank you.
Thanks, Abi. Okay, I'll take the first question and I'll hand over to Kelvin for the second one. So as regards the quarter, I mean, it was relatively even through the quarter. There wasn't any particular increase in conversations about hiring freezes, etc. I mean, to be fair, what tends to happen at the end of the year is that most organizations are looking to close out existing recruitment processes, and that's really what they're talking to us about rather than plans for the new year. Those conversations start to really come to pass about now. So we'll probably have a better idea of what clients are saying about outlook for the year by maybe the prelims, but certainly the end of Q1, because those kind of conversations don't really take place in the final three months of the year.
That's more about just closing out the year, wrapping up any processes that are in play.
Yeah, on the profit bridge, if you take forward the broadly GBP 20 million that we're expecting for 2025, you can add back the GBP 15 million of one-off restructuring charges that we took during the year. There's a further GBP 5 million of savings because we had GBP 5 million of savings last year. There's GBP 5 million of additional savings this year and a further GBP 5 million next year. So the 15 plus the 5 then takes you to 40. We've got about GBP 10 million of wage inflation and third-party cost inflation that we're expecting to go in there, but we are expecting profits to be slightly higher this year. So I don't know where consensus is going to land, but I think both of the brokers are now on about 40, which is probably there for an incremental profit to offset that wage inflation and third-party cost inflation.
Super clear. Thank you.
Thank you. Our next question is from Zack Ali from Morgan Stanley. Please go ahead.
Good morning, Kelvin. Good morning, Nicholas. Just two questions, please. Maybe to start on France, could you maybe just unpack a little bit further the deterioration there? Would you say it was all market weakness you were seeing, or was there any impact from resource reallocation away from the Page Personnel brand? Because I know France has quite high exposure to that brand. And then secondly, just on the cost base, after the successful actions this year, it sounds like you're planning some more for 2026. So I was just wondering what sort of areas of focus that will be on. Will there be any maybe AI efficiencies? And more generally, do you think headcount is now appropriately sized for the year ahead? Thank you.
Okay, thank you, Zack. I'll take the question around France. Yeah, I mean, it's tough. I mean, it's been tough throughout the year, as you can see from the numbers. I mean, we were down 17% in Q1, down 20% Q2, down 16% Q3, down 17% Q4. I mean, it's a tough market to trade in right now. And we definitely did see some deterioration in confidence through the quarter. I think that was largely due to the government's draft finance bill, which, as you probably know, aims to introduce additional taxes and is perceived to be less business-friendly than perhaps the environment has been, which, again, just really drags down sentiment. It drags down confidence, which plays on recruitment from a client and a candidate perspective.
We saw some clients deciding really to postpone recruitment as they awaited a bit more certainty on this finance bill to see if it would change as it went through parliament, etc. We saw job acquisition deteriorate through the quarter. I mean, it was down around about 7%. So that's certainly one to watch. I think that the job acquisition was down because of the reason that I said. So maybe we start to see some improvement on that figure this quarter. But again, it just adds to the general sense of it being very difficult over there from a public sector perspective, which is relatively small for us. It only counts for around about 6% of our business. That was down about 29% in Q4. So that's definitely been impacted by some of the uncertainty that exists around the situation of government in France.
Non-PERM, as you know, continues to perform better for us, which again is typically an indicator of the fact that there is some shift towards flexibility and away from the certainty of PERM. So yeah, it's tough in France right now. I don't think anything to link back to the other part of your question. I don't think anything in these numbers is linked at all to any changes within PP because we haven't done any changes around PP. It's something that we'll look at as we go through the next year or two, but it isn't something that we're looking at right now in France.
Yeah, I think when you look at cost savings, we're not intending to run a big restructuring program this year as we did last year. The lion's share of last year's cost savings was really about right-sizing the management team in Europe. Europe had been much later into the downturn. We had a record in a number of countries in Europe in the first half of 2023. But it's also very expensive to adjust the management team in Europe, and that's how we felt that we needed to have a proper restructuring plan to right-size that. That was 10 million out of the 15 last year. The other five relates to an HR transformation program. We are right in the middle of deploying a new HR system. It's SAP SuccessFactors.
Then we'll go through a process of moving our transactional activities in that area into our shared service centers, where they currently aren't. It's the only function that we haven't completed that piece of work. Primarily, they will go into our shared service center in Malaysia and Kuala Lumpur. In terms of the AI process, as Nicholas says, we haven't really done much with PP, but certainly when we look at AI and we look at it in three different areas, one of them will be the impact on jobs generally, externally, from a recruitment perspective. One would be about cost savings through driving efficiencies. The other one would be about driving productivity in the operational side of the business.
Certainly, one of the reasons that we feel we should be moving out of Page Personnel and up into Michael Page is because I think if there is an area that is likely to be open for disintermediation, it is probably the more low-level repetitive jobs that tend to be in places like Page Personnel, whether that be in areas of finance or paralegal or wherever it happens to be. I mean, to be clear, we haven't really seen much of that at the moment, but we also make much better margins in Michael Page. So it's a relatively straightforward decision, albeit the execution of it is not without its challenges. When we look at cost savings, yeah, I mean, we use quite a lot of AI already.
So whether that's in terms of expenses management, so checking expense receipts against policies, making sure it's booked in the right places, invoice matching, revenue compliance, CV formatting, job ad generation. So all of those are areas that we would have already introduced AI to work on. So each of those areas, we have either fully deployed across the business or we have it actually coming out of the lab and will be in production in the first half of the year. Outside of that, we use it to drive productivity in our operational business with things like time in role that will be able to tell us how often people stay in a job in a particular sector and job description and location. We use it across business development areas and other areas.
I think what I'd probably say is whilst we're hoping to drive further efficiencies, particularly into our global business solutions areas, so the operational back office of the business, we tend to be replacing relatively low-level roles that nowadays would be in our shared service centers. So it will bring efficiencies, but I don't think it's going to bring massive cost savings.
A final part of your question around headcount. In terms of headcount, we've been consistent really in what we've said over the past 24 months, which is that we're linking the headcount to activity levels, as we've mentioned on a few occasions. If you have jobs that you don't have the headcount to resource, then ultimately you're definitely not going to make any money out of those positions. So we have to make sure that the headcount is at a level where, with the work that we're getting incoming or generating ourselves, has a consultant available to work on it, to supply candidates, to manage the client, manage the candidates, arrange interviews, etc., to give you the opportunity of turning that into a fee. And I think we've done a really, really good job of that.
I mean, I think if you look probably through the quarter, headcount probably was relatively flat across October, November. It fell off a bit in December. Then you saw the reduction of about 75. And that would have been because we don't really start new consultants in December. So it wouldn't surprise me if we saw an inflow of new consultants in January. So if you looked at it across that December, January period, I'd assume it may be relatively flat. I think we're about the right level at a total number, but we are still reallocating resources within the group, moving headcount into markets where we're seeing growth, whether that's within APAC or within the Americas, and taking out of markets that is more challenging. But as an overall figure at a group level, it's around about the right level.
That's very helpful. Thank you.
Our next question comes from Steve Woolf at Deutsche Bank. Please go ahead.
Morning, gents. Two from me, if I may, please. Firstly, thoughts on the pickup in China, where roles and where that might have come from. And then just your exposure to a German recovery if the planned spending comes through at some point this year. I saw the interim business is obviously up. Just again, where else might we see your roles come through over time? Thank you.
Thanks, Steve. So in terms of Greater China, probably the word of caution, I mean, we're pleased, of course, we are that we've seen a quarter of growth for the first time in three years or so. But at the same time, it is just one quarter. So I'd like to see maybe at least one more, if not two, before we start to see it or call it as any form of recovery. I think we saw a little bit of improved confidence. There was just a greater level of conviction from both parties, whether it was clients or candidates, to get the deal over the line.
Interestingly, that's probably what we were saying 12, 15 months ago about the start of the recovery in the U.S., just more sensible recruitment conversations that happen at the end of the process, rather than this binary outcome where a client offers this kind of an increase, the candidate turns it down, and the client says, "Let's start the process again." Negotiation, a desire to get the deal over the line. As I say, conviction from both parties to make that happen. So that's encouraging. It is just one quarter. I'd like to see a bit more of it. In terms of disciplines, the better performing two were finance and technology from both the PERM and contracting perspective. They were the stronger areas for us in Q4. Also maybe within client mix, we're definitely benefiting from our focus on domestic clients.
They certainly are delivering more positive results in international clients at the moment. So that's where we are in China. As I said, it is just one quarter. It's very pleasing, of course, having had two, three years of really tricky conditions. So it's nice for our leadership team over there to actually see some results from the efforts that they've made to get the business back into the right place. But it is just one quarter, and let's see where we are in three months' time. As regards Germany, it was, again, a better performance in Germany in Q4. I think probably a resilient performance to use the narrative there on that one. Activity levels are stable. Business sentiment's relatively stable. There's still a lot of talk about the investment program, but I think our sense is that that won't come until the second half of the year.
Our business is split 50% PERM, 35% contracting, 15% temp. PERM remained more challenging, was down about 12% in the quarter as clients really still continue to be more cautious. As you've pointed out, Steve, contracting was up for the quarter. Finance continues to perform better than technology within that, but those are the two areas that our contracting business focuses on. As we've said over the last couple of quarters, the finance area is doing better because we're seeing increased demand for regulatory roles within finance due to increased regulation, as well as finance transformation roles. In terms of exposure, we're not massively exposed in Germany into the defense sector, if that's the question, but we have broader kind of supply chain exposure with clients in the engineering and manufacturing field. We'll also benefit from a general improvement in sentiment as and when it happens.
So we keep our fingers crossed at this stage, Steve.
Perfect. That's great. Thanks, guys.
Next question is from Andy Grobler from BNP Paribas. Please go ahead.
Hi, good morning. Just a couple from me as well if I may. Firstly, on Australia, looked to be doing a bit better. Can you just talk through what's changed there? And then secondly, just on thoughts around the dividend, the 25, 26, given where earnings are at this point, and consensus expectations look quite high on that basis. If you could just talk us through your expectations, that would be great. Thank you very much.
Thanks, Andy. Okay, I'll do Australia. I mean, Australia as a market for us is these days relatively small in the bigger scheme of things. I think it's about 3% of the overall business. That said, we were pleased for them more than anything, for our leadership team, for our consultants over there that, again, probably a little bit like China, having had a really tough run, that a lot of the efforts that they're making to get the business back to a point where it can start to grow again are working. So there's no real change in market conditions. I just think that the team themselves are really doubling down on front-end activity and focusing hard to turn the business around. But I think probably as a word of caution, I mean, it's stable, but at a relatively low level.
So yeah, I mean, I hope that we can continue the curve as we go into Q1, Q2. But clearly, it was the first time this year that it was anything other than double-digit negative growth. So good to see early stages. Team are working really hard. Let's hope it continues to work out for them over the next six to 12 months.
Yeah, morning, Andy. On the dividend, I think we obviously turned the year at GBP 31 million, but as of the end of last week, we were actually up at GBP 40 million of cash. I think we will have an outflow of cash, which relates to sort of annual bonuses and Q4 profit share, which we expect to be somewhere between GBP 20 million and GBP 25 million during January. So it probably means that we're going to end January between GBP 15 million and GBP 20 million. I think historically, we would have said that we want to hold a minimum of GBP 50 million in net cash. I don't know whether they're on the treasury team, but actually, they've done an excellent job in terms of trying to optimize our liquidity structure. We can probably run it closer to GBP 25 million today. So that would be the minimum I'd want to hold.
We therefore need to work backwards from June, which is when the payment would go out. And last year, our final dividend was 38 million. So once we get to the end of February, beginning of March, when we get to the prelims, we'll be trying to estimate and forecast where our cash flow is likely to be by the time we get to June off a base of about 25 million. I don't want to try and second-guess that today, but I think while we've paid uncovered dividends for the last couple of years, and obviously, our cash balance has come down as a consequence, I'm not minded to fund dividends out of debt. So we'll be looking at what surplus cash we've got over and above that 25 and then forecasting that. And we'll come back to you at the prelims.
Okay. Thank you very much.
Our next question is from Karl Green with RBC. Please go ahead.
Yeah, thanks very much. A couple of questions from me, please. Just firstly on Page Executive, just any updates on the pipeline and what you're seeing at that end of the market and sort of been a good performer for you in recent quarters. So an update there would be helpful. And then a second question as well, just comments you made in the past about that pickup in activity in the US, which has been a lot of sort of determined activity by yourselves to target the right clients. But I think you've also mentioned there that you've seen normalization of offer-to-acceptances. So are you seeing that normalization in any other of those better-performing markets? And sort of more broadly, would you expect that normalization to eventually happen across the wider group, please?
Thanks, Karl. Yeah. Well, I'll answer them in reverse order, actually, because the second question was probably a bit more detailed, and the Page Executive one's easier to just do off the top of my head. So yes, I think it is important to call that out. I mean, 15 months ago, when we saw our first quarter of growth in the US, we were talking about the fact that we hadn't seen increases in activity levels in terms of new jobs, more interviews, etc. It was more a case that for the activity that was taking place, more of it was converting because people were getting around a table at the end of a process and saying, "We need to make this deal happen because we need the person on board within eight weeks," and that's really continued in the US.
Now, as we've stressed, the recovery we've seen there isn't broad-based. We're not seeing that kind of improvement across sectors like financial services or finance or legal. We're seeing it within our two largest disciplines, which are construction and manufacturing. So yeah, very what I would call sensible recruitment conversations where people invest a lot of time to find the right candidate and then at the end of the process want to get the deal over the line and don't want to see it fall down for the sake of $500, $1,000, $2,000, whatever the figure would be. So that's kind of what's happened in the U.S. And as we've started to see other markets come online, that's exactly what's happened in those markets as well.
I got the question earlier on China from Steve, and I was commenting there, what happened in Greater China in Q4 to trigger the improvement in results? It was very similar to what happened in the U.S. in terms of just greater conviction from both parties to get the deal over the line. Not an increase in activity, not more jobs, not more interviews, just more output for the work that's gone in. And we, throughout last year, throughout 2025, were saying that that's how we saw the shape of any kind of recovery when it comes. So the market is very much behaving as we thought it would in the markets where things are improving. That said, clearly, we've got large parts of the markets that aren't, particularly in Europe. Your second question around Page Executive, yeah, another really good year.
If you remember, 2024 was a record year for Page Executive. Q4 for us, therefore, was flat year on year, so flat on a record year overall. The real stars of the show within Page Executive in terms of a regional basis were APAC, Europe, and LATAM. I mean, APAC in particular did a standout performance. It was up 19%. It was tougher in the UK and the US, and the reason for that is we have greater exposure in our Page Executive business in those two geographies to financial services. So that has been a bit of a drag on the overall performance in those two markets, but overall, from a more strategic perspective, we're aiming to move that business up the value chain, further away from the level that Michael Page trade at, and we've had another good year from that perspective.
So the average placement salary that we place on was up 14%, and the average Perm fee that we make in Page Executive was up 14%. So everything's heading in the right direction, and all of this is being achieved in a market that's ultimately subdued. So we're just excited to see how it starts to perform in markets where we get some better trading conditions.
Sounds good. Thanks.
Thanks, Karl.
Our next question is from Bruce Hubbard from Lancaster Investment Management. Please go ahead.
Morning, chaps. Just a quick question, clarification, if I may. You refer to collectively as Americas being 35% of group and being in growth. I missed it in the call, apologies, but I didn't actually hear you say what percentage of the group is in growth on a country-by-country basis. You've obviously got puts and takes from Spain, Mexico, Hong Kong, etc., within those segments.
Hi, Bruce. Yeah, I don't actually have that figure for you offhand. I mean, you are right to call that out because I guess we look at the regional makeup of the Americas and APAC, and combined, because we report regionally, we're adding those two regions together to get 35%. What's quite right in your question there is that there will be countries within APAC and within the Americas that aren't growing, but there will be countries like Spain that sit outside those two regions that are growing. The reason we felt it would be easier to report and give the update on regions is because that's what we always do. But we can easily pull a country figure together for you if necessary.
Sorry, it's about 38 is the accurate answer. We're down a bit in Mexico. We were down a bit in Chile. As Nicholas said, we were up a bit in Spain. Japan was broadly flat. So it's about 38% on an individual basis.
Okay, that's interesting because that's quite a material step up from Q3. So there is clearly objectively a broadening of stabilization strength improvement going on.
I think it's broader across Asia. Obviously, Australia was flat in the quarter, so that helps. Spain moved on a bit. Mexico was down in Q3. I think Chile was probably flat in Q3. So there's a few moving parts, but broadly, with Asia moving from 1% to 7%, more of the countries in Asia are now in growth.
Thank you.
Welcome.
Next question is from James Rowland Clark from Barclays. Please go ahead.
Hi, good morning. Thank you. Two questions, please. Just on Asia, you flagged in China, the strength you were seeing is particularly driven by finance and tech. The rest of Asia was also very strong. So would you mind just sharing or shining a little light on the markets that drove the improvement or the sort of client types, if that makes sense? And then secondly, on cash, thanks for the color on the operating profit bridge for 2026, which sounds like it will improve driven by cost savings and a bit of productivity improvement as well. When thinking about cash flows, the bridge for cash flow through the year, are there any levers you think you can lean on to improve cash flows when you're thinking about that dividend payment and that GBP 25 million liquidity requirement for the business? Thank you.
Thanks, James. Okay, I'll take the Asia question. I mean, as you know, and you kind of implied it in your question, it's a very diverse collection of countries. I mean, if we were to look at Southeast Asia as a collection of relatively small countries, but you add them together and they add up to something meaningful, it's really just probably repeating what I said about China is that the improvement that we've seen is relatively across the board and driven by this conviction from clients and candidates to get the deal done. What I will do, though, maybe is just call out a couple of the bigger countries in Asia just to give you a bit more detail because that was the question that you asked, because there's different stories in each.
Japan, as an example, where we saw 3% growth in Q4, is a strategic investment market for us. We've always had a good business in Japan, but it's the second largest recruitment market in the world, and our intention is to build a great business in Japan. And to do that, we really need to crack the domestic market. We've always had a good business servicing the international market, the Gaishikei market, but we really want to become more of a presence within the Nikkei market. And so we've invested in headcounts. Our headcount, I think, is up 11% in Q4 year on year. Various other times through the year, it was up substantially more than that. And the investment that we're making is into that Nikkei business. And that produced a record Q4. So that was really pleasing. It was up 23% year on year.
So it's working, but at the same time, it's not an easy market right now. I would say that the sentiment is relatively stable, but there's definitely more opportunity, we feel, in the medium-long term to build out that domestic business, and that's our intention. So what's going on there in Japan is very intentional from our perspective. We're really trying to drive into a market that we believe is very attractive for the group, high fees, candidates short. So somewhere where we feel we can scale something that will be very profitable for us in the medium-long term. Then if we kind of skip across Asia and go to, say, something like India, as Kelvin said in the trading statement, I mean, it was another strong quarter of double-digit growth, 17% up. We have 250 fee earners there across three offices. The economy's resilient.
We've got high infrastructure spending creating some good consumer confidence. In terms of disciplines, financial services, technology, and finance certainly remain our strongest areas. Engineering manufacturing has been a bit tougher in the second half of the year as it's been impacted by the US-India tariff dispute. We operate at good salary levels. 30% of our revenue comes from placements with salaries over GBP 90,000, so we're placing very senior people within the market, and we intend to keep growing headcount there, keeping one eye on productivity, of course, as we always do, but Q4 was that perfect balance where we grew headcount up 9% year on year, but productivity was also up 7%, and so if we can continue that, we'll continue to scale that business, and it's got a huge opportunity for us because even at 250, we're just scratching the surface.
Yeah, coming on to cash. I mean, a few of the other moving parts that are within that. So at CapEx level nowadays is actually relatively low. I think if you look back into the teen years, we probably averaged about GBP 24 million of CapEx every year, and that was split broadly, GBP 12 million in software capitalization and GBP 12 million into leasehold improvements. We don't really capitalize much software nowadays. Most of it's software as a service and therefore can't be capitalized. So I think that number going forward is probably nearer about GBP 2 million. But I think the leasehold improvements now, it's settled down post-pandemic. So we obviously didn't move offices in the pandemic in 2020, but we moved very few offices in 2021 and 2022 while we were trying to get a feel around ways of working and what we did and didn't need with regards to our office network.
We then moved quite a lot of offices in 2023 and 2024 to realize the savings because previously, 30%-40% of our office space was interview rooms, and we very infrequently interview anybody face-to-face nowadays. Most of what we do tends to be done over Teams, and then the clients meet them face-to-face, so we had quite a spike in leasehold fit-out over 2023 and 2024. That's settled down into 2025. I expect CapEx in 2025 to have been about 12. I think that's probably 10-12 is about the right number going forward, so that number's come down a bit. The tax rate looks like it's going to be about 35% for 2025. I think with profits still relatively low for 2026, somewhere 25%, 24%, 35%, sorry. 35%, 34% is probably the right number.
The big two other parts of it, one I mentioned earlier. We think that probably our low point for cash can now move to about GBP 25 million rather than the GBP 50 million historically. That really is just about having to optimize our cash management, which we've managed to achieve. We have some cash that's on shore in India and China. We're able to essentially borrow against that and use that liquidity that previously we couldn't. So I think '25 is the low point. The slightly unknown is working capital, particularly on temp. So you'll have seen in the statement and in the speech that in Brazil, we grew our temp business by 30% in the quarter. That's fantastic for profitability. It's a bit of a drain on cash. So our working capital on temp is about five times what it would be on PERM, and therefore that drags onto it.
If markets recover and PERM recovers and temp falls back a bit, we'll see an unwinding of that cash. But that's not something we can particularly forecast in advance. So I think we'll optimize what we can, and then we'll have to try and forecast the rest.
That's very helpful. Thank you.
Welcome.
As a reminder, for any final questions, please press star one on your telephone keypad. So we have no other questions on the call at this time. I will hand the floor back to Kelvin for any closing comments.
Thanks, Seb. As there's no further questions, thank you all for joining us this morning. Our next update to the market will be our full-year 2025 trading update on the 5th of March. Thank you all for your time.
This concludes today's conference. Thank you all very much for joining, and you may now disconnect.