WPP Scangroup Plc (NASE:SCAN)

Revenue by Segment

Financials in millions KES. Fiscal year is January - December.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016
Period Ending	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020	Dec 31, 2019	Dec 31, 2018	Dec 31, 2017	Dec 31, 2016
Kenya			1.84B	4.45B	5.03B	4.47B	6.97B
Kenya Growth			-58.68%	-11.45%	12.53%	-35.88%	-12.89%
Uganda			435.87M	-	-	-	-
Rest of Africa			921.61M	2.86B	2.57B	1.87B	2.31B
Rest of Africa Growth			-67.83%	11.57%	37.12%	-19.05%	-
Total			3.20B	7.32B	7.60B	6.34B	9.28B
Total Growth			-56.30%	-3.67%	19.79%	-31.69%	-18.92%

Revenue by Geography

Financials in millions KES. Fiscal year is January - December.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016
Period Ending	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020	Dec 31, 2019	Dec 31, 2018	Dec 31, 2017	Dec 31, 2016
Kenya			-	4.45B	5.03B	4.47B	6.97B
Kenya Growth			-	-11.45%	12.53%	-35.88%	-22.23%
Uganda			-	922.64M	743.58M	367.38M	448.57M
Uganda Growth			-	24.08%	102.40%	-18.10%	-17.01%
Tanzania			-	758.57M	638.05M	383.05M	416.50M
Tanzania Growth			-	18.89%	66.57%	-8.03%	-45.39%
South Africa			-	180.25M	122.57M	146.42M	167.05M
South Africa Growth			-	47.05%	-16.28%	-12.35%	13.31%
Ghana			-	367.44M	386.91M	573.05M	919.29M
Ghana Growth			-	-5.03%	-32.48%	-37.66%	-40.91%
Nigeria			-	153.38M	153.14M	120.66M	100.59M
Nigeria Growth			-	0.16%	26.91%	19.95%	-86.42%
Others			-	482.42M	523.48M	282.06M	261.22M
Others Growth			-	-7.84%	85.59%	7.98%	-76.55%
Total			-	7.32B	7.60B	6.34B	9.28B
Total Growth			-	-3.67%	19.79%	-31.69%	-32.84%

Source: S&P Global Market Intelligence.