Good morning and welcome to the Q4 Webcast of Elektroimportøren. If you have any questions, please use the written Q&A function during the presentation, and management will address these at the end of the presentation. I will leave the word over to CEO Andreas Niss and CFO Jørgen Wist.
Thank you for that, Mona-Cathrin, and good morning everyone, and thank you for joining us for this Q4 presentation. I will start with running you through a short operational and financial summary for the fourth quarter, and then sum up the 2024 financials. After that, I'll give you an overview of our strategic key areas going forward and give you an operational update. Jørgen will then take you through the financials, and then we finish off with an outlook and a Q&A session. Q4 started good. October had good growth, just slightly. When we went into November, we managed to just slightly beat last year's numbers. Moving into the last month of the year, in December, we actually managed double-digit growth. We have continued to work for improvements in margin and category management, and this has led to gross margin improvements.
We have managed to increase sales while decreasing costs, driving operational improvements in both countries. The number of visitors in Norway was up 6% in our stores, and we see cost reductions made during previous quarters coming through. We opened one new store in the quarter and signed a lease for another store in Norway. Financial summary for the quarter: total revenue of NOK 520 million, which is up NOK 25 million from last year, which is an increase of 5.2%. Like-for-like growth in Norway was at 1.8%, and online sales in Norway grew by 5.4%, and in Sweden we increased sales by 19.4%. Gross margins are up 2 percentage points from 32.8% last year to 34.8% in Q4 this year.
Operating expenses are decreased by NOK 3 million despite two new stores in the quarter, and we deliver an adjusted EBITDA of NOK 67 million and an EBITDA of NOK 66 million, which is up by NOK 20 million from last year. Net profit of NOK 23 million is up from NOK 7 million last year, and finally, cash flow from operations landed at NOK 76 million for the quarter. If we look at the full year 2024, our revenues increased by 1.4% to NOK 1,627,000,000. In Norway, like-for-like sales were down 1.8%, online sales increased by 1%, and in Sweden we managed to increase sales with 12.7%. No new stores in Sweden, so this is like-for-like growth in our neighboring country. Gross margin percentage for the year is slightly up, 34.5% versus 34.7%, and OpEx is decreased over the year with NOK 20 million.
Our adjusted EBITDA increased from NOK 137 million in 2023 to NOK 170 million in 2024, and the EBITDA ended at NOK 150 million, up from NOK 136 million last year. Net profit of NOK 40 million, which is up from a negative NOK 12 million last year, and cash flow from operations of NOK 184 million. The year started out challenging. We made necessary adjustments, and we have seen the results of these adjustments coming through in the second half of the year. Fact is that we, as a company, are in a much better shape today than we were 12 months ago. Moving into 2025 and beyond, we will focus our efforts on strengthening the key parts of our concept and make sure that we capitalize on the market opportunities that come our way. Being a total provider of electrical equipment for everything needed to build and maintain a house is key to us.
We believe that our local presence with our physical stores together with a well-functioning online platform will continue to be the most important thing we do. We continue to look for new store locations, and we believe that there is still room for 10 more stores in Norway, the first one being just around the corner, opening in April. To win locally is what we're all about. We will continue to invest in being the specialist in our sector. Having trained electricians servicing both our B2B and B2C customers is not only essential for the safety of our customers but also builds trust and loyalty over time. Our own brands, working alongside the most well-known brands in our industry, are key to our profitability and what gives us the opportunity to invest in better customer experiences.
We will continue to focus on delivering quality products in all our categories, making sure that both we and our suppliers stay in front of the technical development. Growth in the coming years will, except for us building new stores and growing our like-for-like business, primarily come from our ability to capture new market opportunities, gaining proof of concept in Sweden and expanding geographically. This will undoubtedly be a big opportunity. We are not fully there yet, but we continue to move in the right direction with our Swedish business. The growth of smart home products and energy-efficient solutions will be key to outperform market growth in the years to come. Here we have positioned ourselves in the forefront, and we'll continue to do so going forward.
With an expected increase in people moving and new build products coming back on track, there should also be a possibility for somewhat better market conditions for the later part of 2025. There are many indications that demand for energy in terms of electricity will grow in the coming years. Us being a provider within the electricity sector with local market presence, best-in-class service, and specialist advisory of quality products gives us confidence that we should be able to capture the opportunities that the future will bring. Bringing this into Q4 performance, we had a successful opening of store 29 in Norway, located at Skøyen in Oslo. We have signed a contract for a new store in Lillehammer, which we aim to open before summer.
SpotOn sales increased from NOK 11 million last year to NOK 14 million this quarter, and we have managed to grow both in B2B and B2C, gaining market share in a rough B2B sector. We had a slight increase in number and share of business, up 0.4% from last year. In terms of category performance, we had the greatest growth in our largest categories: electrical material, smart home products, cables, and lighting. The warm winter has made heating sales decline, unfortunately. Our Swedish business grew by almost 20%, and this is, as I said, like-for-like growth, and we managed to also increase gross margins in Sweden. Number and share of business was at 10.2% in Sweden, which is up from 8.5% last year. Looking even deeper into Sweden, revenue increased by 19.4% compared to last year. Gross margins up by 6.2%.
Increasing share of business from B2B segment are, of course, influencing the margin actually in a negative way, so the total margin improvement is a great job done. Our plan for getting Sweden back to profitability shows early positive signs. We still have a way to go, and we are continuously exploring opportunities for improving our profitability. EBITDA in Sweden increased from NOK -8 million last year to NOK 1 million this year. Looking at customers, visitors increased by 6% in Norway. Average basket size is moderately up, and conversion rates are slightly down. We managed to grow sales, as I said, in B2B and B2C, and the customer split for the quarter is 50-50, B2B, B2C, with 50% consumers, 40% electricians, and 10% other businesses. Brand knowledge and perception are important to us.
We have now reached a prompted brand knowledge of 77%, and perception of highly skilled staff is above 70%. These are key metrics to us measuring the brand of Elektroimportøren and its performance. With that, I will hand over to Jørgen for some more details on the financials.
Thank you, Andreas. We start with the revenue, which has increased in both countries and all sales channels during the quarter. This resulted in revenue of NOK 520 million, corresponding to an increase of 5.2% compared to last year. The like-for-like revenue growth in Norway was 1.8% in the quarter. B2C revenue increased by 8.6%, while B2B revenue increased by 1.1%. Online revenue in Norway increased by 5.4% in Q4 compared to last year. The store in Elektroimportøren contributed with NOK 10 million in revenue for the quarter, while online revenue in Elektroimportøren was NOK 40 million. B2B revenue in Sweden in the quarter is included with NOK 9 million. Other revenue is many solar project invoices from our project department and not sold through our stores. Solar orders were NOK 4 million in Q4, down from NOK 8 million last year.
Invoices for projects in the quarter were NOK 5 million, and an order backlog of NOK 1 million at the end of December 2024. Gross profit for the quarter was NOK 181 million, up from NOK 162 million last year. This translated into a gross margin of 34.8% compared with 32.8% in the same period of 2023. Overall, margins were impacted by the shift towards B2C with higher margin. In addition, gross profit in 2023 was impacted by inventory accounting and provisions of NOK 7 million. In Norway, the gross margin was 36.2% compared with 34.4% last year. The margin in Sweden is 22.4% compared to 16.1% last year. Margin on both B2C and B2B continues to increase in Sweden. Operating expenses are reduced with NOK 2 million compared to last year, even with a general salary increase, inflation adjustments of costs, and two new stores.
OpEx to sales ratio is at 22% compared to 23.6% last year. The group continues to maintain a rigid cost control, but the comparables will be tougher going forward due to the cost savings during the last year. Reported EBITDA for the quarter was NOK 66 million, up from NOK 46 million last year. EBITDA margin in Q4 was 12.7%, up from 9.2% last year. Adjusted EBITDA for the quarter was NOK 67 million, up from NOK 46 million last year. The improvement is driven by improved gross profit of NOK 19 million together with cost reductions of NOK 2 million. EBITDA excluding IFRS 16 effects for the quarter was NOK 41 million, up from NOK 25 million last year. Net change in cash for a period was NOK 42 million. Cash flow from operations was NOK 76 million, driven by positive EBITDA and reduction in working capital during the quarter.
Cash flow from investments of NOK 7 million are mainly maintenance CapEx and our new store at Skøyen. Cash flow from financing of minus NOK 26 million consists of lease payments and interest paid. As a result of this, we have available cash of NOK 139 million at the end of the fourth quarter. In addition, we have an unused overdraft facility of NOK 120 million. Excluding IFRS 16 effects, net interest-bearing debt was NOK 108 million at the end of Q4. This corresponds to 1.5 x the last 12 months NGAAP EBITDA. The loan facilities have a net interest-bearing debt EBITDA component of 4x at the end of Q4. I hand over to Andreas again, who will take you through the events after the period and the outlook.
Yes, thank you. As we have spoken about over the last year at least, we have for a longer time been trying to find a partner for SpotOn that would bring a second craftsmanship area into SpotOn. We have not succeeded with this, and we are therefore refocusing our efforts to only include electrician services. In doing so, we have also reduced operational costs during January. We conduct a full handover to Elektroimportøren to take place in the coming month. Sales in January started somewhat slow, mainly due to loads of snow hindering customers to visit our stores. However, sales have picked up, and we see stable sales and margins at the start of the first quarter. In Sweden, Peter Asplund has been appointed Managing Director. Peter has been with us since 2022 and has functioned as Assistant Managing Director for the last eight months.
Peter has more than 20 years of experience from retail servicing both consumers and professional customers. We noticed that there is an increase in residential sales, and that gives us some reason to have a cautious optimism for the market development going forward. That's what we had. Now we open up for questions. Mona-Cathrin, we cannot see any questions. I don't know if you see any.
No, I cannot see any questions that have come in yet. I don't know if you want to.
They can do something. Yeah, let me add a first question. It says, "Can you be more specific on the cost savings expected from the SpotOn integration?" Yeah, sure. It's a full-year NOK 8 million impact. Half of that, however, is CapEx. Half of it is OpEx. So we're looking at NOK 4 million this year, and two of that will go to the bottom line, but NOK 4 million cash impact. Can you expand a bit on how SpotOn will be integrated into Elektroimportøren? Yes. During this time, when we have tried to find a partner with another craftsmanship, we have expanded mostly in our development team to make sure that we would have the capacity to develop new services for this oncoming partner.
When this is not happening, we are reducing costs mostly in the development department, and we will just continue to deliver what we have delivered so far with SpotOn, which is best-in-class electrical installation digital service. That will continue, but with the integration, we mean that SpotOn is a company standing alone until today, or until January, actually, and now we're incorporating it back into the day-to-day running of Elektroimportøren.
Next one is, how much is sales up in Norway and Sweden in Q1 so far? The January account is not finished yet, but from our orders, we see that there is a double-digit growth in Sweden and also quite good growth in Norway for around 7% or something.
Any more questions? Okay, then Mona-Cathrin, I don't know. Does it seem like there are any more questions? Oh, there's one more. Could you give some color on the performance of the Skøyen store in terms of revenues? I don't want to put out the number of the store, to be honest, but Skøyen is performing a bit well on an ambitious plan, I would say. We had ambitious plans for Skøyen and thoughts about what the performance could be, and we're delivering on those.
That means that Skøyen, over time, like say 12 - 24 months, should be a top five store, and that means sales up around NOK 60 million - NOK 70 million a year. We are very happy with the Skøyen store, and it's performing well. In which segments or markets do you see the best growth opportunities going forward? The best growth opportunities, first of all, I think we have solid business in terms of when it comes to the basic, our main categories like electrical material, lighting, cables, and smart home. The largest growth, I think, will come from more and more people using smart home products, more and more people having the need to be more energy efficient, using less electricity, getting the same comfort. Those products, it's a combination of energy-saving products and energy-steering products, which most of them are within the smart home category.
In the same way, where a new store will be located, yeah, I think you said that already, it will be located in Lillehammer. The plan is to open in April.
Yeah, and we have a really big white space in Gudbrandsdalen, and we think that with all the cabins, people knowing us from other parts of Norway, I think we will have a good fit. Lillehammer is not a very big city in itself, but with all the cabins that are within Hafjell, Kvitfjell, etc., I think the possibilities to run a good store in Lillehammer are there.