Kid ASA (OSL:KID)
Norway flag Norway · Delayed Price · Currency is NOK
114.00
-5.20 (-4.36%)
May 13, 2026, 4:25 PM CET
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Earnings Call: Q1 2026

May 13, 2026

Marianne Fulford
CEO, Kid

Good morning, everyone, and welcome to our first quarter presentation. I am Marianne Fulford, CEO at Kid. With me today I have CFO Mads Kigen, who will go through the financials. Q1 marks a return to normal operation and stabilized warehouse processes. We deliver a solid 9.1% revenue growth driven by positive development across both Kid and Hemtex. The quarter was positively impacted by seasonal assortment and strong online development. Easter assortment performed well due to commercial assortment and the timing of Easter. The same did our spring and summer assortment, which arrived earlier this year. The early arrival contributed to more inspiring stores with a higher share of newness compared to last year, and it drives both store traffic and sales. Online revenues increased significantly in the quarter, driven by positive development in both Kid and Hemtex.

The online revenues represent 14.1% of total Group revenues in the first quarter. Over the past period, we've made several upgrades to our websites with better product presentation and inspiration, driving traffic, improving customer experience, and lifting omni sales. Gross margin increased this quarter, positively impacted by freight and reduced clearance sale in January. Operating expenses increased by 8.6%, and Mads will provide you with more details later. The logistic challenges we had last year did not impact revenues this quarter, even though some stores weren't fully stocked until mid of Q1. Overall, the warehouse ran as planned in Q1 with higher capacity and much better flow, supporting increased volumes and normal deliveries to our stores. The central warehouse is now stable with more reliable and predictable day-to-day operations. We're still working on improving processes and gradually replacing IT systems.

Efficiency has already improved, and we expect it to keep getting better as system upgrades continue and volumes grow. Sublease agreements now cover approximately 65% of the warehouse capacity, including a new agreement for an additional 50% signed during the quarter. As a result, around 2/3 of the warehouse cost base for 2026 is secured through subleasing agreements. We also remain confident in securing a long-term solution for the year. We continue to modernize our system landscape to support future growth and project activity remains high, particularly with core retail and operational systems. The rollout of our new point of sale POS kassa system is well underway across the group with good progress achieved during the quarter. A new workforce management system has been implemented in Norway together with additional supporting systems.

Remaining initiatives will be completed progressively and entering into 2027, the group will have a modern and scalable system platform supporting future growth and operational efficiency. Category development continues to be a key growth driver. During the quarter, we delivered a solid growth across major and focus categories alongside continued positive development in new categories. For the past two years, we have reported revenues from new categories introduced since 2022. This definition is carried forward and from 2026 expanded to also include all furniture, as outdoor and garden furniture have not previously been included. The revised definition provides a more representative view of our new category growth initiatives. Store projects continue to support profitable growth through refurbishment, enlargement, and relocations.

During the quarter, we completed seven store projects, three new stores, and one extended store were opened, while one store was closed. With that, I give the word over to Mads, who will take you through the financials.

Mads Kigen
CFO, Kid

Thank you, Marianne, and good morning, everyone. First of all, the first quarter represent a solid start to 2026. In Q1, we see improved operational stability across the Group with normalized warehouse capacity, supporting execution and underlying performance developing well. I will walk you through the financial performance and key drivers for the quarter. Group revenues increased by 9.1% to NOK 800.5 million in the first quarter, driven by both Kid Interior and Hemtex. In constant currency, the growth was 8% with a like-for-like growth of 6.1%, including online sales. I will come back to highlights for the segments shortly.

Online was a key growth driver with a growth of close to 25% year-on-year and increased online share to 14.1% and 21.2%, including click and collect. This development proves both strong customer demand and improved execution across channels. In terms of categories, we observed a general positive underlying development across our categories, and I would like to point out bed linen, bathroom, and outdoor furniture supported by strong sales of seasonal assortments from Easter, spring, and summer. Kid Interior performed solid with a total revenue growth of 8.9% and like-for-like growth was up by 7.4%. The revenue development is driven up by increased number of transacting customers in the online channel and in our physical stores, partly offset by a slight negative contribution from basket size due to the product mix.

Easter had a positive timing effect this year, particularly in Norway compared with the group's other markets. Q1 include the same number of shopping days on a group level as in 2025, but the distribution and value of these days vary across segments due to holidays. The April revenue figures disclosed today provide additional context beyond the quarter. Hemtex delivered a reported total growth of 9.4% and as for previous quarter, we see a significant currency effect in the reported group figures translated into NOK. Measured on a constant currency basis, the revenue growth increased by a steady 6.6% driven up by strong online development. The development is positively impacted by an increased number of transacting customers in our physical stores and online combined with decreased basket size as seen in Norway.

To summarize, the growth in the quarter was broad-based, driven by digital sales, solid store performance in Norway, and strong execution in key categories and seasonal assortments, achieving a revenue growth for Kid Group of 9.1%. Group gross margin increased by 0.6 percentage points to 61.2% in the first quarter, reflecting a solid gross margin development across the group. The improvement was primarily driven by a lower share of freight cost in the cost of goods sold and reduced clearance of seasonal assortments compared to last year. Both segments contributed positively. Kid Interior delivered a stable gross margin with a slight improvement impacted by mix effects and campaign activity. While Hemtex showed a stronger margin improvement year-on-year.

Summarize the group gross margin of 61.2% for the quarter is considered robust and is well in line with our financial objectives. Reported operating expenses increased by 8.6% in the quarter from last year. The development is impacted by new stores, projects, and increased activity level compared to previous year. Employee benefit expenses increased by NOK 8 million on a constant currency basis, and I would like to highlight the following items. The development in employee benefit expenses is mainly reflecting general salary increases and higher working hours in larger and new stores in addition to store projects and the ongoing system modernizing. The increase was partly offset by lower logistics staffing as a higher share of labor during the warehouse ramp-up was sourced by externally and by the lower bonus accrual effect compared to last year.

We have control in terms of number of worked hours in our like-for-like stores, and the increase is affected by our new stores, larger stores, and the store projects. These are all key initiatives that will drive future growth. Other operating expenses increased by NOK 16.8 million on a constant currency basis and is attributed to higher activity levels, larger store portfolio in terms of space and logistic costs. In addition, strong online sales continued to drive higher last mile distribution cost this quarter. The operation in the warehouse in Sweden is supported by external workforce in the ramp-up. The hours in the logistics are linked to the volumes distributed to our stores and as a consequence of the online revenue development. Earlier arrival of seasonal assortments this year also drives hours this quarter.

Please note that external workforce is booked as other OpEx, representing temporary line shift, which gradually will be hired and presented as employee benefit expenses going forward. Finally, currency effects had a significant impact on the reported OpEx base in the quarter from translation from SEK to NOK explaining almost NOK 4 million. Overall, the cost development reflects higher activity, future growth initiatives, and a temporary shift in cost mix.

While the OpEx to sales ratio remain stable. EBITDA for the quarter reflects the combined effect of solid revenue growth, improved gross margin, and a stable OpEx to sales ratio. High revenues supported by strong online sales and a good store performance together with improved gross margin more than offset the higher activity-driven operating cost in the quarter. Overall, this demonstrates good operating leverage in the business as the activity levels increase and reflects improved operational stability compared with last year.

Cash flow development in the first quarter primarily reflects normal seasonal patterns in the business. Cash flow from operation was impacted by inventory buildup ahead of the spring and summer season, combined with payments of public duties and positive changes in the trade payables. These effects are timing related and expected to normalize over the year. Cash flow from investments mainly reflects continued investments in new stores, store projects and IT initiatives in line with our investment activity stated in the financial objectives. Financing cash flow reflects the use of available credit facilities together with ordinary lease payment and net interests. Overall, the cash flow development in the quarter is consistent with operational activity and investment level we have described earlier. To conclude, the group's financial position remains satisfactory at the end of the quarter.

We had cash and available credit facilities of NOK 296.2 million at the quarter end, providing liquidity to support ongoing operations and planned activities. Net interest-bearing debt, excluding IFRS 16, increased compared with last year, reflecting higher activity levels, changes in working capital, and investments during the quarter, combined with the results following the transition year 2025. This resulting in a gearing ratio of 2.04 remains, and remains within a manageable range. Overall, the balance sheet and financing structure provide sufficient flexibility as we continue to focus on the disciplined execution across the business. That said, I would like to give the word to Marianne to give a status on our store portfolio and outlook.

Marianne Fulford
CEO, Kid

Thank you, Mads. Store projects continue to support profitable growth across the group, both through refurbishment, enlargement and relocations. We continue a high store project activity, fueling future like-for-like growth going forward. During the quarter, Kid completed five store projects and opened two new stores. At quarter end, contracts had been signed for one new store and one extended store in Norway, the last one so far opening at Buskerud Storsenter in May. In addition, contracts were signed for three further store projects, while one store is planned to be closed during the quarter. Hemtex completed two store projects and one extended store at Kållered in Göteborg, closed one store and opened one new store. At quarter end, Hemtex had not signed any new or extended stores. Contracts were signed for six store projects, while two stores are planned to be closed.

As with previous Q1 reports, a more detailed review of the development of our store portfolio is provided, covering both the results of store projects and our outlook going forward. Conclusion from previous years' presentations have once again been verified, and the increased store portfolio drives profitable growth. We therefore continue expanding store sizes as it remains a profitable strategy. Over the last years, category development and new categories have become an important growth driver, supporting more traffic, attracting new customers, and increasing in-store customer experience and sale. This has increased the need for an updated store layout, improving fittings and more space in our stores. Today, our assortment needs at least 600 sq m to be displayed in a physical store, which is the foundation for our standard store size.

We therefore work to develop the store portfolio towards the standard store size of approximately 600 sq m by expanding or relocating existing stores in all our markets. The potential for growth by increasing the number of square meters is equally relevant for both Kid and Hemtex going forward. The chart on the right clearly shows that the larger stores drive higher revenue and contribution per store. This slide is a bit busy to read, but I'll do my best to explain. There is a clear potential for growth in both Kid and Hemtex by increasing the number of square meters . The average store size within our portfolio still remains below the desired level, particularly within Hemtex. We therefore continue to develop our store portfolio as we need at least 600 sq m.

Compared to 2021, Kid has increased the average store size in the portfolio by 13.1%. Average store size in Kid was 518 sq m in 2025. Compared to 2021, Hemtex has increased the average store size in the portfolio by 26.2%, and the average store size in Hemtex was 463 sq m in 2025. Note that 14 extended stores have been excluded from the tables and figure. Please also refer to the chart in the bottom right. The dashed line indicates the target store size of approximately 600 sq m, and the peak of the graph illustrates where the majority of the stores are concentrated for Kid in green and Hemtex, the beige one respectively.

The gap between the dashed line and the peak highlights the significant number of stores that would benefit from expansion in order to move closer to the target size. I would like to highlight that Hemtex now has launched its first store online outside Scandinavia and the Baltics. hemtex.de went live on May 5. With a new Nordic warehouse in place, we have strengthened our logistics and distribution capabilities, enabling us to serve customers across the whole European market. Germany represent a large and attractive market where Scandinavian design is highly valued. Germany is also a market characterized by intense competition. Several retailers have successfully established themselves in Germany, demonstrating the market's potential, while others have chosen to exit after initial entry. Our approach is therefore deliberate and paced.

We are entering with a digital-first strategy enabling us to test, learn, and optimize before potentially taking further steps or exiting the market. We see this primarily as a pilot with our focus on our core markets going forward. True to Kid spirit, we will build step by step, and we have a long-term perspective and are entering with a low risk, cost-conscious approach. Looking ahead, efficiency improvements in warehouse operations remain key focus. As operations now are stabilized, optimization initiatives will progress through 2026 and further. We will continue our work with securing a long-term solution for the Norwegian warehouse facility. System modernization is crucial not to fall behind, and a number of system improvements have been implemented over the last two years.

We have shifted to improved core system for logistics, sourcing, and supply chain. We are rolling out a new point of sale system this spring. Remaining system modernization will be completed progressively going forward. Into 2027, we will have a modern and scalable system platform ready for future growth. A high store project activity will continue developing our store portfolio towards target size and fuel like-for-like growth going forward. We will secure best-in-class execution across categories and channels. With great seasonal execution, we shall inspire every customer this summer, both online and with even better in-store presentation and customer experience. We will continue our category development, both securing renewal of existing and major categories, but also working on new initiatives. Garden and outdoor furniture and the beach shop are key focus categories this summer.

If you would like the nice sun loungers in the picture, you can buy them at Kid and Hemtex this season. As we speak, our product developers have just started working with spring 2027. A new country manager started at Hemtex on May 1st. This role will have an overall responsibility for store operation and portfolio development across all Hemtex three countries. With this change, we set up an organization that strengthens our sales culture, improves coordination between markets, and drives an even stronger sales and growth agenda in Hemtex. Finally, we are pleased to confirm that group revenues increased by 4.6% in April and 7.1% year to date per April, including the effect from the timing of Easter. That said, I think we are ready to open up for Q&A now.

Mads Kigen
CFO, Kid

The first question, the extended stores seems to drive higher sales, but at the same time, new categories show somewhat slow growth. Can you please add some color to this answer, Marianne?

Marianne Fulford
CEO, Kid

I can answer that one. I think it's important to note that new categories are important, but the same are at the development of our major categories and focus categories. During the quarter, we have had a significant growth in spring and summer and Easter assortment, which has been focus. I would also like to mention that we have swapped a lot of the furniture in stores to put more focus on outdoor furniture into second quarter. I would not pay too much attention to only looking at new categories, but see it under a total of new categories, focus and major categories. Yeah, they will vary from quarter to quarter.

Mads Kigen
CFO, Kid

Yes. Another question. You had higher financial costs in the quarter. Was there anything special this quarter?

Marianne Fulford
CEO, Kid

That's for you.

Mads Kigen
CFO, Kid

I can take that question. The increased financial expense this quarter mainly relates to the higher level of net interest-bearing debt we went out all 2025 with. Increased the net interest-bearing debt due to the transition year, 2025. In addition, we have some agio effect this quarter. Next question. Can you please elaborate on the Easter effect for the Kid Group and quantify the revenue impact for second quarter 2026?

Marianne Fulford
CEO, Kid

I can try to answer that one. We have given you the revenues of April, since you have to look at March and April in total to look at the Easter effect. What I would like to underline is that the Easter effect hits harder in Kid in March, meaning that we see more sale of Easter in Kid in March and more sale of Easter in Hemtex in April. Please look at April and March under the same.

Mads Kigen
CFO, Kid

Yeah. On the new warehouse in Sweden, you write improved efficiency and further gains are expected. Can you please give some details on this?

Marianne Fulford
CEO, Kid

Maybe not so many details, but what we can tell is that we have stabilized the warehouse processes, but there are still many efficiency gains to unlock, and they will be unlocked through 2026 and also into 2027. Yeah, there will be a lot of work going on in the warehouse to improve efficiency, definitely.

Mads Kigen
CFO, Kid

Talking about warehouse, we have another for the warehouse facility in Norway. What's the latest news for the warehouse facility, and what is the cost impact to be expected in 2026 with reference to the NOK 20 million you reported in the Q4 presentation?

Marianne Fulford
CEO, Kid

Yeah, maybe I answer.

Mads Kigen
CFO, Kid

You can start.

Marianne Fulford
CEO, Kid

part of it, you the second. Yeah. As we informed, we have signed a new sublease agreement in the first quarter covering 50% approximately of the warehouse in Lier, which means that we now cover, yeah, roughly 65% of the warehouse cost. Yeah.

Mads Kigen
CFO, Kid

In terms of the cost impact, the cost will be there, but we will have an other operating income from the sublease, and we communicated roughly NOK 20 million for the full year 2026. With the signed sublease agreement, we expect to cover approximately NOK 12 million-NOK 13 million of the total of NOK 20 million as previously communicated for the full year 2026. Another question for the warehouse in Lier is, can you disclose in term length of the new sublease contract?

Marianne Fulford
CEO, Kid

Maybe you answer that one.

Mads Kigen
CFO, Kid

Yes. We will not disclose the exact terms, but it's like a short-term, more temporary sublease period.

Marianne Fulford
CEO, Kid

Yeah, making us able to have a long-term agreement going further.

Mads Kigen
CFO, Kid

Yeah. That's the key focus. We are confident to secure a long-term solution for the Kid Group. Is the lower growth development in Hemtex for the quarter due to lower customer momentum? How did Hemtex perform in April? Will you take that, Marianne?

Marianne Fulford
CEO, Kid

Yeah, I can take that. Referring to what I said a couple of questions ago, I think we have to see March and April in a total because the Easter effect are more relevant to Kid in March and to Hemtex in April as Hemtex and Sweden have more opening hours and the Easter effects. Look at March and April under one.

Mads Kigen
CFO, Kid

Yes. Another question right here for the warehouse in Lier. Is the new sublease contract effective from Q1? We can say that the contract was signed in Q1. But, effective in Q2. Going forward. It's, I think we covered a lot of the questions now. Yeah, another question here now. What explains, I think for you, Marianne, what explains the lower basket size in Norway and Sweden in Q1 compared to past year?

Marianne Fulford
CEO, Kid

The lower basket size, you have to, again, affected by the Easter effect. A lot of small items, decreasing the basket size.

Mads Kigen
CFO, Kid

Yeah. Okay. We have some questions I think we can consolidate for the launch in Germany. Can you comment on the revenue generated in Germany first week, and can you provide detail, when Hemtex.com is expected to go live?

Marianne Fulford
CEO, Kid

I know that many of you are, yeah, curious and excited about the launch. To me, it's important to underline that we see this as a pilot and that our main focus are our core market and core home market and core business. We have not started any marketing yet. We have just launched a silent website, and we will put some marketing on and some influencer cooperations going forward. I would say that maybe we have opened a door to something big, or maybe we will close that door in a couple of years. We don't know, but our main focus is our core markets. Yeah.

Mads Kigen
CFO, Kid

I think that was the final question. Thank you everyone for this presentation and your attendance. We'll see you next quarter. Have a great day.

Marianne Fulford
CEO, Kid

See you next time.

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