PUMA SE (PMMAF)
Market Cap | 3.48B |
Revenue (ttm) | 9.50B |
Net Income (ttm) | 210.55M |
Shares Out | n/a |
EPS (ttm) | 1.41 |
PE Ratio | 16.52 |
Forward PE | n/a |
Dividend | 0.69 (2.82%) |
Ex-Dividend Date | May 22, 2025 |
Volume | 250 |
Average Volume | 302 |
Open | 24.50 |
Previous Close | 25.15 |
Day's Range | 24.00 - 24.51 |
52-Week Range | 20.45 - 50.12 |
Beta | 0.85 |
RSI | 40.22 |
Earnings Date | Jul 31, 2025 |
About PUMA SE
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Germany, rest of Europe, the United States, North America, and internationally. The company offers sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motorsports, golf, and basketball. It also issues licenses to independent partners to design, develop, manufacture, and sell glasses, safety shoes, workwear, and gaming accessories. It sells its products under the PUMA and Cobra Golf br... [Read more]
Financial Performance
In 2024, PUMA SE's revenue was 8.82 billion, an increase of 2.51% compared to the previous year's 8.60 billion. Earnings were 281.60 million, a decrease of -7.64%.
Financial numbers in EUR Financial StatementsNews

Puma facing ‘existential identity crisis' as shares tumble on profit warning
"This year, 2025, will be a reset for Puma and 2026 will be a transition year for us," Puma's CEO said.

Puma inventory headache highlights tariff dilemma for retailers
Puma faces a dilemma in the United States: after rushing shipments from Asia to beat incoming tariffs, the German sportswear brand is now discounting to clear stock, while planning to raise prices thi...
Puma cuts 2025 outlook as tariffs exacerbate internal woes
CNBC's Karen Gilchrist discusses Puma's full-year profit warning as it sees U.S. tariffs worsening underlying struggles at the sportswear brand.

Puma shares tank 20% as sales slow and Trump tariff risks mount
Shares of German sportswear giant Puma plummeted nearly 20% on Friday after the company issued a stark profit warning, stating that it now expects to post a loss this year due to weak global demand, i...

Puma shares rocked by profit warning. Tariffs are the least of its problems.
Puma shares lost nearly a fifth of their value on Friday as the German apparel maker cited “muted brand momentum,” U.S. tariffs and elevated inventories as reasons why it's now forecasting a loss on t...

Puma shares plunge 18% after full-year sales, profit outlook cut on U.S. tariffs
Puma cut its 2025 outlook citing sector-wide and company-specific challenges, including tariffs. The sportswear brand said it expects full-year sales to decline by a low-double digit percentage this y...

Puma shares dive after warning of full-year loss, US tariff impact
Puma shares opened down 18% on Friday after the German sportswear brand said it now expects annual sales will decline and it will make a loss for 2025, as well as reporting weaker-than-expected quarte...

Puma expects a loss this year due to falling sales, US tariffs
German sportswear brand Puma expects to make a loss this year, it said on Thursday, slashing its financial outlook due to weaker sales and an expected hit to gross profit from the impact of U.S. tarif...

Retailers' exposure to tariffs on Asian countries
U.S. clothing retailers and footwear companies are facing heightened tariff exposure after the White House said it would put levies on more than a dozen nations, including several Asian countries like...

PUMA and Borussia Dortmund Extend Partnership
HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has extended its long-standing partnership with Borussia Dortmund, and will continue to create products that cater to BVB's many passionat...

PUMA 2.0: Speedcats, Structuring, And The Silent Rise Of An Undervalued Player
PUMA is executing a strategic shift to premium positioning and DTC, with brand elevation and Sportstyle innovation driving long-term margin expansion. Emerging market strength, especially in EEMEA and...

PUMA: A Bigger Global Brand Campaign, New CEO, And Discounted Valuation
Puma faces significant headwinds: Weak US/China demand, leadership turnover, and a 41% stock drop since my last article. Despite challenges, I see potential for a long-term turnaround, especially with...
TN builds a bridge to Taiwan
Tamil Nadu is seeing a major expansion in manufacturing, producing goods for global consumer electronics, and footwear majors such as Apple, Nike, Pum.
PUMA SE 2025 Q1 - Results - Earnings Call Presentation
The following slide deck was published by PUMA SE in conjunction with their 2025 Q1 earnings call.
PUMA SE (PMMAF) Q1 2025 Earnings Call Transcript

Puma Confirms Outlook in Challenging Environment Given U.S. Tariffs
Due to the uncertainty around levies, the company didn't quantify the potential hit at this stage, but had already reduced U.S. imports from China, its CFO said.

Puma reports decline in first-quarter profit margin
Sportswear brand Puma reported a decline in first-quarter profit margin on Thursday and flat first-quarter sales as the company cuts costs in an attempt to turn its performance around.

Adidas vs. Puma: how a sibling split in a small German town gave birth to a longstanding rivalry
When Puma announced on Thursday that former Adidas sales chief Arthur Hoeld would become its new CEO, replacing Arne Freundt over “differing views on strategy execution,” it wasn't just a routine lead...

Puma Parts Ways With CEO Arne Freundt on Differences With Supervisory Board
Puma said Chief Executive Arne Freundt is leaving due to differing views with the company's supervisory board on strategy execution, and it named former Adidas executive Arthur Hoeld as his successor.

Puma Parts Ways With CEO Arne Freundt
Puma said Chief Executive Arne Freundt is leaving due to differing views with the company's supervisory board on strategy execution, and it named former Adidas executive Arthur Hoeld as his successor.

Makers of Sporting-Goods Tumble After U.S. Tariffs on Key Manufacturers
The impact could be worse than anticipated, as nearly all footwear sold in the U.S. is imported.

How much Nike, Adidas and Puma source from Asian countries including Vietnam
Apparel makers reliant on Asian sourcing got hammered on Thursday, slammed by President Donald Trump's hefty new round of tariffs.

Shares in sportswear brands Nike, Adidas and Puma slide after tariffs hit Vietnam
Shares in Nike, Adidas and Puma dropped sharply on Thursday after U.S. President Donald Trump imposed a raft of new tariffs, including on Vietnam, Indonesia, and China, key sourcing markets for the sp...
Puma SE: Undervalued With Tailwinds Ahead

PUMA SE: This Is The Right Time To Buy
Puma SE stock drops 50% YTD—could this be a value opportunity? Explore strategies, revenue projections, and brand growth potential in this detailed analysis.