Better Collective Company Description
Better Collective A/S, together with its subsidiaries, operates as a digital sports media company in Europe, North America, and internationally.
It operates through Publishing and Paid Media segments. It owns and operates sports media platforms consisting of Action Network for sports betting insights; Playmaker HQ an unparalleled sports and entertainment content machine; Betarades for online sports betting; Soccernews for digital soccer news in the Netherlands; Wettbasis for German sports betting knowledge; VegasInsider for US sports betting; SvenskaFans for the Swedish sports fan community; Tipsbladet for sports news in Denmark; Bolavip for sports coverage across South America; and Redgol for soccer news in Chile.
The company provides advertising services on search platforms Google and Bing, and on third party sports media; AdVantage, an in-house advertising technology platform.
Further, its portfolio of Esports brands consists of FUTBIN for esoccer; and HLTV and Dust2 for global Counter-Strike community.
Better Collective A/S was incorporated in 2004 and is headquartered in Copenhagen, Denmark.

Country | Denmark |
Founded | 2004 |
Industry | Software - Application |
Sector | Technology |
Employees | 1,556 |
CEO | Jesper Sogaard |
Contact Details
Address: Sankt AnnAe Plads 28 Copenhagen, 1250 Denmark | |
Phone | 45 29 91 99 65 |
Website | bettercollective.com |
Stock Details
Ticker Symbol | BETCO |
Exchange | Nasdaq Stockholm |
Fiscal Year | January - December |
Reporting Currency | EUR |
ISIN Number | DK0060952240 |
SIC Code | 7370 |
Key Executives
Name | Position |
---|---|
Marc Frank Pedersen | Chief Executive Officer North America and Senior Vice President Business Development |
Jesper Sogaard | Co-Founder and Chief Executive Officer |
Christian Kirk Rasmussen | Co-Founder, Chief Operating Officer and Executive Vice President |
Flemming Pedersen M.Sc. | Chief Financial Officer and Executive Vice President |
Pablo Tomas Hvas Jensen | Senior Vice President of Products and Technology |
Mikkel Munch Jacobsgaard | Vice President of Group Strategy, Investor Relations and Corporate Communication |
Linda Mullan Muir | General Counsel and Vice President of Group Legal and Compliance |
Camilla Wissing Bille | Senior Vice President of People and Culture |
Jacob Folmand | Vice President and MD of Serbia |
Karl Pugh | CCO of North America and Vice President of Business Development |