Embracer Group AB (publ) (STO:EMBRAC.B)
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At close: Apr 30, 2026
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Investor Update

Apr 22, 2024

Kicki Wallje-Lund
Chair, Embracer Group

Good morning, and very welcome to our press conference here this morning. Last night, quite late, I had a phone call from one of our board members, and this person said, "Kicki, just so that you know, the most important thing for the announcement tomorrow is for you and Lars to excite the audience." That's easier said than done, but I'm very excited. Are you excited?

Lars Wingefors
CEO, Embracer Group

I'm very excited.

Kicki Wallje-Lund
Chair, Embracer Group

So that's a good start, at least, because today is an extraordinary day, of course, for Embracer, and today is the start of a new chapter. On behalf of the board of directors of the Embracer Group, I'm here today to present what we call a transformative step for value creation. And together with executive management of Embracer, we are announcing today our intention to separating the group into three market-leading games and entertainment companies. Now, I would like to start just to briefly describe the value that it will create. Firstly, well, I should have said, of course, that with the three entities that we refer to is, as you already have seen, probably, Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends.

Now, first, the new structure will unlock the value of all the fantastic quality assets that we have in Embracer, and this will, of course, benefit all stakeholders, employers, employees, gamers, and shareholders. Secondly, we will create value by bringing more differentiated and distinct equity stories to the market, and this will be beneficial to both existing and also potential new shareholders, and also it will allow investors to allocate capital between these three entities. And thirdly, this change will enable each entity to better focus on their core strategies. Now, we do this for one single reason: we strongly believe that this will create value for all shareholders and all stakeholders. Now, before we go into the details, how we have arrived to this decision, let's take a step back and look at this amazing journey that has taken us to where we are today.

Now, I have been with Embracer since November 2016, then when we listed the company at Nasdaq First North Stockholm. That is almost seven years ago now, and, at that time, we were about 100 employees. In Karlstad, the head office, it was three people. It was the CEO, the CFO, and the secretary. That was it. If someone would have told me at that time that a few years later, or maybe five, six, seven years later, we would be about 16,000 people, or employees in the company, I wouldn't have believed that, even though that Lars did say to me, the very first time I met with him, he said, "Kicki, we are going to build something significant over time, and long term over time." That's what you said.

Now, we have, some of you, I know that many of you here today, and also that are listening in, have been with us since 2016, and some of you may remember in the prospectus that we gave out, it was a statement there that did say that we are going to establish a platform for future strong growth. That was 2016. Some of you may also remember, if you read the small notes in there, that it also said, in addition. Do you see this? In addition, to this, THQ Nordic, as it was the name at that time, may, in the future, make other types of investments and acquisitions, because we were just talking about PC and console, as you know, within the games, within the games industry, where company management believes that a company can add value.

Now, if we look at where we are today, very intentionally, we have since then broadened the strategic scope and continued to build this solid foundation for the future. We have been adding businesses and studios across PC, console, but also mobile games, tabletop games, and entertainment and services. And today, when we have sold parts of Saber, you know, Gearbox is not closed yet, we have more than 100 studios and about 12,000 employees in more than 40 countries all over the world. We own iconic brands and IPs, like Lord of the Rings and Tomb Raider. We have, during this period of time, acquired about 100 companies, and today we are a global leader in gaming and entertainment. And just imagine the work to onboard 100 companies into the company.

Not to forget, just a little bit more than a year ago, we also listed the company on the regulated market, and at the same time, we did the biggest IFRS conversion ever in Sweden, or maybe even in Nordics. So, and also, of course, during this period of time, we have refined and developed a governance model. We have improved the internal controls, risk management, and so on, and so on. And also, we have put in a lot of efforts into the sustainability framework we have. But most of all, the most important thing, the same time, we have created fantastic games, because that's what we're here for. So we have said what we said 2016 that we would do. We have built a strong platform, a solid foundation, that will create even more value as we now take the next transformative step.

Of course, we have come a long way, but none of this would have happened or been possible even, without the people, the great people we have in this company, that create fantastic games and entertainment for games and fans across the world. Now, I have had the privilege to, over the years, to travel a lot and meet with many, many of the people in the company. I know many of them very, very well, and I've learned a lot from them. But I have been most amazed by the culture in the company and the passion that all these people have. I just want to tell you a story, a small story, something that I experienced a couple of years ago, but it tells a lot about the people we have in the company.

I was invited to a small event in the U.S., where we have invited studio heads or, you know, founders from the different studios that we have acquired in the U.S. And one of them came to me, and we talked, and he was. We had just newly acquired his company. He was quite a, representing quite a big studio. And he said to me, "Kicki, I'm so excited of being a part of Embracer." He said, "I will do my best. I will work day and nights if that is what it takes to prove that we will actually deliver what you expect from us and what we have promised. And, I would do anything I can not to let Lars down," he said.

I said, "Do you know Lars that well?" And I was a bit curious, and then he said, "No, I never met with Lars. I just have heard about him, and the, about the culture in the company." And I think that says a lot about how our people feel about Lars, and but not just Lars, all the management and the all entrepreneurs in the company. So, if I would say, to summarize, that together with all these amazing people, we have built something very, very special that we should be very, very proud of. If we go back and look at the process that we have been through now with the board, so some of you may remember that already in November 2022, we actually started to talk about a special review.

We had discussion, "What will the optimal structure for Embracer be for the future?" We said already at that time, that the outcome of the special review might lead to recommendations in the future that make spin-offs into separate listed companies if that would create higher shareholder value, and that is 18 months ago when we started this process. But the time was not right, as we all know, and 2023 became a very challenging year for the company, and also with a more difficult market environment. So we had to step back and focus on strengthening the company through the now successfully completed restructuring program. It has been a huge project. Many things took longer time than we thought, and it was more complex than we planned for.

But as we all know, turbulent time can also create new opportunities. But this process that we have been through for 18 months has all been about exploring options. How can we make sure that we can create maximum value, and how to create the optimal structure to unlock the value that, in the fantastic assets that we have within Embracer? The assessment of the board is that the current groups, group structure does not create optimal conditions for future value creation, both for Embracer shareholders and stakeholders. To arrive to today's announcement, we have been supported by two global leading advisors, combined with the boards and the executive management assessment. We have also received very positive feedback from many of our largest shareholders.

So all in all, this has been a very rigorous process that has taken us to today's announcement and the next chapter in our journey. You may have seen, of course. It's been very positive too, I think, here. You may have seen this morning, because we have received very positive feedback from many of our largest shareholders. This is one example. This is a quote from our second-largest shareholder, Savvy Games Group, as you may have seen already this morning. But we have, today, a good majority of the capital, and we have a significant majority of the votes in support of today's proposal. To end, Embracer was founded on the values of trust, long-term mindset, and the desire to embrace different perspectives, and together, we have built something very special and very valuable.

Today, we start a new chapter, leveraging the fantastic platform that we have built in Embracer since 2016. We have all the amazing games, IPs, and other assets that we have, and all the great people, of course. We do this because we strongly believe it will create value for shareholders, but also for employees and gamers. On that note, Lars, you will take us through more details, but I have a question first.

Lars Wingefors
CEO, Embracer Group

Right.

Kicki Wallje-Lund
Chair, Embracer Group

that I got from someone here today, actually.

Someone with good memories that said that 2021.

A t the annual general meeting, you did say to the audience at that time that, "I remember the times when I could have lunch with friends." This person asked me, "Is that still the case?

Lars Wingefors
CEO, Embracer Group

I really enjoy having lunch with friends, and by that, using the name and friends, I looking forward to have more lunches and meetings with my fantastic teams around the world. And I think this transformative step might enable that. So thank you, Kicki.

Kicki Wallje-Lund
Chair, Embracer Group

Thank you.

Lars Wingefors
CEO, Embracer Group

I will try to keep this fairly short, and I'm looking forward to a deep Q&A session. But to start, this morning, obviously, you get a number of questions when doing something like it, and I think it's important to clearly understand why we are doing this. In the end of the day, it's all about creating the optimal conditions to create the absolute most amazing products and businesses around the world, and you need to be able to have that environment for people and the companies to deliver on that. The more successful we are as a business, financially, and also as a public company, the more and better products we can deliver to the consumers. If we struggle as a business and with the financing, and ultimately with our share price over time, our products and businesses will not deliver the best results.

So these things are tied together, and I think this move, or I firmly believe this move this morning, creates the absolute most optimal conditions for success in the future. So this morning, we announced the separation of Embracer Group into three public entities, and the first entity that will be spun off is Asmodee Group. That will be spun off within 12 months on the main market in Stockholm. Asmodee is a global leading in tabletop gaming, and has an amazing catalog of IPs. We got this into the family now more than two years ago. I've been spending so much time with them before acquiring them, but also obviously the past two years.

And the more I got to know the team and the company, the more I believe they have really created a unique platform that I would like to have within the family and remain a long-term shareholder in. And I think the spinoff creates the optimal condition for them to create the best success, focus on the core strategy, and to more quickly resume their value accretive M&A capital allocation. Technically, the separation would be a Lex Asea, as we say in Sweden, and it's obviously subject to a general meeting at Embracer Group. We are replicating the current dual share class, A and B shares, into the new entities. The intention is to be able to keep the parent companies in Sweden and in Karlstad, if we can find enough talents.

Obviously, the operational headquarters of Asmodee is in Paris, but Asmodee is truly a global business. Tabletop gaming is a worldwide growing market, as strong as it is in Sweden, as strong as it is in France and in America, and most other countries around the world. To create the most optimal incentives and engagement for the management, which is quite wide when we acquire them, we agreed back then when we acquired them, to have an incentive program which were based on Embracer, their own delivery and Embracer Group stock share. Now, we agreed a new arrangement that basically, to simplify it, would cancel 41 million Embracer shares and replace it with the direct ownership of that management group of 4.72%. So we are in the same boat as all shareholders with the management.

This morning, we also announced a financing arrangement with a number of banks, both new banks. We were welcoming J.P. Morgan, Société Générale, BNP Paribas, as well as our existing Nordic banks of SEB and Swedbank. That we are taking EUR 900 million, or approximately SEK 10.5 billion, in a ring-fenced debt within Asmodee that are paying down the majority of the debt in the remaining Embracer. So on pro forma basis, Embracer Group, excluding Asmodee, will have a net debt to adjusted EBIT of 0.6 by end of December, if you include the considerations from the recently announced divestments of Gearbox and Saber. And Asmodee would have a net debt to adjusted EBITDA of approximately 3.9 times.

We will continue to delever Embracer Group in the course of the year, primarily through the improved free cash flow from operations throughout our gaming business. Moving to Coffee Stain and Friends. We are creating a diverse gaming entity with a focus on indie, single A, double A, premium, and free-to-play games for PC, console, and mobile, with a high degree of recurring revenues with high margins. It would have a very distinct financial profile that differs from the third group of Middle-earth and Friends. Within this group, we have leading companies, obviously, as Coffee Stain, we have Ghost Ship in Denmark, we have THQ Nordic, Amplifier Game Invest, and many, many other companies.

If you look at the IP list, you could see many of the most well-known successes created by independent game creators in the past years, such as Deep Rock Galactic, Valheim, Satisfactory, Goat Simulator, Teardown, and Wreckfest. All six of them happen actually to be Nordic IPs. And within free-to-play on mobile, we have hundreds of millions of players, unique players every month, enjoying the games from Easybrain, Deca, CrazyLabs. And now also, we have free-to-play games on PC console, such as Star Trek Online and Neverwinter. And finally, the last step, that the remaining or the current existing public company, Embracer Group AB, will be renamed into something else at the same time as we spin off Coffee Stain & Friends. And we today use as the working name of Middle-earth and Friends.

This would be a creative powerhouse within AAA game development and publishing for PC console, focusing on a few of the most iconic IPs there is in the world, such as the, the Lord of the Rings and Tomb Raider, among, amongst many others. This would be a more volatile business if you compare it to Asmodee and Coffee Stain. They would create amazing successes, but there will also be quarters they don't have releases, and there is a beauty of that, to really go all in to be able to create the most amazing games. I've been waiting. I remember last Thursday. I've been waiting 6 years since the acquisition of Warhorse, for them to deliver Kingdom Come: Deliverance II, which would be a great example of an amazing AAA game that would be within Middle-earth Enterprises & Friends.

And that, by the way, will be one of our, if not our most important title for this financial year for the group. This group will have many iconic game development studios, such as Crystal Dynamics, Eidos-Montréal, Dambuster, the makers behind Dead Island, Tripwire, the makers behind Killing Floor, Flying Wild Hog, that works on a few very interesting new projects on owned IPs. We have, they're one of the leading VR games companies in the world, Vertigo Games. As mentioned, Warhorse, and the whole business, including publishing and distribution of Plaion, the operating group of Freemode. They're one of the leading comic book publishers in America, Dark Horse, and obviously, Middle-earth Enterprises. Looking at the financials, we have done a pro forma financial last twelve months as end of December.

Also, in the press list this morning, you had comparable numbers for the financial year 2022, 2023, disclosed. Within Asmodee, the pro forma numbers is close to SEK 15 billion in net sales, with the adjusted EBIT of 1.9 billion, and the EBITDA of around SEK 2 billion. Within Coffee Stain & Friends, you see sales of about SEK 11 billion and adjusted EBIT of SEK 2.8 billion, and the EBITDA of also approximately SEK 2 billion. Finally, within Middle-earth and Friends, we see sales of about SEK 14 billion, adjusted EBIT of about SEK 2 billion, but with a bit weaker or not as strong EBITDA of approximately SEK 1.2 billion. That is because they still invest a lot into the future.

So the great cash flow out of Middle-earth would still be a few years out when they are delivering on the synergies, the consolidation, and obviously shipping some amazing products over the coming decade. Worth noting is the past year, we have been through a restructuring program, so the run rate CapEx is lower than these levels. Within Coffee Stain & Friends, we see about SEK 1.5 billion run rate CapEx, and within Middle-earth, you see about SEK 2.3 billion CapEx, compared to 2.2 and 2.9 you see on this slide. Which means that EBITDA, on a pro forma basis, has a 25% margin of SEK 2.7 billion, and within Middle-earth, it's 13% margin or SEK 1.8 billion. Very important to understand is that the communication this morning is an intention to do this.

This is a journey on its own to create these public companies over the coming 12 months or 18 months or next year for Coffee Stain & Friends. All the details will be communicated along this journey. For example, at our quarterly report, you might have more updates, or when we find it relevant to communicate back to the market. I know the most important thing in the business is its people, and the people I'm working directly with, it's my closest management. On this slide, you see three of my most important allies. I have many within the group.

But it's Phil Rogers that entered into the group with many different perspectives and experience from, I believe, 25 years within the industry, heading up Crystal Dynamics and Eidos at the time, being very supportive in the transformation of all the restructuring process the past year, and now taking the challenge to really bring Middle-earth together, alongside all the other CEOs, creators, and entrepreneurs within that area. And I firmly believe Phil is the absolute right person to lead that. Then we have Anton Westbergh. I remember visiting Skövde 2018, bringing Coffee Stain on board, and they really joined Embracer, picking different alternatives within the industry because they really believed in the family of Embracer, but to be able to grow their business their own way. And Anton has always questioned things, and he continues to do up until today. Why do you make that game?

It's a really good question: Why do you make that game? Why should you play that game, and how could we make money out of that game? But ultimately, you need to create a game people will be willing to spend their time on. And that's a really good starting point to lead a group of game creators. So on that basis, questioning, I believe Anton is a great leader to make up the Coffee Stain & Friends group. He's obviously supported with fantastic, very successful people, like Søren at Ghost Ship in Denmark, one of the most amazing game companies in Europe and a leading game company in Denmark. Olegg at Easybrain, for example. I can't mention all of them, but they are very successful on its own, and obviously, Coffee Stain. And finally, on this picture, you see Thomas.

Thomas has been with Asmodee for, I believe, a decade, really knowing the board gaming and tabletop business inside out in that company. He's now ready to take on the duty to become the CEO of Asmodee Group in the course of coming month. Stéphane and the founder, Marc, will still be around. They are significant shareholders. They are very important to the culture, but Thomas will lead the daily operations. To conclude, it's a transformative step, and we have not taken this decision lightly. I've been thinking, should we do this step by step? I think it's been dishonest to do it step by step. If you have the intention to do something, you, I rather speak out that intention together with the board, which we do today.

And I firmly believe this creates optimal conditions for all stakeholders, not only shareholders, but also the employees, the industry, and the gamers enjoying our products. We are creating three new market-leading games and entertainment companies. One of the things I've been facing as a public company CEO, and we have as Embracer Group, is that it's been a bit easier if you're Swedish and you're part of many investors that's been with us since the journey. They, they spent a lot of time. But when we go outside Sweden, investors have a lot of companies to dig into and opportunities, and we have been able to get many or a few of the leading investors of the world into Embracer. But some of them have spent two years, full time, digging into Embracer before investing, and that's a bit long investment pitch to bring on board investors.

I think these three entities will have a very distinct investment proposal. You will clearly understand what's the business of Asmodee, what's the business of Middle-earth, and what's the business of Coffee Stain, and how is the capital allocation, how is the balance sheet, what's the financial profile? Many investors like to do their own Embracer-like portfolios of companies they believe in. I like to be long term. I would like to allocate as a shareholder capital, perhaps between them over time. And now all shareholders will be able to do that. So this is the start of a new chapter. So with that said, I hope there is a few questions in the room to start with, and if not, I hope there is someone online. Right, I'm ready.

Henning Eklund
Business Reporter, Svenska Dagbladet

Sounds good. Henning Eklund, Svenska Dagbladet. You said something along the lines that if we're struggling with our finances and our share price over time, we will not create the best products. Would you say that's what's been happening in Embracer?

Lars Wingefors
CEO, Embracer Group

I think we had a risk that our inability to finance ourself the most efficient way, and to over time, create an equity story that actually created shareholder value and a share price, put limits on our ability to finance the optimal structure to have to make the best games. So from that perspective, you're right.

Henning Eklund
Business Reporter, Svenska Dagbladet

All right, and then the question about why you are doing this, how much is it about convincing the stock market, and how much is it about improving operations? Like, has there been a trade-off between those two values?

Lars Wingefors
CEO, Embracer Group

No, I think they're all tied together. At the end of the day, we are a business, and we're all about to make great games. If you don't make great games, there will be no shareholder value. So we start with the people making the amazing games, and we need to have the optimal conditions for that. If we do that, that becomes a business. But also the business and the financing needs is tied together.

Henning Eklund
Business Reporter, Svenska Dagbladet

Thank you.

Erik Larsson
Analyst, SEB

Good morning, Erik Larsson, SEB. So, first off, on the Middle-earth business, and placing that with the, with the Triple-A, part of, of the development. So would you say that that business is more about, you know, leveraging Middle-earth in the Triple-A gaming space? Or would you say that there's an element of using the, the IP and the other Triple-A, among the other Triple-A games to sort of have an asset like, or asset management-like, structure as you have in Middle-earth?

Lars Wingefors
CEO, Embracer Group

You know, we use the word Middle-earth and friends to for you to understand what is, you know, one reason, the most valuable asset within that, I believe, is Middle-earth. And some of the capital allocation and the growth capital allocation that we would have on our own balance sheet would be against Middle-earth. Not obviously, we will create amazing products based on Middle-earth with partners as well, both on gaming, but also on other medias. So I think that from that reason, it represents a good working name in this. Now, there is so many other amazing IPs, like Tomb Raider, for example, that obviously is also very important to our future. So no, it's not only about Middle-earth, but we need to be more selective how we allocate capital and what IPs we put focus on.

Erik Larsson
Analyst, SEB

Thank you. And then, second question. I noticed you didn't mention one of your recent successes, Remnant. So I'm just curious-

Lars Wingefors
CEO, Embracer Group

Remnant is very important to our future.

Erik Larsson
Analyst, SEB

Which part?

Lars Wingefors
CEO, Embracer Group

Sorry, sorry, the creators of Remnant, that you didn't have it on this slide. There will be a lot of details shared in the process up until the spinoffs. Not all details are shared this morning.

Erik Larsson
Analyst, SEB

All right. Fair enough. Thank you.

Operator

I think we have some questions from the telco. Just as a reminder, if you wish to ask a question, please press pound five on your telephone keypad. The first question is from Nick Dempsey from Barclays. Please go ahead. Your line is open.

Nick Dempsey
Analyst, Barclays

Yeah. Good morning. I've got two questions, please. So the first one, Asmodee's cash flow delivery has been pretty volatile in the last two years, for a business that is now gonna bear roughly four times leverage. Can you maybe run through again why, why that kind of volatility won't recur, and why this model can happily bear four times EBITDA? And the second question, I just wanted to ask whether, as part of the new plan, that you, Lars, plan to have an operational role in any of those three separate entities?

Lars Wingefors
CEO, Embracer Group

Hello, Nick. Well, you're right that the cash flow has been very volatile, the year post the acquisition of Asmodee, and that was primarily driven by a working capital buildup of inventory. But I think it's important to take a step back looking at Asmodee. Asmodee is a very established business with a very long track record. They have carried up to or even more than 5x leverage under the private ownership from private equity under many years. It's a well-known asset by many leading banks of... Well, leading European banks. And obviously, that they have done their homework on this. So I think, I feel as they do, confident in Asmodee's ability to deliver stable cash flows going forward.

If we look at the cash flows from Asmodee over more years than the two years we have been owning them, it has been very stable. So I think we saw a post-COVID and all the logistics issues we had in the world, it was almost like a one-off buildup of inventory, and that we saw that across the industry and many other industries for that matter, including comics, for example. But now we are past that, and we see a stable cash flow delivery from Asmodee going forward, obviously, with seasonal swings within the year. Regarding my role, my intention is to be long-term. I still have, I believe, 17 years left on my promise to be engaged in the companies. So I will be in the room, I will be here.

I have no intention to change my ownership in the businesses. I feel this is the family, and we will work together also on arm's length on market conditions between companies. I will remain as the CEO of Embracer Group AB. Again, there is a lot of more details regarding future management structures within each group and who's taking what role. I will be in the room, Nick.

Kicki Wallje-Lund
Chair, Embracer Group

It will be a lot of hard work before this is done, so there is a certain period of time now going ahead before it's we are there.

Lars Wingefors
CEO, Embracer Group

Okay. Einar, any.

Operator

Tom Singlehurst from Citi, please go ahead. Your line is open.

Lars Wingefors
CEO, Embracer Group

Morning, Tom. Stockholm calling.

Thomas Singlehurst
Analyst, Citi

Thanks, thanks. Hello, hello, it's Tom here from Citi. Thanks for the presentation. Three questions. I the first one, I think you just alluded to it, but I just wanted to be clear. I mean, coming back to the original vision for the Embracer Group, a lot of that was about exploiting IP across different platforms and different formats. I just wanted both a reassurance that, you know, some of that optionality is still there under the new structure, and whether you can just talk about how that happens with three entities rather than one. That was the first question. The second question was on. And I appreciate this might be something that we get in due course, in which case, fine.

But, you know, if we look at those three different entities, Middle-earth Enterprises and Friends is the one with the lower, the lower margin profile, obviously. I'm just wondering whether that's gonna be the big vision for Middle-earth, and Friends. Is that, is it gonna be margin improvement and, improvement in cash flow, or is it gonna be a, a focus on growth? And then finally, can you just, with respect to the, refinancing at the Asmodee level, I think you've indicated it'd be used to, to, to pay back debt. I'm just wondering what the plan is for the, you know, the rest of the sort of the outstanding term loans, and, and how that will be resolved. Thank you very much.

Lars Wingefors
CEO, Embracer Group

Okay, starting from the back. Regarding the debt, we are obviously announcing the repayment of what we have as a Facility A that we took in the connection with the acquisition of Asmodee SEK 8 billion this morning. And we're also lowering our RCF with SEK 1 billion. And our intention is to continue to delever the remaining Embracer, primarily, obviously, by the considerations coming from Gearbox and Saber, but also from the operational cash flows from the businesses. Ultimately, I don't believe a triple A business that are very volatile should carry a lot of debt, if any. Coffee Stain, in theory, could carry debt. It's stable cash flows, even though banks, to be honest, are more familiar with physical businesses like Asmodee than are with mobile businesses. So it's a bit of culture in that.

And that also comes with the price of the debt. We also announced this morning that we will look to create the optimal capital structure, both debt and equity, for Asmodee and Coffee Stain ahead of the spin-offs. You can read into that, Tom, that that could also play into refinancing and debt maturity. So this is a step-by-step process, and to have very long debt, it could be very expensive. So it's obviously a step-by-step process to get where we want it. We are firmly confident in our ability to deliver where we want to be. And this announcement this morning, including the debt refinancing, is part of that journey. Coming to your third question about Middle-earth and margins and cash flows. Middle-earth and Friends are a very diverse business.

It holds, obviously, the AAA game development, the licensing business with very high margins from Middle-earth. It holds currently partner development companies, work-for-hire companies, and it holds retro games businesses, comic book businesses with a different margin profile, and it holds a significant one, I would believe, the largest distributor of physical video games in Europe, which is a very stable cash flow generative business, and it's important service as part of our heritage. And I think if you do that kind of products, you should have that ability. But to be honest, it's a low-margin business. It doesn't require investment CapEx, but if you look at the overall group, it lowers the overall margin of Middle-earth. We will allocate capital to the IPs and developers we believe the most in, and I'm confident in their ability to create success over the coming decade.

When they do, there is also great margins within AAA games development. I'm sure we will have plenty of time to come back to these questions ahead of the IPO and post that. Your second question, which is the last one I remember, was about the Embracer journey and the philosophy of Embracer. I clearly stated this morning that I will remain a significant shareholder with the same, many of the same ideas behind that, that I founded Embracer on or created Embracer on, supporting entrepreneurs, supporting creators, being long term, creating an ecosystem. But also, we need to take learnings from this journey. This was not the perfect. To build a company, you're never perfect from the beginning, and I'm absolutely not saying we are perfect today, but we will use the learnings to go into the future.

And I believe the Embracer philosophy might be more, better suited as an ownership model than a consolidated operational model in this environment, where capital is limited to create the best success for the companies. Embracer, the three companies, would still be a lot of companies with great entrepreneurs focusing on their daily execution of their businesses. That will not change, and I would support that. But some part of the businesses need to work closer together, and we need to optimize that focus. We will have one clear management team, one clear board, one clear capital allocation balance sheet to optimize that. And I think that is the environment the whole world are in today. We lived during boom years of 2019, 2020, 2021. It was a different world, and that world is over. We need to adapt to the current environment.

That's my duty as a leader.

Kicki Wallje-Lund
Chair, Embracer Group

If I can add something, Lars, I think for many people, this will be more of an emotional thing, you know, because Embracer is a sort of a big part of our hearts, and I think that will be the biggest challenge. But of course, I think we all felt that when we started to think about all this. But the more we have discussed and the more we have learned, it's a natural step, it feels like, to take the steps that where we are today. But I think the emotional thing about Embracer, that is something that many people, I believe, will have a little bit of difficulty maybe internally more than externally.

Lars Wingefors
CEO, Embracer Group

Yeah, but again, also internally, we are creating the conditions, the best conditions-

Kicki Wallje-Lund
Chair, Embracer Group

Absolutely

Lars Wingefors
CEO, Embracer Group

To grow the businesses. We need to add more headcounts and people to do this, and ultimately, if we're successful, we will grow the businesses.

Kicki Wallje-Lund
Chair, Embracer Group

We have also learned that over time now, when we talk to people, once they sort of see all the positive things and the benefits, it, they also feel it's a natural step to do this.

Lars Wingefors
CEO, Embracer Group

Yeah. But with all humbleness and respect, there is a lot of information to read on this morning, and obviously, the board has been on this journey for two years, management teams for a longer period of time. We are all excited, but I need to be respectful for our 125,000 retail investors and 300+ institutions, that this is a lot of information. That's why we will spend a lot of time. Again, this is the intention. There is more information to come. Tom, I missed your first question, but I hope I answered the other three.

Thomas Singlehurst
Analyst, Citi

No, that was perfect. Thank you.

Operator

The next question is from Simon Jönsson, from ABG Sundal Collier. Please go ahead. Your line is open.

Simon Jönsson
Analyst, ABG Sundal Collier

Good morning, Lars and Kicki. I have a follow-up on Asmodee first. So, I guess I agree that it should be able to carry that kind of debt. But as you know, as a listed company, what do you think is the optimal leverage ratio for that business? And do you think it has to delever a bit before assuming, like, a meaningful M&A, or how should we view that?

Lars Wingefors
CEO, Embracer Group

Yeah, I think it's too early to say. I think Asmodee clearly could carry the current debt levels, and they will de-lever by the cash flow over time. So that is not from a ongoing operational perspective, not a problem. Now, the question, what's optimal, lever on the business as a public company, I refer back to the market to answer that question, and we will take that feedback into account.

Simon Jönsson
Analyst, ABG Sundal Collier

All right. And one more from me. Do you think we'll have to wait for, you know, the spin-offs to take place before we get, like, new separate strategic updates from the management teams? Or is there still a plan to come back with a strategic update on a group level here with more information about near-term pipelines, et cetera?

Lars Wingefors
CEO, Embracer Group

Obviously, we have our quarterly report coming up, May 23rd, and we are very much looking forward to that, to tell you about recent trading or current trading and how we look forward to the year and give some color on that. So there will definitely be an information package on that date. Obviously, focusing on this financial year, ending March 25. The three companies will come back well ahead of the IPOs or the spin-off, sorry, with their own Capital Marcets days. That's the ambition. So yes, you will have more color, but today we are focusing on this information package opposed to the current trading and the specifics of this financial year.

Simon Jönsson
Analyst, ABG Sundal Collier

Okay, that makes sense. Thanks.

Operator

Next question is from Martin Arnell, from DNB Marcets. Please go ahead. Your line is open.

Martin Arnell
Analyst, DNB Markets

Good morning, Lars and Kicki.

Lars Wingefors
CEO, Embracer Group

Morning.

Martin Arnell
Analyst, DNB Markets

So I have a couple of questions. My first question is on just the split here. You've talked a lot about synergies, right, in the last years, Transmedia, et cetera, and now you're separating into three. But could you exemplify sort of where you struggle the most when it comes to realizing synergies from the big group?

Lars Wingefors
CEO, Embracer Group

I think it's twofold. I think the most clear example is that the plan during the boom years was to allocate as much capital organically as possible. And the plan was to allocate capital against games based on many different IPs, including IPs we have acquired from, for example, Asmodee. Now, when the world have changed and the capital is becoming more expensive, and we need to be very selective. Also, the market have changed for many of these kind of products, but we are lowering our CapEx, as you know, from SEK 8 billion-SEK 5 billion announced during the restructuring program, and that limits that ability to create the synergies on a broader scale in this current environment.

So what we find is that we need to allocate capital to the, obviously, the opportunities we believe the most in, to create amazing things, for example, within Middle-earth. Both ways, Asmodee could utilize Middle-earth. We can do games, digital games on, on Middle-earth, for example. But that is a big change. Also, the tighter capital market, there is this even stronger focus and need to focus on utilizing the assets and synergies in mature structures. So sometimes you need to, to, merge some businesses or having them to utilize their own structures the best way within the group. And I think within Middle-earth, for example, there is a lot of need to put a lot of focus on this, and that requires different kind of, of consolidated management that we will see within Middle-earth.

I would say less need in different companies and Coffee Stain & Friends, for example. I don't see a great need to, to do a lot of synergies with Easybrain. They are fantastic on their own. So it really differs within the group. But the new environment and the new world we're living in requires us to adapt to it.

Martin Arnell
Analyst, DNB Markets

Okay, thanks, and thanks for clarifying that. And your role in the future here, will that mainly be about sort of linking these companies and having collaborations between them, or how do you look at that?

Lars Wingefors
CEO, Embracer Group

Obviously, we, I will come back, and we will come back to how you know. Right now, there is no change in my role. Again, I have the intention to form a new holding structure with my, our ownership, which is not only myself, but a number of other entrepreneurs, to be long-term shareholder of the three entities. That would be a good platform or basis to form a more soft ecosystem between the groups. But right now it's not the focus, but the focus is here to execute on this morning's information.

Martin Arnell
Analyst, DNB Markets

Do you have the ambition to be the CEO of the company that is left after the spin-off of Coffee Stain and Asmodee?

Lars Wingefors
CEO, Embracer Group

No, it's not, it's not only me deciding on who is the CEO, it's also the board. So, right now there is no communication regarding change of my role.

Kicki Wallje-Lund
Chair, Embracer Group

It will take some time. I mean, before we have the remaining part, and all the both the other spin has been done, it will probably take 1 year or more, 1.5 year, maybe. We have some time to discuss also in the board, and with Lars. Plenty of time, I would say.

Martin Arnell
Analyst, DNB Markets

Okay, thanks. Thanks a lot. I just had a final question on the, on the financing, the EUR 900 million. It was only 18 months to maturity. Did you indicate that this was due to price with the banks, or why was it only 18 months? Thank you.

Lars Wingefors
CEO, Embracer Group

You know, to create optimal capital structures, you always, you know, try to structure the best possible terms. Now we decided to have this arrangement. So this is a step-by-step process. I'm fully confident that we are able, with the toolbox we have, to create optimal capital structure, including debt for our entities. So, but partly to answer your question, you know, it's obviously also coming down to the specific price of debt and the terms of it.

Martin Arnell
Analyst, DNB Markets

Okay, thanks.

Operator

Questions from the line of Rasmus Engberg, Handelsbanken. Please go ahead, Rasmus.

Rasmus Engberg
Analyst, Handelsbanken

Yes. Hi, good morning. I have only actually one question left. With regards to Asmodee and the ownership in the Swedish holding company, you say that is in the current quarter. Do you then mean Q1, or is it the quarter that we haven't yet seen the report of?

Lars Wingefors
CEO, Embracer Group

The change in ownership is done in April.

Rasmus Engberg
Analyst, Handelsbanken

Okay, so in the existing. And how did you get to that value for 4.7% of the company for 41 million shares? Is there a calculation in that that we can use?

Lars Wingefors
CEO, Embracer Group

No, obviously, it's many different factors in this. I went down with the key stakeholders of Paris and spent two days there finding a solution with them. To do this sort of arrangements, it's very complex because there is many negotiation points and details in this. But if you look at the value of 41 million Embracer shares and the value of SEK 4.72, I think, you know, it's a win-win.

I like it when it's win-win.

Rasmus Engberg
Analyst, Handelsbanken

Thanks a lot.

Lars Wingefors
CEO, Embracer Group

Thank you, Rasmus.

Operator

The next question is from Ali Naqvi from HSBC. Please go ahead, Ali.

Ali Naqvi
Analyst, HSBC

Hi, good morning. Thank you for taking the question. Maybe a bit early in the stage, but is there anything you can tell us about one-offs or exceptionals as part of this process? And then just in terms of the wider strategy for these individual divisions, for example, Middle-earth and Friends, is the focus for some of these organizations to be acquisitive, or how do you expect that sort of strategy or capital allocation strategy to be going forward?

Lars Wingefors
CEO, Embracer Group

Well, well, regarding the process, and cost of it, I think in the greater scheme of cost, I see a marginal cost increase if you divide the overall overhead cost to operate the three public entities. Today, we have roughly SEK 250 million to operate Embracer. If you look at the cost for all three, we haven't disclosed any details, and we will come back to the market on this, but there is a marginal improvement over time, obviously adding a few more positions. On the actual cost for doing the public listing, there is a bit of advisory cost that will be disclosed going forward, I imagine.

Such as we have been using one of the leading financial advisories to do a pre-IPO readiness report for Asmodee, that cost a little bit of money, but in the greater scheme of things, it's not a significant cost relating to this. But we will come back to the market on this. Within operation, within the group, I would say more or less all agreements already are at arm's length or market terms, so there is no changes within the group on profits because of you need to do that for tax reasons to start with. You need to have arm's length.

Ali Naqvi
Analyst, HSBC

Understood. Sorry.

Lars Wingefors
CEO, Embracer Group

Yeah. The last question was focus. Sorry, you had one off, so did you have one more?

Ali Naqvi
Analyst, HSBC

Yeah, sorry, the second question was just on whether you had a sort of formal strategy for the individual businesses as to how acquisitive they-

Lars Wingefors
CEO, Embracer Group

Ah, yeah, yeah.

Ali Naqvi
Analyst, HSBC

Post.

Lars Wingefors
CEO, Embracer Group

No, right now, you know, we are doing this, we are focusing on this. We're focusing on creating value, cash flows, pulling together the management teams. I think it's far too early to start talking about, you know, forward-leaning capital allocation again. But what we mentioned this morning is, I would like to start allocating capital within Asmodee to M&A as soon as possible, but we need to come back when that is possible. But I think that's where we would see that capital allocation to start, and then we will see, you know, that's a later discussion at the board, but that is absolutely not the focus today.

Ali Naqvi
Analyst, HSBC

Understood. Sorry, do you have any sort of rough timings or expectations for timings for when we'll expect the individual CMDs for these divisions?

Lars Wingefors
CEO, Embracer Group

No, I think it's a market practice to have them well ahead of the spin-offs. I don't want to define the timing, so you hold me to it later.

Ali Naqvi
Analyst, HSBC

Of course, got it. Thanks.

Operator

The last question from the telco is from Nicolas Langlet from BNP Paribas. Please go ahead, Nicolas.

Nicolas Langlet
Analyst, BNP Paribas

Yes. Hey, good morning, everyone. Good morning, Lars. So one question left for me. Would you consider disposing one of the three business unit ahead of the spin-off, and did you already have some discussion in that regard?

Lars Wingefors
CEO, Embracer Group

Sorry, if we considered what?

Nicolas Langlet
Analyst, BNP Paribas

Disposing, selling.

Lars Wingefors
CEO, Embracer Group

Ah.

Nicolas Langlet
Analyst, BNP Paribas

one of the three business units ahead of a spin-off?

Lars Wingefors
CEO, Embracer Group

No, well, we haven't been running a formal process. I had a lot of inbound interest, especially in one of the three groups, but I would say all three of them in a way. But those quite soft conversations got the board and myself to realize that that did not bring value to the shareholders. It was a lot of bargain hunting in a challenging environment for us. And I think this way would create the both optimal conditions for companies to create success, but also to create shareholder value. So, but to be fair, Nicolas, I'm always open to structured transactions and, you know, to find interesting partnerships with larger companies sometimes, if that creates value. But to sell off fantastic assets cheap, it's not a value-accretive exercise.

Nicolas Langlet
Analyst, BNP Paribas

Okay. Okay, perfect. And if I can add one on the earn-out. So you restructure the earn-out with Asmodee management. Do you see a potential for other restructurings in what's left in your earn-out? Have you had any discussion on that regard as well?

Lars Wingefors
CEO, Embracer Group

Yeah, obviously, that's a delicate question, Nicolas. But, to start with, you know, my basis is always to hold firm to agreements you entered into with people. But if there is a win-win situation for both parties, especially shareholders, and it's something that the board believe in, there could be situations where we find that, and that would obviously be disclosed to the market, when that happens. It's important to have aligned interests of key entrepreneurs and people, which is obviously something we consider doing this separation. And the value of each and every Embracer share, to me, it's high. So, having 41 million Embracer shares back, I think is over time, value accretive to Embracer shareholders.

Nicolas Langlet
Analyst, BNP Paribas

Okay. Perfect, Lars. Thank you.

Operator

No questions at this time, so I hand the word back to you.

Lars Wingefors
CEO, Embracer Group

Thank you, everyone, and thank you, Einar, and thank you for coming into this room this morning, and looking forward to meet all of you, again, on May twenty-third.

Operator

Thank you very much.

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