Haypp Group AB (publ) (STO:HAYPP)

Sweden flag Sweden · Delayed Price · Currency is SEK
148.80
+2.20 (1.50%)
May 26, 2026, 5:29 PM CET
Market Cap4.56B +32.2%
Revenue (ttm)4.07B +8.2%
Net Income16.62M -73.4%
EPS0.53 -73.7%
Shares Out 31.13M
PE Ratio275.53
Forward PE37.40
Dividendn/a
Ex-Dividend Daten/a
Volume83,689
Open146.40
Previous Close146.60
Day's Range146.40 - 151.00
52-Week Range103.00 - 186.00
Beta0.94
AnalystsBuy
Price Target157.75 (+6.02%)
Earnings DateMay 7, 2026

About Haypp Group AB

Haypp Group AB (publ), an e-commerce company, engages in the sale of reduced-risk nicotine pouches and snus products in Sweden, Norway, Europe, and the United States. The company operates through three segments: Core, Growth, and Emerging. It engages in the sale of oral nicotine products; and marketing space and research services for its products. In addition, it offers products through various e-commerce platforms, including haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.... [Read more]

Industry Tobacco
Founded 2009
Employees 282
Stock Exchange Nasdaq Stockholm
Ticker Symbol HAYPP
Full Company Profile

Financial Performance

In 2025, Haypp Group AB's revenue was 3.89 billion, an increase of 4.79% compared to the previous year's 3.71 billion. Earnings were 42.49 million, a decrease of -5.55%.

Financial Statements

News

Haypp Group AB Transcript: ABGSC Investor Days

The group dominates online nicotine pouch retail across seven countries, leveraging regulatory complexity, scale, and data-driven services to maintain high market share and profitability. Growth is focused on the U.S. and U.K., with targets to double revenue and quadruple profit by 2028. D2C risk from manufacturers is low due to assortment and channel challenges.

4 days ago - Transcripts

Haypp Group AB Slides: ABGSC Investor Days

Haypp Group AB has posted slides in relation to its latest quarterly earnings report, which was published on May 22, 2026.

4 days ago - Filings

Haypp Group Resumes Operations in Alabama, Expanding Access for Verified Adult Consumers

WASHINGTON--(BUSINESS WIRE)--Haypp Group, the parent company of Nicokick.com and Northerner.com, today announced the resumption of operations in Alabama, expanding access for adult nicotine consumers ...

15 days ago - Business Wire

Haypp Group AB Earnings Call Transcript: Q1 2026

Nicotine pouch sales drove over 24% revenue growth at constant currency, with strong gains in the U.S. and U.K. Investments in marketing and organizational build-out reduced EBIT margins, but the company remains on track for its 2028 growth and margin targets.

19 days ago - Transcripts

Haypp Group AB Quarterly report: Q1 2026

Haypp Group AB has published its Q1 2026 quarterly earnings report on May 7, 2026.

19 days ago - Filings

Haypp Group AB Slides: Q1 2026

Haypp Group AB has posted slides in relation to its Q1 2026 quarterly earnings report, which was published on May 7, 2026.

19 days ago - Filings

Haypp Group AB Slides: Investor presentation

Haypp Group AB has posted slides in relation to its latest quarterly earnings report, which was published on March 11, 2026.

2 months ago - Filings

Haypp Group AB Earnings Call Transcript: Q4 2025

Nicotine pouch volumes and net sales saw strong double-digit growth, driven by U.S. and U.K. markets, with infrastructure upgrades supporting rapid feature deployment. Investments in growth markets impacted EBIT, but long-term guidance targets robust revenue and margin expansion.

3 months ago - Transcripts

Haypp Group AB Quarterly report: Q4 2025

Haypp Group AB has published its Q4 2025 quarterly earnings report on February 13, 2026.

3 months ago - Filings

Haypp Group AB Slides: Q4 2025

Haypp Group AB has posted slides in relation to its Q4 2025 quarterly earnings report, which was published on February 13, 2026.

3 months ago - Filings

Haypp Group AB Annual report: Q4 2025

Haypp Group AB has published its Q4 2025 annual report on February 13, 2026.

3 months ago - Filings

Haypp Group AB Earnings Call Transcript: Q4 2025

Nicotine pouch volumes and net sales saw strong double-digit growth, driven by U.S. and U.K. acceleration, with infrastructure upgrades supporting rapid feature deployment. Investments in growth markets impacted short-term margins, but long-term guidance targets robust revenue and EBIT expansion through 2028.

3 months ago - Transcripts

Haypp Group AB Quarterly report: Q4 2025

Haypp Group AB has published its Q4 2025 quarterly earnings report on February 13, 2026.

3 months ago - Filings

Haypp Group AB Slides: Q4 2025

Haypp Group AB has posted slides in relation to its Q4 2025 quarterly earnings report, which was published on February 13, 2026.

3 months ago - Filings

Haypp Group AB Annual report: Q4 2025

Haypp Group AB has published its Q4 2025 annual report on February 13, 2026.

3 months ago - Filings

Haypp Group AB Earnings Call Transcript: Q3 2025

Nicotine pouch volumes and like-for-like sales saw double-digit growth, with the U.S. market driving operational gains and ZYN's return fueling a 60% year-over-year volume surge in October. Gross margin hit a record 18.8%, and investments are focused on U.S. expansion, with no dividend planned through 2028.

7 months ago - Transcripts

Haypp Group AB Quarterly report: Q3 2025

Haypp Group AB has published its Q3 2025 quarterly earnings report on November 5, 2025.

7 months ago - Filings

Haypp Group AB Slides: Q3 2025

Haypp Group AB has posted slides in relation to its Q3 2025 quarterly earnings report, which was published on November 5, 2025.

7 months ago - Filings

Haypp Group AB Earnings Call Transcript: Q3 2025

Nicotine pouch volumes and like-for-like sales grew strongly, with the U.S. market driving operational growth and Zyn sales resuming. Gross margin hit a record high, but investments in the U.S. kept EBIT margin flat. Guidance targets 18%-25% CAGR and 5.5% EBIT margin by 2028.

7 months ago - Transcripts

Haypp Group AB Quarterly report: Q3 2025

Haypp Group AB has published its Q3 2025 quarterly earnings report on November 5, 2025.

7 months ago - Filings

Haypp Group AB Slides: Q3 2025

Haypp Group AB has posted slides in relation to its Q3 2025 quarterly earnings report, which was published on November 5, 2025.

7 months ago - Filings

Haypp Group AB Earnings Call Transcript: Q2 2025

Nicotine pouch volumes grew 23% year-over-year, with revenue up 20% and gross margin rising to 19%. U.S. market expansion, emerging segment growth, and regulatory compliance drive performance, while heavy investment is expected to impact near-term earnings.

10 months ago - Transcripts

Haypp Group AB Quarterly report: Q2 2025

Haypp Group AB has published its Q2 2025 quarterly earnings report on August 7, 2025.

10 months ago - Filings

Haypp Group AB Slides: Q2 2025

Haypp Group AB has posted slides in relation to its Q2 2025 quarterly earnings report, which was published on August 7, 2025.

10 months ago - Filings

Haypp Group AB Earnings Call Transcript: Q2 2025

Nicotine pouch volumes and revenue grew strongly year-over-year, with gross margin up 5 points to 19%. Significant investments in the U.S. and growth markets are expected to impact short-term margins, while long-term guidance targets 18%-25% CAGR and 5.5% EBIT margin by 2028.

10 months ago - Transcripts