Hello, and welcome to the presentation on MAG's Q1 report. It's September through November we're gonna talk about today. This time around we're doing it from home, so this is a recording. We will have the Q&A on Twitter instead of having the live Q&A. Here to present is myself, Daniel, the CEO of MAG.
Me, Magnus Wiklander, the CFO.
MAG, we've been making mobile games for about 10 years now, and we are 100 people working on those games here in Stockholm and in Brighton. Today we're gonna talk about the highlights from the report. We're very happy to see the continued growth of revenues that have been going on for several years now, and also that the improved margins we see in the last few quarters is still showing in a great way. We had a 25% EBITDA margin this quarter.
We will continue to look at our ARPDAU journey, which we're happy to show our progress in.
We also mentioned in the Q4 presentation that we had a few exciting updates coming in new QuizDuel for the Q1 period. It's great to see that those updates did ship and have performed really well. Gonna come back to that as well in a couple of minutes. ARPDAU is something that we've been focused on for the last couple of years as a company. We think there's a lot of room for improvement in the monetization of our games, and we saw that potential a long while ago. In this picture here, we can see the long-term positive trend. This quarter we improved the ARPDAU by 38% versus one year ago. That also helped us improve the revenues, so the revenue grew by 11%.
Then we can have a look at our KPIs, starting out with our financial KPIs, where net sales first comes in at SEK 70 million, which is 11% up, as just mentioned. That concludes our ninth consecutive quarter with double-digit growth. Our user acquisition is down year over year, and we're working continuously to bring that up, and the way forward is to create products with strong LTV and have an effective process for ad creative creation. This leaves us with a contribution of SEK 48 million, which is strong and leaves us with a positive EBIT and positive cash flows. Going to our operational KPIs, where we have our audience metrics, DAU and MAU coming down.
MAU is at 5.1 million and DAU at 1.5, which compared to last quarter's 1.6 is down 100,000. We attribute the decline here from our couple of quarters of lower volume UA in combination with the higher quality users that come in at a higher cost as well. We're seeing a strong ARPDAU up 38% year-over-year, which again, we see coming from portfolio-wide improvements and specifically QuizDuel with its improvements in the last couple of quarters, coming in and contributing to this increase in ARPDAU.
Yeah. Just worth mentioning in general with our user acquisition efforts that it's always targeting revenue growth and return on investment rather than specific DU targets. As such, it's not a concern for us that DUs can decline if we see that we get that revenue growth. If the higher quality, higher price thing means better ROI, that's just a good thing. Again, looking at longer term trends, here we can see our revenues and EBITDA margins over the last couple of years. It's of course very positive to see that with improved revenues, growing revenues, we also have improved margins. It shows the scalability of the business. That the margin starts to come clear.
We have a really good margin on each and every game, and now as the revenue grows, it also cover the operational costs and you start seeing the profit margin. 25% EBITDA margin and a 6% EBIT margin this quarter. Let's look a bit at the product mix.
Yeah, we usually talk about our Evergreens, which is a part of portfolio where we have the higher revenue games with the long tail revenues and high margins. Specifically, we have Word Domination there now for a full quarter. It's nice to see a quarter where this really delivers with, for example, WordBrain, a 2014 game which has its highest quarter revenues in a couple of years. That underlines our strategy on that part of the portfolio.
Yeah. Also I think this move to live ops with several games have freed up developers and artists and game designers and so on to work on new games. That's a trend we've seen over the last couple of quarters, and more and more people are in the new games department of MAG. It's also good to see the result of that now and more and more games being in market tests. In Q4, we talked about having four games out being tested, and in Q1 we have six games. Some of those are survivors from Q4 still being in test in Q1 and obviously a few additional ones. This is a kind of focused exploration.
We of course always have new games in the word game segment that we're testing, but we now have multiple games in a new category that we're testing, and this is a way to kind of build up momentum and expertise in a specific category that might be the third one together with word and trivia for us. It's a very exciting time for us. Of course, we also have the growth department here with the QuizDuel and Word Domination being the biggest games in that segment. Growth games are where we invest more efforts, have bigger teams, and investing in user acquisition. There's a lot of exciting stuff going on there. I'll talk about that again shortly in terms of QuizDuel.
We mentioned in the last presentation that we had done changes to the arena mode. That's mainly changes to the in-game economy and how you use in-game currencies, in this case, the ticket system. When that's used more efficiently, people also replenish and then spend real money to buy more tickets, and that had a great effect in Q1. We also see this on the middle picture here from a solo mode that's a time-limited mode that lights up in the game during certain periods. We did a test in Q4 in Germany, and now in Q1, we did the second version of this solo mode based on the learnings from the summer test. That worked even better.
Now actually in the next quarter, so beginning of Q2 in December, we launched solo mode version three. That's another iteration, and this time we launched it globally, so it had an effect in all the QuizDuel markets. We also see the QuizDuel Live, so the live show we have integrated in the German market is continuously growing. It's up almost 50% in terms of viewership if we compare January to September. It's kind of a steady positive trend, which is of course good to see. There's, as I mentioned, it's a big team. This is our biggest team working on new QuizDuel, so it's a lot of other stuff as well in the works, more events coming and a lot of fun stuff for the players and hopefully even more fuel to our DAU improvements of the game.
Yes, going to our focus areas.
Hang on.
Focus areas for future. We have some lack here. We're gonna continue to leverage our ARPDAU potential going forward. We don't think we're done there, and specifically, we have more to do in QuizDuel in the upcoming quarters.
Yeah. I guess, Simon, it's summarizing what we talked about just very recently here, but it's really about those two main things for us. Getting new games out to the market and using all this potential where we have a really big user base and great teams working on ideas we really believe in here. For the new games, of course, having games in tests, that's the first step, but the end goal obviously is to get the games all the way out through soft launch and to global launch. We talked about that in today's report as well, that our ambition is to get games out this year that really have a significant positive impact on our business. That's what we aim for.
Yes, as I mentioned in the beginning here, this is not a live stream, so we're recording this from home. That means that the Q&A section will be only online on Twitter today. Please post any questions you have on the MAG Interactive Twitter account, and we will answer those questions throughout the day. Thank you so much for watching this.
Thank you.