XMReality AB (publ) (STO:XMR)
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Apr 30, 2026, 9:10 AM CET
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Earnings Call: Q1 2023

Apr 27, 2023

Johanna Edler Pihl
CMO, XMReality

Hi, everyone. My name is Johanna Edler Pihl, and I'm the CMO at XMReality. With me today, I have our CEO, Jörgen Remmelg.

Jörgen Remmelg
CEO, XMReality

Good morning, Johanna, and good morning, everyone.

Johanna Edler Pihl
CMO, XMReality

We are here to give you some highlights from the Q1 2023 report that we just released. To start with, Jörgen, what is your general comment on the result?

Jörgen Remmelg
CEO, XMReality

To see the order intake increase 27% year-over-year is positive.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm.

Jörgen Remmelg
CEO, XMReality

Now also to see the net sales increase for the second quarter in a row is also positive. Of course, I had more expectations for the Annual Recurring Revenues.

Johanna Edler Pihl
CMO, XMReality

Yeah. Let's get back to the ARR. First off, let's stick a little bit with the order intake, which was up 27% year-over-year. Are there any deals or customers that you would like to highlight behind these results?

Jörgen Remmelg
CEO, XMReality

Yeah. I would say, first of all, Toshiba.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm.

Jörgen Remmelg
CEO, XMReality

Okay. It's signed by the U.S. team. It's a big company. It has potential. They are very satisfied with the product. I think that's a very positive.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm

Jörgen Remmelg
CEO, XMReality

Q1 order intake. I would say in general terms, partnerships, starting to move finally.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm.

Jörgen Remmelg
CEO, XMReality

licenses starting to come in, both in terms of Pointmedia, which is Norway.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm.

Jörgen Remmelg
CEO, XMReality

We also have Viveo and of course, that large multinational industrial global company which has a branded version of the product which also now have started to order their first licenses. I would say Toshiba partnership, that's the order intake highlights, I believe, from Q1.

Johanna Edler Pihl
CMO, XMReality

Yeah, I agree. I mean, adding to Toshiba, that was actually a deal which we took with a hard competition.

Jörgen Remmelg
CEO, XMReality

Right. Stiff competition.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm.

Jörgen Remmelg
CEO, XMReality

It's good now to see that the new product is really competitive in the overall landscape.

Johanna Edler Pihl
CMO, XMReality

Just staying a little bit with the partnerships, and we've actually done some communication around the partnership with Viveo, a Swedish company, active within the facility management and more, well, specifically within call center. How come that our product is being used within this application?

Jörgen Remmelg
CEO, XMReality

I would say the housing and facility management is not new.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm.

Jörgen Remmelg
CEO, XMReality

We have that usage in the U.K. with Sovereign, with Cobalt, for the social housing. I think what is new here is the usage within the call centers.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm

Jörgen Remmelg
CEO, XMReality

W here Viveo do an excellent job for us. The first application, again, is gonna be SBB

Johanna Edler Pihl
CMO, XMReality

Mm-hmm

Jörgen Remmelg
CEO, XMReality

W hich is a large, Swedish real estate owner. That is new for us. It is business to consumer

Johanna Edler Pihl
CMO, XMReality

Mm-hmm

Jörgen Remmelg
CEO, XMReality

M ore than business to business. Obviously here, there are lots of call centers, so there's great potential. If you think of the product, especially with the procedures we have in the product where, let's say, a call center person with less knowledge can help a tenant to diagnose what is wrong with a fuse or, why it's cold in the apartment and so on, it's actually really supported by the procedures, and you can use that to diagnose. As I would say, one of the big real estate owners said, "Well, this is a good way for us to give the tenants some love.

Johanna Edler Pihl
CMO, XMReality

Yes, definitely.

Jörgen Remmelg
CEO, XMReality

So

Johanna Edler Pihl
CMO, XMReality

I mean, I think most people can identify with something breaking down in their apartment, and the only thing you want is someone to actually diagnose that quickly. You don't want to hear that they're gonna come by in a week's time.

Jörgen Remmelg
CEO, XMReality

Yeah. Right. This is interesting for us.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm.

Jörgen Remmelg
CEO, XMReality

It's a complement to facility management, and we are actively observing how we're doing in this market to see if this is actually an interesting vertical for us going forward. As I wrote in the report.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm

Jörgen Remmelg
CEO, XMReality

we had a very positive reception at the real estate trade show in Kista in Stockholm.

Johanna Edler Pihl
CMO, XMReality

Yeah. FastighetsMässan. Yeah.

Jörgen Remmelg
CEO, XMReality

FastighetsMässan. Yeah. Where we had, some 60 leads coming out.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm

Jörgen Remmelg
CEO, XMReality

Of that, which is actually more than we have seen in other fairs.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm.

Jörgen Remmelg
CEO, XMReality

We need to see the quality of those 60 because it's a new vertical for us, for sure. Positive so far.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm. Now let's get back to the Annual Recurring Revenues because many of you might be wondering how come that we see an increase in order intake but such a little movement for the ARR. What's the reason behind this?

Jörgen Remmelg
CEO, XMReality

Right. Order intake increased 27%, and ARR increased 1%, right? The order intake has renewals, it has hardware, it has new orders, and it also had proof of concepts and pilot projects.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm.

Jörgen Remmelg
CEO, XMReality

Not so much hardware this quarter. Couple of smart glasses and some Pointpads. Of course, the renewals. We're missing a big new order in the quarter.

Johanna Edler Pihl
CMO, XMReality

Yeah, that's true.

Jörgen Remmelg
CEO, XMReality

We have started quite some pilots and proof of concepts, which is obviously, a project with customers three-six months in assessing the product and that will follow into normally an annual subscription.

Johanna Edler Pihl
CMO, XMReality

Mm-hmm. Yeah.

Jörgen Remmelg
CEO, XMReality

Quite a few with, I would say, a good mix of companies, involving also large companies.

Johanna Edler Pihl
CMO, XMReality

Yeah. Just to clarify, it's not until they actually go to an annual subscription that they are counted into the ARR?

Jörgen Remmelg
CEO, XMReality

Correct. It has to be an annual subscription contract, as you say.

Johanna Edler Pihl
CMO, XMReality

Yep. One of the long-term goals that we have communicated is the fact that we, by the end of 2024, want to have a positive cash flow. Of course, an important milestone to get there is not only to increase sales but also to have a control over cost. During this quarter, we decreased cost both year-over-year and also compared to the previous quarter. Where have we done those decreases?

Jörgen Remmelg
CEO, XMReality

Right. Cost decreased at 12% compared to the year-over-year comparison and 17% compared to Q4 2022. We have a new product in place, right? We want to complement the increased top line with a cost reduction.

Johanna Edler Pihl
CMO, XMReality

Mm

Jörgen Remmelg
CEO, XMReality

T hat we have now achieved here. We believe that we have taken the product to a new level. The product have also been moved into something which is much easier to maintain, much more versatile, and requires less versions

Johanna Edler Pihl
CMO, XMReality

Mm

Jörgen Remmelg
CEO, XMReality

T o be compatible with different, hardware types. We believe we have taken the big investment on the product side. We still will move the product forward, don't get us wrong here. We also see that, selling to existing customer will be more efficient for us on the sales side.

Johanna Edler Pihl
CMO, XMReality

Mm.

Jörgen Remmelg
CEO, XMReality

We don't believe we have to increase the sales force that much because we do have a new product that can target existing customers. Top line is gonna go up, and now we saw cost going down. We have a competitive product. We have taken that to a competitive level, and we believe that we have a much better product suit now than before, allowing us to reduce the product development crew a little bit now that we did in Q4 of 2022.

Johanna Edler Pihl
CMO, XMReality

What will be the focus the upcoming quarter?

Jörgen Remmelg
CEO, XMReality

Well, we have a strong pipeline, a strong sales pipeline. It sits at the highest level in the company's history. It is increasing with mainly new opportunities in the U.S. and in Europe, a mix of existing customers and new opportunities.

Johanna Edler Pihl
CMO, XMReality

Mm.

Jörgen Remmelg
CEO, XMReality

obviously, we want that pipeline to continue to increase at the good rate, that it has increased since November. foremost, to close pipeline elements.

Johanna Edler Pihl
CMO, XMReality

Mm

Jörgen Remmelg
CEO, XMReality

... into, subscriptions, that again moves into the Annual Recurring Revenues. That is obviously the, the main focus going forward now.

Johanna Edler Pihl
CMO, XMReality

Thank you, Jörgen. I think we'll call it a day with that, and get back to work then.

Jörgen Remmelg
CEO, XMReality

Yeah. Thank you, Johanna, and thank you all for listening in.

Johanna Edler Pihl
CMO, XMReality

Yep. Bye.

Jörgen Remmelg
CEO, XMReality

Bye.

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