The Swatch Group AG (SWX:UHR)

Switzerland flag Switzerland · Delayed Price · Currency is CHF
200.70
-6.70 (-3.23%)
May 13, 2026, 4:35 PM CET
Market Cap10.73B +45.5%
Revenue (ttm)6.28B -6.8%
Net Income3.00M -98.4%
EPS0.06 -98.5%
Shares Out52.00M
PE Ratio3,576.21
Forward PE42.26
Dividend4.50 (2.23%)
Ex-Dividend DateMay 15, 2026
Volume119,223
Average Volume103,228
Open205.00
Previous Close207.40
Day's Range191.75 - 205.60
52-Week Range127.05 - 213.80
Beta0.81
RSI56.63
Earnings DateApr 30, 2026

About The Swatch Group AG

The Swatch Group AG designs, manufactures, and sells finished watches, jewelry, and watch movements and components in Switzerland, rest of Europe, Greater China, Asia, America, Oceania, and Africa. The company operates through Watches & Jewelry and Electronic Systems segments. The Watches & Jewelry segment designs, produces, and commercializes watches and jewelry. The Electronic Systems segment engages in the design, production, and commercialization of electronic components, as well as sports timing activities. The company is also involved in ... [Read more]

Industry Luxury Goods
Founded 1983
Employees 31,796
Stock Exchange SIX Swiss Exchange
Ticker Symbol UHR
Full Company Profile

Financial Performance

In 2025, The Swatch Group AG's revenue was 6.28 billion, a decrease of -6.76% compared to the previous year's 6.74 billion. Earnings were 3.00 million, a decrease of -98.45%.

Financial Statements

News

Swatch Group Faces Investor Challenge as Stock Rises After AGM

Swatch Group Faces Investor Challenge as Stock Rises After AGM

1 day ago - GuruFocus

Swatch shareholders reject activist investor's bid for board seat

Swatch shareholders on Tuesday rejected a bid by activist investor Steven Wood for an independent director's seat, ​according to people familiar with the meeting, opposing the latest challenge to the ...

1 day ago - Reuters

Swatch shareholder vote tests Hayek grip after advisers back Wood

Swatch is bracing for a showdown at its annual meeting on Tuesday ​after proxy advisers came out in support of investor Steven Wood, challenging the Hayek family's control as the watchmaker underperfo...

2 days ago - Reuters

Swatch Group Faces Investor Pressure Ahead of Shareholder Meeting

Swatch Group Faces Investor Pressure Ahead of Shareholder Meeting

15 days ago - GuruFocus

ISS Recommends The Swatch Group AG Shareholders Vote FOR GreenWood's Director Nominee and Governance Proposals for the Company's 2026 Annual Meeting of Shareholders

NEW YORK--(BUSINESS WIRE)--GreenWood Investors LLC (“GreenWood”), today announced that Institutional Shareholder Services Inc. (“ISS”) the leading independent proxy advisory firm, has recommended The ...

16 days ago - Business Wire

Swatch Urges Shareholders To Reject Activist Investor's Board Bid

Swatch Group has escalated a long-running standoff with activist investor Steven Wood, urging shareholders to reject his bid to join the board at the company's AGM in May.

4 weeks ago - Forbes

Activist Investor Pushes for Change at Swatch

American activist investor Steven Wood is on a one-man mission to shake up Swatch Group — but the clock is ticking. After Swatch stunned markets with a bullish outlook and sent its heavily-shorted sto...

3 months ago - Bloomberg Markets and Finance

Swatch Group price target raised to CHF 193 from CHF 143 at Citi

Citi raised the firm’s price target on Swatch Group (SWGAY) to CHF 193 from CHF 143 and keeps a Neutral rating on the shares.

3 months ago - TheFly

Swatch Group upgraded to Neutral from Underperform at BofA

BofA analyst Ashley Wallace upgraded Swatch Group (SWGAY) to Neutral from Underperform with a price target of CHF 200, up from CHF 150. The firm cites the company’s return to…

3 months ago - TheFly

Swatch Group price target raised to CHF 115 from CHF 100 at Berenberg

Berenberg analyst Nick Anderson raised the firm’s price target on Swatch Group (SWGAY) to CHF 115 from CHF 100 and keeps a Sell rating on the shares. Published first on…

3 months ago - TheFly

Swatch Posts 2025 Revenue Decline Despite Second-Half Sales Recovery

The Swiss watchmaker said sales fell on year despite growth in the back half of the year, adding that momentum has continued this month.

3 months ago - WSJ

Swatch and Citizen face Italian scrutiny over pricing practices

The Italian competition authority said on Tuesday it had opened two investigations into Swiss watchmaker Swatch and Japan's Citizen Watch.

5 months ago - Reuters

Swatch Group price target raised to CHF 125 from CHF 110 at JPMorgan

JPMorgan raised the firm’s price target on Swatch Group (SWGAY) to CHF 125 from CHF 110 and keeps an Underweight rating on the shares.

5 months ago - TheFly

Swatch Group price target raised to CHF 90 from CHF 71 at UBS

UBS raised the firm’s price target on Swatch Group (SWGAY) to CHF 90 from CHF 71 and keeps a Sell rating on the shares. The firm adjusted targets in the…

5 months ago - TheFly

Swiss watchmakers rise on optimism over possible reduction in Trump tariffs

Richemont and Swatch Group shares rose on Tuesday, after U.S. President Donald Trump said he was working with Switzerland on a deal to lower the 39% tariff rate it faces on exports.

6 months ago - Reuters

From American Eagle to Swatch, why brands seem to keep getting it so wrong

American Eagle, Swatch and Sanex have all sparked backlash recently over their seemingly tone deaf campaigns. That has reignited the debate about when an ad campaign is effective and when it's just pl...

9 months ago - CNBC

Swatch Group stock price has imploded: is it a good buy?

Swatch Group stock price has crashed in the past few years as the company goes through a double-whammy of slow Chinese demand and Donald Trump's tariffs. The UHR share price was trading at CHF 140, do...

9 months ago - Invezz

Swatch Group price target lowered to CHF 143 from CHF 147 at Citi

Citi lowered the firm’s price target on Swatch Group (SWGAY) to CHF 143 from CHF 147 and keeps a Neutral rating on the shares.

10 months ago - TheFly

Swatch Group upgraded to Outperform from Neutral at Grupo Santander

Grupo Santander upgraded Swatch Group (SWGAY) to Outperform from Neutral with a CHF 165 price target The firm China demand stabilization for the upgrade.

10 months ago - TheFly

Swatch Group price target lowered to CHF 100 from CHF 150 at Berenberg

Berenberg lowered the firm’s price target on Swatch Group (SWGAY) to CHF 100 from CHF 150 and keeps a Sell rating on the shares.

10 months ago - TheFly

Swatch Group price target lowered to CHF 110 from CHF 118 at JPMorgan

JPMorgan lowered the firm’s price target on Swatch Group (SWGAY) to CHF 110 from CHF 118 and keeps an Underweight rating on the shares.

10 months ago - TheFly

Swatch Group price target lowered to CHF 120 from CHF 135 at Barclays

Barclays lowered the firm’s price target on Swatch Group (SWGAY) to CHF 120 from CHF 135 and keeps an Underweight rating on the shares.

10 months ago - TheFly

Swatch Group price target lowered to CHF 118 from CHF 125 at JPMorgan

JPMorgan lowered the firm’s price target on Swatch Group (SWGAY) to CHF 118 from CHF 125 and keeps an Underweight rating on the shares.

11 months ago - TheFly

Swatch shareholders reject bid by US investor to join board, source says

Swatch Group shareholders on Wednesday rejected a bid by an American investor to secure a place on the company's board, a source familiar with the matter said, as the family that has long dominated th...

1 year ago - Reuters

Swatch Group price target lowered to CHF 130 from CHF 150 at RBC Capital

RBC Capital lowered the firm’s price target on Swatch Group (SWGAY) to CHF 130 from CHF 150 and keeps an Underperform rating on the shares.

1 year ago - TheFly