Definity Financial Corporation (TSX:DFY)
Canada flag Canada · Delayed Price · Currency is CAD
73.95
+0.16 (0.22%)
Aug 5, 2025, 4:00 PM EDT

Definity Financial Company Description

Definity Financial Corporation, together with its subsidiaries, offers property and casualty insurance products in Canada.

It provides personal insurance products, including auto, property, general and umbrella liability, and pet insurance products to individuals under the Economical, Sonnet, Family, Petsecure, and Peppermint brands; and commercial insurance products, includes fleet, commercial auto, property, liability, and specialty insurance products to businesses under the Definity Insurance and Economical brand name.

The company distributes its products on a primarily intermediated basis, and through brokers, as well as directly to customers.

It markets its commercial insurance products to small businesses and mid-market companies, as well as various targeted segments.

The company was formerly known as Economical Holdings Corporation and changed its name to Definity Financial Corporation in August 2021.

Definity Financial Corporation was founded in 1871 and is headquartered in Waterloo, Canada.

Definity Financial Corporation
CountryCanada
Founded1871
IndustryInsurance - Property & Casualty
SectorFinancials
Employees3,442
CEORowan Saunders

Contact Details

Address:
111 Westmount Road South
Waterloo, ON N2L 2L6
Canada
Phone519-570-8200
Websitedefinityfinancial.com

Stock Details

Ticker SymbolDFY
ExchangeToronto Stock Exchange
Fiscal YearJanuary - December
Reporting CurrencyCAD
ISIN NumberCA24477T1003
SIC Code6331

Key Executives

NamePosition
Rowan Saunders B.A.Chief Executive Officer, President and Director
Philip Mather B.Sc., B.Sc. (Hons), C.A., CAExecutive Vice President and Chief Financial Officer
Fabian RichenbergerExecutive Vice-President of Commercial Insurance and Insurance Operations
Paul MacDonaldExecutive Vice President of Personal Insurance and Digital Channels
Innes Fraser Dey B.Sc. (Hons), LL.BSenior Vice-President of Legal and Strategy
Tatjana LalkovicSenior Vice President and Chief Technology Officer
Dennis Westfall C.F.A., MBAVice-President of Investor Relations
Michael PadfieldSenior Vice President, General Counsel and Secretary
Sarah AttwellsAssistant Vice President of Corporate Communication
Brigid V. PelinoSenior Vice President and Chief People and Culture Officer