Definity Financial Corporation (TSX:DFY)
Canada flag Canada · Delayed Price · Currency is CAD
67.91
+0.86 (1.28%)
May 15, 2026, 4:00 PM EST

Definity Financial Company Description

Definity Financial Corporation, together with its subsidiaries, provides property and casualty insurance products in Canada.

It offers personal insurance products, including auto, property, general and umbrella liability, and pet insurance products to individuals under the Economical, Sonnet, Family, Petsecure, and Peppermint brands; and commercial insurance products comprising fleet, commercial auto, property, liability, and specialty insurance products to businesses under the Economical brand name.

The company distributes its products on a primarily intermediated basis, and through brokers, as well as directly to customers.

Definity Financial Corporation was formerly known as Economical Holdings Corporation and changed its name to Definity Financial Corporation in August 2021.

Definity Financial Corporation was founded in 1871 and is headquartered in Waterloo, Canada.

Definity Financial Corporation
CountryCanada
Founded1871
IndustryInsurance - Property & Casualty
SectorFinancials
Employees3,462
CEORowan Saunders

Contact Details

Address:
111 Westmount Road South
Waterloo, ON ON
Canada
Phone519-570-8200

Stock Details

Ticker SymbolDFY
ExchangeToronto Stock Exchange
Fiscal YearJanuary - December
Reporting CurrencyCAD
ISIN NumberCA24477T1003
SIC Code6331

Key Executives

NamePosition
Rowan Saunders B.A.Chief Executive Officer, President and Director
Philip Mather B.Sc., B.Sc. (Hons), C.A.Executive Vice President and Chief Financial Officer
Fabian RichenbergerChief Operating Officer
Paul MacDonaldExecutive Vice President of Personal Insurance and Digital Channels
Innes Fraser Dey B.Sc. (Hons), LL.BSenior Vice President of Corporate Affairs
Tatjana LalkovicSenior Vice President and Chief Technology Officer
Dennis Westfall C.F.A., MBAVice-President of Investor Relations
Michael PadfieldSenior Vice President, General Counsel and Secretary
Sarah AttwellsAssociate Vice President of Corporate Communication
Brigid V. PelinoSenior Vice President and Chief People and Culture Officer