Primaris Real Estate Investment Trust (TSX:PMZ.UN)
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18.89
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May 15, 2026, 4:00 PM EST
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Earnings Call: Q1 2026

Apr 30, 2026

Operator

We'll now turn the call over to Claire Mahaney, VP, Investor Relations and Sustainability. Please go ahead.

Claire Mahaney
VP of Investor Relations and Sustainability, Primaris REIT

Thank you, operator. During this call, management of Primaris REIT may make statements containing forward-looking information within the meaning of applicable securities legislation. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond Primaris REIT's control, that could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking information. Additional information about these assumptions, risks, and uncertainties are contained in Primaris REIT's filings with securities regulators. These filings are also available on Primaris REIT's website at www.primarisreit.com. I'll now turn the call over to Alex Avery, Primaris' Chief Executive Officer.

Alex Avery
CEO, Primaris REIT

Good morning. Thank you for joining Primaris REIT's first quarter 2026 conference call. Joining me today are Patrick Sullivan, President and Chief Operating Officer, Julian Schonfeldt, Chief Investment Officer, Rags Davloor, CFO, Leslie Buist, SVP Finance, Mordy Bobrowsky, SVP General Counsel, Graham Procter, SVP Asset Management, and Claire Mahaney, VP IR and Sustainability. As we begin 2026, we're encouraged by the strong leasing momentum across the business. Activity throughout the portfolio remains robust. Tenant demand is healthy, and both the quality and volume of deals being executed continue to strengthen. While some of this progress will take time to fully translate into reported financial results, the leasing fundamentals we're seeing today give us a high degree of confidence in the direction of the business.

While near-term financial results reflect some expected headwinds, including the impacts from HBC and Toys R Us, equity compensation program settlements, and 2025 dispositions, the underlying trajectory of the business remains very strong. CRU leasing was a standout this quarter. The best descriptor of recent leasing activity is breathtaking, with strong renewal spreads, record high leasing volume, and very strong tenant demand across the portfolio. The deals executed by the team during the quarter will drive robust NOI growth over the next several quarters. With the significant growth of our portfolio over the past few years and an expanding set of investment and capital recycling opportunities, we've strengthened our leadership team. Julian Schonfeldt has joined Primaris as our Chief Investment Officer and will oversee our investment activities and capital allocation initiatives, including acquisitions, dispositions, portfolio optimization, and underwriting.

A key area of focus will be unlocking value from our substantial excess lands, many of which have only recently become actionable following the departure of Hudson's Bay. Julian, welcome to the team. You can't see this, but he's got a big goofy grin on his face, and so do I. In 2025, Primaris regained control of the 7% of our portfolio that had been occupied by Canada's last department store, half in June and half at the end of November. With average net rents of just over CAD 4 per sq ft, the space was the least productive but often the best-located space in our portfolio. Nevertheless, the full financial impact of this departure is notable in our Q1 2026 results as the peak quarter of occupancy and revenue drag.

Now, for the first time in Canadian mall history, we are no longer constrained by legacy access controls imposed by large anchor tenants, controls that have been monetized for decades without regard to the broader site optimization. This shift gives us meaningful flexibility across our portfolio, enabling more integrated decision-making around leasing, redevelopment, and excess lands, all informed by a disciplined assessment of highest and best use. By removing these long-standing barriers, we can begin to unlock value that has remained dormant for decades. We are now executing on this opportunity to deliver a higher quality, structurally higher growth, and more durable cash flow. This opportunity could not have come at a better time in terms of robust retailer demand and leasing environment. We are also active on master planning and are approaching this massive opportunity with a disciplined and thoughtful approach.

All of this work directly advances our strategic ambition of becoming the first call. We are very excited about what lies ahead. With that, I'll now turn the call over to Patrick to walk you through our operational results for the quarter. Pat?

Patrick Sullivan
President and COO, Primaris REIT

Thank you, Alex, and good morning, everyone. We've been hard at work reshaping the portfolio to achieve structurally higher internal growth. The closure of HBC represents significant progress towards this goal, as we are replacing low rents with no growth that occupied a significant share of the total GLA with higher rents with contractual rent growth. Our leasing efforts have accelerated, and demand from retailers continues to exceed expectations due to this low supply of available retail space and the high-quality nature of the HBC real estate. We anticipate retaining approximately 90% of the former HBC GLA, and today we are at various stages of advanced negotiation with tenants representing approximately 70% of the expected GLA. Approximately 35% of space or 350,000 sq ft is committed or conditionally leased with very minimal capital investment from Primaris.

We plan to provide a detailed leasing update in June once we have a significant number of fully executed leases in place and are able to share a good level of detail. Anticipated cash rent commencement from redeveloped HBC locations will begin in some properties as early as Q1 2027, with overall yields expected to be approximately 8%-10%. At present, we continue to anticipate generating more than CAD 17 million of annualized net rents from the former HBC premise once leases commence over the next two years from a diversified mix of high credit quality tenants. We believe the full impact to NOI could be higher, as this analysis does not account for the benefit to adjoining retail premise, some of which are currently vacant, that will benefit from being next to new tenants generating higher traffic.

Beyond the attractive economics we are experiencing on re-leasing the recently vacated space, the elimination of onerous development restrictions that were embedded in the disclaimed leases has now liberated more than 70 acres of land across our portfolio. Primaris has established strategic plans for our properties that include the potential to develop excess lands for outparcel buildings, including restaurants, grocery stores, and financial institutions, as well as the sale of land to residential developers. We are currently engaged in discussions with retailers and financial institutions for outparcels previously restricted by HBC, which will generate returns more than 10%. In addition, we are building a land disposition strategy and expect to begin marketing some of these excess land parcels shortly. On to our operating results. Despite the loss of HBC revenue, same-property NOI performance this quarter was fundamentally very strong.

The reported 2.1% decline in same-property cash NOI was driven by CAD 2.5 million in prior year property tax recoveries in Q1 2025, as well as CAD 2.4 million of lower rental revenue due to the now disclaimed HBC leases. Importantly, excluding only the CAD 2.5 million contribution from the recovery of property taxes last year, same-property shopping center cash NOI growth would have been an increase of 1.7%. This performance reflects the strength of the underlying portfolio, continued rent growth, improving recovery, solid leasing execution, and reinforces our confidence in the embedded NOI growth as HBC space is released and occupancy grows. As a quick reminder, retail operating results are inherently seasonal, with the fourth quarter typically representing the strongest period of the year.

Occupancy and retail tenant sales generally peak in the fourth quarter, driven by the holiday shopping season, higher consumer traffic, plus temporary and seasonal leasing activity. By contrast, the first quarter is typically the softest period, reflecting normal post-holiday sales normalization, fewer seasonal tenants, and the timing of lease commitment. These recurring seasonal patterns are consistent across the retail sector and should be considered when comparing performance. Given these seasonal dynamics, same quarter, year-over-year comparisons rather than sequential quarter-to-quarter results offer a more appropriate lens for evaluating underlying performance. Leasing activity was extremely strong during the quarter, with 114 leases renewed across 372,000 sq ft. CRU leasing spreads were 7.9% and 5.5% overall.

If not for the renewal of one large format tenant at a lower rate at a non-core property, overall leasing spreads would have been much higher. 60 new deals encompassing 146,000 sq ft were completed during the quarter, including 55 new CRU deals for 96,000 sq ft. New CRU leases completed during the quarter were completed at a weighted average net rent of CAD 63.20. For context, average CRU rents in the portfolio have risen to CAD 50.03 per sq ft as at Q1 2026 from CAD 42.02 per sq ft at the end of 2022. The Q1 2026 CRU new deal average rent and the new deal count recorded are the highest quarterly amount recorded over the past 10 years and reflects the strong demand from retailers for retail real estate.

A key metric for us is CRU occupancy, which refers to space under 15,000 sq ft. CRU in-place occupancy improved to 91.2% versus 90.1 at Q1 last year. CRU occupancy in newly acquired centers is lower than our portfolio average, which provides for significant income growth in these high-performing centers. HBC had a significant impact on our overall occupancy figure, negatively impacting occupancy by 6.5%, with new acquisitions also creating a negative drag of 3%. Combined recovery ratios improved to 78.5%, driven by strong leasing activity and improvement in the portfolio composition. Stabilized levels for recovery ratios in our portfolio are around 92%-93% for property tax and 96%-97% for operating costs as compared to our current figures of 75.5 and 81.3% respectively.

Each 1% improvement in the combined recovery ratio adds approximately CAD 2.5 million to NOI annually. Occupancy is a key driver of recovery ratio improvement, and CRU occupancy has the greatest impact on this metric. Many of the properties acquired since 2022 had elevated CRU vacancy, and our leasing efforts to reduce this vacancy at malls such as Conestoga, Devonshire, and Oshawa Centre have resulted in higher NOI over the past few years. With continued strength in new CRU leasing coupled with accelerating leasing progress with HBC replacement tenants, occupancy and recovery ratios will continue to improve at our properties, including top-tier centers newly acquired such as Oshawa, Galeries de la Capitale, and Southgate, where recovery ratios remain well below our target levels.

Sales continue to be strong with all store sales volume growing by 3% to CAD 3.57 billion for the 12-month period ending February 2026 as compared to February 2025. Notable increases were realized at Orchard Park, where sales volume has surpassed CAD 200 million to CAD 214 million, as well as Halifax Shopping Center, Lime Ridge Mall, Oshawa Centre, and Promenades St-Bruno. Conestoga Mall also posted strong gains, and we anticipate this property will eclipse the CAD 200 million mark in sales volume this year, given the significant leasing activity at the property. Across the board, our leasing and operations teams are executing at a very high level and producing outstanding results. 2025 was a transformative year for our portfolio, and 2026 is already shaping up to be a year of significant leasing progress.

With that, I'll turn the call over to Rags.

Rags Davloor
CFO, Primaris REIT

Thank you, Pat, and good morning, everyone. Primaris reported FFO per unit of CAD 0.425 per diluted unit, down 3.2% year-over-year. It is important to frame that result in the right context. The decline in the year-over-year comparison is primarily impacted by approximately CAD 2.5 million of prior tax recoveries and CAD 2.4 million from the now disclaimed HBC leases. Excluding the CAD 2.5 million impact of the prior tax recoveries, FFO per unit was up 1.6%. This growth, even after absorbing the loss of CAD 2.4 million of lost HBC revenue, speaks directly to the strength of our underlying core portfolio and operating business.

We achieved these impressive per unit results despite increased unit count, sale of non-core assets at the end of 2025, and the impact of the now disclaimed HBC leases. Internal growth and accretive high-quality acquisitions completed in the last 18-24 months are the drivers of core performance. As the portfolio has grown, we've continued to realize meaningful economies of scale by leveraging our internal management platform. As a result, G&A has started to stabilize as Primaris reaches scale across its national portfolio. In the quarter, while G&A was CAD 2.3 million higher than the same period in 2025, this was primarily as a result of the unit-based compensation vesting and settlement.

The equity compensation that vested in the quarter was granted in 2023 at an average price of CAD 13.78 per unit, being the market price at the time these options were granted and was cash settled in the quarter at a market price of CAD 17.45 per unit, resulting in an incremental expense of CAD 1.4 million in the quarter. Turning to the balance sheet, we remain very comfortable with our financial position. At quarter end, average net debt to adjusted EBITDA was 6x , liquidity was CAD 626.8 million, and we continue to have no debt maturities until 2027. Importantly, Morningstar DBRS reaffirmed our BBB high credit rating with a stable trend during the quarter, which we view as a strong endorsement of our differentiated financial model and our low payout ratio.

If you are trying to reconcile same-property NOI growth to FFO growth, it is important to note that over one-third of the 2026 cash NOI guidance is attributable to the 2025 acquisitions, which were not included in same-property NOI but also benefited from strong leasing activity. We expect same-property NOI growth to accelerate in 2027 and 2028 as we see vacant anchor space coming back online at higher rents. The underlying performance of our core business remains extremely strong. Our portfolio continues to generate stable and resilient cash flow, reflecting the quality of our assets and our operating platform. We remain disciplined in our approach, well-capitalized and well-positioned to continue executing on both internal growth initiatives and selective external opportunities. With that, I'll turn the call back to Alex.

Alex Avery
CEO, Primaris REIT

Thank you, Rags. As you can see, our team continues to deliver remarkably strong leasing activity and very solid operating results across the portfolio. Our progress is increasingly being recognized in the capital markets, with our weighting in the TSX Cap REIT Index rising to over 4% and our trading liquidity now roughly 4x what it was two years ago as measured by the dollar value of units traded per day. With leasing well advanced on the remaining HBC space, we are confident that 2026 will be another remarkable year for Primaris. We'd now be pleased to answer any questions from the call participants. Operator, please open the line for questions.

Operator

Thank you. If you would like to ask a question during this time, simply press star followed by the number one on your telephone. If you would like to withdraw your question, press star one again. You may ask one question and a follow-up, at which point you may return to the queue. We'll pause just for a moment to compile the Q&A roster. Your first question comes from Sam Damiani from TD Cowen. Your line is open. Please go ahead.

Sam Damiani
Analyst, TD Cowen

Thank you. Good morning, everyone. Still morning. Just maybe on the occupancy to start things off, just wondering, do you think the Q1 level is a trough for the foreseeable future, and how do you see the cadence of in-place occupancy, rent-paying in-place occupancy kind of materializing in the next couple quarters and heading into the end of 2027?

Patrick Sullivan
President and COO, Primaris REIT

Hi, Sam. Occupancy will be driven by two things. One, first of all, I think we have hit the trough. I mean, HBCs, they're closed, and that was the big, that was the Band-Aid being ripped off. From this point forward, you're gonna see CRU leasing continue to accelerate, which is going to, which is gonna help improve occupancy. That's rather small movements. The big chunky movements will come when we start replacing the Hudson's Bay space, because we're talking about replacing approximately 1 million sq ft. That'll happen over the next 24 months. That'll come in big, like I said, lumpy pieces, and it'll drive occupancy up in meaningful, material way.

Graham Procter
SVP of Asset Management, Primaris REIT

The other thing, Sam, which is, you'll note that there's a gap between in-place occupancy and committed occupancy of 250 basis points, which is about as high as you would see it. Typically, it's, you know, 150 basis points. That's just a product of the high level of leasing activity that we've had in the last quarter and then just the lag with those tenants taking place. You will start to see then the occupancy starting to pop and the cash flow starting to flow through the same property NOI.

Alex Avery
CEO, Primaris REIT

Just to add to that point, that 350 basis point gap is likely to expand from here, and, you know, through the committed number going up, and the in-place will lag. Basically, it's all about leasing right now. We're expecting the pace of leasing to be faster than tenants can actually occupy the space. You know, the guidance being maintained from an FFO perspective is indicative that, you know, later this year you're gonna see a bunch of the cash rents coming in. A lot of it's on the CRU leasing, you know, cash rents more so from the HBC stuff, you know, end of this year, beginning of next year, and then all the way through 2027 into 2028.

It should be a pretty steady cadence.

Sam Damiani
Analyst, TD Cowen

Very helpful, thank you. For, just for my follow-up, maybe an update on acquisitions and dispositions. I see the held for sale bucket is up a little bit quarter-over-quarter. I guess, Alex, any sort of current commentary on the prospect for the next, the next sort of strategic acquisition for the REIT?

Alex Avery
CEO, Primaris REIT

Yeah. Sam, as we've said before, the group of counterparties that we're dealing with are large, sophisticated, largely pension fund-owned groups. They have, you know, a whole lot of committees and approvals and processes that they go through. They're also tend to be, you know, keep their cards relatively close to their chest. We engage with a number of them on a, you know, fairly regular basis, have discussions about specific properties. We have, you know, multiple discussions about specific properties going on. We're not at a point where we have visibility to a specific transaction on the acquisition side. We're pretty optimistic that we have, you know, one or two or three that we might be able to conclude this year.

You know, the timing is uncertain. On the disposition side, you know, in terms of our ambition of becoming the first call, it's as impactful to make these big, you know, high quality mall acquisitions as it is to, you know, recycle capital from the bottom end of our portfolio. We have a fair bit of activity on that front. You know, hopefully we'll have some further updates in the near term. As Pat was alluding to, we're planning to provide an update on HBC leasing, you know, in the next 60 days-ish. At that point, we are also expecting to be able to report on some of the property transactions that we've been working on as well.

Sam Damiani
Analyst, TD Cowen

Fantastic. Look forward to that, and I'll turn it back.

Alex Avery
CEO, Primaris REIT

Thanks, Sam.

Operator

Your next question comes from Brad Sturges at Raymond James. Your line is open. Please go ahead.

Brad Sturges
Analyst, Raymond James

Hey, good morning. Congrats on the leasing activity to date. Sounds like you're making great progress. I'm curious on the last call you talked about Toys R Us, you were kind of at six locations, you were advancing negotiations. I wonder if there was any update specifically on those six locations.

Patrick Sullivan
President and COO, Primaris REIT

Sure, Brad. Yeah, we had 645,000 sq ft. The average rent was about CAD 12.40, relatively low. We have leasing activity on all of them. Most of them are very advanced. We have some that are gonna have possession this year. We're achieving much, much higher rents than we had in place.

It's a very good win for us, going forward.

Brad Sturges
Analyst, Raymond James

You know, there's no shortage of investment and transaction opportunities for Primaris. Just curious, as the stock price has improved of late, where does NCIB activity or buyback activity rank? Do you still expect to kind of keep a similar amount of investment activity as you were the last couple of years into the NCIB?

Alex Avery
CEO, Primaris REIT

Yeah. We love buying back stock and continue to see it as a good use of capital, a very good use of capital. As we were talking a couple of minutes ago about the trough in occupancy, you may have noticed that our debt-to-EBITDA number hit 6.0x this quarter. That's, you know, a function of the EBITDA ticking down a little bit with the departure of HBC, as well as the seasonality that we see in our business. So you might have noticed that our NCIB activity has been a little lighter over the past, you know, maybe 120 days, something like that. That's just, you know, it's a little bit ironic.

We have, you know, CAD 50 million of cash sitting in the bank account, We haven't been buying a lot of stock, That's because of the governor that we have on our balance sheet of, you know, a 6-time ceiling. You know, as we see the occupancy tick up, as we see the EBITDA tick up, we're gonna see the natural sort of de-leveraging that comes out of that. I think at that point in time you'll see a resumption of a higher level of repurchase activity. You know, we've always looked at the NCIB as something that is sort of a permanent feature of Primaris.

You know, it's a very good use of capital and, you know, we're structured to generate excess retained cash flow and capital inside the business and that one is always pretty attractive. It has been in a little bit of a lull recently but, you know, that's really about our leverage and excess capital availability. The other piece, ironically, that has led to the 6x debt-to-EBITDA being a little inflated is the CAD 50 million of cash sitting in a bank account not generating any EBITDA. To the extent that we can deploy that into some acquisitions, that will also be de-leveraging, which is a little bit counterintuitive.

We took our foot off the pedal a little bit on the NCIB as we're getting through this lull.

Brad Sturges
Analyst, Raymond James

Gotcha. That's really helpful. I appreciate it. I'll turn it back.

Operator

Your next question comes from the line of Mario Saric at Scotiabank. Your line is open. Please go ahead.

Mario Saric
Analyst, Scotiabank

Thank you and good morning. Just sticking to the disposition theme, the CAD 256 million that are held for sale, I believe that the guidance doesn't reflect any material dispositions nor acquisitions. Can you give a sense of what the IFRS cap rate is on what is held for sale and the potential FFO impact if you were to transact on them?

Alex Avery
CEO, Primaris REIT

Yeah. I believe, the cap rate would be around 8.5% on a blended. You know, it ranged from 8-9.5 if on an individual asset basis, but on a blended basis would sort of be in that zone. You know, the guidance right now has not incorporated any further acquisitions or disposed till we, till we have, you know, greater visibility and, we know that the transactions are happening. So that's not incorporated in, even though we do expect to see both for the current year. That's sort of where that sits. As we start to dispose of assets, we will likely be moving more assets into the held for sale bucket.

Mario Saric
Analyst, Scotiabank

Got it. Okay. Just as my follow-up, last quarter, I think land sales of up to CAD 100 million were kind of discussed. I don't know if this is for Alex or maybe for Julian . Can you maybe shape up what the residential kind of land market is looking like, feeling like, and whether that's something that will be included in more thorough detail in June with the other updates?

Julian Schonfeldt
Chief Investment Officer, Primaris REIT

Hey, Mario, thanks for the question. Less than a month in, I've been working with the team and going through all the assets and looking at what we can do in light of the HBC no-build clauses being gone. As you noted, the land market is an important factor in that. In some parts of the country, I'll say it's more healthy than others. We're not in an extreme rush to do it, so we're gonna focus more so on the sites where the land markets are healthier. You know, still working through the analysis. As you know, I'm not the type to sit on my hands, so working very hard on that. We're gonna be focusing on the markets where there's the most liquidity.

You know, I'll just say as an overall comment, it's a very impressive land portfolio. I mean, just with the malls, there's a lot of excess surface parking where you can build really efficient floor plates. You're connected to transit. Got amazing retail amenities. We think this is a really attractive opportunity. Again, focusing on the priority sites. Stay tuned, and we'll continue to give updates and hopefully be able to execute transactions at least on some of the sites in the near term.

Mario Saric
Analyst, Scotiabank

Got it. At the risk of tripping the one-plus-one follow-up rule, what would you consider to be the healthier markets today given the divergence?

Julian Schonfeldt
Chief Investment Officer, Primaris REIT

Yeah. I'd say, Yeah, sure. I'd say, I'd say to be, just markets where there's not a lot of unsold inventory or deep negative rent growth or falling occupancy. To be candid, staying out of the greater Vancouver area, the greater Toronto area, and Halifax. Those are the markets that I would say are a little bit more challenged right now. There's a lot of value in the sites that we have there. Just given a lot of developers are in what I'd say more of a defense mode in dealing with their existing challenges, those would be the markets where I'd say we're better served by pausing and waiting for a better part of the cycle.

Whereas the other, the other markets would be where we're putting a little bit more focus on something quicker.

Mario Saric
Analyst, Scotiabank

Got it. Okay. Thanks for that.

Operator

Your next question comes from Pammi Bir at RBC Capital Markets. Your line is open. Please go ahead.

Pammi Bir
Analyst, RBC Capital Markets

Thanks. Hi, everyone. Just in terms of the drop in NOI, between Q4 and Q1, how much of that was attributable to maybe just the normal seasonality, versus heavier than typical maybe, winter related costs?

Alex Avery
CEO, Primaris REIT

Hi, Pammi. One of the things that, as we were reflecting on our financials, popped out was that seasonality that if you observe on a, you know, any other year or on an average, you know, if you look over a long, long term for Primaris, this would be larger than average. And part of it actually relates to the HBC.

A year ago when HBC went, announced that they were going bankrupt, they, you know, we looked at it and we said, "This is our gross revenue exposure, but the net operating income impact is less because some of the additional rents are recoverable through the CAM pool." What, you know, what sort of snuck up on us was that, with our recovery ratios hovering around 80% as that recoverable expense moved from HBC back into the CAM pool, sort of, 20% of it came back to us. You had a, you know, a larger landlord burden in terms of the operating expenses, as you normally do in Q1 versus Q4, but it was accentuated by the departure of HBC.

You know, none of us expected to still be talking about Ruby Liu and the lease assignments as late as November 7, which is when we got the space back. You had this sort of step down from HBC in terms of the NOI contribution Q4 to Q1, and then you also had an exaggerated impact because of the recovery ratio being depressed.

Pammi Bir
Analyst, RBC Capital Markets

Okay.

Alex Avery
CEO, Primaris REIT

It was, you know, it was a little bit of the weather, but it was mostly that dynamic, I think.

Pammi Bir
Analyst, RBC Capital Markets

Fair to say that, you know, the way we should think about it is just as this space is ultimately repositioned over time, that, I guess, that incremental 20% cost that Primaris beared in Q1 should essentially, you know, decline over, you know, as, again, as you release.

Alex Avery
CEO, Primaris REIT

Yeah. No, as we were talking about a few minutes ago, I mean, the committed occupancy, 350 basis points ahead of the in-place like it and expanding, you know, that'll expand for another few months, then it'll probably start to catch up, and the gap will start to close. As that happens, I mean, I would imagine that this year's Q4 to Q1 is the largest sort of seasonal dynamic that we'll experience. I would expect that in future years it'll revert to a more normal, more normal sort of Q4 to Q1 seasonality. The other, you know, there is a little bit of weather in there. The other thing that we very typically experience is the specialty leasing volumes that we get in Q4 are significantly higher. You get Santa Claus and all sorts of other things that are, you know, occupying space on a temporary basis around the holiday season. That's a big source of the normal Q4 to Q1 dynamic.

Pammi Bir
Analyst, RBC Capital Markets

Okay. Thank you. Hopefully that didn't count as my follow-up. Just on that, you know, you've cited some pretty strong demand and good progress on some CRU leasing. You know, as we kind of progress through to Q2 to date, you know, economy is still soft and there are pressures on the consumer. Are you seeing any changes in any of the tenant behavior in terms of their space requirements or anyone new on the watch list?

Patrick Sullivan
President and COO, Primaris REIT

Hi, Pammi. No, actually, the first portion of the second quarter, the leasing demand seems it's still very strong. We're still seeing a lot of transactions, that's just on the CRU side. The HBC stuff is moving along very well. Lots of demand on that. A lot of our boxes are actually oversubscribed. We have more tenants than we can accommodate. We haven't seen any slowdown at all in terms of leasing demand, likewise with sales. Sales continue to be very strong.

Pammi Bir
Analyst, RBC Capital Markets

Thanks very much. I'll turn it back.

Operator

Again-

Alex Avery
CEO, Primaris REIT

Thanks, Pammi.

Operator

Your next question comes from the line of Tal Woolley at CIBC. Your line is open. Please go ahead.

Tal Woolley
Analyst, CIBC

Hey there. Just on, you know, your plans for some of the outparcels. I'm just wondering, like, you know, if you're looking at maybe like selling a plot of land to a grocer or something like that to, you know, put some on the site. Is there no consideration for maybe, you know, retaining the land and, you know, building for the grocer yourselves? I'm just wondering what the, what the thinking is behind doing land sales versus building for tenants?

Patrick Sullivan
President and COO, Primaris REIT

Tal, thanks for the question. We're actually looking at both. Anytime we're looking at selling land or building, like, both teams are talking to each other and seeing what's kind of the highest and most profitable use for it. When we do a development pro forma, we look at the construction costs, we look at the rent we get, but we also factor in the opportunity cost for if we were to sell that land to a residential user and vice versa. It's all being looked at together and with the objective of maximizing value for unit holders.

Tal Woolley
Analyst, CIBC

Okay. You know, you continue to make progress winding down, you know, the amount of short-term leasing in the tenant role. Is there like a long-term target on where you want that to be? I would presume you'd always want a little bit of that in the business just, you know, for, like you said, like the holidays and things like that. Can you just sort of talk what you'd love to see that number be long term?

Patrick Sullivan
President and COO, Primaris REIT

Hey, Tal. You know, 3% is probably the a normalized target number simply because you're always gonna wanna have swing space so you can carry out remerchandising efforts. We're always looking to bring in the new exciting tenants that help drive sales and drive rental growth. Sometimes you have to wait out other expiries and you assemble space, so you're always gonna have the swing space, and it generally will equate across the portfolio to about 3%.

Tal Woolley
Analyst, CIBC

Okay. That's great. Thanks very much, Sullivan.

Patrick Sullivan
President and COO, Primaris REIT

Thanks, Tal.

Operator

Your next question comes from the line of Lorne Kalmar from Desjardins. Please go ahead. Your line is open.

Lorne Kalmar
Analyst, Desjardins

Thanks. Sorry, I'm having a little bit of technical difficulty, so apologies if I miss this. I was just wondering, could you maybe provide a little more detail on I guess sort of the NOI build over the next three quarters that are in the guidance? Like how which quarters do you expect to see the biggest uplifts? That's sort of what I'm trying to get at just to better understand here.

Patrick Sullivan
President and COO, Primaris REIT

Hey, Lorne. It's fairly typical in our business that a lot of the remerchandising is done in Q1. We do a lot of leasing in Q4. Q1, the tenants, you know, they take possession and open in typically Q3, Q4. Q3 and Q4 see the benefit of the leasing done at the end of the year prior, plus the first and second quarter, plus that combined with the increased specialty leasing revenue that's done with the seasons, you know, the holiday seasons and the percentage rent. A lot of tenants who are at a break point, they tend to pass their break point towards the end of the year and start paying percentage rent. When sales just generally increase, any tenants on percentage rent and lieu or so forth, generally that's paid.

There's higher volumes paid, when their sales go up at the end of the year.

Lorne Kalmar
Analyst, Desjardins

Okay. You wouldn't be expecting a meaningful lift in Q2 versus Q1 on the NOI side?

Patrick Sullivan
President and COO, Primaris REIT

I think we're gonna see the benefit of some leasing activity that opens in Q2. You know, the majority of the downtime really happens in Q1.

Lorne Kalmar
Analyst, Desjardins

Okay. I'm gonna save some time for a few of the other folks on this call, and hopefully I can follow up. I just had one other question, and it relates to the Devonshire HBC box. I saw an article earlier. I'm just wondering if you could provide some color on what's happening there.

Patrick Sullivan
President and COO, Primaris REIT

Sorry.

Julian Schonfeldt
Chief Investment Officer, Primaris REIT

Devonshire HBC box. Yeah.

Patrick Sullivan
President and COO, Primaris REIT

Oh, yeah. Sorry, sorry. There have been some media reports that that may be something that Primaris would be interested in buying. I would say that it is very logical for us to want to own a building attached to our shopping center. You know, it would fall into the immaterial category, but also into strategically very logical for us to buy.

Lorne Kalmar
Analyst, Desjardins

Fair enough. Thank you very much.

Operator

Claire, I turn the call back over to you.

Claire Mahaney
VP of Investor Relations and Sustainability, Primaris REIT

Thank you, operator. With no further questions, we'll close today's call. On behalf of the Primaris team, we thank you all for participating. Thank you.

Operator

Thank you. You may now dis-

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