Okay, I think we have a nice number of people already in the chat. So what we're going to do is we're going to toss to our CEO, Curt Marvis. Mr. Marvis, are you with us?
Oops. I am.
There he is. I'm going to turn it over to you, sir.
Okay, thanks, Jace. You got a career if this doesn't work out in radio, for sure. Welcome everybody, glad to see all of you, super excited for the presentation that you're going to get to see today with the amazing leadership team from the QYOU USA business. I don't talk as much to investors about our influencer marketing business, and I'm going to be doing that a lot more, I think, going forward. We've already started that process. The U.S. business and the influencer marketing piece of that has been with us for a long time. We actually started it all the way back in 2016, and it's grown and continued to get bigger and bigger along the way. We did have some rough seas in the second half of 2023, particularly in Q4 with the writers and actors strike.
A lot of the stuff that we do revolves around Hollywood-based entertainment from the studios, and so there were a lot of challenges involved with studios pulling back out of marketing, etc. But with every challenge comes opportunity, and that forced us to look for other clients. We got much stronger in the gaming space, which you'll see here in a moment. And I'm very happy to say that Q1 of 2024, I know we've still got three weeks left, but it's going to for sure be the biggest quarter we've ever had in the history of the U.S. influencer marketing business. So the team that you're about to meet and hear from is literally crushing it right now. The campaigns that they're doing are spectacular, the clients that we've got, etc.
So we're going to really make a strong effort to focus on what's happening in our business, both in the U.S. and in India with Chtrbox that revolves around the creator economy. That some of you may know, Goldman Sachs came out with a report about six months ago, saying that by 2027, the creator economy, which is really this whole world of influencer marketing and influencers and social video, will be nearly $500 billion business by 2027. So it's growing like a rocket ship. We're strapped onto that rocket ship. We're seeing the benefits of that in real time as we speak, and the investors in this company are going to be seeing it in real time as well. And so I'm not going to steal the thunder.
I had an investor call me yesterday and wonder if I was still with the company because I wasn't. My image wasn't on the press release. Yes, I'm still here. I'm not going anywhere. But I didn't want to steal the thunder of this stellar executive team and the people that work with them, in the U.S., and what they're achieving. So with that, today we'll have Glenn Ginsburg, who is the President, and has been with us since the beginning of our influencer marketing business. And from my perspective, one of the true global experts in this industry. He'll be joined by Lexi St. John, who is our Executive Vice President and General Manager of QYOU Studios that she'll be talking about.
We'll also be joined by Morgan Barclay, who is our Senior Vice President of Strategy for the company and doing a lot of the work behind the scenes in creating the campaigns that you'll be getting some samples of. With that, I'm going to turn it over to Glenn Ginsburg. Glenn, take it away.
Great. Thanks so much, Curt. Hi, everybody. Really excited for this opportunity to kind of share what we've been doing at QYOU USA. You know, as Curt mentioned, we've been doing this for a while. Are we going to share the deck? And if we are already, then thank you. Just want to make sure that we have that up. You know, as Curt mentioned, we've been building this business since really 2015, when we did our first work with DreamWorks for Kung Fu Panda 3 back in the day. It's kind of come full circle as QYOU is currently working on Kung Fu Panda 4. But you know, we've really been in this market for quite a while and have really been building it year over year, along with this really exciting market.
You know, just a little bit of background on me and kind of what we saw early on. I've really come from the traditional media and entertainment world with companies like Disney, ViacomCBS for Comedy Central, and Universal. And really early on, I saw that social media was going to change the landscape of marketing. You know, it was going to all of a sudden reach, you know, at some point, you know, audiences at scale on a global level. And very early on started working with some of the early creators, even before they were called influencers, and then also realized that there was this new class of creator that was aggregating audiences and they were having direct connections with them and fundamentally disintermediating those traditional media companies. And then, you know, that's where we really decided to go kind of all in.
W e're really seeing it today. So, you know, this slide's just kind of showing where QYOU is at right now. We are positioned as a media and entertainment company powered by the creator economy. You know, we started in L.A., but now we have staff and offices, you know, around the U.S., Canada, the U.K., as well as, and, you know, those who know QYOU, a very large presence in India. Really what this affords us is that, you know, we work with our partners on U.S. domestic programs as well as an increasing number of global programs. Next page. Thank you.
So, you know, what at our core, what we do is, you know, social platforms, I said, are now aggregating audiences akin to how TV used to be the one-stop shop for getting your message far and wide. And then the most important thing for brands is doing campaigns, and where they, you know, kind of have their biggest investment. And so at the very core, QYOU specialized in these very large-scale campaigns that drive scaled awareness and excitement engagement for our brands across these key social platforms. And, you know, by the very nature of doing content and entertainment, right, we really see a cultural impact, a conversations that form around the content.
One key piece that I want to mention too, especially on how QYOU has developed and really differentiates itself in the market, is that while over the last, let's say, 10 years, as other companies are out there looking to work with brands on social platforms, a lot of that focus has been on the technology side of that business. What technology can I create to help match brands with creators or manage a campaign, from end to end? And all that stuff is really important, and we leverage those tools, but where we've really built an expertise is in a, is in the key aspect of storytelling. And, you know, it's not just who to work with, but what should they say? What should the creative look like? How are we going to really engage audiences, at scale and with impact?
And that's what really what our brand partners have relied on us for is what to do. And so we really built our company in a way with really five core areas of focus, which includes the content and platform strategy, channel, community management. You'll be hearing more from Lexi later on our content development and production. Of course, creators are a key piece. And then also, especially given the scale of kind of these social platforms, media and amplification. Next page, please. Quick snapshot of QYOU's leading partners. We absolutely started in the entertainment business. You know, developed, you know, initially it was just movies. Then it's really now kind of spread to everything from streaming to broadcast to cable.
You know, as Curt mentioned at the top, gaming has really exploded for us, really over the last year and a half, two years, but honestly in the last six months it's become a major part of our business, as well as auto and toys. But I guess I would like to leave you to that, with that our methodology really works across any advertising vertical, any category, and we're actively in, you know, a variety of partnership conversations across multiple industries. Next page, please. So, you know, this is just a kind of a quick sampling of a variety of recent campaigns. And you'll see it is with some of the biggest companies out there, across different verticals, you know, Hyundai, Capcom, Paramount, Activision, Hasbro, Microsoft, really all great brands.
But you know, the thing that I'm, you know, one of the things I'm very proud of is that not only are we working with these really top-tier premier brands, but they are trusting QYOU time and time again with their most valuable IP. And these partnerships, you know, for example, Paramount, we've been working with them on virtually every film over the past three years. Activision, Hasbro, Capcom, all the multiple-year partnerships and growing. Next page. So, you know, let me just talk a little bit before I pass it off to Morgan, and maybe show you a little bit of content. A little bit about our philosophy. You know, advertising has really fundamentally changed. And it's not that consumers or audiences now don't love brands.
I have a 14-year-old girl, and, you know, whether she's talking about Nike or Sephora or some other brand, she loves it. But it's changed where in the old days, a few years ago, it was really about disrupting, you know, give them something they want to watch on television and disrupt that experience. They don't have the time span or, you know, the concentration for it being disrupted, and they don't accept it anymore. You see, just generally speaking, you know, in the advertising world, the rise of ad blockers. But what has been communicated time and time again, they love their brands, but they want to be entertained by their brands. They want to feel a part of that brand's community. And that's really the key work that we do.
And so every piece of content, every campaign that we work on, it's got to serve the brand. It's got to be able to, you know, get across the messaging that they need across the brand ethos. If we're working with a creator, it's got to really line up with that creator's interests, and it also has to serve the audience of what they already expect from that creator. And if all of our content hits those three points, we really believe that we're in a one plus one equals three scenario, that the brand can partner with this creator and provide, you know, just such an incredible brand experience for their audience. A great example of that is, I'll give you a little sizzle on something that we did for Mission: Impossible, where it really hit the mark.
For Mission: Impossible, for Paramount, for their latest release, you know, one big part of the campaign was leaning into this classic theme of Mission: Impossible. But let's let the video speak.
How do you do this, bro? How long is your wall?
My 50th time watching this.
Yes, 420 million views was no joke. Very happy client, of course. All right, let's move on. Let me introduce you to Morgan Barclay, who runs the strategy here at QYOU to talk a little bit more about, you know, the market and some more of our work.
Thank you so much, Glenn. Now I have that song stuck in my head. Amazing. Yeah, the opportunity for brands, as Glenn mentioned, on social media is huge, and also powered by these creators that we're going to talk about. So next slide. You'll see the power of social, right? It's huge. We're seeing upwards of users using platforms like Instagram, YouTube, TikTok, four to five times a week, and watching videos for upwards of 17 hours per week, which is equivalent to, say, six Netflix movies, which is crazy. These platforms have massive scale, whether it's TikTok with 163 million monthly active users, Meta with 266 million, or YouTube with 246 million. And we use all three of these combined to really help our brands. So we see these platforms offer brands a huge opportunity to meet audiences where they are. Next slide. So case in point, right?
We've been working with Paramount Pictures for a couple of years now. We helped them launch the Scream franchise or bring it back. This most recent effort we did for Scream VI put Scream number one at the box office, which was amazing. Some of the creative, which we'll watch in a second here, was super cool, where we, and Lexi can tell you more about it, but basically we shot really cool short films with creators getting killed off by Ghostface in the streets of New York where the film was set. You'll see that we won an award for this effort, but let's go ahead and play the sizzle so you can check it out for yourself.
Woke up underwater, throat chained at the collar, couldn't get any farther from the daylight. Was I still dreaming, stuck to a machine, or choking and screaming with my hands tied? Calling and calling, but nobody comes. Falling and falling, no air in my lungs. Getting so comfortably numb. Don't know how I opened up my eyes, but I'm still alive. I don't want to just survive. Give me something to sink on my. Breathe and eat the devil and spit out my demons. Still alive, already dead a thousand.
Never, never, never.
Love that last part. So yeah, so moving on, both Curt and Glenn mentioned this, right? Getting into gaming, huge partners on the gaming front, whether it's Capcom, Ubisoft, Activision. Activision in particular, we've been working with for a couple of years. Call of Duty, an iconic franchise we all know, has massive scale and reach in the gaming community. But what we did is we worked with Activision to take it a step further and really push their brand out to new users, and by tapping some lifestyle creators. So you'll see from this effort what we actually did is we brought back an old trend, if you all remember the Harlem Shake, and modernized it and really leaned to this theme of squadding up to play with your friends. And you'll see from the sizzle how this was truly effective.
You'll also notice, again, we won another award from The Drum. So let's check that sizzle out and get a sense of the campaign. Truly awesome. 8 billion views. Client was super happy. Now moving on to Hyundai. So again, Glenn mentioned this earlier with all of our brand partners. Our unique approach and methodology really allows us to create these effective campaigns for any effort. You'll see for Hyundai what we did is we really wanted to tap into the Black community, and we want to do this by leaning on one of their core themes, which is OKAY Hyundai, all about leveling up within the Black community. So you'll see we won multiple awards across multiple categories for this effort, reaching 40 million people, 17 million video views, and then 900,000 engagements. And the social sentiment was super strong.
We'll watch the sizzle and you'll see how this campaign played out.
OKAY Hyundai.
What? OKAY Hyundai?
One quick anecdote about that, which is super cool. You know, Lexi and team shot these videos. Client was super impressed. Creators with cars and received zero notes from Hyundai, which was pretty cool. So we went live with exactly what we shot. But Lexi can speak to that more later if it comes up. This next piece is a tried and true Q strategy we've been using for a couple of years now. We're always out in front of the platforms and what's trending. What we've seen, you know, for Wonka, we created one really cool piece of creative with Chef Amaury Guichon, and we've distributed that piece of creative of him recreating the Wonka briefcase from this most recent prequel movie, all made out of chocolate. And so we distributed this on TikTok, the Meta platforms, both Facebook and Instagram, and YouTube.
You can see the scale was huge, hitting upwards of 214 total views for the campaign, which helped us launch the movie number one in the box office this most recent holiday. I think we'll show some content on this later, but check definitely check out the video if you haven't seen it yet. All right, next slide. This piece just shows how sometimes we'll do the singular piece of content across all platforms. In other cases, what we'll do is we'll work with our brand partners to really customize the creative that's really native to the individual platform. For Top Gun: Maverick, what we did is we really leaned into the platform features and benefits and the nuances of each.
So, for example, creating a call sign generator using Instagram Stories or an AR lens on Snapchat, very endemic to Snapchat, or a big hashtag challenge with TikTok. So this strategy also is how we create this bespoke creative tied to the platform so it's truly effective in that way. All right, next slide. And now we'll pass it to Lexi. This just, again, a lot of our efforts are going global. So we're launching global IP in key markets across the world. So whether it was The Flash last year in multiple countries and in the U.S., or The Meg 2, where the Megalodon traveled around the world and was scaring creators on beaches, or this most recent effort we did with Ubisoft for the Invincible mobile game, we have global reach and the ability to target individual markets across the world.
With that, I will pass it over to our EVP of QYOU Studios and way more, Lexi St. John. Thank you.
Hi everyone. Good morning, good evening to some of you. Hi to QYOU India team. Miss you guys. But yeah, this is QYOU Studios. I think we should just launch the sizzle. It'll give you a snapshot of our capabilities.
We might get some content.
No, please don't kill me, please. Look at the size of that beast.
All right, so that's QYOU Studios. So QYOU Studios is really our. Next slide. Thank you, Emily. Okay, QYOU Studios is really our in-house creative and execution team, right? Like, we are expert storytellers producing really high-quality and innovative social videos for our campaigns. We really—we really make the magic happen between brands, creators, and their audiences, right? As Glenn mentioned, I think we've invested, you know, a lot into building this team over the years, really prioritizing creative storytelling to elevate our campaigns over everything else. Our team is really comprised of industry experts, right? We're producers, screenwriters, casting directors, creative strategists, editors, and even creators ourselves.
QYOU Studios is really a major differentiator for QYOU Media, right? Our clients and influencer partners just absolutely love working with us and really feel—like feel the value we bring. Our team has many factions and functions.
We do everything soup to nuts from sourcing creators, casting and negotiating contracts, creative development, virtual and physical production, and of course, full-service editorial. And we really are the best in the biz, in my opinion. And the QYOU Studios, right, we're really carefully designed to do a couple of things, right? We do all of the heavy lifting. So much goes into these campaigns, and it really often takes weeks or months to pull off. We really are a well-oiled machine with a tried and true process that has evolved just over the years to really execute amazing campaigns. And we work efficiently to provide collaborative space for both client and creator input to ensure authenticity and brand alignment. And we really take the guesswork out of influencer marketing, which is really beneficial to both clients and creators. We started really with mock videos.
I would make, I would test out different creative strategies by making TikToks in my living room, really to show our clients, really for collaborative feedback, and workshopping and communicating and testing ideas and all of that. And we really developed the capability to make trends, not just what you see on the platform. We're really driving the cultural conversation on social media. And it's helpful for creators too, these mock videos, to really help produce the creative on their own. A great example really goes a long way. And at the end of the day, our clients really want to know that they're going to get exactly what they expect from our campaigns, right? Too often, our clients tell us that they get back subpar creative that doesn't really live up to their standards, you know, with some other agencies.
And again, our magic, our differentiator, is that we often, if not always, exceed expectations, and we surprise and delight along the way. And that's why our clients just keep coming back for more and more again and again. So QYOU Studios is super special. Check us out on TikTok. We're super cute. Next slide, Emily, please. And this is actually a really cool case study we just did for a recent campaign for Assassin's Creed, just a little franchise if you haven't heard of it. Assassin's Creed Mirage, really great showcase of our capabilities. We produced high-quality creator collaborations on a global scale, pairing TikTok filmmakers with professional stunt creators, actually, to produce epic short films that really highlighted the world, the action, and the characters, really everything there is to love about this game. So let's check out the sizzle.
Have you seen this mask?
no.
I said you haven't seen it.
No, no.
Hey, yeah, I look for drama. Yeah, I'm chasing karma. Seen some things that other people can't see. Yeah, I'm motivated. Yeah, I'm underrated. Watch the imitators look alike. This life's like a fantasy. Everyone wants to be on. Reach out for the things I need. But is it all just a mirage? Is it just a mirage? Is it just a mirage? Just a mirage.
All right, awesome. So super fun creative, as you can see, and was a very successful campaign for that popular franchise. Next slide, Emily, thanks. Yeah, and here's just a high-level overview of what the studio's team can do. We have all of these capabilities really 100% in-house. We don't outsource anything. It's designed to support and elevate our creator campaigns. We have the ability to scale these as needed, really depending on the activation or the KPIs. We don't do all of this for every campaign, but it really helps. We've just done so much in the field. I know you've seen a lot of sizzles, but you know, for example, for brand channels, right, we launched and managed the Resident Evil franchise channel on TikTok and earned tens of millions of views and really activated that community, for the first time on TikTok.
Physical production, like Morgan talked about, right, the Hyundai shoot, we had really mini commercial shoots with creators. We had six cameras rigged in the vehicles and coordinated locations, and we had production, background talent, really the whole shebang. Custom productions, as you saw with Scream VI, we had crew on the ground filming that series with Ghostface stalking and killing Ocky in his Brooklyn bodega. It was super engaging. Then elevated creator content, like with the chocolatier for Wonka, Amaury, right, we had that, the making of the chocolate suitcase video. We actually made a custom remix of the Pure Imagination soundtrack. We got him to the red carpet, shaked Timothée Chalamet's hand, got him to the afterparty with his chocolate creation. And although the chocolate almost melted that day, it was the hottest day in December last year.
And we made it happen and really coordinated that with him, and it had amazing results, as you saw. Lastly, right, these capabilities really allow us to shift and pivot and innovate really at any point. We're designed to be super proactive and mobilize for every opportunity we get, really to elevate the creative and, of course, just tell amazing stories. I'm super proud of what we've built with Q Studios and accomplished so far. I know this is really just the beginning for us. That's QYOU Studios, and I will pass it back to Glenn.
Wow. All right. I mean, I'm just so glad that we got to show off a lot of the work. And, you know, I know it's just kind of a little bit of a bubble on the slide of you know, an award, right? But I just note that, like, again, relatively speaking, Little QYOU is often in some of these awards go up against the biggest, most established brands and agencies. And, you know, we're winning the best in social or best creative or best influencer campaigns out there. And it's really a testament, I think, to our methodology and this team that is just, you know, you know, really, you know, you know, best in breed. So next page, just a little bit more. So just a little bit about our media approach and kind of how our business has been growing.
You know, I think that this really talks to media. You know, initially when QYOU first started, we were mostly doing our campaigns, you know, 100% organic. And I'd say over the last two years, the media component of our business, taking our creators, the work that our creators do, and then working with our brands to ad serve it to even larger audience, really, and has been a really huge boon to our business. You know, Morgan was talking at the top of his presentation about how big an addressable audience we have to reach. And by adding this media layer to it, we're really able to reach those audiences even on a bigger, in a bigger, more impactful way, making their campaigns that more efficient.
But what came out in the process, you know, as, you know, prior, you know, our brand partners would run kind of like traditional ads that you would see, you know, fast edited, whatever, you know, whatever kind of a traditional ad that you might know. When we started to see and kind of ad serve creator content as ads, the performance metrics across the board, whether engagement, completion, conversion, click-through rates, all the, the metrics that are valued in this, far surpassed that of their traditional ads. And also enabling us to take this and then ad serve it to very specific audiences, that they want, whether it be global or specific cohorts, it makes it a really valuable and growing tool for us. Next page. So this is just a little bit about our model.
You know, again, I think that another big reason why QYOU has succeeded is that, we've always, you know, and we talk a lot about, you know, again, in our daily lives about great creators and number of posts and, you know, creative strategy. But we're constantly benchmarking and packaging what we do so that, you know, with our brand partners, so they can understand, you know, if they took that investment and put it somewhere else, how would it compare? And our methodology is so effective, that that we end up, you know, really reaching that scale and efficiency, that, you know, that comparably shows that what we're bringing to market is extremely powerful. We also guarantee it. You know, we, you know, this business is predictable.
We know based on their investment levels, you know, what types of creators and what type of media investment we need to meet and today exceed every single one of the deals that we've done over the past, you know, eight years. So it's been a very effective way of communicating with our clients. This is the last slide, if you wouldn't mind shifting over. Really just talks to our experience and the tools that we have put in place that takes, you know, a very complicated kind of heavy lifting, endeavor, effort to bring these campaigns together, into a really streamlined method.
And I will say too that, again, our clients who've been with us for years and our new clients, you know, we have something that, and this is a little showcase of that called the Client Portal, which really takes our partners from the beginning of a campaign or effort, all the way to the end, you know, kind of a one place where it is just completely streamlined while still providing them, you know, meaningful, you know, consultation, on all of the aspects of the campaign with us doing all the heavy lifting. And so our brand partners have come back to us and said, yes, we love the creative, we love the work, we love this, but it's the Client Portal that makes it so efficient, you know, and effective for us to work with you.
And especially when we work with a new brand who maybe has dabbled in influencer marketing before, you know, they get like you can see it almost every time. That light bulb goes on their head like, oh, this is how it's supposed to be done. Got it. And that's really what kickstarts and, you know, our partnerships grow. I guess the last message I'll just leave is, you know, as Curt mentioned, you know, we are having, you know, by far our best quarter ever, which is really exciting. And I'll just say kind of where we're at from a marketplace. You know, the adoption of social platforms for brands has been just growing rapidly.
But what we're really seeing, and, you know, fingers crossed it continues, is that a lot of big players are really moving, you know, a lot more chips into the pot, and are adopting this because it is the place to reach these audiences and communities that they need to reach and communicate with an ongoing basis. And we're just so well positioned right now. And, you know, it's going to be about execution. But there's a really big opportunity for QYOU USA. And as we expand globally in partnership with all of our amazing sister companies, you know, in India and in other territories. So yeah, that's it. Page. Next page. Thank you guys so much. Really excited to share the work that we're doing and, you know, and love showing the work itself. So back to you, Curt. Great.
Well, thanks. Glenn, Lexi, and Morgan. I hope you all, after seeing that presentation, get a sense and an understanding of why we're so pumped and thrilled about what's happening with the business right now. Bigger campaigns, better clients, increased viewership that we're getting at the scale that these guys have demonstrated. So everything is pointing up and to the right in the big direction right now. And of course, what's also happening is we're seeing a lot of the same trajectory with Chtrbox in India.
As was mentioned in this presentation, there is a real effort in 2024 with the increased onslaught of globalization of what's happening for the campaigns we're running to start to connect the dots more and more and really create a powerhouse entity that can execute these campaigns, not just here in the U.S., but all over the world. So that's a big agenda item for us as we go forward. So with that, what I think I'll do is, Jace, you're in mission control getting some of the questions that might have come in during the presentation or coming in currently.
So Jace is going to be our moderator and try to field a couple of the key questions that may have come in during the presentation, and we'll direct them to whoever we think is the right person to answer, Jace.
Okay. Yeah. So the first question comes from Peter Sandvoss, and he asked about our revenue. He noticed a trend over the last five quarters, and he essentially is asking, how do we double our revenue? And his question is, do we have to double, triple the number of campaigns in order to achieve that?
I'll let Glenn talk a little bit about some of the things we're doing to scale the business. My answer to that would be is we have that conversation every day, every week where our mission is to continue to grow the business. But I'll let Glenn address a couple of the specific things that we're doing and looking at and building on to drive that specifically. Over to you, Glenn.
Yeah, sure. You know, I just kind of the question of do we have to 5x the number of campaigns? I would say no. You know, what we have really seen in kind of a big jump from our partners, especially even just seeing it from Q4 of last year to Q1, is the significant increase in investment. You know, I think that, you know, kind of as I just kind of mentioned, how more brand partners are pushing more into the pot, they're seeing the effectiveness. And, you know, if QYOU adds five to 10 new clients, all growing their investment, you know, that's really where we see kind of an initial scaling of our revenue. So we can work with one brand on a $500,000 deal, or it could be a $2 million deal.
So we're seeing that our average deal size significantly increase over time. And I see that as an area of growth for us. Thank you, Glenn. All right. The next question is also from Peter. Peter, I see a trend forming here. How many people are working in QYOU USA today? We're about coming up on 30 people to run the QYOU USA business.
All right. The next question from Peter as well are, what are the synergies with the businesses in India?
I guess, you know, I can take that. There really isn't at the moment something with our channels business in India. We're actually working on setting up a call with our Maxamtech gaming business so that we've had discussions about the ability to leverage some of what Maxamtech does on the gaming side to be able to offer that up both through Chtrbox and through the U.S. business, to be able to use some of their casual mobile gaming as part of the content that's being created for some of these campaigns. So that's something that we haven't executed on yet, but that is ongoing. The other piece, I think, and the biggest part of it is that, just on a call with Chtrbox this morning, an example is Ubisoft is doing a big campaign in India right now.
That wasn't brought really to our attention, and that's not going to happen anymore. Those things will be known. Warner Bros. has stuff going on there. So there's a lot of the big customers that we have in the U.S. that we believe we can cross-pollinate in terms of what's happening as, again, the globalization is this this happens. And it goes the other way. Amazon, HP, Spotify, these are all big clients of Chtrbox in India. Well, how can we leverage that to begin to take those clients, customers who are happy and ongoing customers for Chtrbox and bring them over to create larger global scaled campaigns through our India operations? So again, a big, I would make the argument that the two business units have operated in terms of the influencer marketing businesses of Chtrbox and QYOU USA, largely independently for the most part to date.
It is a big agenda item for us in 2024 and beyond as these campaigns start to really get global, to start to connect the dots of the different partnerships that we've got and sort of get a one plus one plus one plus one equals three going on with some of the bigger global scale clients that we work with.
Okay. So I'm going to open up the questions for three more minutes because we'll be right at an hour since we've been on this call. So we're going to mix it up and go to Pedrino. I apologize if I'm pronouncing your name incorrectly, but you're saying that influencer marketing is expected to reach $50 billion by 2027. What percent of the market can QYOU have by 2027? I think that's a great question.
I feel like I should put my pinky up and say $1 billion. We don't really look at it necessarily. We don't. I wouldn't say our models are based upon a percentage of that scale. I think ours is based more on what Glenn was just talking about, which is that the scale of the money being put behind these campaigns is absolutely positively growing in both India and the U.S. I can't imagine there's anyone on this call who doesn't understand the importance of influencer marketing and what creators are doing to get these brands in there. And again, when you look at the content that was shown in the presentation, I mean, this is not the old stuff of, you know, someone with their phone shooting themselves doing something.
These are very, very high scale, very targeted, very strategically executed campaigns that have major impact on the financial success of the brand partner. And so as that continues to grow and grow in importance, and I guess what I would call the mainstream nature of it, I mean, when Glenn, you know, first walked into my office with Kung Fu Panda 3, we did a YouTube campaign with Minecraft YouTubers. And so the at that time, that was sort of a unique, special thing that I guess I would say wasn't fringe, but it was still a unique experiment in how to market a movie. Now you wouldn't even think twice about doing that and much, much, much more.
So I think the answer to your question is that the wave of the importance, size, and scale that's there from a spend point of view by brands on in the creator economy and influencer marketing is happening no matter what we do. That's that wave is going. And so what we're most excited about, I would say, is that we feel that we're in an incredibly strong position with the campaigns and content that we're creating right now. And we're seeing it in real time in terms of what's happening with the financials of the business.
Okay. We're getting a couple of questions about other business units, but before we go to that, we're just going to stick with influencer marketing just since we have the team on. But I'll give you guys a few questions relevant to Q GamesMela in a second. But the question I'm seeing again from Pedrino is, could you talk a little bit? No, that's. I don't want to read that one. I messed up. It's back to Peter. Isn't advertisement very culture specific? Because we do a lot of global campaigns. Can we touch about how we address those cultural specific markets?
Yeah. But let's see. Morgan, Lexi, you guys want to tackle this one? One of you guys?
Yeah, I can chime in and maybe Lexi as well. Yeah, I think one thing we've done recently with a lot of our movie partners and gaming partners is that we look for creator formats that are universally appealing and that will resonate in key markets. You know, that may vary in Asia versus Latin America versus Europe. So sometimes we'll do one big cool trend that's more show versus tell. In other cases, we may do localized efforts that are very specific to that region. So the creative really varies depending on the effort and the brand. But Lexi, did you have anything to add in there?
Yeah, thanks, Mo. Yeah, we definitely work hand in hand with the creators and teams on the ground there to make sure that whatever format we strategize with them and collaborate with them on to co-produce is extremely authentic. Again, making that magic between brand, creator, and audiences, and that's really specific for audiences, right, in whatever region they're in. And so we often work with our clients, you know, localized market teams or the creators and their management teams to just really make sure that, you know, creative is super super served to those markets, but also makes sense on a global scale.
Good question.
Okay. So I'm going to ask one last question because we have to get back to our day jobs, as you know. It's relevant to Q GamesMela. I'm seeing a couple of questions relevant to that. So I'm going to thank the QYOU influencer team for stopping in. But Curt, would you touch a little bit about Q GamesMela's success and everything that's happening with that?
Sure. The first thing I'm just going to say again is I just want to congratulate Glenn, Lexi, Morgan, their entire team for what they've been doing throughout the first couple of months of this year and are continuing to execute on. I really feel as you build these things, you sort of see new levels being reached along the way. I feel like we've reached a new level in terms of what's happening with the U.S. influencer marketing business, and not just from a financial point of view, but also just from a size and scale point of view going forward. So you will be seeing a hell of a lot more from us about that business as we move forward, and it will not sit as much in the shadows on a go forward basis as it's been in the past.
So thank you, Glenn, Lexi, Morgan, and Emily for running the show, and congrats to all of you. With respect to Maxamtech, look, mobile gaming, as we all know, is another area where the macro growth trends that are happening around that on a global basis, but very specifically in India, are massive. India is only second to China in terms of the number of mobile gamers that exist on a daily basis, and it'll probably pass that in the next 12 to 24 months. In addition to that, mobile gaming is huge everywhere. So we've already started to explore opportunities that can exist outside of India, not just at the Indian diaspora, but outside that can use the technology and game capabilities that Maxamtech has built to do that.
Obviously, our first and foremost focus is on India and through some of the releases that you've seen of where we've built up now nearly to 3 million or may have surpassed 3 million downloads. I'm not exactly sure, but the last release was 2.5 million, and it grows very quickly. Our daily average user counts continue to grow. The amount of revenue that's being wagered in the real money gaming part of the business continues to grow. You know, we're being hopefully smart and cautious about doing something where we're just not dumping money stupidly into this, but being very tactical and strategic in terms of how we're driving that growth to make sure that we have solid, what we call good users, if you will, that are going to stick around and stay with us.
So you'll be seeing a lot of news coming out going forward about Maxamtech gaming and about Q GamesMela. I can't tell you everything right now, but you'll be seeing more that will be happening around that in the coming months and quarters. And by the end of this year, we anticipate Q GamesMela being a very, very significant contributor to the revenue of the business.
Okay. And guys, unfortunately, we have to wrap this up today, but we will be more active in our Discord as well as on Telegram and have an open line of communication with you on email. If you have any further questions, please don't hesitate to reach one of us on those platforms, and we'll get back to you. Always happy to answer your questions. And yeah, that's going to wrap it up for this call.
So thank you so much for joining. We really appreciate it. And if you like this format of these town halls, please let us know, and we'll try to do more in the future. So thank you.
Yeah, we'll also make this available on the website as well, correct, Jace?
We will make it available on the website. I'll have it up momentarily. So thank you guys for your time, and we'll catch you next time here on our YouTube channel. Thank you guys. Bye.
Thanks, everyone.