Earnings Call: Q1 2022

Aug 3, 2021

Thank you for participating in today's conference call to discuss Z Holdings Corporation's earnings results for the Q1 of fiscal 2021. This conference call will use the financial results presentation materials posted on the Z Holdings Corporation website. Today's attendees from Z Holdings will be the following: Representative Director, Co CEO, Takishi Idezawa Director, Senior Managing Corporate Officer, Takao Ozawa Managing Corporate Officer, Chief Global Investment Officer, CGIO Injun Huang and Senior Managing Corporate Officer, Group Chief Financial Officer, g CFO, Ryosuke Sakawe. First, Mr. Sakague will explain about the financial results for the Q1 of FY 2021. This will be followed by a question and answer session. The overall duration of the conference is scheduled to be approximately 1 hour and 30 minutes. We will now begin the conference call. Mr. Sakawe, please. I am Sakawe of Z Holdings. Thank you very much for participating in Q1 FY 2021 performance briefing. Q1 is actually the Q1 in which we will be reporting our performance after the integration with LINE. Based on the feedback we received from investors, we made sure to address 2 points in particular in today's briefing. Firstly, the explanation of the integration synergy status and second, the enhancement of our information disclosure to the extent possible within an allowable scope. And please note that the Media, Commerce and Fintech businesses are all in diverse stages of growth and reflect differences in profitability. By raising our disclosure level, we hope that you would be able to deepen the understanding of our business and evaluate us based on the sum of the parts valuation. After today's briefing, if you can kindly continue providing us with your feedback, we will work on making further improvements. Now with that, we would like to move on to the briefing. This is FY 2021 Q1 Financial Results topics. In Q1, revenue reached a record high of JPY 373,300,000,000 up 36.3 percent year on year driven by the growth of Advertising Commerce Businesses, which was brought about by the integration of this line. Adjusted EBITDA, which is our income index going forward, was JPY 86,300,000,000 up 11.2% year on year. In Q1, we achieved an increase in both revenue and income. Along with the tailwind provided by the integration with LINE, the advertising business grew significantly due to the recovery in advertiser demand and the digital shift in advertisers' ad and sales promotion budgets. Total advertising revenue was up 68.4 percent year on year. Due to the effects of integration and the growth of reuse business, EC transaction volume rose 15.5% year on year. As some investors requested to see LINE's business results set apart from other businesses, LINE's consolidated results show the operating profit for the 3rd consecutive quarter even excluding onetime gains and losses. Next topics. PMR is progressing steadily. I will elaborate on progress made in some projects later. Lastly, we are scheduled to acquire Yahoo! Related trademark and licensed technology in Japan in the second half of twenty twenty one. Next slide, please. Now I will explain these 4 agenda items in the order shown here. Next page, please. 1st, whole group related topics and consolidated business results. Next page, please. This shows the whole group results. I might repeat myself but both revenue and income increased due to positive impacts from integration with LINE and the growth of existing businesses. Let me remind you that we've changed our management index to adjusted EBITDA from this fiscal year. So when I say increased income, I am referring to a rise in adjusted EBITDA. Next page, please. Next slide, consolidated business results. We are working on monetizing, especially the advertisement business. And also, our marketing expense has been streamlined as we were able to secure operating profit in Q1. And this is the 3rd consecutive quarter of recording an operating profit without onetime gains and losses. We have much potential in line, so we would like to grow the advertising business and also try to strike a balance with the disciplined investments so we will be able to secure full year operating profit. Next slide, please. This shows our total advertising revenue, including both LINE and Yahoo! In addition to the recovery in advertisers demand, we succeeded in capturing the trend of digital shifts in advertisers, sales promotion and ad budgets, resulting in the revenue of JPY 133,300,000,000, up 68.4 percent year on year. Next page, please. This is the EC business transaction on value. With the integration of LINE, we've included EC Businesses of LINE and its affiliated companies in our EC transaction value starting from Q1. And the rationale being that LINE is actively developing services labeled as LINE among its affiliated companies. For more details, please look at Page 15 of this document. While transaction value of merchandise EC in particular was high in Q1 of 2020, we've maintained a positive growth in Q1 of 2021 and recorded total EC transaction value of JPY 817,200,000,000, up 15.5 percent year on year. This is the status of integration synergy with LINE. Across our business segments, we are working on measures to expand LINE official accounts as a synergy project. We began to fully introduce LINE Official Accounts in each of our businesses as the B2C communication infrastructure for the entire group. Most recently, we have been implementing 2 major expansion measures: cross selling to Yahoo! Ad clients, which is shown on the left hand side second introduction is introducing LINE official accounts to Yahoo! Shopping and PayPay Merchants, which is on the right hand side. As a result, in the Media business, we aim to expand account ad revenue and establish 1 on 1 full funnel marketing solutions. We will aim to expand shopping transaction volumes through the use of LINE official accounts in Commerce Business. This is the progress that we have been seeing lately. Since July 8, we have been introducing to merchants of shopping business and PayPay the LINE official account. And as of July 28, the number of stores that applied for the service is 14,000, and the percentage of the total transaction volume of stores that have applied for the service is equivalent to 50%. So we have been vertically starting our businesses. Next page, please. As announced on July 5, Yahoo! Japan has agreed to terminate the Yahoo! Japan license agreement, which has been in place since Yahoo!'s inception, subject to the completion of the sale of Verizon Media scheduled for later this year. By this, royalty payment will disappear and will allow Yahoo! Greater flexibility in the use of brand, technology and business development. Next page, please. From here, I will explain business results by segment. Next page, please. As we have previously explained, we have changed our disclosure segments to 3 businesses, Media, Commerce and Strategies, starting from this Q1 results. Today, I will explain along these three business segments. Next page, please. First, the Media business. For each business, I will explain first the business goals and strategies to achieve the goals, then progress of the strategy for the current term and touch upon KPI and profit and loss PL. Next page, please. This is the target of the Media business. We are to achieve full funnel 1 on 1 in marketing. In order to achieve this goal, we have 2 major initiatives: 1 is creating new revenue sources through advertising sales promotional product and second, enhance the value of existing advertisements by collaboration, integration with Yahoo! Japan and LINE Assets. Next page, please. And this is the progress of status of business strategy in Q1. In the 1 on 1 marketing solution that the group is aiming for, which captures the entire process from recognition to repurchase LINE official accounts, which is written on the left hand side, plays an extremely important role in encouraging repurchases after the initial purchase. In order to establish this solution, we are focusing on expanding the number of LINE official accounts as explained at the beginning of this report. Next page, please. Next, the results of advertising revenue of Yahoo! Q1 was JPY 90,600,000,000, up 14.5% year on year. Although the impact of COVID-nineteen continues to linger in certain industries, the company's revenue were well above the level of 2 years ago before the pandemic due to recovery in demand from advertisers and product improvements. Next page, please. This is the line advertising revenue. Line advertising revenue are also growing strongly. Display ads continued to drive growth, while account ads also expanded steadily over sales grew year on year 54%. And account add was also +18%, strongly growing. And as a result, it was +30 4.1 percent for overall sales year on year. Next please. And as a result, the profit loss of the Media businesses is as shown. From this time, the results of Yahoo! In line, which are in different growth phases, are disclosed separately. Next page, please. This is on Commerce Business. Next page, please. In Commerce Business, in addition to providing user incentives such as point rewards, we aim to maximize transaction value by refining fundamental value of services so that we can maximize transaction value. To achieve this, we will work to differentiate ourselves from competitors by improving easy platforms such as logistics. And secondly, we want to provide new services that utilize life and social graph. These are the 2 initiatives we would like to focus on. Next slide, please. This shows where we stand in our efforts to improve service quality. I have been explaining that instead of having our own logistics, we will collaborate with Yamata Holdings to improve our logistics quality. As shown on the left, the increase of our cargo volume drove the development of Yamato Holdings EC Logistics Services, which in turn improved logistics user experience and thus creating a virtuous cycle for both companies, namely Z Holdings and Yamato Holdings. Consequently, the number of stores using Yamato Holdings' fulfillment services has increased, and the ratio of Blue Ribbon delivery in total transaction value is going up steadily. We will continue deepening our collaboration with Yamata Holdings so that we can further enhance user experience and eventually maximize our transaction value. Next slide, please. As a new service leveraging on group synergy, we want to provide a new delivery experience and began a demonstration experiment on instant delivery service. It leverages the strength of 2 companies with ASCO responsible for product procurement and sales, while Bemayakan provides a store space on its site and handles delivery, and line will be gathering users. Through this demonstration experiment, we want to understand the needs in instant delivery of daily soldery goods and consider future store expansion. Next slide, please. Another focus is on developing social commerce using LINE so that we can differentiate our services from competitors. LINE QUE existed as a service, and it has been hiking up sharply since its launch. And the transaction value in Q1 was up 2 0 3 percent year on year. Going forward, we aim for further growth by creating group synergy such as with Yahoo! And Zozotown so that we will be able to increase the number of lineupsassortments that we can provide. Next slide, please. This shows the results of merchandise transaction value. In Q1 of 2020, the transaction value of shopping business grew significantly due to the stay home related consumption during the pandemic and the government's initiatives to provide payback for cashless transactions, making it a tough year on year comparison. On the other hand, the reuse business transaction value achieved double digit growth for the first time in about 6 years due to a higher spend per Yahoo!oku user and stick expansion of PayPay flea market. Next slide, please. The results of Commerce Business are shown here on this PL. Please turn to the next page. This is on Strategic Business. Next slide, please. In Strategic Business, we will first work on making fintech a new revenue pillar following Media and Commerce Businesses. To achieve this end, we will, firstly, expand user base of PayPay and secondly, start full scale monetization of various financial services, including PayPay. Next slide, please. Anticipating the integration of QR barcode business in Japan, starting from August 17, we are scheduled to enable payment with LINE Pay at PayPay Merchant Stores where merchant presented mode is offered. We aim at maximizing group's overall payment GMV by expanding the locations where LINE Pay can be used. Next slide, please. These are major PayPay's KPIs. You see the number of payments and also the number of users and frequency and each parameter increase. And quarterly PayPay GMV grew to JPY 1,200,000,000,000. This is a survey on co payment usage trends released by the Catalyst Councils at the end of May. The overall market expanded 3.7x year on year in 2020 with payment transaction volume of JPY 4,200,000,000,000. Market is growing rapidly. And within such conditions, PayPay transaction volume grew 4.2x year on year, outpacing the market growth rate. And now the market share of PayPay is over 68%. We would like to continue leading the capitalist society in Japan by providing a convenient and profitable user experience through PayPay. Next page, please. In the credit card business, various KPIs are growing steadily. In line with the upcoming launch of new services, we will strengthen sales promotion and accelerate the growth of each KPI indicators. Next page, please. This is the KPI for PayPay Bank. On April 5, we changed trade name of Japan Net Bank Ltd. To PayPay Bank Corporation, and we have unified the brand. And as a result of our endeavor, this attracted PayPay users and various KPIs grew steadily. We will continue to expand the PayPay's ecosystem and further expand the Financial Service businesses, including Cards and Banking. I have been talking about the cards and banking. And at the press release, the PayPay Securities bonus operation, this service is now overcoming over exceeding 4,000,000 users within 1 3 months. Next page, please. And as a result of the profit and loss of strategic businesses, as stated, Revenue is disclosed separately by Fintech Business, which is our core business and other strategic businesses. Furthermore, we decided to disclose separately the credit card business and the banking business, which are the immediate growth drivers in Fintech. Next page, please. Next, I would like to explain about our international business development, which is a cross segment business. Next page, please. Since this is the first time that we are presenting a complete picture of our international businesses, I will give a general explanation of the status of each businesses. Our international business will develop and are developing centered on the line. And when we talk about international business, it is based on Taiwan, Thailand and Indonesia that we focus on because we have overwhelming reach and market share in those countries. We are generating revenue mainly from the advertising stickers and game businesses in those countries. Next page, please. In addition to its core revenue generating media services, we are focusing on expanding O2O and Fintech services, especially in particular mentioned in the middle part, the LINE Bank, LINE BK, a joint venture with a local bank in Thailand, has already garnered wide user support as a loan company that provides lending services and has surpassed 2,900,000 users in about 9 months since its launch. Going forward, we would like to utilize the knowledge we have gained in Japan in business such as the banks and develop businesses that match the environment of each country, which is completely different from that of Japan. Next page, please. Lastly, I would like to touch upon the business forecast for FY 2021. Company wide revenue and adjusted EBITDA remain unchanged from the guidance announced in the business results briefing for full year FY 2020 and Q4. We enhanced the disclosure for each segment with the hope that they will be evaluated appropriately. Please use it as your reference. This concludes my presentation. Thank you very much for your kind listening. And after this, we would like to open the floor for question and answer. Thank you very much, Mr. Sakawe. Sakawa. We would like to start the Q and A session. Now without further ado, we would like to start the Q and A session. One person is allowed to pose 2 questions at once. And please pose those 2 questions all at once. And if you're going to pose your question in English, consecutive interpretation will be provided. So please give us some time. Thank you. Firstly, SMBC Nikko Securities, Mr. Maeda, please. I am Maeda of SMBC Nikko Securities. Thank you. I have two questions. The first question is on the status of Q1 regarding SG and A. It increased because of the rebound, and we thought that there might be a reduction in income, but you were able to secure positive income growth. So you provided us the numbers for segments. And I want to know how much each segment will grow so that we will be able to see how it will evolve in the future. 2nd question, it is online. Regarding operating income, even excluding the onetime gains and losses, you were able to secure operating income. And is it correct to understand that other external factors did not contribute to the current profit of LINE? Thank you, Mr. Maeda. I would like to answer both questions. Firstly, about Q1 results background and you want to know what is the outlook for the full year. For Q1, last year, we had the impact of pandemic. So we froze about JPY 10,000,000,000 for the SG and A. But now we are back to normal. So we have refactored in the budget for sales and promotion. And EBITDA increase. And you want to know what contributed to the increase of EBITDA. There are two points. Yahoo! Advertisement grew more than we have expected, including LINE's advertisement. So these are the positive contributors. As you know, in terms of EBIT EBITDA margin, it is about 40% when you talk about the advertisement business. And we froze SG and A of JPY 10,000,000,000 last year. And even though we have reinitiated our expense, we are still in the black. About the outlook for this fiscal year, you see the full year guidance, and we have the figures as targets. And given the start of Q1, I think we are trending very favorably. How about Q2? Well, in terms of Q1 in Media Business, the previous year, we were in a tough situation. But Commerce Business, we did very well because of the pandemic. So there are differences from one business to another. But even given that, in Q2, I believe that the repercussion from the previous year on year will be less. And so for the full year guidance figure, I believe that we will be able to attain these numbers. Going to the second question about LINE's operating income, whether that shows the real robustness of LINE. And for Q1, there was no onetime gain or loss. So you can take the operating profit of Q1 of LINE as the actual robustness the capability, so to speak, of LINE. That's all from me. Do you have any follow-up questions? No, I don't. Thank you very much. Thank you. Thank you very much for the question. Next from JPMorgan Securities, Ms. Mori, please. I have two questions too. The advertisement business is very robust, especially the line has great momentum. Therefore, the business result was not good. But I would like to know about the impression and the movement of the unit price and the Smart Channel and LINE news. I would like to know the movement by channels. What has been driving the growth so much? The LINE account advertisement, you said that you're going to be focusing very much on that. And the account advertisement is going to be fast growing. Is that the image that I should hold? And with that, I would like to have a forecast for the Q222. That's my first question. The second is about the Commerce business. On the Q1 shopping business, the business result is something that I would like you to explain. You said that the hurdle was very high and you wanted to maintain the level from the previous term. And other companies' financial results are coming up. But I would like you to explain how you were strong. And another one is about the Smart Start launch being delayed. And I would like to know why this is delayed, and I would like to know the schedule. Excuse me, this was a Smart Store. For number 1, it is about the moment of line advertisement and the forecast. This is going to be explained from Mr. Idezawa later on. Your second question was about Commerce business, especially the evaluation of the shopping business compared to the peers and the Smart Store loans. And I would like to start off with the second question. And for the business operation, Mr. Ozawa will make the follow-up. This is Igueta Zabod for your second question. The LINE advertisement has great momentum. There's 4 reasons for this. One is impression increase, especially the Smart Channel, which is the advertisement that shows on the top part, has been driving this movement. And the service the Smart Channel is growing significantly. And the second factor is the advertisers' number. Compared to last year, last year, advertisers were not placing much advertisement. Therefore, overall demand was low. And the other factors in the 2 to 3 years of the platform for the advertisement allocation, we have been creating the platform, making it easier for the advertisers to place their advertisement. Therefore, the number of advertisers are on the rise and which is linked to our revenue. A third factor for the growth, this is about the comparison with the previous term. As advertisement, it was a tight and severe term. And compared to that, we are growing significantly, meaning that the customers are coming back to us. So the advertisement industry was not placing advertisement, but now they're coming back. And for the account, this is probably going to be the next expansion reason. This is going to be the start of the services of Z Holdings growing, which is the line. And presentation has also touched upon the top 400 companies in YEAH. Z Holdings. Only half of them are only utilizing the LINE official account. Therefore, we're going to be making promotion and sales with the link of the SoftBank Group, too. And another issue, the merchants of the shoppings are now opening their line official account very much. Therefore, we're also increasing customers too. Therefore, with 2 initiatives, we are now launching and increasing the line account officials. It has now been transferred to the pay as you go services. And so once people are starting to utilize, we're going to be collecting revenue. Therefore, we believe that the business is going to be steadily growing. And about the forecast after Q2, the trend is not going to be changing. But compared with the previous term, last year Q2, customer compared to that, customer was coming back. Therefore, compared to this year this term, I think it's going to be much more modest. Thank you very much. So the second part was about Commerce business. Commerce or the evaluation of the especially the shopping business, we have landed as we have assumed within the house. So the previous year, there was cocoon consumption, and the government has been launching the payback for cashless payment. Therefore, the GMV has been growing significantly. On this part, we may be we were considering that we are going to be having a hard time. But since we have been forecasting so severely, In order we did not take or select the way to launch account payments to secure transaction volume but rather made improvement for quality and experience of the users. That was our large policy. Therefore, we have been assuming this level. And compared to other companies And regarding Smart Store, Mr. Ozawa is going to be making additional comments. Can you hear me? Yes. This is Sosawa. So I'm in charge of these businesses. And I think we are under our forecast, and we think that we are past our testing. But for myself, I think we could have done a little bit slightly better. But what mentioned was, especially about the mall businesses, the e commerce for Z Holdings, including Z deliveries and distributions, The Zoso already has the distribution. And Apple, within this point compared to them, we were also making great growth too. Our investment is always based on strong services. Therefore, we would like to invest even more to maintain our strength. Compared to others, There could be some moves that are deemed distribution is low or distribution weak. But rather than putting in a lot of marketing, but we would like to accurately focus on the distribution and look at the cost effectiveness with the investment to make the accurate and correct investment. Therefore, I think at this point, I think we are at a reasonable level. And I think the reason why we seem to be a little slightly lower than other companies, There are some factors. Last year, so the users who do not use us usually, meaning not utilizing Yahoo! Started opting selecting Yahoo! For the first time. And of course, some customers came back to us and reused us too, but then others went back to their normal platform. So there could be some customers that have departed with us. And last year, the government's cashless payment policy was there. And for ourselves, we have been starting at the end of June, that premium was 5% around until June. And until July or starting July, the premium started becoming 3%. Therefore, the growth rate in that area, especially on June, was very high. So year on year, maybe it could be deemed slow. Lastly, the Smart Store. For the first half, it is going to be released is what we announced. And currently, we are not in delay. And just to add information, there's the data control issues. And towards Smart Store, we would be very cautious to work on the localization. So during the first half, we are to release a Smart Store, and that is our schedule. Thank you very much. Thank you. And about ad, the forecast for Q2, including Yahoo! Is something I also would like to know, please. The forecast for 2Q, the ad revenue range is already shown and indicated by full year. Therefore, the quarterly basis, we're not going to be disclosing from this fiscal of this quarter. And for the full year guidance, we are steadily moving on and Yahoo! And other advertisement, the Q2 could not be expecting as much growth as Q1, therefore, slightly moderate. Would that be all right? Thank you very much. Thank you. Thank you very much. Let's move on. Mitsubishi, UFJ Morgan Stanley and Mr. Araki, please. I am Araki of Mitsubishi. I have two questions. Firstly, about PayPay. In summer of 2018, you had a 3 year free campaign, and that will end in the summer of 2021. And I believe that we are heading toward billing. So I want to know whether you're going to continue the free provision or you are going to start billing. That's my first question. And second question, you have YDN and you have Yahoo! Premium Display and you have Yahoo! Ad Exchange. And I want to know what are happening to those advertisement products? Thank you very much, Araksan. So about PayPay, whether we're going to bill? And second one is Yahoo! Premium DSP and what is happening in that area right now. Well, the second question is that YDN has been terminated. So I want to know what is happening to AdTech regarding the 2 products that you still have. So I will answer the first question. Regarding PayPay, in the fall of FY 2021, for small merchants, we will end the free of charge campaign. Regarding the fees, we will make announcements as we get closer to 4. About YDN and ad exchange status, I do not know the details, so first off, but right now, we are focusing on YDN. No, no. Sako san, regarding YDN, you ended it on June 23. And in the briefing material, there are breakdowns. And YDN has been terminated. Oh, I see, I see. I misunderstood your question. We had YDN, and we rebranded to Yahoo! Display advertisement. So that is the labeling that we use in the briefing document. So X YDN is the programmatic advertisement that you see on the document. Regarding premium DSP, in Q4 2019, we closed this product. So in terms of the programmatic platform, we tried to consolidate all the past products and provide as a new product. And regarding reservation site, we have a prime display and brand panel, and we bill by impression. So those are the 2 different types. What happens to ad exchange? Please give me a few minutes. We are confirming the answer, so please allow us to get back to you later. Is that all from you? So did we answer the first question? Yes. Okay. Thank you. Thank you very much. From Akasan Securities, Mr. Okumura, please. This is Okumura from Okusan Securities. Can you hear me? Yes. Very clear. Thank you for having me. I have two questions too. And maybe it could be some overlap with the questions. It is about the advertisements of the line, which was so robust. And you have been saying that the Smart Channel has been the cause of this great growth. And the capital increase was also the reason. And I think we have went one lap. Therefore, is this going to be subsiding? And regarding the unit price or higher spend, is it changed? This is what I would like to confirm. And the second point, it's about the logic of the marketing for PayPay from going forward. Is it going to be at the frequency or the campaign that you launch right now? Are you going to be increasing such campaign, especially for the payment that is going to be starting to build? I think you're going to be narrowing down on the cost because you would like to grow the business more or else are you going to be spending much on the marketing to acquire customers more? So what is your logic behind? Thank you very much for your question. So I would like to just organize your question. One is about LINE advertisement. The impression number is growing and whether the spend is growing as well. That's going to be answered by Idezawa san. And for the policy of PayPay, how are you going to be working on and you would like to know about the concept? The second point will be followed by Mr. Ozawa. So Mr. Idezawa will answer on the first question. The Smart Channel impression. Just around mid May, we started collection and the impression has been increased. And the Pocket View impression increase and Smart Channel increase has been leading for us to make this level. The impression overall is also growing, too. So indication or description number has been coming to the upper level is what we are thinking. However, the organic growth of the services are also growing. Therefore, impression is going to be expanding in that area, too. And for the unit price or customer spend, it is now up going up and down. Before looking at the longer term within the full year, I think it is going to be on the growing trend. That is all from my side. And regarding your second question, it is about the philosophy of PayPay Marketing. Mr. Ozawa is going to be answering. Going forward, on the Q2, Q3 and onwards, basically, we're going to be continuously expanding the user base. And for the existing customers, we would like to heighten their spend. Therefore, we're not going to be narrowing down the marketing cost suddenly. Necessary investment is going to be launched. While saying that, we are not saying that we're going to be having investment more than that we used to have. Therefore, for investment, we're not going to be having much fluctuation for this fiscal year. Was that all right? Did we answer all your questions? Thank you very much. Thank you very much. Thank you. Next, Citigroup Security, Mr. Tsuduo, please. This is Tsuduo speaking. Thank you for giving me the chance to ask your question. Can you hear me? Yes, we can hear you well. First question, in 5 years, you have JPY 500,000,000,000 for strategic investment. In Q1, how did you do? And how will it trend for a year? In terms of EBITDA Q1 figure, the disclosure in different from the past. So it's very difficult to make an apple to apple comparison, but it seems that you are able to go by 3 fold or 4 fold. And I believe that the cost will be further reduced in the Q4 of this year. So I want to know how you are trending with the investment plan. 2nd question, you talked about PMI of lines and I see some newspaper articles. And what is the consolidation schedule of line and PayPay? How is it going? I know that you are making some progress, but I want to know what will happen in April 2022. Those two questions, I would like you to answer. So first one is the plan of JPY 500,000,000,000 and the second one is the consolidation of PayPay in line. And I will answer those two questions. And if there is any follow-up comment from Itazawa for the second question, he will do so. For JPY 500,000,000,000 investment in Q1, as mentioned, we are trying to improve the quality of delivery and conducted investment in the logistics area collaborating with Yamata Holdings. And so the number is pretty low. So I will not mention any figure, but we are completing the data governance strengthening in the first half. So we are going to strengthen our strategic investment in the second half. So for a JPY 20,000,000,000 to JPY 30,000,000,000 investment, there will be no change as mentioned in the guidance. And as mentioned before, there will be improvement in the income, but we would like to give our first effort in realizing the guidance number so we will be able to manage the performance going forward? 2nd question about consolidation of LINE Pay and PayPay. And heading toward April next year, we are making preparations in house. And in terms of some of the initiatives that we do not have to wait until next April, we are taking actions. So are there any comments from Mr. Idezawa? So QR and barcode, we are trying to consolidate them in April next year, and we are conducting due preparations. And this is very important, so we are putting our full fledged effort in that area. That's all. I have one follow-up question. Is there any hurdle in realizing the consolidation? And I know that this is a delicate matter. So can you disclose anything to the extent that you can? Mr. Irisawa, please. So from user interface point of view, how we can conduct the consolidation in a seamless manner? And also, what will be the system that we will be operating on? And there are some legal matters that we have to abide by. So there are diverse topics that we have to discuss, and we are trying to go one item at a time to settle all those questions at hand. Thank you very much. Thank you. From Jefferies Securities, Ms. Sato, please. Ms. Sato, please. Hello. This is Sato from Jefferies. Can you hear me? Yes. I have two questions too. It is about e commerce. For the full year guidance, you were saying that you're going to be making a cost control. And last term, after the Q2, I think you have been putting in the marketing investment to have Chouo PayPay Matsuri. Therefore, I think you have been utilizing a lot of marketing expenses. And going forward, are you going to be having a bigger festival as such? Because I would like to know whether the marketing budget will be around the same size as last year, previous fiscal year or else you're going to be much more moderate and you're going to be making arrangements within the company guidance. That's my first question. And the other question is about one slide which was shown on the latter side latter half. So the prime category of the securities market, are you already established? Yes. So first of all, the EC marketing cost and the next is prime market. And I would like to make the answers for both of them. Regarding the previous year, in the first half, in Q1, Q2, JPY 20,000,000,000 was frozen for the budget and then that was used for the second half. Within the full year, we have been utilizing almost near to the budget plan for this fiscal year. So by 12 months comparison for this fiscal year, the budget and the size of the marketing is almost the same as last year. It is also related to GMV, too. Therefore, the framework itself will be increasing. However, the thinking about the logic of marketing is almost as equivalent as what we have been utilizing last year. Regarding PayPay Matsuri, we already launched 1 in July. There was an effect in March, too. And July Matsuri was also in great success. The cost was also becoming much more effective, too. Right now, we are still discussing how much of PayPay Matsuri we're going to be holding this year, but we would like to make a plan for the PayPay Festival. That's one thing. And the second thing, from the Tokyo Securities Exchange, we would like to keep it disclosed. But then for our company, we would like to transfer within the category of prime market. Starting next April, we would like to maintain our listing within the prime marketing. That is what we have been disclosing. That is all from my side. Okay. Thank you, says Ms. Sato. But Ms. Sato says, I think I made the same question. And you were saying that this was a sensitive issue. And you have been making some explanation about this, but you were not crisp cut about your explanation. So I thought you were on the borderline, but you have been showing the explanation within the slide. Therefore, I thought the prime market is already fixed. It's difficult for us to specify, but for the changes to the prime market, there's some transition. And we do believe that we can handle the changes. And so we're aiming for the prime market, and that is going to be achieved. So I cannot assume that Yahoo! Is not in the prime market. So please work well. Thank you. That is all from my side. Thank you very much. Let's move on. Sawada san from the ACE Research Institute. I am Sawada. I have two questions. First question is on e commerce reuse business. On Page 23, I understand that the spend for Yahoo!oku increased and the fleet market did very well. So can you tell me more details and add color to the comment that you made previously? 2nd question is on PayPay bonus. So 4,000,000 is a number that you have given. And I think it is great that 4,000,000 people were able to experience your service. And so what do you think was the factor that contributed to such a great success? The first question is on the breakdown of reuse. And the second one is success of PPP bonus management, and you want to know how we are evaluating that. And Mr. Ozawa will provide with follow-up comments. But firstly, I would like to answer your questions. Firstly, about reuse business. Regarding Yahoo!oku, we froze some of the marketing expense last year. But in the category of 4Bs where spent per user is high, we were able to grow robustly. Existing users visited Yahoo!oku, and we were able to increase the spend per user, which contributed to the increase of transaction value. Regarding PayPay fleet market, in the beginning of this year, we changed the fee structure. So that boosted the new users' participation. In terms of the ratio in the overall picture, we can say that the PayPay flea market grew and it contributed to the total growth of reuse business. 2nd point about PayPay bonus will be made by Mr. Ozawa, and maybe he might add color to Yaku Oku point. What Mr. Esakaue said is true, and there is some background comment to make. Yahoo!oku actually provides very unique services and products. So for cocooning consumption and also for the increase of EC transactions, users want to purchase rare items, and we were seeing placement of those rare items and the unit price went up and users went to purchase those items, which contributed to the momentum of reuse. And including flea market and also including other players, the culture to purchase used items on the net became a boom. And in terms of Yahoo!oku, you can participate in the auction bid if the item that you are presenting is of high value. And in flea market, the fee was 50% off. So anybody can immediately sell the products. So the sellers came to participate in PayPay Fully Market. So we were able to grow in double digit. And I think that is good news for Q1. About bonus management, it did very well and outperformed our expectations, and we are analyzing why. Ease of use, I guess, is one of the factors. And so PayPay is one of the super applications, especially in the financial area. So people use PayPay for the management of their assets. And you can get bonus by conducting purchase through PayPay, and you can use that money for the management of your assets. And also, the market is bullish. So in the word-of-mouth, people went for the investment. And also, there are brick and mortar security companies who are trying to get the money for investment. But since PayPay is so easy for the beginners to participate in the investment market, and we want to nurture them going forward. So we have high expectations toward the management pay pay bonus. Thank you very much, Mr. Ozawa. I look forward to the future of your service. Thank you. Next, Toritsu Advisory, Mr. Gibson, please. Thank you. It's David Gibson. So you purchased LINE to drive synergies. Could you be specific, please, in how much revenues that Yahoo! Benefited from in revenue synergies with LINE in 1,000,000,000 of yen? In addition, how much did LINE revenues increase with synergies with Yahoo! That's my first question. The second question is, could you say how much of the GMV in your shopping in total in the Q1 was actually related to PayPay Mall, please? That's all. Thank you very much for your question. Regarding the details, we are not disclosing them. So regarding the synergy of advertisement revenue between Yahoo! And LINE, the numbers are not disclosed. We're going to shopping, and I guess you are questioning about PayPay Mall GMV. Yes. Regarding the second question, we do not extract the GMV relevant only to PayPay Mall. We can say that as compared to Yahoo! Mall, PayPay Mall is growing more rapidly. And scale wise, they will be on par pretty soon. So that is the qualitative answer that I can give to you. Okay. Sorry. To follow-up on the first question, why not disclose the synergies within the business? It's pretty fundamental to why you purchased LINE. Why is it not ready yet? It's too small? Or do you plan to in the future? Could you elaborate why you're not disclosing this crucial part of the transaction? Thank you. At this point in time, we just started enjoying the synergy. So it's very difficult to identify a tangible figure at this point in time. I do understand that investors are interested in the synergy. So going forward, we would like to discuss what Okay. Could you not identify what Yahoo! Existing clients have incrementally spent online? Well, I did not understand your question very well. So our team will try to follow-up with you later. Okay. Thanks very much. Thank you very much. Let's move on. CLSA Securities, Mr. Matthew, please. Hello. Thank you. It's very good to see the Media business doing so well. I have two questions. The first question, on e commerce, could you tell us more about what synergies we should expect going forward? Last quarter, you mentioned you're considering a combined loyalty program across the different platforms. Do you have any update on that? The second question for the LINE Pay and PayPay merger, could you talk about what benefits consumers could expect from this? Thank you. Thank you for your question. For your first question, it's synergy for the EC, especially the integration of the loyalty program and how the status is. For our first question, Ozawa san is going to be answering later on. And second is about the user benefit of the integration with Yahoo! And Light Line, La PayPay. So I would like to answer on the second question, followed up maybe by Idezawa san, if needed. We have been saying that we integrated this LINE Pay and Yahoo! And more number of merchants over 3,000,000 of the merchants of PayPay is now being able to be paid with LINE Pay. This is a big benefit for the consumers, for the users. Regarding the loyalty program, too, by having the integration, we're going to be able to so the customers will be having a larger marketing campaign. For the first issue, Mr. Osawa is going to be answering on the loyalty program. This is Ozawa. Regarding loyalty program, there's 3 running within the Z Holdings. 1 is in Yahoo! And 1 is running in PayPay and 1 is running in the line. Basically, with these 3, we're going to be integrating the 3 loyalty programs. And for the big lump sum of the users, the users will be able to go to any services. That is our concept. And before starting Yahoo! And PayPay, regarding their loyalty program, the integration has already achieved and realized for this part, the real the users can go back and forth as a different services. The line is about to integrate their loyalty program, too, is what we have been announcing at the financial results the other day. And as soon as we are prepared, we would like to announce the user side, LINE Yahoo, when they would like to purchase things, utilizing their loyalty program that they can access, that they would like to enjoy shopping or else they could be enjoying other platforms. And that's going to be a core place that we could benefit we could ask the benefit from the consumers. That is all. And regarding the second point, PayPay and LINE Pay user benefit, if there should be any comment from Mr. Ozawa, I would like you to answer. So Mr. Izadawa, can you start first? I would like you to refer to Page 27. So what we have decided is starting August, LINE Pay user is going to be able pay through LINE Pay at the PayPay merchant. Therefore, the merit or the convenience of the users are going to increase, and the merchants are going to be able to access to new users, too. So that is the first benefit. And other than that, this is something that we are under discussion. But with the coordination, I think we do have great benefit to provide to the consumers. Mr. Ozawa, would you like to add anything? So what's the user benefit when it has been integrated after April was the question. So it's difficult for me to explain because not everything is fixed for announcement yet. But this is only too natural that PayPay enjoys high share and the users are utilizing LINE every day. Therefore, having these 2 connected, the money transfer will be done easily. But not only that, maybe people will be able to have P2P remittance between the individuals. So marketing activity utilizing those platforms is also something that we can expect highly formed by that. It used to be that PayPay has been burdened the marketing cost and provide user benefit. However, it could be manufacturing companies or the merchants having the users expand. There's going to be a marketing value expanded, meaning that our economic system or ecosystem is going to be expanding. So consumers feel the benefit. And for us, we have the benefit too. And for the advertisers, they also should feel the benefit too. So as soon as we are fixed with our idea, we would like to announce. Thank you very much. We are accepting questions right now. If you have any questions, Let's move on to CLSA Securities, Mr. Matthews. Thank you. I have two questions about advertising. Number 1, could you talk in general, are you seeing new advertisers come to your platform, whether it is Yahoo! Online, given the very strong shift we're seeing in general towards digital marketing in Japan? The second question, could you comment on potential regulatory changes that might happen in April 2022 and how they could impact your media business? It seems to me these could actually be quite positive because they will push advertisers to work with the larger platforms, but I would like to get your view. Thank you. Thank you very much for your question. For the first question, the platform for advertisers is whether or not it is shifting over to digital platform or not and is going to be answered by Mr. Idezawa. But before that, you mentioned about the second question. This is a regulation, a revise of that is going to happen in 2022 April. So I would like to know which law or regulation you are talking about, please, for Japan? Hello? I'll check. Just if you could answer the other question first, I'll tell you in a second. So now I'd like to comment for the digital shift. Overall trend for the advertisement. Advertisement budget is increasing for the digital area. Compared to European nations, the budget for the advertisement, the ratio of digitization was very low in Japan. However, in the 2 to 3 years, we are seeing an expansion within the digital budget. Therefore, as a whole trend, I think it is just as you say about Yahoo! In line in our status. Those both have a big platform. Therefore, we are already reaching out to many customers. Therefore, we would like to increase the higher spend of the customers, which is going to be the big point for us. But having said that, customers could be placing advertisements on Yahoo! But not online. Therefore, we do have a lot of room to grow in those areas, too. Therefore, we have a large room in order to grow, too. Thank you for the first Nikkei a couple of days ago. And I think it's related to the digital market competition review. And they are talking about potential regulations on targeting advertising in Japan. Thank you. Now I understand. Currently, it just started coming on the newspaper. Therefore, nothing concrete has been informed to us. Therefore, it is difficult for us at this point to say this is negative or positive. If things are going to be much more clearer, then I would like to take an opportunity to answer on your question. Okay. Thank you. Next question is after advisory and Mr. David Gibson. I'm referring to Page 14, 14 of your presentation. And point 2, you say the cross sell of line official account to Yahoo! Japan's ad clients, where about half of the top 400 clients do not have line official accounts. Have you begun that cross sell? If you did, when did that begin? And when do you think that might impact your revenues? Thank you. Mr. Sakawa is going to be answering. Our sales activity already started. Currently, we are underway on the cross selling for the business result. In order for them to be visible, we would like to be rigorously acting on the sales activity. Okay. Thank you very much. So going back to Mr. Araki, I would like to share with you some information that I have, but IR will conduct a follow-up later to provide you with the details. About ad exchange, we have not answered that question. So YDN was closed in June, and you wanted to know what is happening with ad exchange. We are trying to come up with 1 platform. And after the consolidation, ad exchange is still being provided. And maybe you might want to know more in detail. So in terms of ad exchange products, you will be able to purchase on one platform. And I know YJ and we have DSP inventory that will be provided through the one platform. And that is how we are dealing right now. That is the follow-up for the question that you have posed before. We seem to have no more questions. Therefore, we would like close our question and answer session. Lastly, Mr. Sakawe is going to be making his closing remarks. So thank you very much for attending this briefing. And it was just an hour, but thank you very much for your active question. And for fiscal year, full year, we would like to be explaining our position. Therefore, please follow us up. And today, we have talked about the synergy with the LINE integration. And regarding this issue, too, for every quarter, when everything new occurs, we would like to report to you to share with you our progress so you will understand concretely. Therefore, continuously, please follow us up and support us. Thank you very much indeed for your participation today.