We would like to begin CyberAgent's FY 2025 second quarter earnings briefing. This session is being streamed. With respect to the content we will share with you today, please refer to the disclaimer included in the presentation material. President and CEO Fujita will take you through the earnings results.
I'm the President Fujita. We would like to first start by apologizing for the inappropriate accounting practices we discovered at the consolidated subsidiary. We have corrected past annual securities report. We apologize for the inconvenience caused. We would like to now take you through the financial earnings results from January to March 2025. The recent results have been overall quite healthy. It's doing well compared to the previous fiscal year. In the previous fiscal year, we released a consolidated gain, and we made an upward revision last year in the second quarter, but it's a consolidated gain. Immediately after release, we saw concentration of sales, and we knew that it was going to be a tough quarter this fiscal year. Overall, we achieved our targets. In terms of the content, we've done better than last fiscal year. The media and IP business.
OP was 6.5 times of last fiscal year, so it's grown significantly. In terms of the ad business, sales and OP both increased. With respect to the game business, I mentioned the consolidated game that we released last year. Bearing that in mind, the sales and OP have decreased, but Q&Q, we've seen significant improvements, increases. We have also released big titles since. Overall, we're in a very good position. This is a consolidated sales. The consolidated sales for this fiscal quarter reached JPY 217 billion. The revenue has gone up. It has increased slightly higher, about JPY 100 million since last year. This is not something that we aimed at, but we saw that the consolidated game last year was a very big hit.
We had to make up for revisions, but we have overcome that, and we were able to increase our profits during this period. SG&A, there are no major changes. It's as usual. The number of employees as well. We've seen the same trends in April. We do welcome many new graduates. Next fiscal year, we will see a significant increase in the number of employees. PL is, as you can see here, as well as a balance sheet. No major changes here either. This is the fiscal year forecast. Sales JPY 820 billion, OP JPY 42 billion. This includes the response from the consolidated game we released last fiscal year. As of the end of the second quarter, sales and operating profit both, we have achieved our first-half targets.
First quarter, we thought we were on track, but after the second quarter, we've seen that we will be able to achieve, and we have overachieved slightly. We would like to go into the individual segments, first starting with media and IP. We have continued to increase sales. Sales increased by building a multi-layered revenue stream. We believe that we will be able to continue to increase profits. ABEMA's WAU. We streamed MLB this fiscal year as well. We hope that this will live in that platform. We have been focusing on improving our quality of content, drama, and variety programs, and we're seeing our efforts bear fruit. Dead or Alive is actually offered on Netflix at the same time, but it's been in top 10 for a very long time.
Love Power Kingdom is a new dating reality show, but it is a big hit even though it's new. We would like to nurture this as a new IP. Of course, the one that you see below, half of the junior and high school students are watching this. It's very popular amongst the younger audience. We believe that we have been able to produce high-quality content. With respect to the IP business, we haven't really mentioned this, and you might think that we're suddenly investing in anime, but from 2018, we've actually invested in small amounts, creating relationships with production firms. Now we are taking a more leading role, and we hope to accelerate our efforts in this area going forward. Since ABEMA launched, we have been expanding our IP business.
Uma Musume anime and game became a good huge hit during this time. Anime manga, we want to fortify our capabilities in this area and merchandising. We would like to take on a wide range of businesses involving IP. Recently, we established CA America, a subsidiary in the U.S., and we will conduct marketing activities there. We manga apartment, we have also opened the doors to the manga apartment, and we welcome many talented young manga artists. We hope that these efforts will bear fruit. CA Soa is an anime production company led by Ogawasa, and this has also launched as well. We want to start upstream and stream on ABEMA, do marketing and events and merchandising, and take this global and create games as well. We have been successfully developing our IP ecosystem, and we want to continue to expand this.
Moving on to the internet ad business. With respect to the internet ad business, we have continued to see nearly double-digit growth in sales. OP as well, it's not near double-digit, but it's close. It has continued to grow at a very high rate. Our strength in the internet ad business is that we have great operational know-how and technological prowess. We can produce the desired impact. Recently, what is new is that we have created graphs and analyzed the performance of advertising. We have provided AI agents that can help with analysis and improve operational efficiency. It has become such a quality that now we can start offering it to external clients. We have started to sell the AI agents as AI worker from March of this year. Moving on to the game business. Last year, the graph jumped quite significantly.
This is due to the console game we launched February 1st of last year. Of course, this year we did not see benefits from that. Still, Q&Q, we have been able to increase our sales. This is for January to March. This has not been reflected in the second quarter results yet, but Gundam is doing very well already, and the user feedback has been great. We are very much looking forward to its performance in the future. In 2025, FY 2025, we will be launching six titles, and we have already started providing four. Gundam is one, but we also have Chikawa, Sakamoto Days. These have been performing as we had expected. Under the Act on Promotion of Competition for Specified Smartphone Software, external payment method has been introduced. Until now, the game division was paying huge commission fees.
By using external payment options, the profitability of the games will significantly increase. We have high hopes that this will increase our profitability for games. Lastly, mid-to-long-term strategy. Game and internet ads was continuing to profit, and we were investing in the media business going forward, but the media and IP business is now driving profitability. We hope that the media will become a weapon for the internet ad business. We also want to create IPs that will become the concept or seeds for games. We want to use our collective strength to further increase sales and profitability. That's it from me. Thank you very much.
This concludes CyberAgent's FY 2025 second quarter earnings briefing. Should you have any questions, please reach out to the IR team. Thank you for watching today.