Let us begin CyberAgent's FY 2022 Third Quarter Earnings Briefing. This session is being live streamed. With respect to the content we will share today, please refer to the disclaimer included in the presentation material. Our CEO, Fujita, will take us through the results.
This is Fujita, CEO. I would like to take you through the results for the FY 2022 third quarter from April to June. First of all, the third quarter overall. The game business, last year in February, we released Uma Musume. April to June, we saw a huge peak last year, so of course, we expected a pullback in comparison to the previous year. It's as we expected. In terms of advertising and media business, they remain strong. With respect to the media business, ABEMA's especially pay-per-view and related businesses, drove growth.
With respect to the ad business, third quarter usually tends to be quite a tough quarter. However, we were able to increase sales and profits. The game business, I talked about it peaking last year, and so there is a pullback from that, reaction to that. But quarter on quarter, if we look at quarter on quarter, last quarter, we had anniversary events for many titles last year. So we're seeing a reaction to that as well this quarter. This is the quarterly results, the consolidated sales by quarter. So of course, we talked about the peak last year. But because of that, right now our challenge is to make sure that we have a soft landing, taking into account that we had the game sales peak last year.
This is the consolidated OP. This is the SG&A. We spent a little bit more on advertising, so you see an increase there. In the newspaper, we announced that the graduates will now receive JPY 420,000 as their first salary, so we're increasing our salaries as well. This will enable us to hire better talent and motivate our employees. We believe that it's a reasonable wage, and we believe that this is going to produce the results that we're hoping for, the change in wage. In terms of the number of employees, April to June, we welcomed new graduates, and currently our total headcount is 6,406. This is the P&L. This is the balance sheet.
In terms of the forecast for this fiscal year, we did announce the forecast as sales of JPY 700 billion, OP of JPY 70 billion. With that in mind, currently, we have achieved more than three-fourths as of the end of the quarter. We believe that we will be able to achieve the forecast that we have previously announced. Moving on to the individual businesses. First, starting with the internet ad business. I say this every year, but end of March is usually a lot of the end of the fiscal year for many advertisers. The second quarter tends to be the highest demand, and April to June tends to be a tougher quarter. However, this fiscal year we're doing very well because we outperformed the second quarter. This is the OP.
We have overall invested in ABEMA, but in terms of, advertising business as well, we wanted to make sure that we create, strength over the mid to long term. We are investing in, new graduates as well as, DX. We have been making investments in these areas to, invest in future growth, future profitability. One focal area is the data-driven advertising business with other partner companies. If we look at the U.S., 1% is basically the advertising business, in markets like the U.S. of the overall retail business. We believe that in our case, JPY 1.5 trillion will be the market size. We have announced recently the new collaboration with Docomo and MUFG Bank, but we have many alliances with other companies as well.
We want to expand the data-driven advertising business with these partners. Moving on to the game business. As I mentioned earlier, last year we had a peak. In comparison to the peak, of course, this will be lower. Also, we had anniversary events last quarter. The third quarter, we expected this to be lower, so it's per expectations. This is the OP. Uma Musume is a key title that we currently have, a strong title, and we want to make sure that this is going to be a long lasting title, so we're expanding the scale, especially animations and also releasing overseas titles as well, are some of the initiatives that we are undertaking to make sure that this will become a long run title. Also, Final Fantasy and other releases, collaborating with huge IPs, they will be coming in the future as well.
Please, expect more from us. Moving on to the media business. With respect to the media business, pay-per-view and related businesses grew, as I mentioned. Yes, we were able to increase sales, but we are still continuing to make aggressive investments. We also have World Cup coming next fiscal year. We're not trying to make this business force it to become profitable. We want to make sure that we're making the necessary investments as we expand the business. This is the number of downloads. We have news programs and also martial arts and fighting sports. Live broadcasting content is actually becoming quite popular, and we also have drama and pop that we created on our own. We are also airing popular animations. This quarter we had the match.
This is a match between Tenshin Nasukawa and Takeru Segawa, and we had an exclusive live broadcasting of this match. We were able to sell over 50,000 tickets at JPY 5,500 per ticket in one night. This has been a long way to match up. We will also be broadcasting these matches. We will be broadcasting the World Cup this year, and we actually discover this content to make sure that we build up to the FIFA World Cup broadcasting. We acquire these rights. November, we will have the FIFA World Cup broadcasting, and we are using our collective power to get ready for this. We are also preparing content related to that. This is the sales of ABEMA and related businesses.
We wanted to focus on ads and subscription, but this is an internet business, so it doesn't matter where the profits or sales come from. Over the mid to long term, we have shown that the related businesses can also grow. We have introduced this in the presentation materials as well, what potential it has, related businesses have. We have demonstrated it, related businesses are growing, especially the WINTICKET. It's continuing to grow in scale. It's not just because we're experiencing COVID. Online betting has shifted online. It's not just Keirin, but the other sports or other betting content is also growing. It's the market size is growing. On the left, you see the Keirin market.
Over the last two years, you've seen that it's grown significantly because betting has now moved online from offline. Currently, we have 34% of the online betting market. We created this service, and we have the ability to create and also operate. ABEMA has the power to broadcast as well. We've been able to demonstrate our progress. This is what I've described earlier. We wanted to launch an advertising subscription business and then add related businesses on top to accelerate monetization through these pillars, and we are on track. This is something that I say each time as well. Currently, we still want to focus on ABEMA and growing its scale. We're still making large investments in ABEMA.
We also had a huge game hit amid that. Our thinking over the mid- to long-term hasn't changed. The media business will be key. The internet ad business, we want to make sure that we're expanding our market share. We want Uma Musume to be a long run hit for it to last over a decade. This was the direction of each business. That's it from myself. Thank you very much for listening. We would like to now conclude the earnings briefing for CyberAgent FY 2022 third quarter. Should you have any questions, please reach out to the IR contact. Thank you very much for watching today.