Hugo Boss AG (VIE:BOSS)

Austria flag Austria · Delayed Price · Currency is EUR
37.33
-0.02 (-0.05%)
Last updated: Mar 17, 2026, 9:05 AM CET
Market Cap2.58B -13.5%
Revenue (ttm)4.27B -0.9%
Net Income249.48M +16.9%
EPS3.61 +16.9%
Shares Outn/a
PE Ratio10.34
Forward PE14.14
Dividend0.04 (0.11%)
Ex-Dividend DateMay 22, 2026
Volumen/a
Average Volume155
Open37.33
Previous Close37.35
Day's Range37.33 - 37.33
52-Week Range31.44 - 43.57
Betan/a
RSI60.99
Earnings DateMar 10, 2026

About Hugo Boss AG

Hugo Boss AG, together with its subsidiaries, provides apparels, shoes, and accessories for men and women worldwide. The company offers licensed products, such as fragrances, eyewear, watches, children’s fashion, and cycling. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was founded in 1924 and is based in Metzingen, Germany. [Read more]

Industry Apparel and Other Finished Products Made From Fabrics and Similar Materials
Founded 1924
Employees 17,874
Stock Exchange Vienna Stock Exchange
Ticker Symbol BOSS
Full Company Profile

Financial Performance

In 2025, Hugo Boss AG's revenue was 4.27 billion, a decrease of -0.87% compared to the previous year's 4.31 billion. Earnings were 249.48 million, an increase of 16.87%.

Financial Statements

News

Cornelius Schmitt, Zellerfeld CEO: A Fortt Knox Conversation

Cornelius Schmitt, CEO of Zellerfeld, says every major footwear brand is working on launching on the company's 3D-printed shoe platform, which now hosts over 1,000 creators. Schmitt aims to reach 4,00...

3 days ago - CNBC

Hugo Boss AG (BOSSY) Q4 2025 Earnings Call Transcript

Hugo Boss AG (BOSSY) Q4 2025 Earnings Call Transcript

6 days ago - Seeking Alpha

Hugo Boss AG (BOSSY) Q4 2025 Earnings Call Highlights: Strong Financial Performance Amid ...

Hugo Boss AG (BOSSY) Q4 2025 Earnings Call Highlights: Strong Financial Performance Amid Strategic Realignment

6 days ago - GuruFocus

Q4 2025 Hugo Boss AG Earnings Call Transcript

Q4 2025 Hugo Boss AG Earnings Call Transcript

6 days ago - GuruFocus

Hugo Boss Signals A Reset Year Ahead

Hugo Boss Signals A Reset Year Ahead

6 days ago - GuruFocus

Hugo Boss (BOSSY) Q4 Earnings and Strategic Moves

Hugo Boss (BOSSY) Q4 Earnings and Strategic Moves

7 days ago - GuruFocus

Hugo Boss Q4 Profit Climbs, Backs Cautious FY26 View, Cuts Dividend; Plans EUR 200 Mln Buyback

(RTTNews) - Hugo Boss AG, a German luxury fashion company, reported Tuesday higher profit in its fourth quarter with increased sales. Looking ahead, the firm maintained its cautious outlook for fiscal...

7 days ago - Nasdaq

Hugo Boss Expects Lower Sales, Earnings in Next Stage of Transformation Plan

The group said 2026 would be a year of realignment and it aims to return to sales and profit growth expected from next year onward.

7 days ago - WSJ

Hugo Boss beats profit forecasts in 2025, despite tough fashion market

German fashion group Hugo Boss ‌reported a higher than expected annual operating profit on Tuesday, despite a challenging market environment.

7 days ago - Reuters

EQS-Adhoc: HUGO BOSS AG: HUGO BOSS ANNOUNCES SHARE BUYBACK PROGRAM OF UP TO EUR 200 MILLION AND PROPOSES MINIMUM DIVIDEND OF EUR 0.04 PER SHARE FOR FISCAL YEAR 2025

EQS-Ad-hoc: HUGO BOSS AG / Key word(s): Capital measures / Share buybacks/Dividend payments HUGO BOSS AG: HUGO BOSS ANNOUNCES SHARE BUYBACK PROGRAM OF UP TO EUR 200 MILLION AND PROPOSES MINIMUM DIVIDE...

7 days ago - Wallstreet:Online

EQS-AFR: HUGO BOSS AG: Preliminary announcement of the publication of financial reports according to Articles 114, 115, 117 of the WpHG [the German Securities Act]

EQS Preliminary announcement financial reports: HUGO BOSS AG / Preliminary announcement on the disclosure of financial statements HUGO BOSS AG: Preliminary announcement of the publication of financial...

15 days ago - Wallstreet:Online

EQS-PVR: HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

EQS Voting Rights Announcement: HUGO BOSS AG HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution 24....

20 days ago - Wallstreet:Online

Hugo Boss: Waiting Works In 2026E

Hugo Boss is rated a buy with a lowered €38/share PT, reflecting strategic reset risks and execution uncertainty. The CLAIM 5 strategy postpones 2026E growth, with EBIT now guided to €300–350M and rev...

4 weeks ago - Seeking Alpha

Hugo Boss AG (BOSSY) Discusses Strategic Update and Future Agenda Focusing on Brand, Distribution, and Operations Excellence Transcript

Hugo Boss AG (BOSSY) Discusses Strategic Update and Future Agenda Focusing on Brand, Distribution, and Operations Excellence Transcript

3 months ago - Seeking Alpha

Hugo Boss stock plunges 11%: is the fashion giant risking too much on strategy reset?

Hugo Boss stock (ETR: BOSS) plummeted 11% on Wednesday, their steepest single-day drop in over a year, wiping hundreds of millions from the German retailer's market value. The sell-off was triggered b...

3 months ago - Invezz

Hugo Boss Shares Fall After Brand Realignment Triggers Sales Drop Warning.

Stock fell after the company said it expected sales to decline next year due to efforts to realign its brands.

3 months ago - WSJ

Hugo Boss Shares Fall After Brand Realignment Triggers Sales Drop Warning

Hugo Boss shares fell after the fashion company said it expected sales to decline next year due to efforts to realign its brands in pursuit of higher profitability down the line.

3 months ago - Market Watch

Hugo Boss aims for long-term 12% operating profit margin in strategic overhaul

German fashion group Hugo Boss on Wednesday said that it aims to achieve an operating profit margin of around 12% over the medium-to-long term as part of a strategic overhaul.

3 months ago - Reuters

Hugo Boss stock slides as fashion brand warns on sales, profit

Hugo Boss shares dropped 11% on Wednesday after it warned that its sales and profit would fall next year, as the struggling German fashion brand embarks on a strategic reset.

3 months ago - Reuters

Hugo Boss: Upside Remains After Q3

Hugo Boss (BOSSY) remains undervalued, offering an attractive entry point with a conservative price target lowered and a 'Buy' rating. BOSSY faces challenges from declining formalwear sales, inventory...

4 months ago - Seeking Alpha

Hugo Boss AG (BOSSY) Q3 2025 Earnings Call Transcript

Hugo Boss AG (OTCPK:BOSSY) Q3 2025 Earnings Call November 4, 2025 5:00 AM EST Company Participants Christian Stoehr - Senior Vice President of Investor Relations Yves Muller - CFO, COO, Director of La...

4 months ago - Seeking Alpha

Hugo Boss Expects Sales, Earnings at Lower End of Guidance Amid Economic Volatility

Sales for the year are seen at the lower end of its $4.84 billion-$5.07 billion forecast and the apparel company plans to provide an update of its growth strategy in December.

4 months ago - WSJ

Hugo Boss AG (BOSSY) Q2 2025 Earnings Call Transcript

Hugo Boss AG (OTCPK:BOSSY) Q2 2025 Earnings Conference Call August 5, 2025 5:00 AM ET Company Participants Christian Stohr - Senior Vice President of Investor Relations Yves Muller - CFO, COO, Directo...

7 months ago - Seeking Alpha

In fashion: earnings send Hugo Boss shares higher amid China weakness

Shares of Hugo Boss climbed in early Tuesday trader after the firm posted narrow beats on the top and bottom lines, and backed its full-year outlook. CNBC's Karen Tso and Julianna Tatelbaum discuss.

7 months ago - CNBC International TV

Hugo Boss confident it can cushion US tariff blow

Fashion group Hugo Boss beat quarterly profit expectations on Tuesday despite warning of weak global demand, and said its flexible supply chain and lower U.S. exposure than many rivals meant it could ...

8 months ago - Reuters