Hugo Boss AG (ETR:BOSS)
Germany · Delayed Price · Currency is EUR | Market Cap | 2.66B +0.3% |
| Revenue (ttm) | 4.04B -4.8% |
| Net Income | 206.48M -8.0% |
| EPS | 3.01 -7.5% |
| Shares Out | 69.02M |
| PE Ratio | 12.80 |
| Forward PE | 12.86 |
| Dividend | 0.04 (0.10%) |
| Ex-Dividend Date | May 22, 2026 |
| Volume | 51,278 |
| Open | 38.40 |
| Previous Close | 38.27 |
| Day's Range | 38.23 - 38.55 |
| 52-Week Range | 33.85 - 40.52 |
| Beta | 0.69 |
| Analysts | Hold |
| Price Target | 40.11 (+4.05%) |
| Earnings Date | Nov 3, 2026 |
About Hugo Boss AG
Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was foun... [Read more]
Financial Performance
In 2025, Hugo Boss AG's revenue was 4.27 billion, a decrease of -0.87% compared to the previous year's 4.31 billion. Earnings were 249.48 million, an increase of 16.87%.
Financial StatementsAnalyst Summary
According to 14 analysts, the average rating for BOSS stock is "Hold." The 12-month stock price target is €40.11, which is an increase of 4.05% from the latest price.
News
What Hugo Boss (BOSS) Said on Its Q3 Earnings Call
Hugo Boss ETR: BOSS reported lower third-quarter sales as weak consumer demand and reduced store traffic continued to weigh on performance, while gross-margin gains and tighter working-capital managem...
Hugo Boss AG Earnings Call Transcript: Q3 2026
Q3 sales fell 5% and EBIT declined 15%, while gross margin rose 220 bps to 63.6%. FY26 sales and EBIT guidance were lowered, and free cash flow is expected well below the original plan amid weak demand and limited visibility.
Hugo Boss AG Quarterly report: Q3 2026
Hugo Boss AG has published its Q3 2026 quarterly earnings report on November 3, 2026.
Hugo Boss AG Slides: Q3 2026
Hugo Boss AG has posted slides in relation to its Q3 2026 quarterly earnings report, which was published on November 3, 2026.
Hugo Boss lowers annual outlook on weak consumer demand, expenses
German fashion group Hugo Boss on Monday cut its outlook for annual sales and operating profit, citing weak consumer demand and depreciation expenses tied to its IT assets.
HUGO BOSS Updates 2026 Outlook: What Investors Should Know
HUGO BOSS trims its 2026 sales and profit outlook as subdued demand overshadows a stronger third-quarter gross margin.
Frasers Group and Hugo Boss: more risk, more opportunity?
Frasers Group’s move beyond 50% ownership of Hugo Boss marks a significant change in its investment in the German fashion house.
Frasers acquires over 50% stake in Hugo Boss
Frasers Group (SDIPF) (SDPIF) announced that it has acquired 198,666 shares in Hugo Boss (BOSSY) today and now holds 50.08% of the retailer’s outstanding shares. Following the 50% threshold transactio...
Hugo Boss set to become Frasers subsidiary as stake passes 50%
Mike Ashley's Frasers said on Friday it has raised its stake in Hugo Boss to more than 50%, and that the German fashion group would become a subsidiary of the British retailer.
EQS-PVR: Hugo Boss AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution
EQS Voting Rights Announcement: HUGO BOSS AG Hugo Boss AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution 13....
Hugo Boss price target lowered to EUR 39 from EUR 40 at Citi
Citi lowered the firm’s price target on Hugo Boss (BOSSY) to EUR 39 from EUR 40 and keeps a Neutral rating on the shares.
Hugo Boss Names Frasers' Michael Murray as Supervisory Board Chairman
Murray, who has sat on Hugo Boss's supervisory board since May 2025, will succeed Stephan Sturm as chairman.
Hugo Boss names Frasers CEO Murray board chairman
Hugo Boss has appointed Frasers CEO Michael Murray as the chairman of its supervisory board, the German fashion group said on Wednesday.
Hugo Boss chairman to step down after Frasers takeover pressure
Hugo Boss Chairman Stephan Sturm will leave the company following constructive discussions amid recent changes in the company, the German fashion group said on Monday.
Frasers Aims to Increase Hugo Boss Stake Above 50%
The British retail company said it plans to further increase its interest in the company, including through the purchase of more shares.
UK retailer Frasers to review support for Hugo Boss Chair Sturm
Mike Ashley's Frasers on Tuesday said it was reviewing its support for Hugo Boss' supervisory board Chair Stephan Sturm, as it announced an intention to raise its stake in the German ret...
UK retailer Frasers raises stake in Hugo Boss to nearly 48%
Mike Ashley's Frasers has raised its stake in German retailer Hugo Boss to nearly 48%, it said on Tuesday as the British retailer pushes ahead with its expansion into the luxury space.
Frasers Group Increases Hugo Boss Stake to 48% After Offer Period
The British retail company said it received acceptances for 12.2 million Hugo Boss shares, or about 17.62% of the German company.
Hugo Boss initiated with a Buy at Berenberg
Berenberg initiated coverage of Hugo Boss (BOSSY) with a Buy rating and EUR 50 price target The firm says the company’s strategic revamp and complete brand refresh were a “huge…
Hugo Boss price target raised to EUR 40 from EUR 38 at Citi
Citi raised the firm’s price target on Hugo Boss (BOSSY) to EUR 40 from EUR 38 and keeps a Neutral rating on the shares.
Hugo Boss Q2 Earnings Call Highlights
Hugo Boss ETR: BOSS reported a 9% currency-adjusted decline in second-quarter sales as weak consumer demand and the company's planned strategic realignment weighed on volumes, while gross margin, inve...
Hugo Boss AG Earnings Call Transcript: Q2 2026
Q2 2026 saw a 9% sales decline due to strategic realignment and weak demand, but gross margin rose 200 bps to 64.9% and cash generation improved. Management rejected Frasers Group's takeover offer, citing confidence in long-term value creation. Guidance for 2026 is unchanged amid ongoing market volatility.
Hugo Boss AG Quarterly report: Q2 2026
Hugo Boss AG has published its Q2 2026 quarterly earnings report on August 4, 2026.
Hugo Boss AG Earnings release: Q2 2026
Hugo Boss AG released its Q2 2026 earnings on August 4, 2026, summarizing the period's financial results.
Hugo Boss AG Slides: Q2 2026
Hugo Boss AG has posted slides in relation to its Q2 2026 quarterly earnings report, which was published on August 4, 2026.