Hugo Boss AG (ETR:BOSS)

Germany flag Germany · Delayed Price · Currency is EUR
37.87
+0.07 (0.19%)
Jul 9, 2026, 3:47 PM CET
Market Cap2.61B -1.0%
Revenue (ttm)4.18B -2.7%
Net Income231.48M +10.0%
EPS3.33 +8.4%
Shares Out 69.02M
PE Ratio11.36
Forward PE13.54
Dividend0.04 (0.11%)
Ex-Dividend DateMay 22, 2026
Volume65,141
Open37.90
Previous Close37.80
Day's Range37.85 - 37.99
52-Week Range33.85 - 44.08
Beta0.66
AnalystsHold
Price Target41.15 (+8.66%)
Earnings DateAug 4, 2026

About Hugo Boss AG

Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was foun... [Read more]

Founded 1924
Employees 17,046
Stock Exchange Deutsche Börse Xetra
Ticker Symbol BOSS
Full Company Profile

Financial Performance

In 2025, Hugo Boss AG's revenue was 4.27 billion, a decrease of -0.87% compared to the previous year's 4.31 billion. Earnings were 249.48 million, an increase of 16.87%.

Financial Statements

Analyst Summary

According to 10 analysts, the average rating for BOSS stock is "Hold." The 12-month stock price target is €41.15, which is an increase of 8.66% from the latest price.

Price Target
€41.15
(8.66% upside)
Analyst Consensus: Hold
Stock Forecasts

News

Frasers Group (FRAS) Faces Rejection from Hugo Boss Shareholders

Frasers Group (FRAS) Faces Rejection from Hugo Boss Shareholders

3 hours ago - GuruFocus

Hugo Boss calls for investors to reject ‘inadequate’ Frasers Group offer

Hugo Boss’s management and supervisory board said they ‘unanimously recommend that shareholders do not accept’ the offer.

4 hours ago - Evening Standard

Hugo Boss Urges Shareholders to Reject Frasers' $2.2 Billion Takeover Bid

Hugo Boss asked its shareholders to reject Frasers Group's $2.2 billion takeover bid, saying it undervalued the German fashion company.

5 hours ago - WSJ

Hugo Boss recommends shareholders reject Frasers' bid

German fashion brand Hugo Boss on Thursday recommended that shareholders do not accept Frasers Group's voluntary takeover offer, saying the British company's offer price of €38 ($43.45) per share was ...

5 hours ago - Reuters

EQS-NVR: HUGO BOSS AG: Release according to Article 41 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

EQS Total Voting Rights Announcement: HUGO BOSS AG / Total Voting Rights Announcement HUGO BOSS AG: Release according to Article 41 of the WpHG [the German Securities Trading Act] with the objective o...

16 days ago - Wallstreet:Online

How I Shop with David Gandy: ‘It gets into the male psyche’

Always wondered what everyday stuff celebrities buy, where they shop for food, and the basic they scrimp on? The model and entrepreneur talks pants, lawnmowers and restoring classic cars with the Filt...

23 days ago - The Guardian

Frasers Group targets Australian shoe firm Accent just days after bidding for Hugo Boss

Accent holds exclusive distribution rights in the region for brands including Skechers, HOKA, Vans, UGG, Dr Martens (pictured) and Timberland.

23 days ago - This is Money

The unsolved death of Baby Justin, One Nation official’s racist posts, Cape Verde’s Cup heroics

Want to get this in your inbox every weekday? Sign up for the Morning Mail here , and finish your day with our Afternoon Update newsletter Morning everyone. Today we reveal new information about the d...

23 days ago - The Guardian

Mike Ashley’s Frasers follows Hugo Boss bid with offer for Australia’s Accent

UK billionaire’s fashion group offers £166m for takeover of 77.1% of shares in shoe firm it does not already own Business live – latest updates The retail billionaire Mike Ashley has launched his seco...

24 days ago - The Guardian

Stocks to Watch Recap: Hugo Boss, Broadcom, Super Micro

27 days ago - The Wall Street Journal

Frasers Group Targets Hugo Boss with €2 Billion Bid

Frasers Group Targets Hugo Boss with €2 Billion Bid

27 days ago - GuruFocus

Hugo Boss (BOSS) Stock Surges on Frasers Group's €2 Billion Acquisition Bid

Hugo Boss (BOSS) Stock Surges on Frasers Group's €2 Billion Acquisition Bid

4 weeks ago - GuruFocus

Hugo Boss (BOSS) Surges on Frasers Group's €2 Billion Acquisition Proposal

Hugo Boss (BOSS) Surges on Frasers Group's €2 Billion Acquisition Proposal

4 weeks ago - GuruFocus

Hugo Boss shares jump as it says it will ‘thoroughly examine’ Frasers offer

Mike Ashley retail group made near-€2bn takeover bid for fashion house, in which it already has 26% stake Business live – latest updates Shares in Hugo Boss jumped nearly 7% on Thursday after it said ...

4 weeks ago - The Guardian

Hugo Boss stock soars after Frasers launches $2B takeover bid

Shares of Hugo Boss rose sharply on Thursday after Britain's Frasers Group announced a takeover offer worth approximately €1.98 billion ($2.3 billion) for the German fashion company. The offer comes f...

4 weeks ago - Invezz

Hugo Boss shares jump after Frasers' $2.3 billion takeover bid

Shares in Hugo Boss rose about 7% on Thursday after Britain's Frasers Group launched a $2.3 billion ​takeover offer for the German fashion brand.

4 weeks ago - Reuters

Hugo Boss Shares Jump After Frasers Group Takeover Proposal

Frasers Group said it would launch a cash offer of around €1.98 billion to take full control of the premium-apparel company.

4 weeks ago - WSJ

Hugo Boss pops 7% after top shareholder Frasers launches $2 billion takeover offer

Hugo Boss pops 7% after top shareholder Frasers launches $2 billion takeover offer

4 weeks ago - CNBC

Mike Ashley's Frasers offers £1.73bn to buy all of Hugo Boss

The retail group already owns just over a quarter of the German fashion brand but wants to buy the rest of it.

4 weeks ago - BBC

EQS-Adhoc: HUGO BOSS AG: HUGO BOSS informs about unsolicited voluntary takeover offer by Frasers Group plc

EQS-Ad-hoc: HUGO BOSS AG / Key word(s): Mergers and Acquisitions / Takeover Offer HUGO BOSS AG: HUGO BOSS informs about unsolicited voluntary takeover offer by Frasers Group plc 10-Jun-2026 / 23:56 CE...

4 weeks ago - Wallstreet:Online

Frasers Group in £1.7bn bid to take control of German fashion label Hugo Boss

The takeover attempt on Hugo Boss - where David Beckham (pictured) is a global ambassador - is the latest in a string of acquisitions for Frasers.

4 weeks ago - This is Money

Frasers Group Launches Hugo Boss Takeover Offer

Frasers Group launches €2bn takeover offer for remaining Hugo Boss stake, expanding long-term control ambitions The post Frasers Group Launches Hugo Boss Takeover Offer appeared first on Investomania ...

4 weeks ago - Investomania

Frasers Group (SDIPF) Proposes €38 Per Share Bid for Hugo Boss (BOSSY)

Frasers Group (SDIPF) Proposes €38 Per Share Bid for Hugo Boss (BOSSY)

4 weeks ago - GuruFocus

Mike Ashley’s Frasers makes €1.98bn takeover offer for Hugo Boss

Fashion and sportswear group, which owns 26% of the German luxury brand, is now seeking full control Mike Ashley’s retail group, Frasers, has launched a near-€2bn takeover offer for the German luxury ...

4 weeks ago - The Guardian

Sports Direct owner Frasers launches takeover bid for Hugo Boss

Frasers is offering to pay around 1.98 billion euro (£1.73 billion) to buy remaining shares and take full control of the fashion firm.

4 weeks ago - Evening Standard