Hugo Boss AG (ETR:BOSS)
Germany · Delayed Price · Currency is EUR | Market Cap | 2.64B -8.7% |
| Revenue (ttm) | 4.08B -4.6% |
| Net Income | 217.48M -1.4% |
| EPS | 3.15 -1.4% |
| Shares Out | 69.02M |
| PE Ratio | 12.14 |
| Forward PE | 12.90 |
| Dividend | 0.04 (0.10%) |
| Ex-Dividend Date | May 22, 2026 |
| Volume | 167,712 |
| Open | 38.21 |
| Previous Close | 38.20 |
| Day's Range | 38.12 - 38.25 |
| 52-Week Range | 33.85 - 42.42 |
| Beta | 0.67 |
| Analysts | Hold |
| Price Target | 40.61 (+6.17%) |
| Earnings Date | Nov 3, 2026 |
About Hugo Boss AG
Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was foun... [Read more]
Financial Performance
In 2025, Hugo Boss AG's revenue was 4.27 billion, a decrease of -0.87% compared to the previous year's 4.31 billion. Earnings were 249.48 million, an increase of 16.87%.
Financial StatementsAnalyst Summary
According to 12 analysts, the average rating for BOSS stock is "Hold." The 12-month stock price target is €40.61, which is an increase of 6.17% from the latest price.
News
Hugo Boss chair steps down as Mike Ashley's Frasers eyes takeover
The chairman of Hugo Boss has stepped down after a year in the role amid pressure from Mike Ashley's Frasers Group.
Hugo Boss chairman to step down after pressure from Mike Ashley’s Frasers
Sports Direct owner Frasers said it will now appoint a second representative onto Hugo Boss’s board after increasing its ownership of the brand.
Hugo Boss chairman to step down after Frasers takeover pressure
Hugo Boss Chairman Stephan Sturm will leave the company following constructive discussions amid recent changes in the company, the German fashion group said on Monday.
EQS-Adhoc: HUGO BOSS AG: STEPHAN STURM TO STEP DOWN AS CHAIRMAN AND MEMBER OF THE SUPERVISORY BOARD OF HUGO BOSS
EQS-Ad-hoc: HUGO BOSS AG / Key word(s): Personnel decisions / Supervisory Board HUGO BOSS AG: STEPHAN STURM TO STEP DOWN AS CHAIRMAN AND MEMBER OF THE SUPERVISORY BOARD OF HUGO BOSS 14-Sep-2026 / 08:0...
EQS-Adhoc: HUGO BOSS AG: HUGO BOSS TERMINATES SHARE BUYBACK PROGRAM
EQS-Ad-hoc: HUGO BOSS AG / Key word(s): Capital measures / Share buybacks HUGO BOSS AG: HUGO BOSS TERMINATES SHARE BUYBACK PROGRAM 01-Sep-2026 / 20:07 CET/CEST Disclosure of an inside information acc....
Mike Ashley's Frasers Group eyes majority ownership of Hugo Boss as it reconsiders support for German retailer's chief
Mike Ashley's Frasers Group is plotting to buy more shares and take majority control of Hugo Boss as it reconsiders its support for the firm's chair.
Frasers Plans To Further Increase Its Interest In HUGO BOSS
(RTTNews) - Frasers Group plc (FRAS.L) said its current intention is to further increase its interest in HUGO BOSS (BOSS.DE), including through the potential acquisition of additional HUGO BOSS shares...
Frasers Aims to Increase Hugo Boss Stake Above 50%
The British retail company said it plans to further increase its interest in the company, including through the purchase of more shares.
UK retailer Frasers to review support for Hugo Boss Chair Sturm
Mike Ashley's Frasers on Tuesday said it was reviewing its support for Hugo Boss' supervisory board Chair Stephan Sturm, as it announced an intention to raise its stake in the German ret...
‘Penchant for bling’: can Sports Direct’s Mike Ashley take a bigger slice of luxury retail?
Frasers billionaire bought Harvey Nichols and increased Hugo Boss stake despite tough times for high-end stores What billionaire doesn’t love to splash the cash on a luxury item? Some may buy watches ...
Mike Ashley's Frasers increases stake in Hugo Boss to 48% after takeover bid
Frasers has upped its stake in Hugo Boss as Mike Ashley vies for full control of the German fashion brand to accelerate his push into the luxury sector.
UK retailer Frasers raises stake in Hugo Boss to nearly 48%
Mike Ashley's Frasers has raised its stake in German retailer Hugo Boss to nearly 48%, it said on Tuesday as the British retailer pushes ahead with its expansion into the luxury space.
Frasers Group Increases Hugo Boss Stake to 48% After Offer Period
The British retail company said it received acceptances for 12.2 million Hugo Boss shares, or about 17.62% of the German company.
Hugo Boss initiated with a Buy at Berenberg
Berenberg initiated coverage of Hugo Boss (BOSSY) with a Buy rating and EUR 50 price target The firm says the company’s strategic revamp and complete brand refresh were a “huge…
Hugo Boss price target raised to EUR 40 from EUR 38 at Citi
Citi raised the firm’s price target on Hugo Boss (BOSSY) to EUR 40 from EUR 38 and keeps a Neutral rating on the shares.
Hugo Boss bolstered by better-than-expected profits as battles takeover swoop by Mike Ashley
Hugo Boss- which is known for its suit ranges fronted by David Beckham - said it had made 'tangible progress' over the three months to June.
Hugo Boss Q2 Earnings Call Highlights
Hugo Boss ETR: BOSS reported a 9% currency-adjusted decline in second-quarter sales as weak consumer demand and the company's planned strategic realignment weighed on volumes, while gross margin, inve...
Hugo Boss Q2 Earnings Call Highlights
Hugo Boss (ETR:BOSS) reported a 9% currency-adjusted decline in second-quarter sales as weak consumer demand and the company’s planned strategic realignment weighed on volumes, while gross margin, inv...
Hugo Boss AG Earnings Call Transcript: Q2 2026
Q2 2026 saw a 9% sales decline due to strategic realignment and weak demand, but gross margin rose 200 bps to 64.9% and cash generation improved. Management rejected Frasers Group's takeover offer, citing confidence in long-term value creation. Guidance for 2026 is unchanged amid ongoing market volatility.
Hugo Boss AG Quarterly report: Q2 2026
Hugo Boss AG has published its Q2 2026 quarterly earnings report on August 4, 2026.
Hugo Boss AG Earnings release: Q2 2026
Hugo Boss AG released its Q2 2026 earnings on August 4, 2026, summarizing the period's financial results.
Hugo Boss AG Slides: Q2 2026
Hugo Boss AG has posted slides in relation to its Q2 2026 quarterly earnings report, which was published on August 4, 2026.
Hugo Boss posts Q2 operating profit beat
German fashion group Hugo Boss reported second-quarter operating profit above expectations on Tuesday, despite subdued consumer demand.
Frasers' bid for Hugo Boss turns unconditional after EU nod
British retailer Frasers said on Tuesday that its takeover offer for German fashion house Hugo Boss had become unconditional after winning the European Union's clearance.
Frasers weighs Hugo Boss CEO role for Murray, The Times reports
Frasers Group is exploring ways to install its chief executive Michael Murray as the CEO of Hugo Boss , The Times newspaper reported on Sunday, as the British company pursues its takeover of the Ger...