Hugo Boss AG (ETR:BOSS)

Germany flag Germany · Delayed Price · Currency is EUR
37.95
-0.15 (-0.39%)
Aug 5, 2026, 5:09 PM CET
Market Cap2.62B -6.7%
Revenue (ttm)4.08B -4.6%
Net Income217.48M -1.4%
EPS3.15 -1.4%
Shares Out 69.02M
PE Ratio12.06
Forward PE13.08
Dividend0.04 (0.11%)
Ex-Dividend DateMay 22, 2026
Volume57,707
Open37.92
Previous Close38.10
Day's Range37.92 - 38.00
52-Week Range33.85 - 44.08
Beta0.67
AnalystsHold
Price Target39.46 (+3.98%)
Earnings DateAug 4, 2026

About Hugo Boss AG

Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was foun... [Read more]

Founded 1924
Employees 17,046
Stock Exchange Deutsche Börse Xetra
Ticker Symbol BOSS
Full Company Profile

Financial Performance

In 2025, Hugo Boss AG's revenue was 4.27 billion, a decrease of -0.87% compared to the previous year's 4.31 billion. Earnings were 249.48 million, an increase of 16.87%.

Financial Statements

Analyst Summary

According to 11 analysts, the average rating for BOSS stock is "Hold." The 12-month stock price target is €39.46, which is an increase of 3.98% from the latest price.

Price Target
€39.46
(3.98% upside)
Analyst Consensus: Hold
Stock Forecasts

News

Hugo Boss bolstered by better-than-expected profits as battles takeover swoop by Mike Ashley

Hugo Boss- which is known for its suit ranges fronted by David Beckham - said it had made 'tangible progress' over the three months to June.

18 hours ago - This is Money

Hugo Boss Q2 Earnings Call Highlights

Hugo Boss ETR: BOSS reported a 9% currency-adjusted decline in second-quarter sales as weak consumer demand and the company's planned strategic realignment weighed on volumes, while gross margin, inve...

1 day ago - MarketBeat

Hugo Boss AG Earnings Call Transcript: Q2 2026

Q2 2026 saw a 9% sales decline due to strategic realignment and weak demand, but gross margin rose 200 bps to 64.9% and cash generation improved. Management rejected Frasers Group's takeover offer, citing confidence in long-term value creation. Guidance for 2026 is unchanged amid ongoing market volatility.

1 day ago - Transcripts

Hugo Boss AG Quarterly report: Q2 2026

Hugo Boss AG has published its Q2 2026 quarterly earnings report on August 4, 2026.

1 day ago - Filings

Hugo Boss AG Earnings release: Q2 2026

Hugo Boss AG released its Q2 2026 earnings on August 4, 2026, summarizing the period's financial results.

1 day ago - Filings

Hugo Boss AG Slides: Q2 2026

Hugo Boss AG has posted slides in relation to its Q2 2026 quarterly earnings report, which was published on August 4, 2026.

1 day ago - Filings

Hugo Boss posts Q2 operating profit beat

German fashion group ​Hugo Boss ‌reported second-quarter operating profit ​above ​expectations on Tuesday, despite ⁠subdued ​consumer demand.

1 day ago - Reuters

Frasers' bid for Hugo Boss turns unconditional after EU nod

British retailer Frasers said on Tuesday that its takeover offer ​for German fashion house Hugo ‌Boss had become unconditional after winning the European Union's clearance.

8 days ago - Reuters

Frasers weighs Hugo Boss CEO role for Murray, The Times reports

Frasers Group is exploring ways to install its chief executive Michael Murray ​as the CEO of Hugo Boss , The ‌Times newspaper reported on Sunday, as the British company pursues its takeover of the Ger...

9 days ago - Reuters

EQS-PVR: HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

EQS Voting Rights Announcement: HUGO BOSS AG HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution...

13 days ago - Finanz Nachrichten

Frasers Group (FRAS) Moves to Acquire Hugo Boss with $22 Billion Bid

Frasers Group (FRAS) Moves to Acquire Hugo Boss with $22 Billion Bid

15 days ago - GuruFocus

Mike Ashley's Frasers boosts stake in Hugo Boss as it ramps up takeover efforts

Frasers Group, owned by billionaire Mike Ashley, said its offer of €38 per share 'remains open for shareholders to accept.'

15 days ago - This is Money

UK's Frasers boosts Hugo Boss stake over 30% mandatory bid threshold

British retailer Frasers said on Tuesday that it has raised its holdings ​in Hugo Boss to about 30.28%, crossing ‌a key regulatory threshold in its takeover pursuit of the German fashion house.

15 days ago - Reuters

Frasers Says Hugo Boss Stake Tops 30% After Latest Acquisitions

The update comes with less than one week remaining for Frasers Group's $2.2 billion offer to take full ownership of the German company to end.

15 days ago - WSJ

Frasers shares slump after it withholds outlook amid Hugo Boss takeover talks

Mike Ashley's Frasers has gatecrashed the sales process for department store Harvey Nichols and launched a bid for Hugo Boss.

20 days ago - This is Money

Frasers withholds 2027 outlook as Hugo Boss and Accent bids cloud forecast

Britain's Frasers Group on Thursday withheld its fiscal 2027 outlook, saying ongoing takeover bids for German fashion house Hugo Boss and Australian footwear chain Accent Group made it difficult to fo...

20 days ago - Reuters

Hugo Boss tells investors to snub Frasers Group's 'inadequate' £1.7bn takeover bid

Frasers last month made a £1.7bn offer for the 74% of Hugo Boss that it does not already own - valuing the company at £2.3bn.

26 days ago - This is Money

Hugo Boss Urges Investors to Reject Frasers' €38-Per-Share Takeover Offer

Hugo Boss Urges Investors to Reject Frasers' €38-Per-Share Takeover Offer

27 days ago - GuruFocus

Frasers Group (FRAS) Faces Rejection from Hugo Boss Shareholders

Frasers Group (FRAS) Faces Rejection from Hugo Boss Shareholders

27 days ago - GuruFocus

Hugo Boss calls for investors to reject ‘inadequate’ Frasers Group offer

Hugo Boss’s management and supervisory board said they ‘unanimously recommend that shareholders do not accept’ the offer.

27 days ago - Evening Standard

Hugo Boss Urges Shareholders to Reject Frasers' $2.2 Billion Takeover Bid

Hugo Boss asked its shareholders to reject Frasers Group's $2.2 billion takeover bid, saying it undervalued the German fashion company.

27 days ago - WSJ

Hugo Boss recommends shareholders reject Frasers' bid

German fashion brand Hugo Boss on Thursday ​recommended that shareholders do not accept ‌Frasers Group's voluntary takeover offer, saying the British company's offer price of €38 ($43.45) per share wa...

27 days ago - Reuters

Hugo Boss stock soars after Frasers launches $2B takeover bid

Shares of Hugo Boss rose sharply on Thursday after Britain's Frasers Group announced a takeover offer worth approximately €1.98 billion ($2.3 billion) for the German fashion company. The offer comes f...

7 weeks ago - Invezz

Hugo Boss shares jump after Frasers' $2.3 billion takeover bid

Shares in Hugo Boss rose about 7% on Thursday after Britain's Frasers Group launched a $2.3 billion ​takeover offer for the German fashion brand.

7 weeks ago - Reuters

Hugo Boss Shares Jump After Frasers Group Takeover Proposal

Frasers Group said it would launch a cash offer of around €1.98 billion to take full control of the premium-apparel company.

7 weeks ago - WSJ