Huuuge, Inc. (WSE:HUG)
Poland flag Poland · Delayed Price · Currency is PLN
23.10
0.00 (0.00%)
Apr 24, 2026, 5:00 PM CET
← View all transcripts

Earnings Call: Q1 2023

May 31, 2023

Moderator

Good morning, ladies and gentlemen. Thank you for standing by, and we would like to welcome you to the Q1 2023 earnings conference call of Huuuge. The speakers today are Anton Gauffin, the founder and the CEO, and Marek Chwałek, EVP of Finance. The call will start with a presentation from the company, which should last about 20 minutes, followed by a Q&A session. The Q&A session will be joined by Erik Duindam, the CTO of Huuuge, who will also cover areas of technology and marketing. The presentation will be available for download on our website after the call. You're welcome to type your questions in the chat while the presenters are speaking. With that, I will hand the call over to Anton to start the presentation. Please go ahead, sir.

Anton Gauffin
Founder and CEO, Huuuge

Hey, all. Thank you for tuning in. If we haven't met before, I'm Anton Gauffin, CEO of Huuuge, and today we have also Marek Chwałek, our EVP of Finance here. We are pleased to share Huuuge's Q1 update, and let's dive right in. Next slide, please. Our Q1 was solid performance that was all about building up core franchise longevity, driving up EBITDA growth and our margins, as well as investing into our future. I find it remarkable that our core franchises, Huuuge Casino and Billionaire Casino, exceeded aggregated lifetime revenue of $1.6 billion during Q1.

Big part of this success is thanks to our industry-leading monetization KPIs, and we believe that our focus on providing more social multiplayer experience is more fun for the players, ultimately leading into higher engagement that we know very well how to monetize, where we have these industry-leading conversion rates as the KPI proof point. I say that company had strong balance sheet, now it's even stronger, and during Q1, we delivered record high adjusted EBITDA profit margin of 38.5%. There are several positive drivers behind this success, which we'll be briefly covering in later slides. Future growth, future investments, Huuuge Pods. Huuuge Pods are small, agile units that focus on creating multiplayer, multi-platform games.

For us, Pods also mean a new way of building products, although it will take more time to see tangible business results, we believe that long-term wise, Pods will deliver new games that attract new audiences and help Huuuge grow much bigger in future. Next slide. Business update, if I could get the next slide. Core franchises. We very much delivered what we said, we'll be delivering. We've been harvesting our long-term profits, yet investing in the longevity of these franchises. During Q1, our marketing spend was relatively less than we initially expected, as we were very carefully cutting and killing diverse performing campaigns and channels. That's not necessarily fully indicative of our full year plan, we are expecting to increase our non-performance marketing activities, some more brand marketing later second half of this year.

We continue to have best-in-class monetization metrics, and these really are driven by our clubs and social features. We've always had strong payer retention, KPIs. Now, when we've been investing into VIP services and VIP management, we further improved retention of our most valuable players, and this means good longevity wise. Next. Some live projects around core franchises. During Q1, we extended our VIP coverage from 2,000 VIPs- 7,000 VIPs, and this is clearly having a positive effect, thinking, engagement, and retention of these players. It is strategically important to further enhance and build up our player relationships as a company. Webshop, definitely in the same context. We saw strong results after launching our direct to players webshop platform, and later this year we are also planning to go live with huugecasino.com.

We do expect further increase outside App Store and players have been reacting very positively to this. Later this year, we are also rolling out another significant economy update with the core franchises. With these economy updates, so far we've been always able to spark some more engagement with our most tenured players, and we expect the same this time as well. Next. Webshop. On the slide, you can see the webshop revenue as a percentage of our total revenue, talking about the core franchises. As you can see, it's been rapidly growing, and it has exceeded our own internal expectations, and yet there's so much more potential here. We've just started, and we believe that we'll be seeing further growth from this area moving forward, and this is strategically important for the company.

Expect to hear more in the coming quarterly updates. Next. New growth via Huuuge Pods. As of today, company has four pods active and operational. These are again, aiming to deliver new growth for the company by focusing on multiplayer, multi-platform games. This is a lot about addressing the current market realities, where most of the games are having challenges on the UA, user acquisition front, and it is difficult distribution-wise to find really scale. With these pods, from the get-go, from start, our pods are thinking about how to address these current market realities, and we are placing community and player-centric approach as a key point of what we are building with these pods. It will take time to see how this pans out.

For Huuuge, we acknowledge that creating new hit games is really, really challenging for all companies, and yet, we are very confident that over long-term, as we are investing and continuously building new games, we will find new success, and this is essential for the company long-term growth. Next. What else is on our agenda? Highlighting some of our key strategic and operational items. This year is a lot about building up company productivity by leveraging AI across the organization. We are very pleased of what we've been able to do so far, and yet this is also just the beginning. At the end of the year, we are looking to have the whole organization actively tapping into generative AI and using the best-in-class solutions out there. It is about growing Huuuge's product portfolio by partnering.

We are very actively exploring M&A partnerships, publishing and licensing opportunities, where our existing assets can be leveraged. Target is to expand Huuuge product portfolio with new Huuuge branded products. There are new business models and new markets to open. Gaming market isn't stagnant, and we do see opportunities to expand, such as skill gaming and potentially Web3, depending how that space evolves. This year is also about sharpening our focus, and there are specific industry specialists we believe we can and should partner with, versus doing more and more in-house. Couple examples to mention here would be ad monetization, and we briefly discussed Webshop, which again, is already trending very well. By partnering with a specialist, we believe we could have even more focus on scaling this area. More to talk later on. Next. With that, I'll hand over the mic to Marek, please.

Marek Chwałek
EVP of Finance, Huuuge

Thank you, Anton. Hello, everyone. Good morning. It's a pleasure to join you all on today's earnings call. I'll cover the financial section of this presentation. Next slide, please. Thank you. We are pleased with our financial performance in the first quarter of this year. Despite challenging conditions in the mobile gaming market, our adjusted EBITDA of $27.6 billion nearly doubled compared to the previous year, achieving an all-time high in adjusted EBITDA profitability of 38.5%, which places us among the most cash generative businesses in the gaming industry. In the first quarter of this year, our revenue amounted to $71.7 million, which represented 14.6% decline versus year ago.

However, over half of the difference, versus last year is attributable to Traffic Puzzle and other game titles that we have decided to sunset in the previous years. Our core franchises declined by 8.1%, as the improvement in monetization metrics did not fully offset the payer base decline, resulting from decreased marketing spend. At the same time, we are encouraged by the fast growth of our direct to consumer platform, Webshop. Its recent development helped us in improving gross profit margin from 69.6% in the first quarter of last year, to 70.6% in the first quarter this year. In the first quarter of this year, Webshop delivered 3.2% of the total revenue, and we are expecting to further improve this ratio in the coming quarters.

The decrease in user acquisition and marketing campaigns of 76% reflects sunsetting of Traffic Puzzle and of new user acquisition strategy adapted to the post-IDFA environment. We cut off the worst-performing campaigns and significantly improved the ROI of our marketing spend. As Anton pointed out, this level is not indicative of our spend throughout the year, as we plan to be more active on the marketing front in the following quarters. As discussed on the yearly call, during the first quarter, we initiated a comprehensive restructuring plan, which resulted in approximately 20% reduction in our global headcount. This has already started positively affecting our P&L, yet the full effect should be visible only in the second quarter. As a result, our general sales and marketing and R&D expenses decreased year-over-year by 17.4% and 20.1% respectively.

G&A expenses increased by $900,000, that is 10.2% year-over-year, mostly due to one-off restructuring costs. Therefore, we are expecting further reductions in the G&A expenses in the following quarters. To sum up, we are pleased with our financial performance in the first quarter of this year, and we remain focused on seeking further cost efficiencies and improving margins. With that, I will now turn to the balance sheet. During first quarter of this year, the structure of assets remained mostly unchanged. Non-current assets of $36.5 million includes mainly intangible assets and office leases. With regards to current assets of $274.6 million, they in about 87% consist of cash and cash equivalents.

During first quarter of this year, the structure of equity and liabilities hasn't substantially changed. At the end of the first quarter, equity represented almost 85% of the total balance sheet amount. In the first quarter of this year, we see an increase in current liabilities of $2.2 million, resulting primarily from accumulation of the yearly performance bonus provision and restructuring costs provision. To sum up, at the end of the first quarter this year, we had a very healthy balance sheet, which positions us well in the turbulent mobile gaming environment of the last months. Turning to the next slide, we can expand a bit on our cash position and cash flow generation.

As we pointed out on the last earnings call, cash generation is among our top priorities, and it is well reflected in our net operating cash flow of $16.9 million in the first quarter of this year. Net operating cash flow in the first quarter this year declined versus year ago by $3 million, despite much higher profit before tax, as it was negatively affected by a temporary increase in trade and other receivables, resulting from the payment schedule of App Store. App Store has its own calendar payment, which doesn't fully correspond to the standard calendar year. As a result, in some calendar months, we receive payments for two monthly settlement periods, whereas in other months we receive none, which actually caused the increased trade receivables balance at the end of the first quarter.

The positive investment cash flow in the first quarter of this year of $1.4 million was mostly driven by interest received from bank deposits and money market funds, as we have been gradually rolling our cash balance to higher yields. Financing cash flow of -$900,000 in the first quarter of this year consisted mostly of the lease payment. Lastly, at the end of the Q1 this year, we had a strong cash position, enabling us to pursue $150 million share buyback, as well as other investment opportunities, with the ultimate goal of increasing return on invested capital. Next slide, please. We believe that cash is king. In an uncertain environment, we are a fundamentally strong business and in extreme fortunate position.

We recognize that we are one of the most cash-generative businesses in the games industry, as measured by net operating cash flow to adjusted EBITDA conversion. This gives us a lot of flexibility when it comes to our future, be it potential M&A, investments in internal projects, or returning cash to our shareholders. If we are unable to find good investment opportunities as long as we are valued at the discount, we are supportive of potential future share buybacks. I will now turn the call back to Anton for closing remarks.

Anton Gauffin
Founder and CEO, Huuuge

Thanks, Marek. Outlook for the remaining of the year. While we are not giving exact numbers, we have a directional guidance to offer that you can see on the slide. As discussed, we are very focused on delivering further productivity enhancements and improving our adjusted EBITDA. Thinking that our last rolling four quarters, the combined adjusted EBITDA was close to $100 million. That and everything ongoing on in the company is giving me confidence that 2023 will be another EBITDA record year for the company. With that, next slide. With that, I thank you all for tuning in. Please do remember to download our games, do give some love, play them. If you make some in-app purchases, that would make me really happy. Thank you, and now time for Q&A.

Moderator

Thank you very much for the presentation. Before we go to the Q&A part of the call, I'll just pass the line once again to Mr. Marek Chwałek, to give a couple of words about the share buyback.

Marek Chwałek
EVP of Finance, Huuuge

Yes, sure, gladly. As you all know, yesterday, company published a current report informing the market that the company's board of directors adopted a resolution, launching the acquisition of company's common shares listed on the Warsaw Stock Exchange by way of limited invitation to sell open to all shareholders of the company. The invitation, together with appendices, provides key information and practical instructions related to the announced share buyback process. We encourage you to read it carefully, as it will probably respond to the most of the SBB related questions that you may have. The invitation is the only document containing legally binding information on the terms and conditions of the share buyback.

Additionally, on our corporate website, within governance section, we will add a new subsection dedicated to the share buyback, where we will address frequently asked questions related to this process. You may find there are many useful information about the share buyback provided in relatively simple language. Additionally, all information regarding the share buyback can be found at the website of Ipopema Securities, acting as intermediary in connection with this share buyback. With that, I think we can move on to the Q&A part.

Moderator

Okay, perfect. Thank you very much for that, Marek. If you have any questions, please press star two on your keypad. That's star two on the keypad for voice questions. You may also type any text questions, and we do acknowledge the number of text questions that have already come in, which we'll be answering shortly. Okay, thank you. I'll open the line for the first voice question from Łukasz Bożek from Prosperity Finance. Please go ahead, sir.

Łukasz Bożek
Owner, Prosperity Finance

Hello. Congratulations on very impressive results for Q1. My question regards the VIP program. You mentioned that you increased the number of participants from 2,000- 6,000. When did it happen? What improvement of the metrics did you see in the first round of the VIP program when you included the first 2,000 participants? What can we expect in the second round? Thank you.

Anton Gauffin
Founder and CEO, Huuuge

Thank you, Łukasz. Great question. In fact, we expanded our VIP player coverage from 2,000- 7,000. I think you said 6,000, but it was.

Łukasz Bożek
Owner, Prosperity Finance

Sorry.

Anton Gauffin
Founder and CEO, Huuuge

Even more. What we are seeing as a result is that this is increasing player kind of post joining as in VIP, we see better retention. Kind of focusing on improving our player long-term retention is of course all about you know building up this longevity of our core franchises that we've been talking about. While we don't disclose the exact KPI increase, engagement, and retention-wise, we've seen very good results, and thanks to that, we've been scaling up VIP services from 2,000- 7,000 during Q1.

Łukasz Bożek
Owner, Prosperity Finance

Okay, thank you. My second question is directly to you. I'm curious if you, plan to participate in the share buyback program. Thank you.

Anton Gauffin
Founder and CEO, Huuuge

Yeah, on this call, I'm speaking as a CEO of Huuuge. What comes to my family office, Big Bets. Big Bets already shared its statement earlier today related to the share buyback SBB, which I'm happy to quickly echo here. Yesterday, you think announced $150 million share buyback and invitation to sell. Big Bets view the price $8.7607 , PLN 37 , offer is an attractive proposition. Big Bets will be participating in selling parts of its holdings on a pro rata basis, and the extent allowed by the ITS allocation rules. Big Bets is strongly committed to remaining a significant shareholder of Huuuge, and Big Bets is positively viewing the company long-term prospects.

The outcome of SBB won't be changing, like percentage of votes or actually Big Bets ownership at Huuuge. That I can comment, and you can find that from bigbets.vc, from Big Bets live.

Łukasz Bożek
Owner, Prosperity Finance

Thank you very much.

Moderator

Okay, thank you very much. We'll now be moving to the first text question. This one comes from Mr. Kacper Koproń from Trigon. Should UA costs in 2Q 2023 be treated as one-off related to the resignation from the weakest marketing channels? Will the lower UA costs continue in the coming quarters?

Anton Gauffin
Founder and CEO, Huuuge

Yes, thank you for the question. Eric, maybe you take the first step.

Erik Duindam
CTO, Huuuge

Yeah, I'd be happy to. Yes, the UA costs have been lower, and we expect them to grow again throughout the year. We've killed the weaker channels, and also we've built many new measurement models to deal with the privacy changes that happened with Apple and that will ultimately happen with Google. We're taking on new strategies and scaling up again in a more controlled manner with better ROI. We do expect the marketing spend to increase throughout the year.

Moderator

Okay, thank you very much. We'll now be moving to the next question. This question comes from Mr. Tomaž Pelc from BDM. Hello, congratulations for the Q2 results. I have a few questions. Number one, how many soft launches do you expect in the second half of the year? Number two, DAU is deteriorating in line with the trend. When do you expect at all to reach the bottom? Is this a secular and the core games will cease to exist in the coming years? Number three, what is the net value per each share to be received by Polish investors in the buyback after taxes and fees?

Anton Gauffin
Founder and CEO, Huuuge

Good, so I'll, I think I'll take the first question about how many soft launches do we expect in the second half? We do have four active and operational pods all working, very excited of their own games. While we don't give exact guidance regarding our potential tech or soft launches, what's worth mentioning and underlining here, that here we are testing also new different platforms like Steam and PC. We can comment that there are several prototypes. Two of them are in more advanced stage, and there will be testing going on in the second half.

We are not expecting bigger marketing investments in the soft launch as we focus with these pods more on community building and, as I said, addressing the market realities and not be reliant on pure pay your way. That's a bit about pods and our plans, doing testing and soft launches in the second half. There was a second question, let me try to find that. Yeah, DAU is about the DAU. Eric, maybe you want to comment that first.

Erik Duindam
CTO, Huuuge

Yes, definitely. There is indeed a decline in the DAU trend, but we don't think this is not a long-term thing that will keep happening, so it's not indicative of our business or revenue also. Right now, our focus has been a lot on our payers and our high-value players, and in those segments, there's very low churn, and there's a lot of retention, therefore. Our roadmaps and also our marketing that will increase again, is still gonna supply more new players, as well as being very focused on keeping our high-value players and VIP.

We believe strongly in the longevity of the core franchises and are not worried about this DAU decline, expected to stabilize over time, after, in particular, increasing marketing spend and just reaching point of stability.

Anton Gauffin
Founder and CEO, Huuuge

Good. I think Marek, if you take the third question, what is the net value per share, each share to received by Polish investors in the buyback?

Marek Chwałek
EVP of Finance, Huuuge

Sure, gladly. First of all, we can't really comment on net value per each share, as it may depend on the shareholder's individual tax position. What I can say is that this share buyback transaction will result in a tax withholding in the U.S., and that by default, 15% withholding tax rate would be applicable if the W-8 form is properly submitted. I mean, specifically for Polish shareholders. Again, it may depend on this individual situation of the shareholder, so we encourage you to contact your tax advisor before deciding to participate in the buyback. As mentioned at the beginning of the call, you may learn more in the ITS and its appendices.

Anton Gauffin
Founder and CEO, Huuuge

Good. I think the fourth question was about AI tools and do we have any in-house AI? I'll comment first, Erik, you may compliment me after that. What we can say is that we've been doing machine learning already for years. It's part of how we've been optimizing our core franchise and how we are actually leading on the monetization front. If that is the same as generative AI, I think it's a matter of how in-house AI tools are being defined. As we already discussed earlier, tapping into the latest and best-in-class solutions out there, is really important objective for the whole Huuuge team thinking this year. Erik, maybe you want to give some more color, what we've been doing in this context.

Erik Duindam
CTO, Huuuge

Yes. In-house, a lot of our games are actually quite heavily supported by AI, and in particular, machine learning models and things like neural networks, other things. In particular, for predicting whether people may churn or whether they may become a payer or not, as well as other areas, for example, personalizing the experience of our players and our core franchises. There is a lot of AI things already built in-house and actively used everywhere. Perhaps, Anton, I think I can probably take the other questions as well.

Anton Gauffin
Founder and CEO, Huuuge

Sure.

Erik Duindam
CTO, Huuuge

In terms of whether we expect the AI to lower our, let's say, time to market or production times for games, it's hard to say, obviously, if this will definitely be the case, but we see with using generative AI for things like asset creation or things like voice-overs, and, there's many things also with code completion and documentation, that it's definitely helping on the operational side, and over time, expected to make things much better or faster. Yes, we do expect production times for games to go down. It's just hard to say when exactly. It's kind of a probably a linear approach, where we see gradual improvements and benefits from using outside generative AI also.

The other question here, we can be more specific in what areas we would like to use AI, for example, assets, gameplay, pods, and UA. We already use generative AI in various areas. Marketing is one bigger example where we use it for the assets, for a lot of materials, audio, obviously text writing and things like this. But also to use it across the entire company, not just in the production areas or development areas, but also in, for example, supporting units, where there's many things that can also be automated, in particular in the future. We're really looking at a strategy or tactic internally to roll this out much more broadly in the company and really try to affect all the different areas and operations.

We'll keep investing in this, and we'll keep focusing on this as an organization.

Moderator

Okay, thank you very much. We acknowledge Maria Mickiewicz question. We believe that that has already been answered before. We would now move to the number of questions asked by Mr. Christoph Scott from BDM. Perhaps I'll read the first three, followed by the next two. What part of UA spending in Q1 2023 relates to core titles, and what part to TP? Number two, is the current monetization of the core titles in line with company's expectation? Number three, what would the monthly quarterly savings resulting from the recent reduction in the workforce in the company be?

Anton Gauffin
Founder and CEO, Huuuge

Good. Three questions. I'll quickly comment the first, the UA spending. In Q1, the non-Huuuge Casino, Billionaire Casino, UA spend was almost not material, low single-digit %. I think the number was 96% of our Q1 UA was for the core franchises. The second question was about the monetization of core titles. Is that in line with our expectations? Generally said, we don't comment on our internal budgets, and as said, we are very pleased how we've been performing during Q1 and building up the core franchise longevity. That much I can say. Last, third question, what will be the quarterly saving resulting from the recent reduction in workforce? Marek, if you take that one.

Marek Chwałek
EVP of Finance, Huuuge

Sure. As you probably all know, we conducted a restructuring process in Q1, which resulted in approximately 20% headcount reduction versus year-end. We don't guide for the savings resulting from this process directly. What I can say directionally, we are expecting slight year-on-year savings in non-marketing non-marketing OpEx. However, this year and specifically Q1, was still significantly affected by one-off restructuring costs.

Moderator

Okay, thank you very much. I'll read out the following two questions from Christophe. The next question is about M&A. Are you looking now at any potential acquisition targets? The final question, how are the new projects progressing in pods? What are the company's expectations regarding these projects?

Anton Gauffin
Founder and CEO, Huuuge

I'll start from the latter. I think we already told a bit about Pods and our plans what comes to second half. You know, the long-term objective is to deliver new growth with Pods, with our multiplayer, multi-platform games. It's all about having conviction of this long-term opportunity we have. The first one, the first question about M&A, is that still a interesting topic for Huuuge? Yes, very much so. We are active, the current market conditions being very brutal for many companies and the companies are struggling in many ways.

If you are a startup that would now need to raise funding compared, how the environment was like 12 months ago, there's been a pretty dramatic shift, as you may have read from the news or seen yourself. For us, this has definitely increased our interest and appetite. We are active, we are exploring, let's say, we are optimistic. You can never really, you know, guarantee anything, so there will need to be extremely good match, and we are highly selective. Hopefully we have more to tell in the coming quarters and years.

Moderator

Okay, thank you very much. Just a reminder, star two for any additional voice or text questions. We have a follow-up question from Tomaž Pelc. How do you see the future of Traffic Puzzle? Do you believe in the game, or should we consider it as a legacy game? Do you see any partnerships coming with premium game producers as you decide to launch Steam games?

Anton Gauffin
Founder and CEO, Huuuge

We did sunset Traffic Puzzle as such in March. While we continue to maintain the game, we don't have an active roadmap. We did this simply because we saw a higher opportunity to focus on resources elsewhere, focus on these multiplayer, multi-platform games. Since we've actually done that, Traffic Puzzle continues to generate value. It has existing user base, and we do see actually improved returns from a small scale user acquisition that we've done. As mentioned, in Q1, 96% of our UA was Huuuge Casino, Billionaire Casino, and the remaining was pretty much PP. We've seen improved paybacks with that spend.

Yeah, I think the IP, we haven't forgotten. It is possible that, in the future there would be more use of the IP. For now, there's no active, roadmap and, while we continue maintaining the game. The second question was there a second question or I think I covered the first one. I'll give it to you.

Moderator

Yeah, there was a question about the Traffic Puzzle. Do you believe in the game and any… The second part was, do you see any partnerships coming with premium game producers as you decide to launch Steam games?

Anton Gauffin
Founder and CEO, Huuuge

Well, in Steam context, definitely we are open for partnerships and there can be different kind of partnerships. We are not actively looking into premium games as a business model, but we are looking high quality games. Yeah, definitely there are new partnership opportunities in Steam context, but I wouldn't expect Huuuge to be publishing premium games anytime soon.

Moderator

Okay, thank you very much. It looks like we have no further question. Just once again, a reminder, any voice questions, star two, please. Star two for any voice questions. We'll give another few seconds. Okay, we have a voice question from Mr. Łukasz Bożek, from Prosperity Finance. Please go ahead, sir.

Łukasz Bożek
Owner, Prosperity Finance

Thank you for allowing me to ask the question. Once again, I would like to ask about the Webshop. It's, you show that the percentage of revenues through the Webshop channel increased to 6% in April, if I remember it correctly. What is your target level that you will be satisfied? Thank you.

Anton Gauffin
Founder and CEO, Huuuge

Thank you for the question. I'd say that our competitors, market peers, some of them have been doing these sort of direct relationships with their players for longer than we have. I think the public company, Playtika, is generating quite significant portion of its revenue by their webshop. I think that gives like one perspective what's possible, what the others have done. Yeah, generally said, we consider where we are right now as a starting point, and we have exciting plans how to, how to scale this. We need to see when we move forward, where's the ceiling, if there's ceiling. Right now, we see tons of upside for webshop.

Łukasz Bożek
Owner, Prosperity Finance

Okay, thank you. My second question, we can see that your ARPPU on core franchises has recorded a very strong growth for a couple of last quarters. It reached almost $48 in quarter one. Can you maybe share your opinion, what is the ceiling according to you?

Anton Gauffin
Founder and CEO, Huuuge

Well, I'd comment that, you know, one clear reason for that is our VIP expansion. We see that we've been improving our service quality and extending this VIP offering. We have, we've seen positive traction and very good feedback coming from our most valuable players. I think there is a churn for all games, and if you are exceptional how you are treating your players and most valuable customers, so many of the non-payers are churning, and that results, you know, as a lower DAU, if you are not actively driving new users, but your loyal and remaining customer base, maybe they are even more engaged. I think we are seeing this sort of a thing going on with Huuuge Casino.

That's where we see really good results with our renewed VIPs. We are investing more into that. It's been more challenging to do UA with really acceptable payback and finding kind of a new customers, for which we have pods, new games and new plans, how as a company, we are addressing that. For time being, we'd be expecting core franchises to do really well with our existing customers and if we are successful with our plans, there will be more new players finding the game later on.

Moderator

Okay, thank you very much. We do have a follow-up question from Mr. Tomaž Pelc from BDM. Can you give a final comment about competition and F2P market in general? What trends do you see, and what are the winning strategies? What changes do you expect in one to three years? Finally, do you believe this segment of the market will persist?

Anton Gauffin
Founder and CEO, Huuuge

If you excuse me and repeat the beginning. Was that about free to play?

Moderator

Yes, correct. Just a final comment about the competition and the free-to-play market in general.

Anton Gauffin
Founder and CEO, Huuuge

Yes. I think we commented in our press release that the whole mobile gaming market see slight reduction and post COVID, post the IDFA change. I'd say that generally said, the market landscape has been getting back to normal in a way. The long-term prospects remain very positive for gaming. If you think about global population and how many players we have as of today, there's still many new players to add. I think no one can argue that the long-term growth prospects are very strong for gaming, and we are very happy about that. In the short term, many of the companies have been looking into going multi-platform, exactly what we are also doing.

I can't be speaking, you know, specifically much more of the other companies out there. Maciej, Erik, if you guys wanna chime in to add some more color, what was going on on the free-to-play gaming market, as you guys tend to remember the research data pretty well, better than me?

Maciej Hebda
Senior VP of Strategy and Planning, Huuuge

Sure. Perhaps I'll comment. Hi, this is Maciej Hebda here. More broadly, I mean, just looking at the Q1 numbers posted by many public companies, I would say that we are seeing some signs of stabilization post the post-IDFA decline that we saw last year. It's still, it's still quite shaky, and the market is still quite trying to find the base, I would say. As far as the long-term prospects go, I would just reiterate what Anton said. I mean, the structural drivers are still in place, growing population, growing mobile phone penetration. This is still the most readily available form of entertainment, and still the most attractive in terms of value for money. Yeah, thanks.

Moderator

Okay, thank you very much. We see no further questions at this point. I'll pass the line to Anton for the concluding remarks.

Anton Gauffin
Founder and CEO, Huuuge

Thanks again. Thank you all for tuning in. We appreciate you spending time with us. We are excited about our future. Let's do it again soon. Thank you.

Moderator

Thank you very much. This concludes today's conference call. We'll now be closing all lines. Thank you and goodbye.

Powered by