Booking Holdings Inc. (BKNG)
| Market Cap | 124.58B -26.8% |
| Revenue (ttm) | 28.24B +12.9% |
| Net Income | 7.21B +49.8% |
| EPS | 9.05 +56.1% |
| Shares Out | 751.38M |
| PE Ratio | 18.32 |
| Forward PE | 14.92 |
| Dividend | $1.68 (1.01%) |
| Ex-Dividend Date | Sep 11, 2026 |
| Volume | 7,762,405 |
| Open | 162.94 |
| Previous Close | 160.68 |
| Day's Range | 162.31 - 168.49 |
| 52-Week Range | 150.14 - 220.81 |
| Beta | 1.13 |
| Analysts | Buy |
| Price Target | 233.83 (+41.03%) |
| Earnings Date | Nov 3, 2026 |
About BKNG
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers onlin... [Read more]
Financial Performance
In 2025, Booking Holdings's revenue was $26.92 billion, an increase of 13.39% compared to the previous year's $23.74 billion. Earnings were $5.40 billion, a decrease of -8.13%.
Financial StatementsAnalyst Summary
According to 37 analysts, the average rating for BKNG stock is "Buy." The 12-month stock price target is $233.83, which is an increase of 41.03% from the latest price.
News
Booking Holdings launches Vayo with planned $100M investment
Booking Holdings (BKNG) announced a planned $100M investment in its new company Vayo, which is launching in private beta with a waitlist now open at vayo.com. Vayo is where your…
Booking Holdings unveils AI travel startup Vayo, based in Seattle, with a planned $100M investment
Booking Holdings is launching a new Seattle-based travel startup called Vayo, led by serial entrepreneur Mike Fridgen, betting that AI agents built for travel can do a better job of planning and manag...
Booking Holdings Launches Vayo with Planned $100M Investment
The waitlist opens today at vayo.com for the personal travel agent built for trips, not tasks, that organizes everything you've booked, learns how you travel and never stops working for you SEATTLE, O...
Priceline Reveals 2027 "Where to Next?" Travel Trends Report as Americans Find New Ways to Make Every Trip Count
From personal goals and food discoveries to experiences worth splurging on, travelers are building trips around what matters most to them. NORWALK, Conn.
Booking Holdings price target lowered to $170 from $220 at Cantor Fitzgerald
Cantor Fitzgerald lowered the firm’s price target on Booking Holdings (BKNG) to $170 from $220 and keeps a Neutral rating on the shares. Booking’s Q3 results are expected to show…
AI agents threaten travel business, but Airbnb may emerge a winner, WSJ says
Following the release of Meta‘s (META) Muse agent last month, travel stocks such as Booking Holdings (BKNG), Expedia (EXPE), and Airbnb (ABNB) fell sharply, but Airbnb has a real chance…
Airbnb (ABNB) or Booking (BKNG): Which Travel Stock Offers More Upside?
Airbnb ($ABNB) and Booking Holdings ($BKNG) are two leading online travel stocks, but analyst price targets suggest one offers more upside than the other. Travel stocks remain relevant as consumers…
Booking Holdings Stock (BKNG) Slides as It Faces $500M Bill In FTC Fees Probe
Shares in Priceline owner Booking Holdings ($BKNG) fell today after reports that it is set to face a government probe into whether it caused customers to pay more than they…
FTC preparing action against Booking over ads, Reuters reports
The Federal Trade Commission is preparing action against Booking Holdings (BKNG) over online ads that appear to direct consumers to a hotel’s site, but in reality send them to a…
Priceline to face FTC action over deceptive hotel ads, sources say
The US Federal Trade Commission is gearing up to take action against Priceline.com owner Booking Holdings over online ads that appear to direct consumers to a hotel's site but send them to a third-pa...
Booking Holdings price target lowered to $190 from $220 at Wells Fargo
Wells Fargo lowered the firm’s price target on Booking Holdings (BKNG) to $190 from $220 and keeps an Equal Weight rating on the shares. The firm says prolonged Middle East…
Booking Holdings’ OpenTable and Visa extend agreement in U.S., Mexico, Canada
Booking Holdings (BKNG) company OpenTable and Visa (V) announced a renewed agreement across the U.S., Mexico and Canada. The next phase will broaden the Visa Dining Collection in Mexico and…
OpenTable and Visa Extend Their Agreement in the U.S., Mexico and Canada
Building on strong diner demand, the renewed agreement extends the Visa Dining Collection in Mexico and Canada and expands exclusive dining events across North America SAN FRANCISCO, Oct. 6, 2026 /PRN...
Booking Holdings to Webcast Third Quarter 2026 Financial Results on November 3
NORWALK, Conn., Oct. 6, 2026 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) announced today that it intends to hold a conference call to discuss its third quarter 2026 financial results on Tuesday, N...
KAYAK Unwraps the 2026 Holiday Travel Sweet Spots and Savings
Book now or wait? KAYAK's 2026 Holiday Travel Check-In uses historical fare trends to reveal the best times to buy and fly, plus where prices are falling this year NORWALK, Conn.
Booking Holdings price target lowered to $216 from $242 at Truist
Truist analyst Gregory Miller lowered the firm’s price target on Booking Holdings (BKNG) to $216 from $242 and keeps a Buy rating on the shares as part of a broader…
Muse is crushing these consumer stocks. Cramer says some may be worth a look
Wall Street's “consumer inertia” trade has punished stocks seen as vulnerable to Meta's Muse AI agent, including Planet Fitness, Airbnb, Booking Holdings and SiriusXM. CNBC's Jim Cramer said investors...
OpenTable's Inaugural Canadian Restaurant Impact Report Reveals Why Restaurants Matter More Than Ever
New research reveals the powerful impact restaurants have on local economies, communities and diners, and what it takes to help them thrive New research reveals the powerful impact restaurants have on...
Lola debuts with new membership plans, travel and lifestyle partners
Lola, the new AI assistant for experiences backed by Booking Holdings (BKNG), debuts with a new membership offering that combines personalized recommendations, live availability and pricing, direct bo...
OpenTable's Inaugural U.S. Restaurant Impact Report Reveals Why Restaurants Matter More Than Ever
New research spotlights the impact restaurants have on local economies, communities and diners, and what it takes to help them thrive SAN FRANCISCO, Sept. 29, 2026 /PRNewswire/ -- For more than 28 yea...
Lola, the AI Assistant for Experiences, Debuts With New Membership Plans and Travel and Lifestyle Partners
NEW YORK--(BUSINESS WIRE)--Lola, the new AI assistant for experiences backed by Booking Holdings (NASDAQ: BKNG), today debuts with a new membership offering that combines personalized recommendations,...
Booking Stock (BKNG) Offers Upside despite Slowing Growth
Booking ($BKNG) stock offers upside despite slowing growth, in my view, as the company’s valuation already reflects much of the near-term pressure. Shares of the travel services company have slipped…
Booking Holdings (BKNG) Can Still Win as AI Reshapes Travel
Booking Holdings ($BKNG) can still win as artificial intelligence (AI) reshapes travel. In my view, Booking has an edge even in Meta’s ($META) Muse era, where the AI personal assistant…
KAYAK reveals top trending shoulder season destinations as average flight prices fall 32% versus summer
LONDON, Sept. 17, 2026 (GLOBE NEWSWIRE) -- Seville is the top trending destination among French travelers planning September and October trips, according to new KAYAK.fr data, as off-peak prices fuel ...
Booking Holdings assumed with an Overweight at Morgan Stanley
Morgan Stanley analyst Matthew Cost assumed coverage of Booking Holdings (BKNG) with an Overweight rating and $230 price target The stock’s risk/reward looks compelling given the company’s “scaled” gl...