Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
154.54
-0.53 (-0.34%)
At close: May 19, 2026, 4:00 PM EDT
154.35
-0.19 (-0.12%)
After-hours: May 19, 2026, 7:50 PM EDT
Booking Holdings Analyst Ratings
Total Analysts
37
Consensus Rating
Strong Buy
Price Target
$227.25
Upside
+47.05%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Argus Research | Argus Research | Strong Buy Maintains $188 → $205 | Strong Buy | Maintains | $188 → $205 | +32.65% | Apr 30, 2026 |
| JP Morgan | JP Morgan | Buy Maintains $224 → $208 | Buy | Maintains | $224 → $208 | +34.59% | Apr 29, 2026 |
| UBS | UBS | Strong Buy Maintains $260 → $249 | Strong Buy | Maintains | $260 → $249 | +61.12% | Apr 29, 2026 |
| TD Cowen | TD Cowen | Strong Buy Maintains $240 → $230 | Strong Buy | Maintains | $240 → $230 | +48.83% | Apr 29, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $244 → $220 | Buy | Maintains | $244 → $220 | +42.36% | Apr 29, 2026 |
| Citigroup | Citigroup | Strong Buy Maintains $250 → $225 | Strong Buy | Maintains | $250 → $225 | +45.59% | Apr 29, 2026 |
| Oppenheimer | Oppenheimer | Buy Maintains $240 → $215 | Buy | Maintains | $240 → $215 | +39.12% | Apr 29, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $214 → $215 | Hold | Maintains | $214 → $215 | +39.12% | Apr 29, 2026 |
| Evercore ISI Group | Evercore ISI Group | Buy Maintains $250 → $245 | Buy | Maintains | $250 → $245 | +58.54% | Apr 29, 2026 |
| Cantor Fitzgerald | Cantor Fitzgerald | Hold Maintains $180 → $175 | Hold | Maintains | $180 → $175 | +13.24% | Apr 29, 2026 |
| Barclays | Barclays | Buy Maintains $220 → $210 | Buy | Maintains | $220 → $210 | +35.89% | Apr 29, 2026 |
| DA Davidson | DA Davidson | Strong Buy Maintains $240 → $230 | Strong Buy | Maintains | $240 → $230 | +48.83% | Apr 29, 2026 |
| Baird | Baird | Buy Maintains $234 → $215 | Buy | Maintains | $234 → $215 | +39.12% | Apr 29, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $250 | Strong Buy | Reiterates | $250 | +61.77% | Apr 29, 2026 |
| UBS | UBS | Strong Buy Maintains $259 → $260 | Strong Buy | Maintains | $259 → $260 | +68.24% | Apr 27, 2026 |
| B. Riley Securities | B. Riley Securities | Strong Buy Maintains $272 → $264 | Strong Buy | Maintains | $272 → $264 | +70.83% | Apr 27, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.