Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
210.05
-2.83 (-1.33%)
Aug 12, 2026, 10:12 AM EDT - Market open
Booking Holdings Analyst Ratings
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| J.P. Morgan | J.P. Morgan | Buy Maintains $248 | Buy | Maintains | $248 | +18.07% | Aug 7, 2026 |
| Argus Research | Argus Research | Buy Maintains $210 → $245 | Buy | Maintains | $210 → $245 | +16.64% | Aug 7, 2026 |
| D.A. Davidson | D.A. Davidson | Buy Maintains n/a | Buy | Maintains | n/a | n/a | Aug 6, 2026 |
| RBC Capital | RBC Capital | Buy Reiterates $220 | Buy | Reiterates | $220 | +4.74% | Aug 6, 2026 |
| B. Riley Securities | B. Riley Securities | Buy Reiterates $264 → $274 | Buy | Reiterates | $264 → $274 | +30.45% | Aug 5, 2026 |
| Wedbush | Wedbush | Buy Reiterates $211 → $247 | Buy | Reiterates | $211 → $247 | +17.59% | Aug 5, 2026 |
| Deutsche Bank | Deutsche Bank | Buy Reiterates $202 → $230 | Buy | Reiterates | $202 → $230 | +9.50% | Aug 5, 2026 |
| Benchmark Co. | Benchmark Co. | Buy Reiterates $220 → $250 | Buy | Reiterates | $220 → $250 | +19.02% | Aug 5, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
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