Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
192.90
-0.34 (-0.18%)
At close: Jul 31, 2026, 4:00 PM EDT
192.98
+0.08 (0.04%)
After-hours: Jul 31, 2026, 7:55 PM EDT
Booking Holdings Stock Forecast
Stock Price Forecast
According to 38 analysts polled by S&P Global, Booking Holdings stock has a consensus rating of "Buy" and an average price target of $224.42. The average 1-year stock price forecast is 16.34% higher than the current stock price, while the lowest is $175 (-9.28%) and the highest is $298 (+54.48%).
Price Target: $224.42 (+16.34%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Booking Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 24 | 24 | 25 | 24 | 24 | 25 |
| Buy | 6 | 6 | 6 | 6 | 6 | 5 |
| Hold | 8 | 8 | 7 | 7 | 7 | 8 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 38 | 38 | 38 | 37 | 37 | 38 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Evercore ISI | Evercore ISI | Buy Maintains n/a | Buy | Maintains | n/a | n/a | Jul 31, 2026 |
| BMO Capital | BMO Capital | Buy Reiterates $240 | Buy | Reiterates | $240 | +24.42% | Jul 30, 2026 |
| UBS | UBS | Buy Maintains $249 → $266 | Buy | Maintains | $249 → $266 | +37.90% | Jul 30, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Maintains $235 → $231 | Buy | Maintains | $235 → $231 | +19.75% | Jul 27, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $220 | Buy | Maintains | $220 | +14.05% | Jul 21, 2026 |
Financial Forecast
Revenue This Year
29.34B
from 26.92B
Increased by 9.00%
Revenue Next Year
32.06B
from 29.34B
Increased by 9.28%
EPS This Year
10.45
from 9.12
Increased by 14.51%
EPS Next Year
12.28
from 10.45
Increased by 17.59%
EPS and Forward PE are based on non-GAAP adjusted numbers.