Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
169.25
+1.82 (1.09%)
At close: Jun 1, 2026
Booking Holdings Stock Forecast
Stock Price Forecast
According to 37 analysts polled by S&P Global, Booking Holdings stock has a consensus rating of "Buy" and an average price target of $224.41. The average 1-year stock price forecast is 32.59% higher than the current stock price, while the lowest is $175 (+3.40%) and the highest is $298 (+76.07%).
Price Target: $224.41 (+32.59%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Booking Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 23 | 23 | 24 | 24 | 25 | 24 |
| Buy | 5 | 5 | 6 | 6 | 6 | 6 |
| Hold | 11 | 11 | 8 | 8 | 7 | 7 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 39 | 39 | 38 | 38 | 38 | 37 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Bank of America Securities | Bank of America Securities | Buy Maintains $168 → $235 | Buy | Maintains | $168 → $235 | +38.85% | May 20, 2026 |
| Bernstein | Bernstein | Hold Maintains n/a | Hold | Maintains | n/a | n/a | May 12, 2026 |
| Barclays | Barclays | Buy Maintains $210 | Buy | Maintains | $210 | +24.08% | May 6, 2026 |
Unknown Analyst Erste Group No rating | Erste Group | Hold Maintains n/a | Hold | Maintains | n/a | n/a | May 5, 2026 |
| Argus Research | Argus Research | Buy Maintains $188 → $205 | Buy | Maintains | $188 → $205 | +21.12% | Apr 30, 2026 |
Financial Forecast
Revenue This Year
29.38B
from 26.92B
Increased by 9.13%
Revenue Next Year
32.10B
from 29.38B
Increased by 9.26%
EPS This Year
10.45
from 6.62
Increased by 57.77%
EPS Next Year
12.08
from 10.45
Increased by 15.63%
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 29.9B | ||
| Avg | 29.4B | ||
| Low | 28.9B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 11.0% | ||
| Avg | 9.1% | ||
| Low | 7.2% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 11.56 | ||
| Avg | 10.45 | ||
| Low | 9.93 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 74.5% | ||
| Avg | 57.8% | ||
| Low | 49.9% |
Sources: Price targets and consensus ratings provided by S&P Global Market Intelligence. Historical ratings and analyst data provided by TipRanks. Financial forecast data provided by S&P Global Market Intelligence. The data is sourced from Wall Street analysts. Data sources.