Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
175.80
-2.59 (-1.45%)
At close: Jul 13, 2026, 4:00 PM EDT
176.75
+0.95 (0.54%)
After-hours: Jul 13, 2026, 7:59 PM EDT
Booking Holdings Stock Forecast
Stock Price Forecast
According to 37 analysts polled by S&P Global, Booking Holdings stock has a consensus rating of "Buy" and an average price target of $224.38. The average 1-year stock price forecast is 27.63% higher than the current stock price, while the lowest is $175 (-0.46%) and the highest is $298 (+69.51%).
Price Target: $224.38 (+27.63%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Booking Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 24 | 24 | 25 | 24 | 24 | 24 |
| Buy | 6 | 6 | 6 | 6 | 6 | 6 |
| Hold | 8 | 8 | 7 | 7 | 7 | 7 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 38 | 38 | 38 | 37 | 37 | 37 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Argus Research | Argus Research | Buy Maintains $205 → $210 | Buy | Maintains | $205 → $210 | +19.45% | Jul 9, 2026 |
| Barclays | Barclays | Buy Maintains $220 → $210 | Buy | Maintains | $220 → $210 | +19.45% | Jul 6, 2026 |
| Bernstein | Bernstein | Hold Maintains n/a | Hold | Maintains | n/a | n/a | Jul 1, 2026 |
| Wells Fargo | Wells Fargo | Hold Reiterates $215 → $214 | Hold | Reiterates | $215 → $214 | +21.73% | Jun 30, 2026 |
| BTIG | BTIG | Buy Maintains $250 | Buy | Maintains | $250 | +42.21% | Jun 23, 2026 |
Financial Forecast
Revenue This Year
29.35B
from 26.92B
Increased by 9.04%
Revenue Next Year
32.09B
from 29.35B
Increased by 9.34%
EPS This Year
10.44
from 9.12
Increased by 14.45%
EPS Next Year
12.30
from 10.44
Increased by 17.80%
EPS and Forward PE are based on non-GAAP adjusted numbers.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 29.9B | ||
| Avg | 29.4B | ||
| Low | 28.8B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 11.0% | ||
| Avg | 9.0% | ||
| Low | 7.0% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 10.97 | ||
| Avg | 10.44 | ||
| Low | 10.07 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 20.3% | ||
| Avg | 14.4% | ||
| Low | 10.4% |