Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
159.06
-1.22 (-0.76%)
Oct 2, 2026, 11:27 AM EDT - Market open
Booking Holdings Stock Forecast
Stock Price Forecast
According to 39 analysts polled by S&P Global, Booking Holdings stock has a consensus rating of "Buy" and an average price target of $238.78. The average 1-year stock price forecast is 50.12% higher than the current stock price, while the lowest is $188 (+18.20%) and the highest is $301 (+89.24%).
Price Target: $238.78 (+50.12%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Booking Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 25 | 24 | 24 | 25 | 26 | 26 |
| Buy | 6 | 6 | 6 | 5 | 5 | 6 |
| Hold | 7 | 7 | 7 | 8 | 8 | 7 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 38 | 37 | 37 | 38 | 39 | 39 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| BTIG | BTIG | Buy Maintains $250 | Buy | Maintains | $250 | +57.18% | Sep 24, 2026 |
Jose Luis Pascual JLPascual | JLPascual | Hold Maintains $225 | Hold | Maintains | $225 | +41.46% | Sep 23, 2026 |
| Bernstein | Bernstein | Hold Maintains $188 | Hold | Maintains | $188 | +18.20% | Sep 22, 2026 |
| Morgan Stanley | Morgan Stanley | Buy Initiates $230 | Buy | Initiates | $230 | +44.60% | Sep 16, 2026 |
| Citi | Citi | Buy Reiterates $236 | Buy | Reiterates | $236 | +48.38% | Sep 9, 2026 |
Financial Forecast
Revenue This Year
29.26B
from 26.92B
Increased by 8.71%
Revenue Next Year
32.02B
from 29.26B
Increased by 9.42%
EPS This Year
10.45
from 9.12
Increased by 14.51%
EPS Next Year
12.37
from 10.45
Increased by 18.39%
EPS and Forward PE are based on non-GAAP adjusted numbers.