Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
173.92
+0.01 (0.01%)
At close: Sep 11, 2026, 4:00 PM EDT
174.49
+0.57 (0.33%)
After-hours: Sep 11, 2026, 7:50 PM EDT
Booking Holdings Stock Forecast
Stock Price Forecast
According to 39 analysts polled by S&P Global, Booking Holdings stock has a consensus rating of "Buy" and an average price target of $238.68. The average 1-year stock price forecast is 37.24% higher than the current stock price, while the lowest is $188 (+8.10%) and the highest is $301 (+73.07%).
Price Target: $238.68 (+37.24%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Booking Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 25 | 24 | 24 | 25 | 26 | 26 |
| Buy | 6 | 6 | 6 | 5 | 5 | 5 |
| Hold | 7 | 7 | 7 | 8 | 8 | 8 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 38 | 37 | 37 | 38 | 39 | 39 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citi | Citi | Buy Reiterates $236 | Buy | Reiterates | $236 | +35.69% | Sep 9, 2026 |
| Rosenblatt Securities | Rosenblatt Securities | Buy Initiates $245 | Buy | Initiates | $245 | +40.87% | Aug 31, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Maintains $240 → $234 | Buy | Maintains | $240 → $234 | +34.54% | Aug 31, 2026 |
| BTIG | BTIG | Buy Maintains $250 | Buy | Maintains | $250 | +43.74% | Aug 27, 2026 |
| Bernstein | Bernstein | Hold Maintains $188 | Hold | Maintains | $188 | +8.10% | Aug 26, 2026 |
Financial Forecast
Revenue This Year
29.26B
from 26.92B
Increased by 8.70%
Revenue Next Year
32.02B
from 29.26B
Increased by 9.44%
EPS This Year
10.45
from 9.12
Increased by 14.54%
EPS Next Year
12.38
from 10.45
Increased by 18.46%
EPS and Forward PE are based on non-GAAP adjusted numbers.