Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
165.58
-4.05 (-2.39%)
At close: May 4, 2026, 4:00 PM EDT
165.81
+0.23 (0.14%)
After-hours: May 4, 2026, 7:57 PM EDT
Booking Holdings Stock Forecast
Stock Price Forecast
The 30 analysts that cover Booking Holdings stock have a consensus rating of "Strong Buy" and an average price target of $227.25, which forecasts a 37.24% increase in the stock price over the next year. The lowest target is $175 and the highest is $265.2.
Price Target: $227.25 (+37.24%)
Analyst Consensus: Strong Buy
Analyst Ratings
The average analyst rating for Booking Holdings stock is "Strong Buy". This means that analysts believe this stock is likely to perform very well in the near future and significantly outperform the market.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 10 | 11 | 10 | 10 | 13 | 13 |
| Buy | 11 | 11 | 14 | 13 | 13 | 12 |
| Hold | 5 | 6 | 6 | 6 | 6 | 6 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 26 | 28 | 30 | 29 | 32 | 31 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Argus Research | Argus Research | Strong Buy Maintains $188 → $205 | Strong Buy | Maintains | $188 → $205 | +23.81% | Apr 30, 2026 |
| JP Morgan | JP Morgan | Buy Maintains $224 → $208 | Buy | Maintains | $224 → $208 | +25.62% | Apr 29, 2026 |
| UBS | UBS | Strong Buy Maintains $260 → $249 | Strong Buy | Maintains | $260 → $249 | +50.38% | Apr 29, 2026 |
| TD Cowen | TD Cowen | Strong Buy Maintains $240 → $230 | Strong Buy | Maintains | $240 → $230 | +38.91% | Apr 29, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $244 → $220 | Buy | Maintains | $244 → $220 | +32.87% | Apr 29, 2026 |
Financial Forecast
Revenue This Year
30.14B
from 26.92B
Increased by 11.96%
Revenue Next Year
32.85B
from 30.14B
Increased by 8.99%
EPS This Year
10.74
from 6.62
Increased by 62.22%
EPS Next Year
12.60
from 10.74
Increased by 17.32%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | 31.9B | 35.0B | ||||||
| Avg | 30.1B | 32.8B | ||||||
| Low | 28.3B | 30.4B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | 18.5% | 16.2% | ||||||
| Avg | 12.0% | 9.0% | ||||||
| Low | 5.0% | 0.9% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | 11.77 | 14.37 | ||||||
| Avg | 10.74 | 12.60 | ||||||
| Low | 9.44 | 10.64 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | 77.8% | 33.8% | ||||||
| Avg | 62.2% | 17.3% | ||||||
| Low | 42.5% | -1.0% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data sources.