Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
161.10
+2.72 (1.72%)
At close: Oct 22, 2026, 4:00 PM EDT
161.10
0.00 (0.00%)
After-hours: Oct 22, 2026, 5:13 PM EDT
Booking Holdings Stock Forecast
Stock Price Forecast
According to 37 analysts polled by S&P Global, Booking Holdings stock has a consensus rating of "Buy" and an average price target of $233.83. The average 1-year stock price forecast is 45.15% higher than the current stock price, while the lowest is $170 (+5.52%) and the highest is $301 (+86.84%).
Price Target: $233.83 (+45.15%)
Analyst Consensus: Buy
Price Target
ChartAnalyst Ratings
The average analyst rating for Booking Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 24 | 24 | 25 | 26 | 26 | 24 |
| Buy | 6 | 6 | 5 | 5 | 6 | 6 |
| Hold | 7 | 7 | 8 | 8 | 7 | 7 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 37 | 37 | 38 | 39 | 39 | 37 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Melius Research | Melius Research | Buy Maintains $240 → $225 | Buy | Maintains | $240 → $225 | +39.66% | Oct 20, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Maintains $234 | Buy | Maintains | $234 | +45.25% | Oct 15, 2026 |
| Cantor Fitzgerald | Cantor Fitzgerald | Hold Maintains $220 → $170 | Hold | Maintains | $220 → $170 | +5.52% | Oct 12, 2026 |
| Bernstein | Bernstein | Hold Maintains $188 | Hold | Maintains | $188 | +16.70% | Oct 7, 2026 |
| Wells Fargo | Wells Fargo | Hold Reiterates $220 → $190 | Hold | Reiterates | $220 → $190 | +17.94% | Oct 7, 2026 |
Financial Forecast
Revenue This Year
29.25B
from 26.92B
Increased by 8.67%
Revenue Next Year
31.97B
from 29.25B
Increased by 9.30%
EPS This Year
10.45
from 9.12
Increased by 14.59%
EPS Next Year
12.38
from 10.45
Increased by 18.41%
EPS and Forward PE are based on non-GAAP adjusted numbers.