Welcome to the Advanced Auto Parts Third Quarter 2020 Conference Call. Before we begin, Elizabeth Eisleben, Senior Vice President, Communications and Investor Relations, will make a brief statement concerning forward looking statements that will be discussed on this call.
Good morning, and thank you for joining us to discuss our Q3 2020 results. I'm joined by Tom Reco, our President and Chief Executive Officer and Jeff Shepherd, our Executive Vice President and Chief Financial Officer. Following their prepared remarks, we will turn our attention to answering your questions. Before we begin, please be advised that our remarks today may contain forward looking statements. All statements other than statements of historical fact are forward looking statements, including, but not limited to, statements regarding our initiatives, plans, projections and future performance.
Actual results could differ materially from those projected or implied by the can be found under the captions Forward Looking Statements and Risk can be found under the captions Forward Looking Statements and Risk Factors in our most recent Annual Report on Form 10 ks and subsequent filings made with the Commission. Now let me turn the call over to Tom Greco.
Good morning, everyone, and allow me to start by thanking each of our Advance team members and Carquest independent partners for their tireless efforts to delight and serve our customers. Our entire team faced challenges every single week throughout Q3 And I'm reminded daily that our role in supporting essential workers has never been more important to our success. We've been operating with 3 overarching priorities during the COVID-nineteen pandemic. First, prioritize the health, safety and well-being of our team members and customers. 2nd, preserve cash and protect the P and L during the crisis.
And 3rd, prepare to be even stronger following the crisis. We made progress on each of these objectives in the quarter. Our dedicated leadership team remains focused on the health and safety of our team members and customers, regularly cascading safety protocols and updating our playbooks for the pandemic. This includes health checks for all team members instituted company wide in Q3. We also provided cooling fabric masks in the summer to address heat concerns while ensuring our team members had face protection.
Our communications team keeps visibility high through virtual town halls and regular video updates to ensure team member engagement. We're also benchmarking and working collaboratively with industry and professional organizations to continuously improve our response to this rapidly changing environment. Bottom line, we remain vigilant to protect our team members and to ensure that our customers have a safe and positive experience in our stores. Turning to Q3 results, our net sales grew 9.9 percent to 2,500,000,000 dollars compared to the prior year, and we delivered comparable sales growth of 10.2%. This is our strongest quarterly performance in 15 years.
Adjusted operating income increased by approximately 33% to $272,000,000 and our adjusted operating income margin rate increased 183 basis points to 10.7%. As you'll hear from Jeff, we also strengthened our cash and liquidity position throughout the quarter, highlighted by our quarterly free cash flow improvement of 95%. Regionally, we saw positive comp sales across every region. With the Gulf Coast, Central and Southeast posting strong double digit comp growth. Our Northeast, Mid Atlantic and West regions, while still positive at mid to high single digits, were below our overall comp growth in the quarter.
As we noted in Q2, there remains a wide gap between our highest and lowest performing regions, although this narrowed in Q3 to approximately 900 basis points on average between the six regions I just mentioned. The good news is that the Northeast, which is our largest region, had the most improvement of any region in the quarter versus Q2. As we examine the broader auto parts industry and total retail data, the performance of these lower growth geographies has been more impacted by COVID-nineteen and is consistent with our internal results. On a category basis, we saw sales strength in batteries as well as continued growth in appearance and optics that began in Q2 when stay at home orders were implemented. While there are many puts and takes in Q3, we believe the net benefit for the industry was driven by 3 primary external demand drivers.
First, there are economic drivers. Due to the uncertainty of the macroeconomic climate and increased unemployment, there have been fewer new vehicle sales and more used vehicle sales. This results in an aging fleet, which is good for both DIY and ultimately, growth. Secondly, there are COVID related factors. As we've discussed before, we believe consumers have an understandable fear of using mass transportation, creating a heightened emphasis and reliance on personal vehicles.
In some cases, people are working from home and have time on their hands to do their own DIY maintenance and repairs. Finally, it's our belief that when motorists have DIY needs in this environment, they prefer to shop in smaller boxes. In our stores, they can feel safe, get the trusted advice they need and get back on the road quickly so they can do the job well. Of course, some of the benefit from these external factors is offset by the reduction in miles driven, which is an important demand driver for our industry. When this begins to recover, we expect it will provide a tailwind for the industry.
We believe the majority of our accelerated top line growth in the quarter and in particular the strong DIY performance is due to these external factors. Our industry has historically performed well during challenging economic times. Considering prior periods when the economy was challenged, DIY is generally an early beneficiary followed relatively quickly by pro recovery. Looking more closely at our pro business, we delivered mid single digit net sales growth in Q3, following a decline in Q2 due to the temporary closure of garages across North America. In Q3, our machine learning platform, Dynamic Assortment, enabled us to have the right part in the right place and improve availability.
This enabled both assortment and close rate improvements as lookups and demand surged. We also deployed new customer delivery software for Worldpac, Advance and Carquest, which includes real time updates and notifications for all users. In addition, our Pro customers were very appreciative of the continued interactive virtual classroom training we provided through our Kirk West Technical Institute. This included the ability for pro customers to extend the training content to all technicians within their repair shops. On our MOTOlogic platform, we continue to enhance our technical service bolt ins and also deploy this valuable tool in Carquest Canada.
These tools, in addition to our sustained focus on improving the overall experience for Pro customers, enable us to further grow our TechNet base during Q3 as we cross the 12,000 customer mark. In addition, our CarPlay independent team had another strong quarter and has now converted 36 new stores to the CarPlay family year to date. Once again, we know this has been a difficult time for professional shops and we believe the work we've done to be there for professional customers when they need us most has set us apart. Moving on to DIY omnichannel. We delivered another quarter of double digit net sales growth in Q3.
These results were driven by the external drivers discussed earlier, coupled with our DIY growth initiatives. Our growth initiatives are primarily focused on increasing share of wallet with existing DIYers while attracting new DIY customers. Based on the syndicated data available to us, we drove meaningful share gains throughout the quarter. Our DIY initiatives start with Die Hard. While we believe Die Hard is benefiting our performance in all channels, we can clearly see improvements in our DIY battery share behind our launch.
In October, we introduced our Die Hard IS Back campaign. This advertising launched with a 2 minute film on October 18 during the FOX NFL NFL Game of the Week. This integrated campaign featuring Bruce Willis has already generated over 2,000,000,000 impressions and more than 1200 earned media placements. We believe our marketing plans will drive continued support during the winter months. When batteries fail and customers need a reliable solution.
We think we have significant room to grow DieHard in the battery segment. Secondly, we continue to focus on building awareness for the Advanced brand to attract new customers and drive traffic. In addition to leveraging more effective advertising, including Die Hard, we're strengthening our digital engagement with DIYers when they visit our website or download our app. Q3 highlights include the continued growth of our advanced same day suite of services and strong momentum and consumer response to the launch of our mobile app earlier this year. These and other initiatives helped drive strong double digit sales growth in e commerce for the quarter.
3rd, we continue to see year over year growth in active Speed Perks members since the rollout of our new program in the summer of 2019. Importantly, we're seeing a steady increase in members graduating to the elite and VIP levels. Our graduation rates improved by more than 20% year over year, reflecting important share of wallet gains with heavy DIYers. We're leveraging first party data gathered through this program to deliver a personalized experience for our customers. Finally, we remain focused on execution across the board.
We did an excellent job with the Die Hard launch overall and saw year over year net promoter score improvement across all channels. In summary, our top line performed well in the 3rd quarter driven by the factors just discussed. So far in Q4 through the 1st 4 weeks, comp sales remained positive across all channels in the mid single digit range. As a reminder, Q4 tends to be our most volatile quarter each year, primarily due to fluctuations in weather. In addition, we remain sensitive to potential volatility from other external factors in the current environment, particularly those related to the future spread of COVID and the possibility of heightened stay at home orders in the near term.
Much more within our control is the execution of our 4 pillars of margin expansion as we demonstrated in Q3. Starting with our first pillar, our top line growth during Q3 contributed towards sales versus the previous year. Additionally, on a rate basis, our SG and A per store improved year over year. We're managing store payroll with greater effectiveness as a result of our MyDay scheduling tool. Our team continues to plan payroll conservatively in the current environment, balancing customer service and costs very closely.
In terms of supply chain, we're making progress with our cross banner replenishment or CVR initiative. We've completed nearly onethree of our original plan, which redirect stores to a more freight logical distribution center and reduces spend miles across our network. We're already beginning to see savings from the stores that have been completed as a result of reduced miles. We're on track to complete approximately 40% of our identified stores by the end of the year, with completion and full run rate expected to be realized by Q4 2021. Importantly, our team has found further opportunities for improvement than initially modeled, which includes additional stores that can be included following the completion of the first phase.
In addition to CBR, our single warehouse management system implementation, or WMS, is also well underway after a temporary pause due to the pandemic. Our team mobilized to adjust our plans, which now includes virtual implementation year. Based on what we know today, we expect to finish the entire WMS implementation by the end of 2022. With that said, we'll realize savings as each additional DC is completed. In terms of category management, we made progress in Q3 on owned brand expansion.
We expect to finish 2020 with a significant increase in owned brand SKUs and to further enhance our SKU mix next year. Our margin rate on own brand SKUs is meaningfully higher than comparable applications in their respective categories. This will enable further growth in margin rate in the years to come. Separately, our new strategic pricing tool is beginning to enable both profit dollar and margin rate improvement through pricing initiatives rolled out in the quarter. Finally, SG and A productivity continues to be a source of margin expansion.
1st, we made progress on the consolidation of disparate back office systems, which is our largest area of opportunity within SG and A. In Q3, this was highlighted by progress on our finance ERP implementation. In addition, we continued with the integration of Worldpac and Auto Parts International. We also continue to address opportunities to optimize our organizational structure, including support contracts and professional fees. Consistent with this, we made the decision to consolidate our field structure from 2 divisions to 1 in May.
In early October, we further streamlined our field structure from 12 to 8 regions. We believe that these moves enable us to serve our customers with even greater effectiveness, efficiency and flexibility. The recent field changes also enabled us to bolster certain areas in our corporate support center with seasoned field operators. As an example, we've frequently discussed the importance of diversity and inclusion and its inextricable link to our business strategy. As part of this, we welcomed Dino Amar, having served as our RVP of the Great Lakes region for the past few years to our leadership team as our new VP and Chief Inclusion and Diversity Officer.
Dima has a deep field leadership background in retail, both inside and outside of Advanced, and her leadership and enthusiasm for building a high performing diverse workforce made her an ideal candidate for this role. A second area of opportunity within SG and A is rent. Based on the current environment, we're thoughtfully evaluating our real estate footprint, including office space. This involves negotiating with landlords for concessions on low return properties and in some cases, exiting the property altogether. We've engaged a third party to help with this and expect it may result in some short term cost headwinds in Q4, specifically buying out leases that are unproductive where we determine the building is no longer necessary.
3rd, we have a dedicated team reviewing the existing plans we have for every single line item within SG and A. They're assessing the productivity we had planned pre COVID and also capturing new learnings we've had during COVID. This team is recommending areas of refinement and further opportunity as we move forward. For example, during COVID, we limited company wide travel, which will continue for the balance of the year. Going forward, we intend to leverage virtual options and do not plan to return to pre COVID levels of travel.
Another area of opportunity is further reduction in our insurance and claims expenses. Here we continue to make progress on our lost time injury rate. LCIR represents our most severe accident and was 33% lower than the prior year. In addition, our sustained focus in Q3 resulted in a reduction in collision frequency rates 13% versus the prior year. Our advanced driver program and SmartDrive event based video coaching is also being rolled out, which we believe will help us further reduce our collision frequency rate.
In summary, we continue to believe that margin expansion is opportunity for Advance to drive total shareholder return and we remain focused on the initiatives we have in place pre COVID for the 4 pillars of margin expansion. While executing these previously established plans, we're also closely monitoring the current and future environment to identify new productivity opportunities to drive total shareholder return. Before I turn it over to Jeff, I'd like to recognize the impressive results our team members and generous customers delivered in our American Heart Association campaign. Following a successful campaign last year, I could not be prouder of our team's efforts this year to raise $1,400,000 which was a 38% increase compared to last year. We delivered this record setting campaign while providing exceptional customer service and remaining relentless on the execution of our long term plan.
In closing, our 3rd quarter results were another step in the right direction. Despite uncertainty that remains in the current environment, we remain focused on executing our long term strategy. With that, I'll turn it over to Jeff for details on our financial performance. Thank you, Tom, and good morning, everyone. I want to reiterate Tom's thanks to our team members for their dedication and hard work, not only this past quarter, but since the pandemic began.
We have been extremely diligent in ensuring safety measures are in place throughout the enterprise. At the same time, our team members have risen to the challenge. The positive print we released today would not have been possible without them. In Q3, our adjusted gross profit was approximately $1,100,000,000 which was an increase of 11% compared to Q3 of the prior year. Adjusted gross profit margin rate improved 50 basis points year over year to 44.4%, driven by favorable pricing actions and supply chain efficiencies.
These improvements, coupled with channel mix, were slightly unfavorable product mix and headwinds associated with shrink and defective. It's also important to note that while we experienced tailwinds associated with LIFO, these tailwinds were offset by capitalized supply chain costs, resulting in no net impact from the inventory related costs and benefits both in the quarter and compared to the prior year. Our adjusted SG and A was approximately $857,000,000 in Q3, an increase of 5.8% compared to Q3 of 2019. Adjusted SG and A as a percent of net sales improved by 133 basis points compared to the prior year, primarily driven by an improved payroll and rent leverage, reduction in travel and our continued focus on safety, leading to a reduction in insurance claims, as Conrad mentioned. These cost savings were partially offset by an increase in support contracts related to our transformation initiatives.
In addition, our COVID expenses for the quarter were approximately $9,000,000 The majority of these expenses are related to ongoing costs such as cleaning supplies, gloves and masks, and enhanced fixed pay benefits during the pandemic. We expect to incur these costs for the foreseeable future. Adjusted operating income in Q3 was $272,000,000 which improved 32.6% compared to the prior year quarter. Our adjusted OI margin rate improved 183 basis points to 10.7% in the quarter. Adjusted diluted EPS was $2.81 an increase of 34%.
Year to date free cash flow was $616,600,000 compared to $539,300,000 during the same period in 2019, driven by strong top line results, improved working capital and the deferral of federal payroll tax. In Q3, our capital expenditures were $52,500,000 which was a decrease of $5,300,000 compared to the prior year. In line with our financial priorities, during the quarter, we completed the early redemption of our 2022 notes and tendered approximately 57% of our 2023 notes, both of which carry a 4.5% coupon rate. This was completed using both cash on hand as well as proceeds from the $350,000,000 1.75 percent note issued during the quarter. Our disciplined approach to managing our balance sheet has allowed us to take advantage of the current low interest rate environment, resulting in a stronger debt maturity profile and improved leverage ratio.
We believe our debt financing initiatives have further safeguarded the business for the future. Our disciplined approach to managing cash resulted in an APE ratio of 80.8%, which is the highest we've achieved since the GTI acquisition. We remain confident in our ability to generate meaningful cash from the and to opportunistically return cash to shareholders. As we discussed last quarter, we lifted the temporary suspension of our share repurchase program. And during the quarter, we repurchased nearly $110,000,000 of Advance stock at an average price of approximately $153 per share.
This, combined with the continued payment of the $0.25 quarterly cash dividend per share approved by our Board, further demonstrates our confidence in the long term strength of our business. Given the continued uncertainty around the impact of COVID-nineteen and the current economic situation, we will not be providing guidance for the balance of the year. Traditionally, Q4 has been our most volatile quarter, with weather having a meaningful impact on results. In addition, there are a couple of factors impacting SG and A to consider in Q4. First, we have known incremental costs compared to the prior year related to COVID-nineteen expenses.
Secondly, as Tom mentioned, there will be costs associated with buying out unproductive leases. 3rd, we are investing in the Die Hard is Back marketing campaign. We also want to remind you that our Q4 this year includes a 53rd week. With the exception of comparable store sales, we encourage you to include the impact of these factors in your modeling. Finally, we are updating our strategic business plan informed by our best estimates and assumptions of the environment.
Our plan is to finalize this in early 2021 and provide you with an update after our Q4 earnings release. We expect to finalize the date in the near future and look forward to sharing additional details with you. In conclusion, we are pleased with the results of the quarter and believe that we have positioned ourselves positively for the remainder of 2020. We know that we cannot predict what this winter will bring, but we remain committed to top line growth, margin expansion and managing our liquidity. With that, let's open the call to address your questions.
Operator?
And your first question is from Simeon Gutman with Morgan Stanley.
Thanks. Good morning, everyone. I realized you're not ready to talk about guidance going forward or 'twenty one. Can you talk about the transformation overall? And you said that you've restarted some elements of the supply chain overall.
Can we get to, I guess, operating margin expansion that's a little bit higher than what we saw this quarter or not higher, sorry, in a 50 basis point to 75 basis point range going forward in more of a normalized environment or have some of the elements of the supply chain being delayed this year will cause those to be prolonged?
Hey, good morning, Simeon. Definitely, it has taken a lot of time over the last couple of months to look forward and really understand what we think is going to happen over the next several years and put all of our initiatives through what we call a post COVID lens and feel very excited about the TSR opportunity ahead. For sure, the expansion of margins is a big part of that. And as we've said consistently, we do believe we can expand at a greater rate than we certainly did last year. So that's the plan.
We're going to continue to drive the key areas of margin expansion that we've spoken about, sales and profit per store, the supply chain initiatives are key, driving the category management initiatives and then further opportunities within SG and A. And that combined with continued top line growth will drive some strong cash flow for the company and be able to return excess cash to shareholders. So the plan is continuing on and we look forward to executing against it next year.
So I have two follow ups to that, Tom. I think Jeff mentioned some marketing accelerated in the Q4. Does spending on Die Hard cause you to like slow some of that expansion to invest a little bit faster in marketing in the near term? And then you said using cash, it seems like the cash is growing. Are you going to deploy it quicker or are you waiting to through this environment before deploying it?
Yes. Well, on Die Hard, it's really a comment on the quarter, the Q4 in terms of an investment behind marketing in the Q4 as we said all year. We launched Hard. As you know, we launched it on July 4th and the marketing broke on October 18, 3 weeks ago. And you're going to see heavy advertising on Die Hard starting again next week.
Obviously, we pulled it off, Simeon, for the election weeks. We knew that that was going to be pretty cluttered and people are going to be obviously focused on the election. But starting next week, you'll see our advertising come back and we're really going to hit Die Hard, hard for several weeks as we head into the winter season. So Jeff can respond to the cash question. Yes.
In terms of cash, it's still at an elevated level and we did repurchase about $110,000,000 worth of our stock in the Q3. And we're going to continue to be opportunistic there. We've got to be somewhat prudent in terms of the uncertainty of the environment. We're pleased with what we were able to do in the Q3 and the Q4 is going to present new challenges. So we are going to try to be opportunistic in terms of repurchasing.
We continue with the dividend at 0.25 dollars a share, so we're pleased with that. And as we close out the balance of the year, we're going to maintain that trajectory.
Okay. Thank you both.
Thank you.
The next question is from Christopher Horvers with St. P. Morgan.
Thanks. Good morning, everybody. So I wanted to ask about the top line. You seem to be narrowing the gap versus your competitors. And then you also mentioned mid single digit quarter to date, which is a strong trend.
Others had talked about moderation in October as well. So can you maybe diagnose what is changing from that 10 to mid single digit? Is it DIY slowing, but commercial relatively constant? And overall, is that how is that playing out regionally? Is the gap between the Northeast and the Mid Atlantic versus the other areas continuing to narrow?
Well, first of all, Chris, the gap did narrow meaningfully in the 3rd quarter. We were around 2,000 basis points in the 2nd quarter and we narrowed that to 900. Those particular COVID areas or heavier areas for COVID are much more challenged with miles driven and across broader retail you're seeing that those lower numbers. But we are seeing it narrow and we're excited about the future there. I mean eventually that's going to come back.
The Northeast, Mid Atlantic regions are big for us. So we want them to come back. In terms of the Q4, we've seen a moderation. It's been really more winter related categories. It's still early.
There's lots of time left in the quarter. So as you know, there can be volatility in the Q4. But overall, we're pleased with our performance quarter to date and we're going to continue to execute our plan.
Understood. And then as a follow-up to that, when you talk about winter related categories, is that more DIY like batteries slowing ahead of the winter? And is it impacting the commercial side of the business? Yes, it's more DIY. Got it.
Understood. And then, Jeff, you gave us some good commentary around SG and A for the Q4. So any comments on gross margin factors that we should consider there? And then as you think about 2021, based on all the initiatives holding comp constant, it would seem like, is it fair to say you would see sort of increasing margin expansion over the cadence of 2021 clearly have to impact for the comparisons on the COVID front, but just on an underlying basis?
Yes. A couple of things there, Chris. I think for Q4, first of all, as you saw in Q3, we're lapping the coupons, we're lapping the tariffs. We're going to consider we're going to continue to see that in the 4th quarter. Our supply chain efforts is that there's something that as we take out the STEM miles, we're going to continue to see those savings.
That will continue into the Q4 and that will certainly continue into 2021. Robert Ravi is not going to give any guidance around 2021, but I think those are some of the factors that we can be looking at. And then just in terms of overall inflation, I think would be the other thing that we've been watching closely. That's been relatively low, certainly in the Q3. And we don't have any reason to believe we're going to see any significant inflationary factors, at least in the Q4.
A little bit early to speculate on 'twenty one.
And so just last question. So does that mean from like a LIFO and a capitalized inventory cost perspective that should that remain at this point you think relatively neutral in 4Q? Yes. Understood. Thanks.
Best of
luck. Thanks.
Your next question is from Michael Vasser with UBS.
Good morning. Thanks a lot for taking my question. Tom, it seems like some
of your operating costs right now are
a little bit higher than what you had previously expected based on the SG and A performance this quarter and next quarter, plus some of the gross margin driving initiatives are taking a little bit longer than what you had previously saw, due in part to COVID. Is the overall margin opportunity that you've long talked about the same equal to or not as great or even better than what you had thought previously?
Yes, it's very much in line, Michael. We're continuing to execute the initiatives that we've spoken about. And as we said at the beginning of the year before and this year, last year and this year were expected to be lower versus 2021 and we continue to expect that overall 2021 will be greater than we delivered in these 2 years. So there's really no change in our approaching the margin expansion initiatives. Some of them have been delayed, as you said.
The only major ones are the cross banner replenishment initiative on supply chain and the warehouse management initiative. But other than that, we're continuing to execute each one of the initiatives that we have.
The SG and A this quarter and next quarter, we should view that as a one off or temporary, not an indication of more longer lasting trends?
Really more this quarter here, Q4 as we called out, there are some unique things in the quarter an investment to launch a new brand which we're very excited about and a very important investment to drive awareness of Die Hard to make sure that consumers know that the only auto parts store that you can get a DieHard battery is Advance or Carquest and that's a very important message for us to land and it's got very the early returns on what we're doing there are really, really strong in terms of market share. We also talked about rent. There's some one time things with rent that we need to go do. And then COVID, obviously, we're ongoing dealing with COVID. At some point, if there's a vaccine, some of those costs will go away.
But those are the things we called out for the Q4.
And just to clarify that, Tom, on your on the return that you're giving on the DieHard investments, presumably the slowdown that you experienced quarter to date has largely been DIY driven and it's also quarter to date coincided with the time that you launched the new campaign. So how do you expect the timing and the impact of the return on this DieHard investment to play out? When do you expect to see it through better sales in your DIY business?
Well, we just reported very strong sales on our DIY business and it continues to perform well. It's just relative to the Q3, there has been a softening there. But overall, I mean, a marketing investment that we're making to launch a brand that we expect to be a $1,000,000,000 brand is not a you launch the advertising on October 18 and you look for a sales increase on the 19. We're going to continue to invest behind this brand. It's going to be a multiyear platform for us.
It's not just something that we want to launch in batteries. It's going to be in other categories. So we're going to continue to measure every discrete investment against DieHard, but it's overall designed to drive differentiation for the company and ensure that people come to our stores to buy DieHard. So we feel very good about where it is. The advertising has resonated.
We've had a significant number of views, impressions, shares. Over time, that's going to be very powerful for us.
Thank you very much and good luck.
Your next question is from Elizabeth Suzuki with Bank of America.
Great. Thank you. I guess just continuing on the margin topic, compared to last quarter, there was a little less SG and A leverage even though the comp growth was higher. We've heard from some others in the industry that there's a sweet spot for operating leverage in sort of the mid to high single digits where you can deliver sales growth comfortably without pushing the limits of what your associates in supply chain can manage. Have you found that to be the case as well where when growth exceeds a certain level, it's harder to get that leverage or do you feel like stronger sales are just always better?
Well, stronger sales are always better. There's certainly a sweet spot. It varies. You've got to think about the category mix as well. When professional sales recover, that requires more labor.
So it's not as simple as saying revenue is to our leverage point becomes why. You really got to look closely at category mix. We saw the benefit in the second quarter. We saw the benefit in the third quarter As professional sales continue to recover as we anticipate it will, that requires more labor. So that is a little bit more art and science from that standpoint.
Some of the others are more straightforward in terms of the leverage you get on more traditionally fixed categories such as rent. But certainly, the higher sales levels do help us.
And can you break out and help us quantify some of the puts and takes for gross margin in the Q3? I know you mentioned pricing actions and supply chain efficiencies partially offset by the unfavorable product mix. Were there some other factors like lapping a speed perc, lapping a tariff and channel mix that you can help us quantify
some of those puts and takes?
Yes. You got them right. Pricing and supply chain both equally benefited the quarter. In terms of price, there was a little bit of everything. We saw slight increases in sort of our POS price.
We got a little bit of a benefit in sort of that coupons and rebates. So think about speed perks. None of them individually meaning so they're all going the right way. And then the other category is what we call price management override. So just controlling the price that we're giving the customer in the store, we saw improvements there.
So in the pricing category, we saw a little bit improvement across all of those categories that they gave us the larger benefit. Supply chain, as you know, we've talked about in terms of getting leverage from the elevated sales and in addition to that, the work that we're doing to drive out the spend miles. The one we did call out because we talked about this a little bit in the Q2, it was mix and that overall was flat. So we saw improvements in our channel mix that was offset by our product mix. And then the only other one I'd call out is we did see some headwinds associated with strength and defectives, and that's really timing.
I don't expect that to be an ongoing headwind into the Q4 going forward. There was a little bit of favorability that we saw last year, nothing meaningful. And we had a little bit of a headwind this year. So when you compare the 2, it exacerbates it a little bit, but nothing significant in terms of ongoing problems or ongoing headwinds that we expect to see going forward.
Great. Thank you.
The next question is from Greg Millett with Evercore ISI.
Hi, thanks. I had two questions. 1, both follow ups, I believe. So if comps slowed into
the Q4, is it fair
to say that it's been more on the DIY side than the do it for me given your comments? In other words, just do it for me sort of stayed stable? And then the second question is what sort of savings do you get from each DC when WMS is implemented?
Well, I'd say, good morning, Greg. First of all, to clarify here, we're talking weeks here in the 4th quarter. So you can see volatility in DIY in weeks frequently. As you know, DIY tends to be a more volatile business as it pertains to weather and things like that. So we have seen more softening in DIY than in pro.
Pro is generally more consistent. COVID changed that a little bit in the second quarter when things were completely shut down. But over the long term, the Pro business tends to be more stable. So I would attribute it far more to that than anything else. I think you're going to continue to see DIY perform well balance of year into the next year.
And the pro business as we begin to recover and miles driven starts to come back, you'll see the pro business come back in particular categories like brakes. I mean our hard parts business has been very solid on the pro side of the business, engine management, ride control. We're very happy with our overall performance there. So overall, continued performance on Pro, more consistent, but DIY is also performing well. Your second question, remind me.
Yes, it's really about learning more about the supply chain savings. So I think you mentioned your 4 by the end of the year, 4 of 11 DCs will be converted onto WMS. So just trying to frame how much does that help when you every time you get one converted to your dollar amount or bpsa margin, how
do we think about it? Yes. Well, first of all, we call those supply chain as one of the largest areas of margin expansion that we have, right? So you've got a couple of territories there. You've got cross banner, you've got warehouse management systems, you've got execution, and we're also integrating the Worldpac and AutoPart International Supply Chain.
So those four initiatives ladder up to a significant number as it pertains to margin expansion. We haven't broken out specifics on WMS, but what we get there is savings through improved processes across our system and much more rigorous labor management standards. Ruben Sloan, who heads up supply chain, has done a terrific job really driving that agenda. We were in one of our distribution centers yesterday. The performance is improving.
We've leveraged it again in the most recent quarter. We're going to leverage again next year and the year after. So we're excited about those supply chain initiatives. They build over time and you're going to start to see the benefit of that as we get into 'twenty one and 'twenty two on a full year basis.
Got it. And so when you said 1 third along the way on that, that was talking about the 4 initiatives together, some a little ahead, some a little behind. Is that a fair way to think of it?
Yes. The onethree was related to cross banner. So that's a separate initiative. It just grew that just really pointing stores at a different DC. And that one, we're counting the savings now.
I mean, we're starting to see savings now. Yes, and we'll finish that job in the Q3 of next year. So we'd be getting the full benefit of that, Greg, in the Q4 of 2021. Got it. All right.
Thanks a lot and good luck. Thank you.
Your next question is from Seth Sigman with Credit Suisse.
Suisse. You mentioned some regional differences. I'm curious, has that been more pronounced on either the DIY or Pro side? And then just focusing in here on the Pro, I realize the market share is more difficult to see, but if you could just update us on the progress in terms of gaining share of wallet with your customers and any sort of wins on the new customer front? And I guess how cross banner and other initiatives may actually be helping from an execution perspective?
Yes. Well, first of all, we've got a pretty concentrated business on pro in the Northeast, right, Seth? I mean, it's not just advanced. Concentrated with our Carquest business, our Worldpac business, our AutoPart International business. So as the early stages of the Northeast reaction to COVID happened, that was a pretty significant impact and obviously represents an opportunity for us next year.
That has moderated, as we said. We're gradually starting to see that come back when I phone our top professional customers, which I do frequently. I do hear that they're starting to see the same thing as us, that you're starting to see things come back certainly in places like upstate New York and rural Massachusetts. And as the city starts to come back and as D. C.
Starts to come back, we'll see that miles driven benefit. In terms of what we've been doing on the pro side, I think Bob Cushing has done a great job leading the big initiatives there, which is to really leverage the assortment of the enterprise. Our dynamic assortment initiative has rolled up pretty much across all backroom categories now. We're seeing improvement in our assortment rate and our close rate. We're definitely seeing improvement in our TechNet business.
Our TechNet really led the way in the quarter. Our strategic accounts are starting to come back. So we're seeing gradual progress on the Pro business and we expect that to continue as we go into next year and candidly lap some pretty difficult time on the professional side of the house.
Okay, that's helpful. Thank you. And then I think you spoke to more margin expansion expected in FY 2021. Just curious, is that more gross margin or SG and A? And then just another clarification, Jeff, the cost you talked about in the Q4, the incremental SG and A, are you able to quantify that for us?
Yes. On the Q4, we haven't quantified it. But the combination of all those, we anticipate it's going to be meaningful. COVID, you can probably start to model. We had $9,000,000 in the Q3.
We had $15,000,000 to $16,000,000 in the 1st and second quarter. So it's going to be somewhere in that range. We're not seeing I don't know when the vaccine is coming out, but we certainly don't expect a meaningful impact in the Q4. So that's one of them you can certainly model. In terms of longer term margin expansion, we're going to come back in March with some more details.
But what I would tell you is we expect to see margin opportunity both in gross margin and in SG and A.
Your next question is from Scot Ciccarelli with RBC Capital Markets.
Good morning, guys. Scot Ciccarelli. So we've heard there is some stress in the supply chain and with product availability for the industry. Can you clarify kind of what you guys are seeing on your own inventory availability and if shortages have been a challenge or if you feel like you pretty much have the supply chain where you need at this point?
Sure, Scott. There are some isolated categories. I won't specify them because we've got calls with those particular suppliers coming up, but there are some isolated categories where we see that. In general, we've done pretty well through this thing. I mean, our we review it every Monday, every Friday.
We go through what our fill rates are, where we are versus each stratification Generally speaking, our team has done a great job managing through and I think it's been to our advantage. And I think that's why you saw us run double digit comps in the quarter relative to others. I think that's a very respectable number. So we're going to continue to monitor it, but it's overall we've done pretty well managing it. And those isolated situations, obviously, we have to stay on top of.
Got it. Thanks, Tom.
And then you did mention private brand penetration increasing. Is that just the addition of Die Hard or is it kind of go beyond that?
Thanks. It's primarily I mean, really, if you think about it, we had an owned brand in AutoCraft before. So Die Hard is not a change in our own brand penetration with the exception of the fact that we expect to sell a whole lot more than we sold a lot of craft. Now Carquest is a different story. Carquest is a great brand.
It's a loved brand by our professional customers, literally over $2,000,000,000 in sales. So we're going to continue to drive that brand and it's very, very popular with our pro customers. They love it. So you'll see us continue to drive that. So look for Carquest.
Got
it. Thanks, guys.
Your next question is from Michael Baker with Davidson.
Hi, guys. So maybe this is a tough one to answer, but I wanted to just ask about COVID in general. And I guess the conundrum is or the question is, is COVID good or bad for your business, understanding the human cost, of course. But clearly, everyone in this space is comping better than they ever have. Yet I think it sounds like in the Q4 as COVID has started to come back a little bit more, you're seeing a slowdown in your business.
So just trying to understand how you think about COVID in general and what's important about that is, I guess, how you lap against it next year?
Well, first of all, I think on the professional side, which is 60% of our business, I believe we've got a big staying home, working remote, that's going to have a negative a net negative impact on the professional business. Obviously, with the announcement of a vaccine, we don't know the timing or anything pertaining to how quickly we're going to get back in the office and back to work. But ultimately, that's going to happen. And when it does, people are going to get back in their cars, they're going to commute to work, they're going to go to where they need to go, they're going to get back out and go to football games and they're going to restaurants and things like that and that will be good for our business overall. Miles driven is a positive for this industry for decades.
So when you've got miles driven that are down, I think that's clearly something that has a drag on the business. Now in the case of some of the larger players, I think we've benefited a little bit based on our scale. We've got a scaled supply chain. We've got an online portal. We've been able to gain share during this time frame.
And obviously, the trick from here is to hold on to those people that we picked up. And that's what we're focused on right now. And we do that through our loyalty program and through other personalization engagements. So that's how I'd explain it, Scott. Interesting.
It's Mike. And so you think it's as much of anything of a share gain rather than the overall industry trends benefiting from COVID. One follow-up on in the Q4, you talked about it slowing down a little bit and more in the Northeast, I guess. I'm a little confused. Was that is that more because COVID has come back in the Northeast or more because the Northeast is impacted by the weather or is it a little bit of both?
Yes. No, I spoke about the Northeast recovering. I mean, there's really no regional trends that we spoke to in the Q4. So it's overall, yes.
Okay. Thanks for that clarification. That's helpful. Appreciate that.
But just to make sure, Mike, I think your point is right that the share gains that we've experienced, I would say the larger players, have not necessarily reflected the overall industry. If you look at the industry numbers, the industry is not calling for the business to be up this year overall. I mean, it's calling for it to be slightly down. So I do think the scale players benefited during this, but I'm not sure the auto part aftermarket was an overall beneficiary like other sectors.
Okay. I appreciate those comments. Thank you.
Your next question is from Bret Jordan with Jefferies.
Hey. Good morning, guys.
Good morning. Good morning.
You're talking about sort of evaluating the real estate footprint and maybe seeing some SG and A expense on lease terminations in the Q4. How many stores are you looking at as far as closures going, I guess, into the end of this year and beginning of next year?
Yes. First of all, we're looking at our entire profile of real estate. So it's not necessarily stores. We're also looking at some of our back office. We have field offices throughout the country.
So we're really looking at the entire real estate portfolio, kind of the CSC corporate support. We're looking at that. We are looking at a number of stores. We haven't broken that out. Obviously, it impacts our team members.
So we haven't given any more specificity around that. So we're really just looking across our portfolio and anything that's underperforming, again, it doesn't have to be a store, We're just looking at that entire portfolio to say, okay, do we really need this? One of the things that we've learned during this pandemic is the amount of corporate real estate you needed prior to COVID is much different in a COVID environment. We can work remotely. And so as Tom had mentioned, putting everything through a post COVID lens, that's what we're doing with our real estate.
Okay.
And then a question on Die Hard. I guess, could you give us more, I guess, granularity as far as the share gain you've seen since the launch in July? And then maybe the product extensions as you lever some of the spending around the brand, what's the timing that we should expect as far as seeing incremental product available that label?
Well, first of all, on
the share gains, we've had something like 30 consecutive weeks here now of overall share gains inside of DIY omni channel, which is what we can see right through we but we can see the absolute market share and the year over year share gain behind the launch. Obviously, we can't see anything from the most recent period, so we're not clear on the benefit on the advertising yet, but we'll see that at some point and we'll continue to iterate. But this is a terrific brand. Our organization is so excited about it. I think we our field team and the entire merchants supply chain, you're talking about a change that was close to a 1,000,000 store SKU combinations that we executed flawlessly heading into the July 4th weekend.
On July 4th, we were in distribution everywhere And we were able to drive that over the last several months and into the October 18th launch of the advertising, which all hit exactly when we expected it to. In terms of extensions, right now we're focused on batteries, very focused on driving market share in batteries, battery accessories. We have ideas around other things that we can do there, but we want to do the job really well on batteries for a period of time and more to come on extensions.
Okay. And I guess to that question, you commented on building out your own brand exposure. Could you talk about sort of where you are and where you think you can get as a percentage of your revenues coming from owned brand?
Yes, it's a pretty big number. Obviously, we've got a couple of 1,000 SKUs out there now that have been launched in the last year and we have a plan to increase that substantially over the next 3 years. So that's really the plan and it's gradual. I mean you're talking about exiting products in certain categories and transitioning them through the supply chain. So once we do that, we'll see the full benefit of this.
But early performance in terms of when we get the Carquest SKU in there, it's often at a more attractive price, at a higher margin. Our customers are choosing that brand and they like that brand. As I said earlier, our professional customers are very comfortable with the Carquest brand. We've had a strong brake program for a number of years and it's just a matter of extending that into some other categories.
Okay. Thank you.
Your next question is from Chris Bottiglieri with Exane BNP Paribas.
Hi, guys. Thanks for taking the question. So I guess the first question I had was on SG and A. Obviously, like very good overall rate improvement. But just wanted to get a sense for the SG and A per square foot or dollar growth.
Like what were like some of
the discrete items that drove that
6% or so increase? Was it just labor matching up with a higher sales productivity? Was it
just so I know Die
Hard is more of a Q4 guide, but were there like Die Hard startup cost? Anything you can frame for us, I think, on the street items that and do those discrete items continue into Q4 and into front half twenty twenty one?
Yes. You actually got it right. It's really payroll in terms of the dollar investment that we had. Just again excuse me, in terms of some of the professional payroll dollars and just getting some of the needed payroll back into the stores, we were running very thin in the Q2 and it just wasn't going to be sustainable. So some of that was just payroll that was needed to get back in there due to normal cleaning.
Forget Silvers for a second, but the normal cleaning and restocking and everything else you need to do in the store. So it was primarily payroll.
Got you. Okay. And then the die hire team is really cool. What's the like when you think about that, I know you mentioned earlier it took years, not months. But like typically for this type of marketing campaign, what's the payback period that you would expect to realize an investment of this type?
Are we talking months, quarters, weeks? Like what's typically the sales cadence of a big launch like this that you've seen historically? If you've ever done nothing to this scale, obviously, but any kind of any way you could frame would be helpful. Thank you.
Sure. I mean, first of all, we will measure the performance of each discrete element of the campaign and measure that against our cost per incremental dollar metrics that we have. And our marketing investment this year has proven to be very effective in that regard and much better than our historical rates. So we'll continue to measure that and when we obviously have enough time, Chris, to measure the performance at this particular advertising, we'll look at that very clearly. The reference to years is we're talking about building a brand that's over $1,000,000,000 so that that takes a sustained investment over time.
We're not talking about year on year increases and being smart about how we spend our marketing dollars next year. So overall, the profile of this is to create differentiation for our brand to drive traffic to our stores, to really make sure that people know that we're a destination for DieHard batteries and that requires an investment and a sustained investment. Got you. That's helpful.
And then just one final clarification question. The big feature for Die Hard is essentially that you're going to just replace your old brand, I think AutoCraft or whatever it's called. So like for every SKU that there was an auto the AutoCraft brand, you're going to have a Die Hard SKU now. And then do you foresee like higher pricing power with Die Hard? Like for the same SKU, would you charge more for Die Hard or do you have the same price?
Is it more like a traffic player or is it margin play?
It's really both. I mean we're looking very carefully at that and have already taken some actions to strengthen the margin profile of our batteries already. So there are a couple of things that we're doing there that we're pretty excited about that can drive margin and already have. So you're going to continue to see not only top line benefit, but gross margin benefit there.
Okay, great.
Thanks for the questions. Appreciate it.
Your next question is from Seth Basham with Wedbush.
Thanks a lot and good morning. My first question is just diving a little bit deeper into cross banner replenishment. You guys are seeing some benefits to gross margin from that now on a net basis. As we look forward, should we be thinking about that net benefit growing as you convert more to cross banner replenishment?
Absolutely. Obviously, the more stores you have, the better it is. The good thing, Seth, with this is we were able to identify new buildings now that can potentially accommodate some of these changes based on capacity moves and some of the additional analysis we've done. So we've got the initial savings that we modeled. Pretty confident we'll be able to put that in the bank by the end of Q3, as we said earlier.
And now there's some additional stores that we're going to add beyond that. But every time we convert a store, we take miles out and there's literally the plan is for millions of miles to come out of the system and that obviously saves you on a rate basis per mile.
Got it. That's helpful. And then secondly, thinking about your store portfolio, you guys are reevaluating likely to negotiate some rent for stores as well as other real estate next quarter. But as we think about the portfolio at large, do you think there's going to be material reduction in the number of stores you're operating or are you just setting the base to resume
growth? Yes. We're not anticipating a material reduction. We closed about 50 stores in the first half of the year. In the third quarter, it was a handful, 10 or 12.
We've taken out most of our nearly all of our structural issues in terms of stores. Stores across the street from each other, less than a mile apart, just in the wrong geographic location within a market, that's what we've been doing the last several years. And so again, the real estate is a much broader initiative. We do have some stores that we've recently closed that are closed, but we're still paying the rent. We call them dark stores.
And we're getting out of those. And really what that does is it sets us up for 'twenty one. And once you stop paying that rent, it's an immediate benefit. And so we're looking at that. We're looking at the field offices.
We're looking at our corporate locations and just making sure we have the correct footprint. So I don't anticipate this to have a meaningful impact on our stores. We're always going to be closing a few stores here and there, but we're done with that. And we're going to be looking strategically at stores that we can start to open. So that's sort of the plan going forward into 2021.
Understood. Just to put some numbers around it, Jeff, I know you're not providing guidance, but if you were to maintain mid single digit comps, would you expect to still be able to leverage SG and A despite some of these headwinds associated with the advertising as well as the lease buyouts?
You're talking specifically in the Q4?
Yes.
Yes, I think we could.
And there are no further questions at this time. I will now turn the call back to Tom Greco for closing remarks.
Well, thanks to everyone for joining us. As you've heard today, we continue to improve execution across Advance and we're proud of how our team has responded throughout this unprecedented time. We believe the next few months for our country will continue to have its challenges, confident that we're taking the necessary steps towards the health, safety and well-being of our team members and customers while helping to make AAP even stronger. Before we conclude the call, I want to take a moment to thank all of our veterans from each branch of the military for their service, including the thousands of advanced team members who previously served. We are honored to continue partnering with several organizations to recruit and support current and former service members, including Building Homes for Heroes.
I've personally seen the impact that this organization has had on families, and I'm proud of the impact and our commitment to continue supporting these important initiatives in the years to come. Once again, thanks for joining us today, and we look forward to sharing our Q4 results with you in February.