Welcome to the Aflac fourth quarter earnings conference call. Your lines have been placed on listen-only until the question and answer session. Please be advised today's conference is being recorded. I would now like to turn the call over to Ms. Robin Wilkey, Senior Vice President of Aflac Investor and Ratings Agency Relations. You may begin.
Thank you, and good morning, and welcome to our fourth quarter call. Joining me this morning is Dan Amos, Chairman and CEO, Kriss Cloninger, President and CFO, Ken Janke, Senior Vice President, Investor Relations, Aflac Incorporated, Eric Kirsch, Executive Vice President and Global Chief Investment Officer, and also joining us from Tokyo are Paul Amos, President of Aflac, Hiroshi Yamauchi, President and COO of Aflac Japan. Before we start, let me remind you that some of the statements in this teleconference are forward-looking within the meaning of federal securities laws. Although we believe these statements are reasonable, we give no assurance that they will prove to be accurate because they're prospective in nature. Actual results could differ materially from those we discuss today.
We encourage you to look at our fourth quarter release for some of the various risk factors that could materially impact our results. Now, I'll turn the program over to Dan, who will begin this morning with some comments about the quarter and year, as well as our operations in Japan. I'll follow up. Then we'll take your questions afterwards. Dan?
Thanks, Robin. Good morning, and thank you for joining us. Let me start off by saying that the final quarter of 2014 concluded another good year for Aflac. On top of that, we finished the year at the high end of our expectations for operating earnings per share growth. Let me begin with some highlights related to the Japanese operation. Aflac Japan's impressive 28.5% increase in third sector sales in the final quarter of 2014 is particularly remarkable to me, considering the significant growth follows two years of excellent sales results in the fourth quarter. Sales of cancer insurance surged following the launch of the New Cancer DAYS product, which also included an exclusive product sold by Japan Post.
Cancer insurance sales through all distribution outlets were up an outstanding 176% for the quarter. This dramatic increase in cancer insurance sales was critical to Aflac Japan reaching the high end of the 2%-7% annual target. On the distribution side, our traditional agencies have been and remain key to our success. Additionally, I consider our strategic alliance with Japan Post to be enormously advantageous. This alliance merges the broad consumer access of Japan Post with Aflac Japan's status of an industry leader of cancer insurance. Tremendous progress has been made in increasing the number of postal outlets that offer our cancer insurance to our customers. I would remind you that Japan Post has the largest distribution network in Japan. I believe Aflac Japan and Japan Post will continue to be mutually beneficial as we make cancer insurance available to more and more Japanese consumers.
Our goal is to have a presence in all the outlets where consumers want to make their insurance purchase decisions. In Japan, I think about sales for September 30th, 2015. For the nine months of 2015, we project a 15% increase in third sector sales. When you add the 28% increase from the fourth quarter, we could be close to a 20% increase over the rolling 12-month period. Please note that this 12-month rolling period will be the biggest third sector increase in more than 10 years. We're reviewing fourth quarter sales and the difficult comparisons that we'll experience in 2015. At this point, we believe sales for the fourth quarter could be down sharply. As always, we'll be working to find ways to minimize that decline.
At the end of the second quarter, we will have more insight. We'll give you additional guidance on the fourth quarter. Aflac Japan has also performed extremely well in the fourth quarter with $454 million in new sales or a 14.1% increase, exceeding our expectations. The strong fourth quarter sales drove our total new sales to $1.4 billion, which is approximately a 1% increase, which also significantly exceeded our most recent sales expectations for the year. I believe the changes we made to our sales organization in the third quarter are showing promising results. I'm not willing to say yet that the sales have turned around until I see the first half sales results in 2015. Saying that, I'm still encouraged. I believe we should be or have an increase of somewhere between 3%-7% with a target of 5%.
I also want to mention that we have a groundbreaking new marketing campaign that I mentioned on CNBC this morning. We're kicking it off at the Grammys on Sunday. On E! Entertainment Television, the pre-show, the Aflac Duck will be the first ever advertising icon to walk the red carpet. During the Grammys, a new commercial will feature the Aflac Duck. It will focus on One Day Pay, which highlights our new accelerated claims payments. One Day Pay is an industry first that allows us to process, approve, and pay in just one day, which would be about 70% of our eligible claims. Through One Day Pay, we expect to pay more than 1 million claims in 2015. I hope you'll all get a chance to see the commercial and the campaign.
I'm very excited about it, and I think it will set us apart in the industry, thus increasing our sales. You can also go to our website and see more about it. Having covered operations, let me turn to a topic I know is top of mind with our shareholders, that's capital deployment. I believe dividends are an important component of the value we provide to investors. In 2014, our capital strength enabled us to increase our cash dividend to shareholders in the fourth quarter for the 32nd consecutive year. Our objective is to grow the dividend at the rate that's generally in line with the earnings per share growth before the impact of the JPY. We believe that share repurchase should continue to be the largest component of our capital deployment.
I'm very pleased that in 2015, we plan to repurchase $1.3 billion of shares, which exceeds the 2014 repurchase. As we've said for many years, when it comes to deploying capital for the benefit of our shareholders, we still believe the repurchasing of our shares and growing the cash dividend are the most attractive means, those are the avenues we will continue to pursue. Let me reiterate what I said in the press release last night. I am very pleased that we ended the year with our operating earnings per share at the high end of the 2014 estimate. Although the results create a tougher comparison when we look at 2015, our objective remains to grow 2015 operating earnings per diluted share before the currency at the 2%-7% range.
Overall financial markets are currently very challenging and interest rates are at significantly depressed levels, it's difficult to invest cash flows at attractive yields. We will be very disciplined in selling first sector products in Japan, which will reduce cash flows to investments. I also remind you that the progression of this year's benefit ratios in both the U.S. and Japan, which have seen favorable trends, could also have significant impact on our results. As always, we are working very hard to achieve our earnings per share objectives while also ensuring we deliver on our promise to our policyholders. Just let me end by saying how proud I am of how hard our people in both Japan and the U.S. have worked to pull off such phenomenal fourth quarter results. Everyone involved has been relentless and disciplined in their pursuit of excellence.
I'm also pleased with Aflac's position in Japan and the U.S., the two largest insurance markets in the world. First and foremost, we are focused on protecting our policyholders and providing value to our investors. We are fortunate that in the process of doing so, we have the privilege of providing financial protection to over 50 million people worldwide. I'll turn the program back over to Robin. Robin?
Thank you, Dan. We know we're on a tight timeframe this morning, and that we will have to end sharply at 10:00. In lieu of the numbers I normally give, we're going to go straight to Q&A. Please remember that we're available in the office for any specific numbers that you want to get following the call. We'll start now with our first question, please.
All right. Thank you. Our first question is from Nigel Dally of Morgan Stanley.
Great, thanks, and good morning. In the U.S., clearly encouraging sales, the one area that was somewhat weak was recruiting. Two-part question, what was causing the pressure, and what initiatives do you have in place to turn that around?
Nigel, this is Teresa White. In the U.S., we actually expected a slight decline in recruiting. As you are aware, recruiting includes the career recruit and the broker recruit. As we made changes to our model that we spoke about six months ago, we realized that what we wanted to do is focus on broker productivity, so really managing the relationship with the broker. We're looking at the quality of that relationship versus the quantity of recruits from a broker perspective. However, on the career side, we're continuing to work with our sales organization to increase the recruits in sales, we did expect a slight decline in recruits this year in 2014.
Great. Thank you.
Next question is from Randy Binner of FBR Capital Markets. Mr. Binner, if you're on mute, please unmute. I will go on to Steven Schwartz, Raymond James & Associates.
Hey, good morning, everybody. Can you hear me?
Yes, we can.
Okay, great. Dan, I want to talk about the fourth quarter 2015 thing in Japan. It looks like the fourth quarter cancer sales were driven by affiliated corporate agencies, which I believe is where Japan Post is located in terms of your financial statements. I don't think there's any particular reason for non-Japan Post affiliated corporate agencies to really have surged in the quarter. I guess I'm interested in your worries with regards to 4Q 2015. I understand being conservative of all, but are you indicating maybe that Japan Post is one and done, like maybe Dai-ichi Life or the banks were? They pick up the low-hanging fruit and then they're pretty much done and the growth is over?
No, I'm not. I tell you, I'm going to let Japan answer that. I just want to say, the increase in cancer sales were broad-based. There's no question that Japan Post was significant. Let me just say that it's the best increase in cancer sales in our existing channel that we've probably had in, I can't remember how many years. I'll let y'all, Chris wanted to say something.
I just want to point out, Steven, that it's the growth rate in the fourth quarter that we're more concerned about. It's the comparison, not the absolute. I believe that the projected sales in absolute terms are similar in the fourth quarter as to what they would be in the previous couple of quarters, and it's just the growth rate that would decline. I want to clarify that. Paul or anybody else in Japan might want to elaborate.
Yeah. First of all, I'd like to say that Dan and Chris are correct, that our channel growth was across the board. While Japan Post was significant and provided significant growth around our cancer plan, we also saw significant growth not only in the corporate-affiliated agencies, but also with our independent agencies, as well as our associates and all channels across the board. We feel confident that that growth was not about a single channel, but about a broader environment where the Japanese consumer saw the need for our cancer product, and we believe that will continue, thus our 15% increase projected over the next three quarters. As Chris mentioned, he is correct. Sequentially, the numbers will remain the same. It's the rate of growth that we believe will really drop off in the fourth quarter.
It's very difficult to tell this far out with all of the different things that we're monitoring, how that's going to go. The outstanding fourth quarter that happened here in Japan happened due to a concerted effort by our sales team. It capped off an incredible career for Tohru Tonoike as our president, who had everyone aligned and ready to execute. We have just gone through a wonderful succession here at Aflac Japan with Hiroshi Yamauchi coming on as the president, and I'd like to just let him make a quick comment before we turn it back over.
Good morning. I am Hiroshi Yamauchi. As you know, I assumed the position of President and CEO of Aflac Japan as of January 5th this year. I joined Aflac Japan in 1976 as a member of the first group of new graduate hires. For the past 39 years, including one year in Columbus, I have been advancing my career with Aflac Japan's growth. Some of you may recall my name since I have given presentations in the Financial Analysts Briefing before. I look forward to seeing you all at the analyst meeting in May. Thank you.
Okay. Hey, Paul, if I may, one follow-up. One Day Pay in Japan, is that a possibility? I would think with the mis-selling stuff that's gone on in the past, this could be a really big thing.
Yeah. We're acutely focused on what our customer wants here in Japan. Currently, we believe our payment of claims in Japan is the fastest among all of the competitors that we have here in Japan. While we are not doing the One Day Pay, we do believe we're ahead of the competition in terms of claim payment, and we constantly monitor what our consumers want. If we deem that that is a route we want to go, we would consider doing it.
Okay. Thank you, guys.
All right. Next question is from Randy Binner, FBR Capital.
Hey, great. Good morning. I wanted to talk about the reinsurance, the retro that happened at the end of the year. Two-part question. One is, can you explain how the economics of that work and how that may have offset the upfront cost of the most recent reinsurance deal? Secondly, I'm kind of interested in the outlook for you to do more deals and potentially more retrocessions back to, I assume the retrocession was back to the Nebraska sub. Thanks.
This is Ken. Let me start on that, and Chris may want to add something. We did execute an agreement to retrocede 50% of the second tranche. You'll recall that the second tranche released about JPY 55 billion of FSA-based reserves, and that was executed on October 1st of last year. We retroceded roughly half of that to actually our company that's domiciled in Columbia, South Carolina, CAIC or Aflac Group.
It effectively serves as an offset to the cost that we incurred for the reinsurance. We'll pick up about $8 million or about $0.01 a share in this year from the retrocession, which will reduce the cost of the second tranche, which was probably around $0.025 a share, so annualized. As far as the extent to which we might do this going forward, as I indicated at the Analyst Meeting we conducted in Tokyo last September, we're working on a multi-year capital plan. We're building out the framework for that plan and should be able to discuss more details at the Analyst Meeting in May. I'll tell you, we have been pleased with the reinsurance agreements we've executed. It's an efficient and effective tool for us to use to release FSA-based capital.
We found that the retrocession is also a tool that we can use to try and minimize some of the costs of that transaction. Those are things that we'll consider as we go forward and build out our plan.
The only thing I'd add is that technically, we said we retroceded. Aflac Japan ceded a block of business to Swiss Re, and Swiss Re retroceded to our South Carolina company. It's an independent risk-sharing transaction. It's a two-legged transaction in Japan. Aflac Japan doesn't have anything to do with the retrocession. It doesn't impact their financials in any way. They weren't involved in the transaction at all. The retrocession transaction was arranged between Aflac Incorporated and Swiss Re, with an Aflac Incorporated subsidiary. Just to clarify the technicalities, that's all I'm going to add.
I guess just there's two quick follow-ups would be, one, the assumption or the implication there would be that the Japan FSA is comfortable with this and further deals. The other one is just any characterization you can give us on the kind of the flow or activity or interest you're getting from some of the global reinsurers?
Well, the FSA recognizes that there's no arrangement between Aflac Japan and the retrocession arrangement at all. That's solely between the assuming party from the Aflac Japan reinsurance and Aflac Incorporated through the South Carolina subsidiary. The FSA recognizes Aflac Japan is not a party to the retrocession, therefore they aren't involved in it. That's no problem. Remind me what the second part of the question was.
The interest among reinsurers.
Oh. Well, there's significant interest among reinsurers. This reinsurance is a very competitive market. There are a number of companies that took notice of the first tranche that we arranged with Swiss Re. We've had a number of calls. We've talked to some others. Swiss Re is an important partner to us. We are talking with some others just to test the market and the waters. We believe we'll have relationships with multiple reinsurers as a possibility going forward.
All right. Great. Thank you.
All right. Next question is from Yaron Kinar, Deutsche Bank.
Good morning, everybody. A couple of questions. First, just looking at the sales growth momentum, some premium growth, and then even the retrocession. Is there any expectation now that EPS growth year-over-year will not necessarily come in at the lower end of the guidance range?
Well, this is Kriss. I'll say that you've heard me say in prior years, there are a lot of moving parts to our earnings estimates. Clearly, we're in recognition of the fact that the historically low interest rate environment is a headwind to us, both in new sales in Japan. We don't want to sell products that don't have appealing profit margins. At today's yen-denominated interest rates, it's hard to get an appealing profit margin on a first sector sale. We have been doing some alternative investment strategies to mitigate that, and we'll continue to pursue those alternative investment strategies for the business we do sell. The fact of the matter is that new sales will be a drag. The first sector sales will be a drag a bit. The ability to invest current cash flows at attractive investment yields is a challenge.
Eric can talk to that, if appropriate. Then you get to the benefit side of things. We've benefited from a decline in benefit ratios for a number of years now. The way we do our earnings estimates, we take a look at where we are today. We tend not to anticipate any further improvement in a step to be conservative. We have experienced improvements and therefore we've been able to be at the mid to high end of the earnings range for the last several years. In 2015, if we continue to get improvement, it'll move us toward the high end of the range. If things stay about the same, we'll probably stay in the mid part of the range if things deteriorate a bit. In terms of no additional improvement or some modest deterioration, things might move toward the low end of the range.
That's why we've got a range. It's just a lot of moving parts, and we don't have total insight into that. That's why we give a range.
Okay. My second question is going back to the third sector sales. If we use the guidance that was offered last night of 15% growth for the first three quarters of the year, then sounds like you're basically expecting a similar absolute number of sales in the fourth quarter. Ultimately, I get to about 2% growth 14. I'm sorry to be a push on what seems like a good sales quarter at the end of the day. Still, I guess I'm somewhat surprised at with the Japan Post and with the deal and over the full year.
Of course, we don't know what the fourth quarter will be at this particular point. As I said in my numbers, I looked at it for the rolling 12 months, and I think they're going to be close to 20%. The fourth quarter will give you more insight at the end of the second quarter, but at this particular time, we're still unsure. We feel confident with what our existing channels will do, but how we roll out and the way they roll out with Post is just too early to tell. We're not willing to go out at this particular point and give a number, but we will at the end of the second quarter when we've got more information. It's not something we control. It's kind of like Dai-ichi Life when we had them. We have to wait and see.
I would say we're still optimistic about our relationship with Japan Post because it's been an outstanding relationship with them. No one else has got anything like this, and we're going to continue to grow it and work on it.
Okay. Thank you.
Our next question is from Jimmy Bhullar, JPMorgan.
Hi, good morning. I'll just ask, given the confusion on sales, maybe if you could talk about just the ramp-up in sales via the Japan Post. Obviously, the growth rate should slow down from the recent pace, but do you expect the absolute amount to continue to go up through 2015? Then I have a couple other questions that I've written down.
This is Paul. Unfortunately, we're not allowed to disclose the specifics around the sales for Japan Post or the projections for Japan Post. What I can tell you is that we had a three-pronged approach to our overall success within our partnership with Japan Post. Number one, we wanted to expand to the number of post offices, which equaled the number of 10,000 through the end of last year, beginning in October. We wanted to expand selling through Kampo, the Japan Post Insurance Company, we also wanted to make sure that we offered a new product that was exclusive to the Japan Post network. We've been successful in achieving all three of those, we know that we're going to continue to expand the number of post offices over time, as that is the objective of the overall relationship.
We believe the combination of the additional product for just Japan Post, along with the expanded number of post offices, will continue to allow us to foster growth.
On the U.S. business, the expenses are obviously elevated in the fourth quarter. Could you discuss or quantify what the expenses related to the U.S. sales force restructuring were and what your expectation is for that number, should the expenses remain elevated as you go through 2015?
Good. Jimmy, this is Ken. In the fourth quarter, we had about $26 million hit the U.S. P&L. Excuse me, that was for the full year. There was about $1 million in the third quarter, so about $25 million in the fourth quarter. For 2015, we expect it to be around $88 million for the full year, fairly evenly spread on a quarterly basis in the $21 million-$22 million range net of capitalization that would run through the U.S. segment.
Okay, that's helpful. Lastly, if you could just comment on capacity and/or likelihood of additional reinsurance deals. You talked a little bit in a response to a previous question, but are you still actively pursuing additional deals, reinsurance deals?
This is Kriss. I'll take that. First of all, let me say that these increased expenses in the U.S. are built into the projections. We had a pretty good estimate of them, and they're cranked in there.
They're predicated on a 5% sales increase for the year.
Which is our objective.
Yeah.
Okay. That's that. As far as our capacity and interest in additional reinsurance, that's going to be dictated by our capital management planning. We are taking a more comprehensive approach to doing capital management planning, including identifying potential uses of capital and discussing potential sources of capital. We don't want to act precipitously in just doing reinsurance deals for the sake of doing reinsurance deals because we can free up some of the additional reserves that are available in Japan, we want to have an identified appropriate use for that capital to the extent we choose to repatriate some of those proceeds from Aflac Japan to Aflac U.S. and subsequently to Aflac Incorporated.
There are uses for capital other than share repurchase, partly to make sure we've got squared up on our tax cash flows in the U.S. and some other things like the position of the U.S. operation from a capital perspective where we've been forcing the U.S. operation to kind of pay the shareholder dividends for some time, and there's a modest imbalance if you just looked at U.S. only versus Japan that we're trying to remediate. It's not a source of concern among ourselves or among the regulators, but it's something we're trying to do some advanced planning on. There are certainly potential other uses for capital. We're trying to do a more comprehensive program, and we'll have more to comment on, most likely at FAB in terms of the progress we're making in that regard.
I just want to emphasize, we're not going to do reinsurance for the sake of doing reinsurance or because we can. We have to have a disciplined approach about this, and that's what I'm trying to put in place.
Just one follow-up to that, too. Let me mention our FSA-based earnings clearly benefited from the reinsurance transaction we executed in October of last year. As we commented in the third quarter, that influenced our thoughts as we formulated our earnings objectives and capital deployment plans for 2015. We're looking right now at an amount that we would repatriate of somewhere around in terms of executing on the capital deployment objectives we have for this year, which is increasing the cash dividend and buying back $1.3 billion of our shares.
That in conjunction with the comments Kriss has made and what we talked about last September, we're really thinking of a longer-term plan.
Okay, that's helpful. Thank you.
All right, next question is from Eric Berg, RBC.
Thanks very much, and good morning. Dan, for much of its early history in Japan, Aflac was heavily, if not exclusively, I believe, a cancer insurer. During your tenure, the company has diversified really quite a bit, and for many years you had a broad lineup of products between cancer and medical, the riders, dementia/long-term care and so forth, annuities. Now it seems we're back to cancer only, or at least that's what it seemed in the December quarter. I think it was the only product that showed a sales increase with the others showing declines. What's your take on sort of what the next couple of years will bring in terms of new business production? Will Aflac be a one-product company or will there be breadth to the sales?
Well, the one thing that's been rather consistent is whatever the new product is, that's ultimately where the sales go. The new product for 2014 was cancer insurance. I do believe we have a distinct advantage in Japan when it comes to cancer insurance over any other product we've got. It's what started our company. It's what all consumers view as us being dominant in the market. From that standpoint, I think we've learned that cancer insurance is still very important. I think medical will be important, and I think as we introduced in 2013. The comparison for medical sales in conjunction with the strong emphasis we had on launching of our new cancer plan certainly put the emphasis on third sector products on the cancer plan itself for that particular quarter.
The other comment I'd like to make is really about the discipline that we're holding in first sector. Because of the record low interest rates we're seeing today, the profit margins that have already been mentioned around certain products, we are certainly restraining the total number and total volume of first sector sales given the current conditions. Given the large volume of exclusive agencies we have at Aflac, we are certainly going to continue some presence within selling first sector products. In terms of broadly going after the first sector in the current environment, we're restraining those sales and looking to see a fairly significant decline in first sector sales in 2015 if these trends continue. We'll be closely monitoring just as we did in the fourth quarter, and we'll be monitoring our sales. If conditions change for the better, we'll move in that direction.
If conditions stay the same or worsen, we would react accordingly. We have measures in place to affect our sales based on the type of business we want to be selling at Aflac. I will say, let me add something to that. This is Kriss again. We are making some modest investments to protect all of our distribution relationships. All of our distribution relationships are important to us, particularly the bank channel where there are limitations on what we're going to sell in the first sector. We're making accommodations in selling a certain amount of business in order to protect those relationships for the longer term.
I have one follow-up question, then I'll be done for the U.S. team In the U.S., it seems that there has been a stabilization in the number of productive agents, number of monthly average producers. Maybe the U.S. team could address where they see that headed, because it seems to me at the end of the day, what matters is not how many people you're recruiting, not how many people you're losing. Indeed, not how many people you have, but how many productive people you have. I'm focused on that productive number, and I'd like to know where it's headed.
This is Teresa White again. We're absolutely headed. We're continuing to recruit, but we also are wanting to make sure that we have productive recruits, so we see growth in that number. Our goal is to grow that number-
In 2015
in 2015. We are also looking to grow the number of what we call District Sales Coordinators. Those are the field trainers. Those are the people who assist those recruits in ensuring that they increase their productivity. Short answer, you're absolutely correct. The goal is to continue to increase the Average Weekly Producer Number.
Thanks to everyone.
Thank you, Eric.
Next question comes from Thomas Gallagher at Credit Suisse.
Good morning. My question is on the new product, given that it's more than the Cancer DAYS product and then the similar product that's being sold exclusively to the Post. I guess last time we saw a sales surge to this level, where that product is now almost 50% of sales in the quarter, there were some issues with margin in the future. I just want to get a better handle on your level of comfort around the margin in the product. In particular, I recall you all highlighting some of the cash accumulation features within the product, and I might not have that exactly right, but it sounded to me like this was a bit of a hybrid product. I want to know, is there an interest rate component that we should be mindful of? If you could just address that question in general.
Tom, this is Kriss. The Cancer product that's created the surge in sales is an annual premium long duration product. Not that sensitive to interest rates. I think at the FAB meetings, I've shown that third sector's products are relatively insensitive in terms of profitability to levels of lifetime net investment yields associated with the cash flows associated with that product. We do build some reserves. The old blocks had some cash surrender values and long duration benefits that we are selling a cash value rider this time out, but it's not that interest sensitive. We have diminished some of the long duration benefits that tend to build reserves a lot. The Cancer product is not nearly as interest sensitive as a first sector product. In fact, I don't absolutely know it, but I think it's profitable at 0% interest. That would tell us something there.
Let me see. What else did I want to say?
About WAYS?
WAYS, yeah.
That's what he was talking about.
Well, WAYS was where we had the surge previously. Clearly that was interest sensitive, both in terms of it being limited pay. We got most of the funds up in the short term. The interest spread made a lot of difference in the profitability over the long term. This isn't anywhere near that. Plus, we don't have things like discounted advanced premium where we have to invest it at today's rate. Basically, the third sector products, Tom, the claims pay out more quickly over the term of the contract. They pay out periodically during the term of the contract as opposed to all at the end of the contract. Basically, the new third sector products, the cancer products, aren't nearly as interest sensitive as the first sector products that caused a surge in 2011 and 2012 on into 2013.
That's helpful, Kriss. Thanks. Just my follow-up is, just given what looks to me like is a fairly radical product mix shift that we're seeing between first sector significantly falling off, the cancer really ramping up here. Why shouldn't we see a reversal and an improvement in margins going forward here? I know we had the opposite happening when WAYS had become a much bigger part of the whole here. Now that we're likely to see a real shift in the other direction, should we be thinking over the next several years that we're going to see any kind of meaningful lift in profit margin?
Well, you'll see a lift in profit margin, it'll be more gradual than the First Sector business impact because a lot of the cash flows associated with the First Sector business came in the front end of the product and closer. Most of the premiums were paid within a five-10 year period, whereas these health products, the cancer products, premiums are paid over the life of the business. Well, the recognition of profit will be over the life of the policy as it was in the First Sector business, the revenues will come in over a slower period of time, a more gradual period of time. We should see a diminishment.
We'll see the impact of the First Sector premiums on the margins tend to diminish as the level of First Sector volume declines.
Okay. That's helpful. I guess just so I'm clear on this, if you look out over the next two, three, four years, just given the mix shift here, would you expect margins to go up, or is there still a bit of a drag from the First Sector and it's less clear at this point given where interest rates are?
I don't expect margins to rebound immediately, Tom, I think there'll be a gradual trend of increasing margins. The First Sector business, that was about, on a per policy basis, 10 times the premium of a Third Sector policy. There was a major impact on the mix shift of revenues associated with that surge in First Sector business. This is a big surge in Third Sector business by itself, we're still, volume wise, going to write, I don't know the exact number, but say around JPY 70 billion of premium on Third Sector business right now. We were writing like JPY 120 billion or something like that of First Sector in those prime years.
It's just not quite on a policy basis, we're writing a lot more policies than we did on first sector, the premium on the first sector was so much more that I think it'll be more gradual impact, Tom. I tell you what, we're going to have the updated projections and the like at the FAB meeting in May, and I'll be able to update those forecasts we give you on margins by product category, first sector and third sector, as well as an estimate of the impact on the aggregate margin for the next three years. We'll be updating that.
This is Robin. I would add that if you look at the presentation from the FAB meeting, Aflac Japan outlook by product category, the total overall profit margin that we're seeing for 2015 is going to be right in the middle of what we projected. The projection was 19%-22%, and for 2015, we're seeing 20.3%. I wanted to make that clear. Also, when you look at the number of days per hospital stay in Japan, we're continuing to see that decline, which has been helping our benefit ratio also.
Okay, thanks, guys.
All right, our next question is from Ryan Krueger at KBW.
Hey, thanks. Good morning. I was hoping you could talk a little bit about how you're thinking about investment allocation in Japan between JGBs and U.S. dollar corporates in 2015.
Sure. Hi, it's Eric, Ryan. Prior to all this volatility, as we do our budgets and planning, and consistent with the SAA work that we completed, it would have been about a 25%-75% ratio. Though I should also say, as we think about the U.S. dollar allocation, it's not necessarily confined to U.S. corporates anymore. We certainly have widened the scope, but we could call it dollar assets. As you know, we're being very tactical. Rates have dropped, particularly in Japan, because in the U.S., while treasuries have fallen, we have seen some credit spread widening that somewhat offsets that. The absolute yield levels haven't really dropped that much in the U.S. In light of these very low yields, as you know, on the 10-year, it hit about 23 or 24, though it's since popped up. The 10-year JGB has popped up to about 38.
At these low yields, we would be inclined to underweight that allocation to JGBs, meaning to buy a 20 or 30-year maturity JGB, which is typically where we focus at an average of perhaps of 1% or so. We'd rather underweight that allocation this year at those low yields and put that money to use, whether in dollar assets and traditional fixed income or perhaps we do expect this year to get going with some of the growth assets that I've spoken about. We're going to monitor that closely. As you guys know, the global macro conditions are changing drastically. We're cognizant of that. At those low levels for JGBs, we would underweight our allocation relative to the original budget. The other thing I might mention as well, as we continue to evolve in our transformation, we are being tactical on our asset allocation.
As an example, because we've seen this dislocation in the credit markets going back to about November, December, we firmly believe there's good fundamental credits are still very strong in the U.S. One of the things that we did late December, and we're completing up soon, is what we call a billion-dollar asset allocation or switch trade. We moved out of about $1 billion of our investment-grade corporates that we own and reallocated that about half to bank loans. We think that sector has gotten hit from technicals, not necessarily from credit quality and liquidity from the retail market. Given our long-term nature, we can take advantage of that.
The other half of that into BB credits in the high yield sector, but the higher quality part of high yield, where we think on a relative value basis, that's a good long-term place to put our money. We're not only focused on the new money that's coming in, Kriss has talked about there will be less cash flows this year that's associated with how we view the product side. We're also looking internal to our portfolio. What else can we do amongst our own assets to rotate to take advantage of this? Everyone's heard me say we're in a great position around our capital levels. As you all know, we've cleaned up the past in terms of the portfolio.
We are positioned for when there are disruptions in the market, if there are asset classes and strategies that fit our SAA, we'll seek to try to take advantage of those. Of course, all of those things I've just mentioned are always within the risk limits. We have risk limits around all of these asset classes, around different credit quality and duration. We've had capacity because we were de-risking the portfolio over the last few years. Now is the time for us when these disruptions occur to take advantage of those risk limits and average into the markets.
Thanks. That's very helpful. One follow-up on that. In the fourth quarter, your blended new money rate in Japan was 2.47%. Certainly, rates have come down since then. Can you just give us some sense of, I guess, given where we are today in the current environment, what type of new money rate you think you can get in Japan at this point?
For the blended portfolio, that would basically look at not only whatever JGB assets we would buy, but the dollar type allocation. If we based it based on sort of the initial percentages by plan, it would probably be something in the 2% area. If we underweight those JGBs, that number would go higher. It will depend on how we invest. Of course, it'll depend on where the yields are when we do invest that money. I don't need to tell everybody those yields continue to be volatile.
Okay, great. Thank you.
The next question is from Erik Bass, Citigroup.
Hi, thank you. Just other than sales improving, are there things that you're seeing in the U.S. business that may not be as clear to us, but they give you confidence that the changes you made are having the desired impact and that momentum should build in 2015?
Well, I'm optimistic. I felt good about the third quarter. I felt good about the fourth quarter. I think what Mike Tomlinson, our new Director of Sales, is doing is working. I think what Teresa is doing and her involvement with sales in terms of managing the people has been good. I'm just overall very pleased. I think Dan Lebish and what he's done with Aflac Group has been good. It all seems to be working, so I know that to be true. I'm cautiously optimistic, but I want to wait till the end of the second quarter before I'm willing to declare victory on what's going on because, frankly, we were going against a pretty easy quarter. The fourth quarter was an easy comparison for us, so we should have done well. Now we did better than I even thought, but still, it was an easy quarter.
Our easiest quarter in 2015 will be the second quarter. First quarter's a little harder because we had some carryover business in 2013. We'll just have to see. I'm still very encouraged that we'll make that number. I'm really not satisfied with that. I really want higher numbers, and I think especially with this One Day Pay, it just opens the door for us because there's nobody in the industry that's going to be able to process, approve, and pay in one day. That's what's important. It's at the time of claim that people need their money the fastest, and we're going to get it in their hands. Yeah, there'll be some we can't because of short-term disability.
The accident, the cancer, all the main product lines we sell, we're going to be able to get it to them, and I just think it's going to set us apart. I'm optimistic, I still at the same time want to be cautious because I am a salesman at heart. I want to be careful here.
Got it. Thank you. That's helpful. Just one follow-up on the U.S. Can you talk about the sales breakdown in the fourth quarter between individual and group products?
What we look at really is the distribution of the product breakdown. In the fourth quarter, what we saw was really increase in sales on the broker side. We saw as far as the breakdown, about 69% from career, 31% from broker is the breakdown. What I really kind of want you to look at from my perspective is really the channel We look at the channel from the perspective of the career channel being focused on the less than 100 market and the broker channel, and the broker sales executives basically selling to and servicing the large case brokers. Now, when you look at the product set, the products are looking more like 87% of our business is traditional, 13% is group. We, of course, think that that's going to continue to grow.
Got it. How does that 13% of group sales compare to what it was in the fourth quarter of 2013?
Well, around 10%. We've seen a modest growth in the group sales. One of the things, the reason I look at it from a career distribution versus broker distribution is because even with our brokers, 63% of what they sell is the individual product. The larger case brokers are the ones that are selling more of the group product, but the more regional and local brokers are still selling the individual product. You really can't get a good feel when you're looking at it, group versus individual are the traditional products from a just a product set standpoint.
Got it. That's helpful. Thank you.
I believe we're reaching the top of the hour, so we have time for one more question.
Allocations within the existing portfolio. Is there a point which you take a really hard look at the available-for-sale portfolio within Japan and start to sell some JGBs and reallocate, given where yields are? I know obviously it generates some significant capital gains, but might you not be happy to pay those taxes to get a lower allocation to JGBs, particularly given the downgrade in December to a single A level?
Sure. No, thank you for that question, and please be assured, we look at all sorts of modeling of our portfolio and opportunities from JPY to USD. There could be a day when we prefer USD to JPY. We take a look at the credit quality issue. To your point, the JGBs we own, we'll be looking at in the single A category instead of the double A category, given the Moody's downgrade. Having said that, keep in mind we are balancing a number of factors. For example, when we look at the JGBs, they do provide us with JPY interest rate protection versus our liabilities, because the liabilities are all in JPY.
That's a very important factor. We look at the SAA, our JGB allocation is what I would call at the lower end of the range. It could be a lot higher if we wanted even better matching characteristics, so the privates help with that as well, because they're JPY denominated. We will take a look at that, but I don't think there's an infinite amount of capacity to, say, take JGBs down by 10% of the total portfolio and reallocate. There may be some opportunities around the edges. Then finally, just for clarification, most of our JGBs are in either HTM or what we call PRM, policy reserve matching. We have very few in AFS. Even within PRM, there are some opportunities to do asset allocation and rotate. I just wanted to clarify the accounting designation.
Yeah, no, that's why I was focused on the AFS. Then just, I guess maybe it's a question or a comment, and maybe two, both. If I look at your overall U.S. sales in 2014, they're only about 7% or 8% below your all-time high, which I believe was 2007. Now I recognize that competition has grown and probably the market opportunity has grown since 2007 as well, so you've lost ground. Isn't it possible that you're back within the next year or two to essentially all time, at least in absolute USD terms, production levels at highs?
Sir. Go ahead.
Teresa and I both, 8.9 is the number. That's what we have to do to beat the all-time record.
I knew you'd know it.
Oh, hell yeah. Oh yeah, I know it. What I've told them is we want to beat records. That's what we're after. Teresa and I both know the number by heart, and we're keeping it in front of them constantly. The sooner the better, that's a stretch goal that I'm keeping back there. As I said, five's the number.
Understood. Okay. Thank you very much.
Kriss, I just want to tell you that Dan and Teresa's motto this year is no whining. No whining.
Well, I guess, maybe keeping that in mind, I'll make this last comment for you before the call ends. The more you want to create difficult sales comparisons for yourselves, the more I'm on board.
Thank you.
We're all for that.
Thank you.
Go ahead.
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All right, guys and ladies, thank you so much for joining us. If you want to follow up with any calls, we'll be in the office, we thank you so much for joining us today. Bye-bye.
Thank you. This completes today's conference. You may disconnect at this time.