Brown-Forman Corporation (BF.B)
NYSE: BF.B · Real-Time Price · USD
29.41
-0.77 (-2.55%)
At close: Oct 23, 2026, 4:00 PM EDT
29.63
+0.22 (0.75%)
After-hours: Oct 23, 2026, 7:43 PM EDT
Brown-Forman Stock Forecast
Stock Price Forecast
According to 18 analysts polled by S&P Global, Brown-Forman stock has a consensus rating of "Hold" and an average price target of $28.26. The average 1-year stock price forecast is 3.91% lower than the current stock price, while the lowest is $20 (-32.00%) and the highest is $35 (+19.01%).
Price Target: $28.26 (-3.91%)
Analyst Consensus: Hold
Price Target
Chart* Price targets were last updated on Sep 18, 2026.
Analyst Ratings
The average analyst rating for Brown-Forman stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Buy | 2 | 1 | 1 | 1 | 1 | 1 |
| Hold | 11 | 13 | 13 | 13 | 12 | 12 |
| Sell | 3 | 2 | 2 | 2 | 2 | 2 |
| Strong Sell | 0 | 1 | 2 | 2 | 2 | 2 |
| Total | 17 | 18 | 19 | 19 | 18 | 18 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Maintains $23 | Sell | Maintains | $23 | -21.80% | Sep 18, 2026 |
| Barclays | Barclays | Hold Maintains $28 | Hold | Maintains | $28 | -4.79% | Sep 4, 2026 |
| J.P. Morgan | J.P. Morgan | Sell Maintains $26 → $25 | Sell | Maintains | $26 → $25 | -14.99% | Sep 3, 2026 |
| Needham | Needham | Hold Reiterates n/a | Hold | Reiterates | n/a | n/a | Sep 3, 2026 |
| RBC Capital | RBC Capital | Hold Maintains $27 | Hold | Maintains | $27 | -8.19% | Sep 3, 2026 |
Financial Forecast
Revenue This Year
3.93B
from 3.93B
Increased by 0.16%
Revenue Next Year
4.01B
from 3.93B
Increased by 1.83%
EPS This Year
1.69
from 1.53
Increased by 10.67%
EPS Next Year
1.71
from 1.69
Increased by 1.22%
EPS and Forward PE are based on non-GAAP adjusted numbers.