Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
4,153.87
-25.91 (-0.62%)
At close: Mar 3, 2026, 4:00 PM EST
4,153.00
-0.87 (-0.02%)
After-hours: Mar 3, 2026, 7:58 PM EST
Booking Holdings Stock Forecast
Stock Price Forecast
The 28 analysts that cover Booking Holdings stock have a consensus rating of "Buy" and an average price target of $5,886, which forecasts a 41.70% increase in the stock price over the next year. The lowest target is $4,495 and the highest is $6,700.
Price Target: $5,886 (+41.70%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Booking Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 8 | 10 | 10 | 10 | 11 | 10 |
| Buy | 11 | 12 | 13 | 11 | 11 | 13 |
| Hold | 9 | 8 | 5 | 5 | 6 | 6 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 28 | 30 | 28 | 26 | 28 | 29 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Hold → Buy Upgrades $6,150 → $5,500 | Hold → Buy | Upgrades | $6,150 → $5,500 | +32.41% | Feb 24, 2026 |
| Susquehanna | Susquehanna | Buy Maintains $6,500 → $5,000 | Buy | Maintains | $6,500 → $5,000 | +20.37% | Feb 20, 2026 |
| UBS | UBS | Strong Buy Maintains $6,608 → $6,485 | Strong Buy | Maintains | $6,608 → $6,485 | +56.12% | Feb 19, 2026 |
| Citigroup | Citigroup | Strong Buy Maintains $6,500 → $6,250 | Strong Buy | Maintains | $6,500 → $6,250 | +50.46% | Feb 19, 2026 |
| Benchmark | Benchmark | Strong Buy Maintains $6,400 → $5,600 | Strong Buy | Maintains | $6,400 → $5,600 | +34.81% | Feb 19, 2026 |
Financial Forecast
Revenue This Year
29.75B
from 26.92B
Increased by 10.53%
Revenue Next Year
32.30B
from 29.75B
Increased by 8.56%
EPS This Year
271.84
from 165.57
Increased by 64.19%
EPS Next Year
315.85
from 271.84
Increased by 16.19%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 31.3B | 34.4B | |||
| Avg | 29.8B | 32.3B | |||
| Low | 28.0B | 30.1B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 16.2% | 15.6% | |||
| Avg | 10.5% | 8.6% | |||
| Low | 4.1% | 1.1% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 299.01 | 351.42 | |||
| Avg | 271.84 | 315.85 | |||
| Low | 248.65 | 282.83 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 80.6% | 29.3% | |||
| Avg | 64.2% | 16.2% | |||
| Low | 50.2% | 4.0% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.