Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
5,098.50
-52.40 (-1.02%)
At close: Jan 23, 2026, 4:00 PM EST
5,090.00
-8.50 (-0.17%)
After-hours: Jan 23, 2026, 7:57 PM EST
Booking Holdings Stock Forecast
Stock Price Forecast
The 28 analysts that cover Booking Holdings stock have a consensus rating of "Buy" and an average price target of $6,122, which forecasts a 20.08% increase in the stock price over the next year. The lowest target is $5,407 and the highest is $6,806.
Price Target: $6,122 (+20.08%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Booking Holdings stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 9 | 8 | 10 | 10 | 10 | 11 |
| Buy | 11 | 11 | 12 | 13 | 11 | 11 |
| Hold | 8 | 9 | 8 | 5 | 5 | 6 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 28 | 28 | 30 | 28 | 26 | 28 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wells Fargo | Wells Fargo | Hold Maintains $5,523 → $5,954 | Hold | Maintains | $5,523 → $5,954 | +16.78% | Jan 9, 2026 |
| Cantor Fitzgerald | Cantor Fitzgerald | Hold Maintains $5,550 → $5,830 | Hold | Maintains | $5,550 → $5,830 | +14.35% | Jan 8, 2026 |
| Argus Research | Argus Research | Strong Buy Maintains $6,000 → $6,400 | Strong Buy | Maintains | $6,000 → $6,400 | +25.53% | Jan 6, 2026 |
| Bernstein | Bernstein | Hold Maintains $5,433 → $5,407 | Hold | Maintains | $5,433 → $5,407 | +6.05% | Jan 6, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $6,250 | Strong Buy | Reiterates | $6,250 | +22.59% | Dec 23, 2025 |
Financial Forecast
Revenue This Year
27.20B
from 23.74B
Increased by 14.58%
Revenue Next Year
29.68B
from 27.20B
Increased by 9.12%
EPS This Year
228.79
from 172.69
Increased by 32.48%
EPS Next Year
272.14
from 228.79
Increased by 18.95%
Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 28.1B | 31.3B | ||||
| Avg | 27.2B | 29.7B | ||||
| Low | 25.8B | 27.6B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 18.4% | 15.0% | ||||
| Avg | 14.6% | 9.1% | ||||
| Low | 8.8% | 1.6% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 242.91 | 299.01 | ||||
| Avg | 228.79 | 272.14 | ||||
| Low | 162.79 | 248.65 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|---|
| High | 40.7% | 30.7% | ||||
| Avg | 32.5% | 19.0% | ||||
| Low | -5.7% | 8.7% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.