Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
5,599.05
-52.94 (-0.94%)
At close: Aug 29, 2025, 4:00 PM
5,607.00
+7.95 (0.14%)
After-hours: Aug 29, 2025, 4:19 PM EDT

Booking Holdings Analyst Ratings

Total Analysts
28
Consensus Rating
Buy
Price Target
$5,870.79
Upside
+4.85%

Ratings History

AnalystFirmRatingRatingActionPrice TargetUpsideDate
Susquehanna
Susquehanna
Buy
Maintains
$6,000$6,500
BuyMaintains$6,000$6,500+16.09%Aug 1, 2025
DA Davidson
DA Davidson
Strong Buy
Maintains
$5,750$6,500
Strong BuyMaintains$5,750$6,500+16.09%Jul 31, 2025
Citigroup
Citigroup
Strong Buy
Maintains
$5,560$6,500
Strong BuyMaintains$5,560$6,500+16.09%Jul 30, 2025
BMO Capital
BMO Capital
Buy
Maintains
$5,700$6,000
BuyMaintains$5,700$6,000+7.16%Jul 30, 2025
B. Riley Securities
B. Riley Securities
Strong Buy
Maintains
$6,100$6,700
Strong BuyMaintains$6,100$6,700+19.66%Jul 30, 2025
Morgan Stanley
Morgan Stanley
Hold
Maintains
$5,800$5,650
HoldMaintains$5,800$5,650+0.91%Jul 30, 2025
UBS
UBS
Strong Buy
Maintains
$6,300$6,363
Strong BuyMaintains$6,300$6,363+13.64%Jul 30, 2025
Wells Fargo
Wells Fargo
Hold
Maintains
$5,411$5,418
HoldMaintains$5,411$5,418-3.23%Jul 30, 2025
RBC Capital
RBC Capital
Buy
Maintains
$5,900$6,100
BuyMaintains$5,900$6,100+8.95%Jul 30, 2025
Benchmark
Benchmark
Strong Buy
Maintains
$6,000$6,200
Strong BuyMaintains$6,000$6,200+10.73%Jul 30, 2025
Barclays
Barclays
Buy
Maintains
$5,700$6,000
BuyMaintains$5,700$6,000+7.16%Jul 30, 2025
Evercore ISI Group
Evercore ISI Group
Buy
Maintains
$5,500$6,250
BuyMaintains$5,500$6,250+11.63%Jul 30, 2025
Piper Sandler
Piper Sandler
Hold
Maintains
$5,077$5,750
HoldMaintains$5,077$5,750+2.70%Jul 30, 2025
Wedbush
Wedbush
Hold
Downgrades
$5,900
HoldDowngrades$5,900+5.38%Jul 30, 2025
UBS
UBS
Strong Buy
Maintains
$5,750$6,300
Strong BuyMaintains$5,750$6,300+12.52%Jul 28, 2025
B of A Securities
B of A Securities
Hold
Maintains
$5,820$5,850
HoldMaintains$5,820$5,850+4.48%Jul 24, 2025

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Analyst Star Rankings

Our analyst star rankings are based on these four factors

Success Rate
The percentage of ratings that are profitable.
Average Return
The average percentage return within one year of the rating.
Rating Count
The more ratings the analyst has provided, the higher the score.
Recency
Ratings provided within the past year contribute to a higher score.