Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
5,098.50
-52.40 (-1.02%)
At close: Jan 23, 2026, 4:00 PM EST
5,090.00
-8.50 (-0.17%)
After-hours: Jan 23, 2026, 7:57 PM EST
Booking Holdings Analyst Ratings
Total Analysts
28
Consensus Rating
Buy
Price Target
$6,122.36
Upside
+20.08%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wells Fargo | Wells Fargo | Hold Maintains $5,523 → $5,954 | Hold | Maintains | $5,523 → $5,954 | +16.78% | Jan 9, 2026 |
| Cantor Fitzgerald | Cantor Fitzgerald | Hold Maintains $5,550 → $5,830 | Hold | Maintains | $5,550 → $5,830 | +14.35% | Jan 8, 2026 |
| Argus Research | Argus Research | Strong Buy Maintains $6,000 → $6,400 | Strong Buy | Maintains | $6,000 → $6,400 | +25.53% | Jan 6, 2026 |
| Bernstein | Bernstein | Hold Maintains $5,433 → $5,407 | Hold | Maintains | $5,433 → $5,407 | +6.05% | Jan 6, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $6,250 | Strong Buy | Reiterates | $6,250 | +22.59% | Dec 23, 2025 |
| B of A Securities | B of A Securities | Hold → Strong Buy Upgrades $6,000 | Hold → Strong Buy | Upgrades | $6,000 | +17.68% | Nov 24, 2025 |
| BTIG | BTIG | Strong Buy Reiterates $6,250 | Strong Buy | Reiterates | $6,250 | +22.59% | Nov 24, 2025 |
| Wedbush | Wedbush | Hold → Buy Upgrades $6,000 | Hold → Buy | Upgrades | $6,000 | +17.68% | Nov 13, 2025 |
| UBS | UBS | Strong Buy Maintains $6,743 → $6,806 | Strong Buy | Maintains | $6,743 → $6,806 | +33.49% | Oct 29, 2025 |
| Benchmark | Benchmark | Strong Buy Maintains $6,200 → $6,400 | Strong Buy | Maintains | $6,200 → $6,400 | +25.53% | Oct 29, 2025 |
| Truist Securities | Truist Securities | Strong Buy Maintains $5,750 → $5,810 | Strong Buy | Maintains | $5,750 → $5,810 | +13.96% | Oct 29, 2025 |
| Wells Fargo | Wells Fargo | Hold Maintains $5,443 → $5,523 | Hold | Maintains | $5,443 → $5,523 | +8.33% | Oct 29, 2025 |
| Cantor Fitzgerald | Cantor Fitzgerald | Hold Maintains $5,590 → $5,550 | Hold | Maintains | $5,590 → $5,550 | +8.86% | Oct 29, 2025 |
| Barclays | Barclays | Buy Maintains $6,000 → $6,250 | Buy | Maintains | $6,000 → $6,250 | +22.59% | Oct 29, 2025 |
| Keybanc | Keybanc | Buy Maintains $6,450 → $6,630 | Buy | Maintains | $6,450 → $6,630 | +30.04% | Oct 29, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $6,500 → $6,600 | Strong Buy | Maintains | $6,500 → $6,600 | +29.45% | Oct 29, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.