Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
4,140.15
-0.45 (-0.01%)
At close: Feb 17, 2026, 4:00 PM EST
4,139.87
-0.28 (-0.01%)
After-hours: Feb 17, 2026, 7:55 PM EST
Booking Holdings Analyst Ratings
Total Analysts
29
Consensus Rating
Buy
Price Target
$6,116.57
Upside
+47.74%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| BTIG | BTIG | Strong Buy Reiterates $6,250 | Strong Buy | Reiterates | $6,250 | +50.96% | Feb 13, 2026 |
| Wedbush | Wedbush | Buy Maintains $6,000 → $5,500 | Buy | Maintains | $6,000 → $5,500 | +32.85% | Feb 6, 2026 |
| Citizens | Citizens | Buy → Hold Downgrades n/a | Buy → Hold | Downgrades | n/a | n/a | Feb 4, 2026 |
| Keybanc | Keybanc | Buy Maintains $6,630 → $6,500 | Buy | Maintains | $6,630 → $6,500 | +57.00% | Feb 4, 2026 |
| UBS | UBS | Strong Buy Maintains $6,806 → $6,608 | Strong Buy | Maintains | $6,806 → $6,608 | +59.61% | Feb 3, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $5,523 → $5,954 | Hold | Maintains | $5,523 → $5,954 | +43.81% | Jan 9, 2026 |
| Cantor Fitzgerald | Cantor Fitzgerald | Hold Maintains $5,550 → $5,830 | Hold | Maintains | $5,550 → $5,830 | +40.82% | Jan 8, 2026 |
| Argus Research | Argus Research | Strong Buy Maintains $6,000 → $6,400 | Strong Buy | Maintains | $6,000 → $6,400 | +54.58% | Jan 6, 2026 |
| Bernstein | Bernstein | Hold Maintains $5,433 → $5,407 | Hold | Maintains | $5,433 → $5,407 | +30.60% | Jan 6, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $6,250 | Strong Buy | Reiterates | $6,250 | +50.96% | Dec 23, 2025 |
| B of A Securities | B of A Securities | Hold → Strong Buy Upgrades $6,000 | Hold → Strong Buy | Upgrades | $6,000 | +44.92% | Nov 24, 2025 |
| BTIG | BTIG | Strong Buy Reiterates $6,250 | Strong Buy | Reiterates | $6,250 | +50.96% | Nov 24, 2025 |
| Wedbush | Wedbush | Hold → Buy Upgrades $6,000 | Hold → Buy | Upgrades | $6,000 | +44.92% | Nov 13, 2025 |
| UBS | UBS | Strong Buy Maintains $6,743 → $6,806 | Strong Buy | Maintains | $6,743 → $6,806 | +64.39% | Oct 29, 2025 |
| Benchmark | Benchmark | Strong Buy Maintains $6,200 → $6,400 | Strong Buy | Maintains | $6,200 → $6,400 | +54.58% | Oct 29, 2025 |
| Truist Securities | Truist Securities | Strong Buy Maintains $5,750 → $5,810 | Strong Buy | Maintains | $5,750 → $5,810 | +40.33% | Oct 29, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.