Good afternoon, everyone. I'm Cynthia Hiponia, Vice President of Box Investor Relations. Thanks for joining us today at BoxWorks 2021, our investor webcast focusing on our product strategy. We look forward to a broader discussion on our strategy and financials during our spring Analyst Day, which is targeted for March 2022. This presentation contains forward-looking statements that involve risks, uncertainties, and assumptions. Additionally, there are a significant number of factors that could cause actual results to differ materially from statements made in this presentation. Further information on these and other factors that could affect forward-looking statements we make in this presentation can be found in the documents that we file with the U.S. Securities and Exchange Commission. Finally, please note that any reference to guidance is as of August 25th, 2021, our 2Q earnings release and call.
With that, I'll turn the call over to Aaron Levie, Box CEO and Co-founder.
Thanks, Cynthia . Appreciate everybody taking the time today. We have had the biggest BoxWorks we've ever done, especially in a virtual environment. We've had thousands of attendees throughout the day, and we are now live streaming the event continuously to customers, and we will be getting, again, tens of thousands of more views on our keynotes and major product updates. What we wanted to do was actually a double click session for investors on our product strategy, some of the big announcements that we've made at BoxWorks thus far, and some of the areas that you're going to see us put even more investment behind as we really go and drive our Content Cloud strategy.
I'm excited to welcome our product leadership, a few members of the product leadership team today that will be diving into some of these major investment areas so you have a sense of where we are building out the Content Cloud. We have Diego, our new Chief Product Officer. Incredibly excited to have Diego join from Adobe just a couple of months ago. We have Alok, who leads our security and enterprise protection products and capabilities. Burke, who's our Vice President of applications and integrations. They'll be going through much of our strategy around workflow, e-signature, and other areas of investment. We're, again, very excited for all of the announcements that we've made today.
We actually had a private session with CIOs yesterday, where we got an early preview of much of this innovation, and the feedback has been unbelievable from customers and the excitement for where the product strategy and roadmap is going. At Box, as you've heard us talk about, we are fundamentally at an inflection point to drive greater growth and profitability. We are going after a $55 billion market that is only increasing in size as we add additional TAMs in the form of Box Sign and other markets that we plan to enter. We are building the leading Content Cloud that powers critical workflows across the entire enterprise, and you're going to hear a lot more about that from Diego and team about our product strategy to deliver against that.
We're driving a very efficient and repeatable go-to-market engine to go after our 100,000+ customers, driving seat expansion, price per seat expansion, and net retention rate improvements through greater stickiness of the application, as well as additional logo growth through very efficient customer acquisition and our land and expand model. Finally, we are committed to achieving Rule of 40 by FY 2024. We're going to do that by driving both greater growth and profitability levels from here. First, before we dive into some of the major product updates from BoxWorks today, we want to go into a little bit about what are the changes happening in the workplace that are propelling our growth and propelling our strategy going forward. When we started Box in 2005, we had a very simple mission. We wanted to make it easy and secure to access and share files from anywhere.
Back then, there were actually relatively limited tailwinds in terms of changing the ways that we work together. We had the introduction of BlackBerrys, internet speeds were getting a little bit faster, browsers were getting a little bit more performant, but this was still in the very early days of the web and cloud computing in general. Fast-forward to today, we're all working from mobile devices. We're working from lots of new locations. The power of cloud computing is only getting more intense and what you can actually offer in the cloud, and there's billions of knowledge workers globally that ultimately need modern technology to do their jobs. If we fast-forward to today, we're incredibly excited about the ability to go impact how over 100,000 customers work all around the world, and we serve over 67% of the Fortune 500.
What I get so excited about and what I think the big opportunity is for Box going forward is really just the range of customer sizes that we serve and the range of industries that we serve. We get to work with everything from fast-growing companies like Spotify or Airbnb that are scaling all around the world to some of the world's largest organizations like Amazon or IBM or Cisco or many other large technology companies as they continue to go and dominate their respective parts of the industry. We also get to work with organizations across life sciences, healthcare, financial services, and so many other industries that are driving mission-critical work in the cloud.
What all of these companies have in common and what broadly our entire customer base has in common is that everyone is dealing with an all-new way that they want to work and they have to work, given the pandemic and many of the other underlying digital transformation trends that have been happening. The first mega trend is the fact that we are now working from anywhere. We are working in a much more distributed fashion. We need to be able to work on any device in any location at any time, and technology has to change to be able to shape this new way of working. The second big mega trend, and we have seen this in the pandemic for the companies that were able to survive or thrive, is we need digital-first experiences with our customers, our partners, and our employees and across our supply chain.
This is especially important in content, where you've seen us invest very aggressively in areas where we can expand our entry into these digital workflows and digital experiences with Box Sign, Box Relay, and other major areas. Finally, you can't go a single day without reading in some headline about a ransomware attack or some new threat that is emerging or a data privacy issue or a regulation that's going to emerge in the internet. This is fundamentally shaping how companies work with their data, how they secure their information, how they protect it. You will see a lot of announcements from earlier today around where we're taking Box Shield, Box Governance, and major innovation as well, and Alok will dive into that in just a few moments. If you think about it, work is more distributed.
Businesses have to go digital, data security and compliance are driving so much transformation in the cloud. At the heart of all this is how companies work with their content. If you think about a life sciences organization that now has to do clinical drug research in a distributed fashion, fundamentally, what are they moving around in that trial process? They're moving around content. They're moving around data sets, spreadsheets, research information. They have to be able to protect this content securely. They have to be able to go and work with the FDA. The ability to accelerate clinical drug trial processes in a distributed fashion fundamentally revolves around content. Take a financial services organization that wants to be able to onboard their clients in a digital-first fashion.
All of the invoices, all of the documents, all of the financial records that they have to work with, fundamentally that's about content and how a financial services organization can secure that content or streamline those workflows is what is going to determine whether they can serve their customers effectively or not in the digital age. Take media and entertainment. At BoxWorks, we were excited to hear from both the CIO of MGM, the lead of technology at Lionsgate Media, and the CEO of WarnerMedia. Three different media organizations, all of which revolve around content, all of which have had to work in a distributed fashion and have had to drive digital-first transformation for their businesses.
Those businesses fundamentally need to be able to secure and protect their intellectual property, as it gets shared across teams and all around the world, and that all revolves around content. When we think about the market, content is our customer's business. Businesses run on content, whether you're a bank, a life sciences company, a healthcare provider, a government agency. Whether it's sharing and collaborating with employees, whether it's driving workflows and onboarding customers, whether it's collaborating across a supply chain with partners, content is at the center of these workflows. For far too long, and certainly the pandemic has even further driven evidence of this, we know that we need a new approach to content management in the cloud. Back in the 1990s, we had network file shares and on-premises storage.
In the 2000s, we had a lot of innovation around document management systems and enterprise content management systems. These technologies were incredibly powerful for the enterprise, but they left some room for work on the end-user front. That's when we saw the enterprise file sync and share space emerge with products that Box obviously grew up with, like Dropbox and others. That was never the vision for the company. What we wanted to build was the leading enterprise content management platform in the cloud. That is really the next evolution of this market and the opportunity for Box going forward. What companies are dealing with today is massive fragmentation of content. They have content across network file shares, across document management systems, across security technologies, across collaboration tools and e-signature vendors, and even publishing technology as well.
The reason that we've had to have all of this investment in technology is because there was never a single platform that could solve the full life cycle of that content workflow. This led to fragmented content where lines of business and end users end up being slowed down in the work that they're doing. It ends up being a massive drain in productivity. It creates security vulnerabilities and risks because we don't know where our information lives at any given time. It means that IT departments have to spend way too much on technology expenses instead of being able to put those dollars to work in innovation and accelerating their businesses. That's where the Box Content Cloud comes in. We are powering the entire life cycle of content in a single integrated platform.
From the moment you ingest content to when you secure and protect it, to collaborate in real time or automate workflows around it, to getting an e-signature or publishing that content, to getting content analytics and telemetry on your data or governing that information, then finally extending it via our APIs. In just a few moments, Diego's going to walk through some of the amazing innovation we've had over the past year and some of our philosophies around this innovation going forward. We've been building out the leading Content Cloud to power the complete life cycle of content in a single platform. What's exciting is that as we go and continue to build out the Content Cloud, we're addressing larger and larger market opportunities.
We've talked about our TAM in the past as including the content collaboration space and data security and compliance and traditional file storage as it moves to the cloud, as well as ECM. Each of these markets in their own respect are growing, and we're going to ensure that we can go and disrupt this broader ecosystem. We're also getting into adjacent markets like e-signature. That's expected to be a $4 billion market by calendar 2024. If you think about it, we're still in the very early stages of the e-signature market even, and Burke will talk in a few moments about what that opportunity looks like. With the Content Cloud and with our lead position in content management, you're going to see us continue to build out and extend into additional categories that make sense to be in the content life cycle.
That will enter us into larger TAMs as well as faster-growing TAMs in many cases, compared to the traditional enterprise content management market. As we add up those TAMs and as we continue to drive further into high-growth markets, we are very confident with our long-term plan of driving that accelerated growth, and profitability. To go after this $55+ billion market, we are building the leading Content Cloud to power critical workflows across the entire enterprise.
If you think about our platform, which is to power that full life cycle of content in a single multi-tenant SaaS architecture, we want to power critical workflows across the entire enterprise. This could be marketing teams that want to be able to drive digital asset management, sales teams that want to enable client collaboration or sales enablement, operations teams that are driving field operations or supply chain collaboration, R&D teams that want to be able to do product design development and R&D documentation, HR teams that have to onboard employees and train employees across the organization, finance teams that need virtual data rooms or be able to automate their planning workflows. All of these business processes are both mission critical and rely on content. This is fundamentally the power of having a Content Cloud in the enterprise.
What's incredibly exciting is that we're bringing the power of that Content Cloud to, again, more customers than ever before and across every single industry. At BoxWorks, we've been doubling down on our innovation. Over the past year and a half, at the start of the pandemic, we stepped back and we said, What kind of product updates, what kind of innovation are we going to deliver to the market in this new world of working in a hybrid fashion where digital workflows matter more than ever before, and data security and compliance is going to be at the forefront of every single tech trend? We are investing in three major areas of innovation. The first is on seamless collaboration and workflow to empower how people work. The second is how we can protect content with frictionless security and compliance.
Finally, the investments in our open platform so we can integrate across any application that our customers want to use. With that, I'm incredibly excited to introduce Diego to all of our investors and analysts. Diego is our Chief Product Officer, and he's going to walk through a little bit about what we've been building at Box over the past 1 year with, again, a little bit of a message for what's to come and our strategy overall. Diego, over to you.
Thank you, Aaron. Thank you very much. To all of you for being here with us today. I'm thrilled to be here at my first BoxWorks as a Boxer, I'm so impressed with everything the team has achieved this year. One of my life mottos is, The best is yet to come. I can assure you that this is the case with Box. You'll see a ton of exciting announcements from us today, all centered on helping people work together no matter where they are. We have an extraordinary opportunity ahead of us, I'm honored to be part of it. Rethinking work is not a one-time exercise. It is a mindset, a mandate to continually question, reevaluate, and revise our product strategy. We're dedicated to helping our customers be successful, not just now, but also in the future.
The way we will do that is with the Content Cloud. It's one integrated platform for managing all of your content, no matter where it was created or how it's being used. It saves you money by eliminating the need for a litany of costly single-purpose point solutions, and it gives you a consistent approach to security and compliance for all of your content within and beyond Box. You'll see these themes born out of every one of our products, from eSignatures to security. With the Content Cloud, you know that your most important information is always safe, accessible, and ready to create business value. With that in mind, let's take a look at what we have delivered this year. I'm grateful to the entire Box team for their incredible dedication and hard work.
Our goal this year was to help customers complete the content journey in Box, and we made incredible strides. To help users get content into Box, we introduced the all-new Box Channel with new self-service tooling to help them get started immediately. We enhanced the Box mobile app with embedded audio recording and document scanning with OCR, uploads are instantly searchable. We also launched File Request API for creating and managing file requests at scale. Now when it comes to protecting content, we launched Device Trust Endpoint Protection to make it easier to secure content no matter where it's being accessed. We enabled new malware detection and alerts with Box Shield to help better protect against ransomware and other malware attacks. We also enhanced our classification capabilities with auto-classification in Box Shield to automatically classify content based on predicted PII, custom terms, and file type.
We also expanded our integration with Microsoft Information Protection, so users can import MIP sensitivity labels and apply them as classification labels in Box. Let's switch to how customers work with their content and collaborate within Box. One of the benefits of the Box Content Cloud is that it enables enterprises to collaborate on across any file type. All Box users now have the ability to preview and annotate Adobe Creative Cloud files as well, so it's easier than ever to collaborate on creative concepts and designs. This builds on the idea of multiplicity of file formats and applications that we support, including various Autodesk file formats, Microsoft Office, Google Docs, and many more. We also enhanced annotations so customers can give feedback on any file type with either text or freeform markups.
We have continued to build out Box Notes as a resource for content creation and sharing so users can work securely with anyone in real time. We also help people work smarter by automating repetitive tasks with Box Relay, our no-code workflow solution. This year, we made Relay workflows more flexible and extensible so users can share, scale, and connect their workflows across teams and apps. We also launched Box Sign, our new natively integrated eSignature tool. Delivering integrated eSignatures was the number one ask from Box customers, and we are laser-focused on continuing to build out the Box Sign product experience to support a wide range of use cases. You'll hear more about that in just a minute. Better ways to publish content within Box is another top priority and top ask from our users.
We're working on new ways to help them organize, curate, and share content in Box and beyond. Knowing how their content performs is also an essential step to making it more effective and useful. Over the past year, we've released several new reporting and insights tools for Box admins. Also for end users, we have some exciting new features to show you today. How companies choose to retain their content is increasingly important, especially when it comes to complying with regulatory standards. This year, we introduced event-based retention, so retention policies can be applied in response to business events like a project end date or an employee departure. We also released a new legal hold API to make it easy to apply legal holds across platforms. Our vision of the Content Cloud extends beyond what happens in Box.
Our platform APIs and developer tools help users connect their content across users, apps, and platforms so they can extend the power of the Content Cloud into their business. This year, we made it even easier to connect with Box for Google Workspace Essentials, a new offering that allows customers to get the best of Google with Box as the underlying content system of record. We also enhanced our Webex, Zoom, and Microsoft Teams integrations to make it even easier for teams to work together from anywhere. We've deepened our integrations with Microsoft, including the Box Connector for Microsoft Graph and Box Shield support for MIP. We're continuing to innovate in each one of these areas. We're focused also on the future of collaboration across the entire content journey, with tons of new features designed to help teams work securely and from anywhere.
We're continuing our investments in integrations and interoperability so that Box works even more seamlessly with the rest of your tech stack. We're further developing AI-based advances in content security with deep scanning capabilities to prevent the spread of ransomware and other malicious attacks. Also we have a range of new tools to give IT admins and end users better visibility, control, and insights so they can manage content more effectively. I'm so proud to work with a team that is truly reimagining work. Here at Box, we share a passion for helping our customers succeed in this new world. Today, after we have announced a number of new product updates around collaboration and workflow at BoxWorks, I would like to now hand it over to Burke to double-click and tell you more about a couple of the bigger announcements of the day. Burke, over to you.
Thank you, Diego, and hello, everyone. I'm super excited to talk to you all about a few of our key BoxWorks announcements today. As companies and organizations around the world continue their digital transformation, there is significantly more digital content that needs to be secured, shared, and accessed across devices and locations. Box is leading our customers' transition to digital work, one of the newest ways we're doing that is with electronic signatures. Despite unprecedented growth in electronic signature adoption, only one-third of companies have moved from paper-based to digital signatures. Even those that have often have not deployed e-signature wall to wall for all use cases within their organizations. They face some other key challenges. One of the first here being standalone e-signature tools fragment the content and user experience, making critical files harder to find, manage, and protect.
They also introduce security and compliance gaps, issues you won't find with an integrated enterprise content platform. Finally, they can be really expensive, especially for a tool that only does one thing. In July, we released Box Sign, secure seamless e-signatures right where our customer's content lives. Integrated e-signatures has been the number one request from our customers. With Box Sign, every document signed is stored and managed securely in the Content Cloud with the same enterprise-grade security, privacy, and compliance Box is known for. Most powerfully, Box Business and Enterprise customers get unlimited web-based signatures at no additional cost, with additional higher-tier functionality that customers can upgrade into, as well as monetizable APIs for customers who want to embed Box Sign into their custom applications.
Box Sign is currently in the hands of select customers and is already being used to power e-signature workflows in many different industries and regions. All of our U.S. and Canadian customers on business plans and above will receive access to Box Sign tomorrow, October 7th, with a wider global rollout starting in November. With Box Sign, every document you send or sign is stored and managed in the Box Content Cloud, so it's easy to find, manage, and protect. Native e-signatures in Box come with seamless sender experiences, including reusable templates, flexible routing and recipient permissions for all your e-sign flows, and a smooth signing experience across desktop and mobile devices. Box Sign also helps you connect e-signature workflows to the rest of the Content Cloud, including Box Shield, Box Governance, and Box Relay. We've also deepened our integration with Salesforce.
With Box Sign, you can send documents for signature directly from Salesforce. You can also auto-populate documents from Box with stored data in Salesforce without having to leave the Salesforce app. It's all part of our current Box for Salesforce managed package, no separate workflows required. In support of our strategy to connect every app, we have a robust Box Sign API that can be used to power e-signatures and custom applications. Includes webhooks for automated signature flows, as well as SDK support across multiple platforms. Box Sign inherits the industry-leading security and compliance profile of the Box Platform and will be adding additional layers of security with SMS-based signer verification as well as password protection for documents sent for signature.
We'll also be adding support for more than 15 languages, all leading up to our global rollout to enable digital transactions worldwide. Box Sign is a key component to our overall Content Cloud strategy. It's one of our top priorities, and you can expect to see a ton more innovation from us in this space. With the launch of Box Sign, we're starting with a bang, and the best is yet to come. Another important piece of our vision to help people work better together is Box Relay, our popular no-code workflow automation tool. With Relay, anyone can build and scale simple content-based business processes. Box Relay takes the manual work out of repetitive workflows, and we've seen incredible momentum amongst our customers. According to Forrester, customers who use Box Relay save an average of 150,000 hours over three years, which adds up to about $3.5 million in savings.
Our top 20 Box Relay customers are super users, with an average of 600 active workflows being used to automate processes across the organization. Earlier this year, we made Relay available to more customers, starting with business plans and above, so more users can take advantage of this time-saving tool. Digitizing workflows is constantly evolving, so we're continuing to invest and add functionality to make Relay workflows more powerful. Here are some of the recent additions to Relay that we've released over the last year or announced this week at BoxWorks, and I'll touch on just a couple of them real quick. Scheduled workflows. This allows users to schedule a Box Relay process to kick off on a regular cadence and/or maybe workflow trigger API, so you can trigger a Box Relay workflow from an external system or application.
Again, supporting our strategy to connect all of our customers' apps. In addition to Box Sign and Relay, we've also announced a number of other collaboration enhancements at BoxWorks, including an all-new Box Notes, some exciting capture and scan features in our mobile apps, and a whole lot more. Box Notes is our native cloud-based real-time collaboration solution. It's being used across our customer base for all kinds of use cases, such as knowledge sharing or knowledge management, product documentation, project management, collaboration with external partners or internal reporting or et cetera. You kind of get the drift there. There's so many use cases where this becomes critical in our users' workflow.
As the shape of work continues to change and evolve into a much more distributed hybrid environment, we're continuing to invest in Box Notes to ensure it continues to be a very powerful solution to help our customers excel in this changing landscape that is the future of how work gets done. Thank you. As you can see, there's a lot going on in the collaboration space at Box. Let me hand it over to Alok to talk about security and compliance.
Hey, thanks, Burke. Thank you all for being here with us today. As you know, the Box Content Cloud was designed from the beginning with enterprise-grade security in mind, and we have continually prioritized a frictionless experience by building guardrails and best-of-breed partner integrations and security. As more sensitive data moves to the cloud, security teams face new challenges. The average cost of a data breach in 2021 was the highest in the last 17 years, and we are seeing the rising impact of these trends. Our customers need peace of mind that their sensitive data will be safe as users work with their content in the cloud. However, IT teams and end users across small, medium, and large enterprises are dissatisfied with existing security approaches. The reason is that the traditional security models were not built for the way we work today.
In simple terms, the traditional options are bolt-on approaches that impede user productivity and require a lot of care and feeding. Here are the top challenges that customers have shared with us regarding traditional security approaches. First, because of how people work today, traditional approaches lack inline data leakage prevention. Because of bolt-on model, the end user experience is broken, impeding user productivity. Lastly, the response actions and workflows like automated restriction of download for malware or enabling policy exceptions are broken. The bottom line is that our customers need frictionless security to enable the way people work today. To that effect, we reimagined advanced security for the Content Cloud. First, we are leveraging machine learning and contextual information about an enterprise to deliver adaptive content controls and anomaly detection capabilities. Second, we are placing security controls right around the content to deliver seamless user experience.
With these considerations, two years ago, we launched Box Shield, our advanced security offering. Since then, it's our fastest-growing add-on product. Box Shield delivers frictionless security experience through smart access controls and intelligent threat detection. With Shield smart access, customers can classify their content at scale and prevent accidental leakage through granular security controls. Now let's talk about threat detection. With that, we actually help security teams identify suspicious user behaviors and protect organizations from malware. We know our strategy is working. In the past year alone, we have seen incredible adoption of Box Shield. Our customers are seeing the benefit of our continued innovation in this space. For example, one biotech firm used Box Shield's anomalous download detection to prevent a departing employee from exfiltrating sensitive content.
Another major technology firm switched to Box Shield from a traditional DLP solution and experienced a significant reduction in accidental leakage of sensitive IP. Security and compliance solutions from Box, including Box Shield, are better together with solutions from our partners. Our goal is to help our customers maximize the value of their existing security investments. For example, Shield alerts can be easily integrated with SIEM solutions like Splunk or IBM QRadar. There's always more we can do because if you look at the first and second quarter of this year alone, the number of ransomware attacks have surged nearly 300%. Not surprisingly, the ransomware costs are expected to reach a whopping $265 billion by 2031, according to Cybersecurity Ventures. Clearly, ransomware has become a critical threat to national and economic security, with a new story every few weeks about a major corporation being hacked.
Today, we did a major announcement in this area. I'm super excited to share that and talk about it. We announced built-in deep learning-based malware detection in Box Shield so customers can contain the spread of malware before it becomes a data breach or a significant loss of business continuity. Let's say you are working with a business partner on a project, and an external user uploads three files in a shared folder. With this new release, we are now providing two layers of malware protection. In addition to virus scan that uses external threat intelligence databases, we now have added deep scan that analyzes the content within the file using deep learning technology. This will help our customers identify more sophisticated malware.
In this case, one file is a malware, so unlike normal files, the download of the malicious content is prevented automatically while the users can still preview or view their content online. Lastly, IT teams automatically receive an alert with details on the potential threat so they can take an informed decision about how to proceed and investigate. The key question is: how is Shield's malware detection different? Most organizations are deploying bolt-on malware detection solutions that have latencies and create friction for users when the content is quarantined, especially when it's a false positive. With Box Shield, users can still preview the file to curb their curiosity while the system automatically prevents the download of the file to contain the spread of the malware. End user curiosity and eagerness, as we all know, is the reason why email continues to be the most common method of spreading malware.
With the ability to preview share link in Box, combined with native malware detection in Shield, organizations are far more protected than ever before. Along with malware detection, it's important to identify suspicious user behaviors that can lead to leakage of data. Shield today provides a library of machine learning-based and correlation-based anomaly detection rules, including anomalous download behavior detection and suspicious user session detection. As part of our continued investment in Box Shield, we are working hard to deliver further improvements to these machine learning-based rules. We're enhancing the ML algorithms, and we are adding additional richer context so that the alerts can help our customers and the security analysts even more to investigate the threat. Threat detection is only half the story.
Shield's smart access helps you automatically classify your content, such as clinical trial data containing PII, CAD files containing manufacturing design, or movie script for an unreleased movie. You can set DLP policies and manage access to your most sensitive content internally and externally. Now let's take a deeper look. Box Shield supports manual, folder-based, workflow-driven, and fully automated classification of your content. No other solutions out in the market today provides these options out of the box. Once the content is classified, one or more native security controls can be applied at scale. Let's say the file is classified as internal. You may want to restrict the share link to company only and limit external collaboration to approved partner domains. Now, in contrast, if the file is classified as confidential, you may want to apply additional security controls. We are seeing strong usage of Shield auto-classification capabilities.
Based on customer feedback, in the recent months, we have innovated in this area, we have released a couple of features that I want to talk about today. First, we have added auto-classification for additional PII information types, including Canadian PII. Second, we now offer auto-classification based on file type, you can protect your intellectual property in addition to regulated data. Third, we have added support for classifying historical content whenever a user views, shares, or downloads the content. Unlike other options in the market today, with Box Shield, customers don't need to wait until all their content is classified and scanned by a DLP solution, which could take multiple months or quarters, keeping them exposed to security risks. These are some of the highlights of the innovation that we have shipped in the recent times, including the announcement of malware deep scan in Box Shield.
I would like to thank you for listening, and I'll pass it to Diego to walk us through additional updates.
Thank you so much to both Burke for the exciting updates on workflow and collaboration and to Alok for the great updates on security and compliance. In addition to those two pillars, the third key pillar of our strategy includes the growth and acceleration of our platform through the integration of enterprise applications. One way we do that is by connecting the tools our customers rely on to get work done. With more than 200 apps in the average enterprise, the key to great software is how well it integrates with the rest of your stack. This has been our vision from the start. A single content platform deeply integrated with every other enterprise software tool. No matter where work gets done, you can manage it all in one place. We couldn't achieve this without the network of more than 1,500 incredible partners who share our vision.
When it comes to office productivity tools, Microsoft is one of the leaders that has defined modern productivity for the workplace and is continually reimagining it for a changing world. That is why Box has built integrations across the Microsoft 365 portfolio, so that our users have access to their Box content across all the Microsoft apps they use. Today, we have some exciting enhancements to announce across our most popular integrations with Microsoft. I recently had the chance to chat with Kirk Koenigsbauer, CVP and COO of Microsoft's Experiences and Devices Group. Kirk has been at Microsoft for nearly 30 years in a variety of product and marketing roles. He helped launch Office 365, Microsoft 365, and Teams. Currently, he's among the leaders behind Viva, Microsoft's new employee experience platform. We talked a bit about the recent enhancements to our integrations and how they support customers with hybrid work.
Let's take a look.
Be able to participate. I just want to start by saying Box is just such a great example of an enterprise-class, big SaaS company that's leveraging the power of Microsoft Cloud and all the solutions that we're offering to be able to extend your solutions and provide great value to customers. We've got a lot of global customers using Box and Microsoft together, so it's really awesome to be extending our partnership together and announcing it today. I'd also like to say, I think it's a particularly relevant time. In this new era of hybrid work that we're in, the last 18 months has all been about work from home. This next 12 months-18 months is all going to be about hybrid. We're creating more complexity and complications for employees, and these solutions will really help from that perspective.
To enable greater choice for IT and a more streamlined user experience, we're incredibly excited to announce the following updates to a couple of our Box for Microsoft Office and Teams integrations. First, we will be enhancing our Box for Microsoft Office integration by delivering the ability to co-author in real time in the Office desktop and mobile apps with all content saved to Box. This will be available in Q1 of next year. Second, our Box for Teams integration will allow customers to default to Box as a storage option in Microsoft Teams. This is expected to be generally available even sooner, at the end of 2021. Together, these two enhancements will enable organizations to use Box as a Content Cloud in both Office and Teams.
Yeah. It's great to have these on the roadmap and coming soon to our customers. Broadly speaking, we're super committed at Microsoft to interoperability and supporting customers regardless of the platform or infrastructure or device that they're on. It's important that folks have the choice, have the flexibility that they need to be able to deliver on these async collaborative solutions. Again, these are the kind of solutions that are going to be super important for people over the coming months as we start to navigate this new hybrid world that we're all in.
Exactly. Now with our latest enhancements, our joint customers like Nationwide, Randstad, and Flex can use Box for Microsoft to co-author documents in real time with their teammates using Microsoft Office desktop and mobile apps with all changes saved to Box, as well as share and collaborate on files in Microsoft Teams using Box as the content layer within Teams.
Yeah. This is great. Again, I just want to thank you and everyone on the Box team for the partnership here. It's been, I think, a couple of years now that we've been working quite closely together on a bunch of these integration scenarios across Office and Teams and management, security, and so forth. I just want to say, you guys have done a fantastic job of really pushing the platform, making it better for not just your solutions, but really for the whole industry all up. We're just very, very looking forward to getting these solutions into the market, and again, partnering over the coming months and years.
Yes. We are also looking forward to getting these updates in the hands of customers. If you're interested in getting early access to these features, please contact your Box account team. We are excited and super thankful about this, working together with you, Kirk, your team, and thank you for this amazing partnership and for joining us today.
Great. Thank you.
As you can see, we've got some really exciting stuff in store. Thanks again to Kirk and to Microsoft for the incredible partnership. We know that every company's software mix is unique. At Box, we have always made it a point to integrate with as many different tools as possible. I'm happy to share some additional developments designed to help companies take an integrated approach to collaboration and productivity next. First, we're thrilled to announce today that we're working on a new integration that enables Box to be the content layer in Slack, so that any file you share in Slack or in-progress work you want to revisit can be seamlessly stored and managed within Box and the Box Content Cloud.
This summer, we also launched the new Box app for Zoom, which lets you directly access Box from within Zoom to provide a more seamless experience between the two platforms. With the new Box app for Zoom, you can browse, preview, and share your Box files from Zoom, whether or not you are in an active meeting. When you are in a meeting, you can select a Box file to present to all attendees just with one click. As always, Box's enterprise-grade security, compliance, and governance is applied to Box content that you access from Zoom as well. We have also made some exciting improvements to our integration with Salesforce, so it's easier than ever to collaborate securely across the Content Cloud and your CRM.
In addition to adding Box Sign functionality to our Box for Salesforce integration, we have also refreshed the admin UI to simplify the configuration process so that sales teams can be up and running on the integration sooner. Again, this is all part of the latest Box for Salesforce app in the Salesforce AppExchange. We also know that connecting our customer's business isn't limited to the apps you already use. It's also about giving you the flexibility to customize and extend the Content Cloud with our SDKs, developer tools, and open APIs. Box Platform is one of our most successful products.
With billions of monthly API calls, we're powering incredible business results at companies like Morgan Stanley, which has built a custom wealth management portal to enable financial advisors to securely share documents with clients. To the town of Cary in North Carolina, which built a bespoke platform to connect projects and services across more than 1,000 employees and dozens of departments in functional work groups. From new APIs for file requests and Box Sign, to new diagnostic and management tools for developers, we're continually finding new ways to help users collaborate securely across platforms. Of course, you can expect a lot more from us on the platform and integrations front in the coming months. These are the main, very exciting highlights that we have presented this morning at BoxWorks. I will now hand it over back to Aaron to close the presentation.
Thanks, Diego, thanks again to Alok and Burke for amazing innovation in your respective areas. Again, just as a reminder, what we just went through was a small amount of the total innovation that we delivered at BoxWorks. Certainly, some of the more relevant areas, in terms of TAM expansion and continuing to expand the full value of the Box Content Cloud. Thanks again to the Box product team, and Diego will also be around in just a few moments for Q&A with investors and analysts. With our overall Content Cloud strategy and with that product strategy in mind, we have also been simultaneously evolving our go-to-market motion to be able to bring the full power of the Content Cloud to all of our customers.
I just wanted to share a couple of brief updates that we have talked about recently, but again, within the context of our product strategy, so everyone has a good sense of how we're rolling out the full power of the Content Cloud to our customer base. As a reminder, we have over 100,000 customers on the platform, and our go-to-market model is really about driving greater expansion within that install base. When you think about all of the innovation that we just delivered at BoxWorks across Box Shield, Box Relay, Box Sign, our platform APIs, we want to make sure we can get that innovation in the hands of all of our customers. A couple of years ago, we introduced our first bundled plans that brought together the full power of our add-on products, and those were our initial suites that we released.
In working with customers and learning about the use case that they had and which suites were performing extremely well within the customer base, we wanted to take that even further. We have an all-new bundled plan called Enterprise Plus, and this is the full product suite all in a single edition. It has our core Enterprise plan, Box Shield, Box Governance, Box Relay, platform API calls, Box Sign with advanced functionality, large file uploads up to 150 GB per file, and enhanced consulting support and credits, as well as now 20 TB of included content migration with Box Shuttle. This is now the most powerful plan within the Box lineup, and we're really excited about getting this in front of all of our customers to drive further adoption, and being able to grow in, again, a continued fashion within our customer base.
The reaction we've already seen from our Enterprise Plus customers has been amazing to see. As a reminder, we introduced this at the tail end of Q2, but we're really excited to be able to share updates in Q3 and beyond about how Enterprise Plus is being adopted from our customers. Which brings us to our expansion opportunity, and we've talked about this multiple times. If you look at within our existing install base of 100,000 customers, we still have seven times the number of seats available to go sell than the number that we've already sold. We have massive expansion opportunity within today's logo base and within today's install base of customers. That's obviously the power of the Enterprise Plus plan and being able to drive wider adoption of Box overall within these customers.
When you expand out even further and you look at all of the international geographies that we already serve and the segments that we already serve, we have a 40x opportunity in terms of the total potential of seats and logos that we can go and serve. There's considerable end user and seat population, both within the existing install base and within our addressable market in the segments that we already serve today.
Our go-to-market model is really built on landing customers through an efficient acquisition engine, being able to drive greater adoption of our product through product-led growth initiatives, digital acquisition and engagement initiatives, customer support and success and consulting initiatives, being able to drive product expansion and customer expansion through the sale of suites, and now our Enterprise Plus plan, being able to drive greater customer retention and stickiness over time through embedded workflows inside of our customers and making our customers wildly successful. We have three key parts of that strategy that then translate into our long-term financial goals. We want to continue to drive seat growth by going wider within customers with the Content Cloud.
A lot of the features that we implement, things like Box Sign, our collaboration capabilities like Box Notes, are really about going wider, as wide as possible within our install base to be able to capture more seats. We then drive higher price per seat through our add-on products and now our bundled plans and Enterprise Plus, and that's going to continue to drive customers up our pricing tiers over time to be able to add more value to their Box accounts. Then again, through greater adoption and greater stickiness, we're going to improve our net retention rate by both improving retention and that customer expansion that we've seen again, recently with these higher tier plans.
Our go-to-market motion is now, for the past couple of years, we've continued to incrementally evolve it and make sure that we've iterated to land on the motion that we currently have, and we are seeing tremendous success from this motion. Just in Q2, in our last reported fiscal quarter, we did 106% net retention, this is up pretty considerably from the past couple of quarters. We also grew our big deals, our $100,000+ deals, by 28% from the first half of this year compared to the first half of last year. Customers are continuing to expand their accounts. They're driving larger deals with Box. We are also seeing the makeup of those deals really be driven by our multi-product sales motion. Our shift to multi-product selling is fundamentally working. Two years ago, our attach rate on our multi-product bundles was 10% within our $100,000+ deals.
In the last quarter, in Q2, that attach rate was 73% of those $100,000+ deals, including one of our bundled plans and product suites. We see that when customers adopt our multiple product capabilities and become a core plus customer, as we call them, we see a considerably higher net retention rate, higher gross margin, and overall larger average contract values from those customers because they're fundamentally betting on Box as a more strategic platform that they're investing in. We see, again, greater customer length and deal sizes as a result of customers continuing to expand into our multi-product plan. We're really excited about that, and that is what's so core to our strategy and our business model. We're also seeing this show up in our sales productivity rates.
Again, as you think about that land and expand motion, it is so much driven now by being able to go into the install base, be able to bring the full power of the Content Cloud to our customers, and through multi-product suites, which drive average contract value up and larger deals. We are seeing greater rep productivity, as well as due to our focus on the key sales segments and key sales regions where we know that there's the greatest amount of upside. Across enterprise, commercial, and then our blended average, over the past two years, we have seen significant improvements in our sales productivity rates. Again, we think that's significant evidence of this improvement in the go-to-market motion and the sale of the full suite to our customer base.
Which brings us to our financial model and some of the longer-term targets that we've talked about previously to Wall Street. We are focused on driving both greater growth and profitability to ultimately achieve Rule of 40 by FY 2024. In the last quarter, as updated in our last quarter's guidance, we guided up Q3 revenue to 12% year-over-year growth, so an uplift from the past couple of quarters. We've consistently been able to beat and raise on our targets in the past two quarters, driving a re-infection in our top-line growth, ultimately being able to also drive up our full-year guidance as well on the top line. At the same time, we've been driving significant improvements in our bottom line and operating margin efforts.
Two years ago, we were about 1% in operating margin, and as of our last quarter's guidance, we expect to do again around mid-19% in operating margin as our target for the year. We've been driving this through a workforce strategy that is focused on expanding, in some cases, in lower cost regions where we get more efficiency for our dollars, being able to have really disciplined expenses across our workforce, improving gross margins by moving more to the public cloud, and we expect more upside from that area over time, as well as optimizing our infrastructure. With the addition of add-on products like Shield and Sign and other features, these tend to be much higher gross margin products and capabilities than our core product.
You're going to see more accretion to the gross margin line as more of our customers are paying a higher price per seat with a greater gross margin benefit from those product capabilities. Overall, also driving increased operational rigor. This is making sure that we are putting the majority of our investment dollars into the highest productivity areas of the business, whether that's in our product roadmap or certain sales regions or demand gen programs. Overall, just way greater operational discipline across the business to drive that bottom-line performance. This is why we've been able to exceed our target last year on a Rule of 40 basis, so delivering 26% combination of revenue growth plus free cash flow margin.
As of the last quarter's earnings call, we called out a 32% target for this year on revenue growth plus free cash flow margin. Next year, in FY 2024, we've called out 35% and 40% respectively for those two fiscal years in that combined metric. We're both delivering on greater growth rates and greater profitability going forward, and we're incredibly excited to, again, be able to have many quarters of evidence of being able to drive these results now. You can really see it just even within our Q2 results. While there's some seasonality in our free cash flow margin due to customer billings, if you look at the rest of the core items, you see that we're already entering into our target growth rate that we've talked about of 12%-16%.
Our gross margins have continued to improve as we, again, benefit from higher revenue rates and the move to the public cloud and driving down infrastructure costs. We've had dramatic improvements in sales and marketing, and we're still investing in R&D at a very, we think, important level because of the amount of innovation that we're seeing. As we expand into Poland, we'll be able to get more engineers into the organization in an efficient way. We're driving efficiency in G&A, and ultimately, you see that showing up in, again, our operating margin in Q2, the results that we put up in the last quarter, and ultimately how they can translate into our FY 2024 targets. We're extremely confident in our ability to hit these targets, and we're really excited about delivering against our strategy to make sure that, again, we drive re-accelerated growth and that bottom-line performance.
With that, I want to open up for questions from any folks on the line. Again, really what we are super excited about is the product innovation, the Content Cloud strategy, and a lot of the customer reaction that we've been seeing from that front.
Great. Thank you, Aaron. Please utilize the Q&A function within your Zoom windows to submit any questions. Aaron, a question here. Box Shield, when it was initially rolled out, was a separate add-on product, and we're seeing that Box Sign now looks bundled and Box Shield now looks bundled. Can you discuss the strategy here?
When we only had one or two add-on products, it made a ton of sense to go to customers and have an incremental sales motion to purchase the Governance module or the Shield module, as an example. We saw considerable success from that. As soon as we started adding a few other modules and add-on products, sometimes our platform APIs, KeySafe, Workflow with Relay, we ended up having customer conversations that we felt were both inefficient for us and the customer. We would have to go to multiple lines of business, get validation from each individual add-on product, when ultimately what we want to be doing is having a customer conversation about the power of our platform. That really introduced our suite strategy two years ago. These were our initial bundled offers that we were able to bring to the customer base.
As we have continued to innovate, both on Shield as well as with new add-on products like Box Sign, we want to now take all of the lessons of that bundling strategy and make sure that we can continue to turbocharge our growth. That's why Sign is both included in our base plans, but there's higher tier functionality that's available in Enterprise Plus that will encourage customers that have more advanced use cases to be able to upsell into that higher tier plan. We are both going for the greatest amount of seat adoption and stickiness at the end user level, as well as multiple ways to monetize and move customers up to that higher tier plan with E Plus. We're super excited to see, again, the early reaction from customers on that front.
Great. Another question we have is, can you speak to market demand and whether or not you think just based on the trends of increasing customers looking to increase productivity of their distributed workforces, is this going to cause a pull forward of demand or a step function higher level of demand?
I would still point to the demand levels that we've talked about and certainly our revenue targets that we've already put out there. Qualitatively, I think what you're seeing is customers are Last year they were in triage mode. They were dealing with difficult circumstances around cost reductions, macro environment changes. We saw some customers had furloughs or had to reduce spend in certain areas. As we come into this year, in Q4 as an example, and as we got into the first couple quarters of this year, we started to see the demand environment begin to change. Customers were having much longer term perspectives on their IT strategy.
They were starting to think about the role of content within their architectures and within their long-term IT strategies, that's obviously what allowed us to both deliver on higher than our initial revenue targets, as well as I think great billings results and deferred revenue that you've seen in the past couple of quarters. We do see demand increasing, and I would certainly call out our current revenue targets as hopefully evidence of our conviction around that.
Thank you. Another question, any metrics you can put around the scale and growth of your integrations with third-party applications, such as growth in the number of API calls?
Yeah. I'll maybe just give a couple of the high level numbers and then, Diego, if you want to also talk about some of the philosophy, because you and I have spent a lot of time on that over the past couple of months. Our API volume is one of the fastest growing parts of Box, and that is both our customers building integrations with Box, as well as third-party applications like Slack, Office 365, and other tools. We're just seeing, again, a tremendous volume scale, billions and billions of API calls at an increasingly higher growing rate, and it's just due to the fact that you have more innovation than ever before happening in software, more point-to-point integrations, as well as more software that our customers want to work with.
Diego, I don't know if you want to talk about maybe some of the philosophy on how we think about partnerships and our integration strategy overall.
Yeah. Thank you. Overall, the idea is to basically connect with anything that is best of breed that is really helping in enterprise. We're looking for which are the applications that are most appreciated and necessary and just work with all of them. We maintain the neutrality and the agnosticism in that sense, where we basically work with everybody that is valued in the enterprise. Many times we integrate, but also we offer the APIs to enable third parties to build their own integrations through our developer platform. The philosophy is integrate with best of breed, work with everybody, and also enable third parties to work with us as well.
Great, thank you. Next question is, what is driving the improvements in sales reps, especially in the commercial segment? Is this driven by virtual selling or are there other drivers?
I think you're seeing certainly there is some efficiency overall in our ability to reach customers all around the world. I've been a personal beneficiary of this. In one part of the day you'll be talking to customers in Japan, later in the day in Australia, then in New York, you just would never have been able to do that before. There is some efficiency in the sales motion that we definitely appreciate. Overall, I think it's actually just the maturing of our repeatable go-to-market model. We have had a land and expand model that we've invested in. Folks will remember two years ago, we had Mark Wayland come to speak to investors and talk about the initial investments we were making in land and expand, Mark has just been doubling down with Steph on that strategy.
We are making sure that we are able to bring customers on quickly through a very repeatable sales motion, and then ensure that customers are seeing the full power of our Content Cloud platform in the form of bundled plans that ultimately drive up, again, average contract value much higher, which make that sales motion much more productive, much more profitable, both for the rep and for the customer to get more value from Box.
Great. A follow-up to that on recent sales productivity gains, can you touch on really the sales force training, near-term hiring plans, and the like? Thank you.
Yeah. As Diego has pointed out in prior earnings calls, we intend to grow the sales force this year to ensure that Because of the rate that we're seeing sales productivity improvements, we now want to make sure that we're able to invest and double down in areas where we're seeing high productivity payback. And we're going to be very thoughtful on those investments and make sure that we're doing it in incremental fashion in the highest productivity areas in the business. Diego called out low teens percent growth this year of that sales force headcount. In terms of enabling those sellers, we are really focused on all of the training curriculum, making sure that there's an incredible amount of best practice sharing that happens throughout the business. We probably have actually benefited from the virtual environment in that front.
Reps are able to communicate instantly to each other to get help on a deal or if they've seen some best practice from another part of the organization. Overall, we are very serious about training, enablement, and all of the sort of operational rigor that goes into building a repeatable sales motion.
Great. To stay in with the go-to-market vein, how should we think about the self-service channel and the opportunity to drive greater business from that channel?
I think we are going to continue to see growing demand on that digital channel. We have always been an end user land and expand model at the end user side. We want users to sign up, bring the software into the workplace, and then ultimately connect the dots to the CIO and the IT organization. That flywheel of that land and expand engine of end user adoption and virality of the product going into a sales motion that makes our more top-down CIO sale, that's a super efficient model. The digital channel is fundamental to that. You're going to see greater growth on certain demand gen initiatives to bring customers into that digital channel. We think it's very complementary to our inside sales team and our field sales organization.
This is absolutely about balancing both of those universes, but we do want to make sure that we bring customers very effectively through the digital engine.
Can you talk about the strategy on the pricing differences between your bundled or Enterprise Plus plans and a customer that had an ELA in the past? Is that transition a potential headwind, or do the incremental modules still make that a higher ARR commitment for the customer?
Interestingly, our ELA strategy previously has really been about seats. We do have a ramped ELA program, and previously we've had ELA models that give customers access to whatever package they're electing to use, but across their entire enterprise. Every seat in their business is then able to use their product. As we have introduced Suites or now Enterprise Plus, that is an incremental step up from any ELA that a customer might have because it's not an ELA of unlimited access to any future functionality. It's an ELA for existing functionality that we had at that time. We think it is going to be a tailwind even to have customers that are on ELAs to continue to expand with us. I would actually note that it's a very small portion of customers today that are on ELAs.
We do want to make sure that more of our customers are going wider with Box. We see that as significant upside in terms of revenue potential, definitely not a headwind in terms of revenue contribution for many years to come.
Great. Question is, what inning are you in with your product suite strategy, and what other enhancements do you think you can make to drive greater adoption?
I think we're in the early innings of the adoption side. They've been out for two years, but as you can imagine, a brand-new pricing and packaging model for a customer base can take a little bit of time to expand through the customer base. I think that's why you've seen such dramatic growth just even in the past couple of quarters of suite adoption. We're in the early innings of our entire customer base buying into these bundled plans. The sales motion has effectively fully matured, and it has become really the default sales motion on our end. Now it's just really about going through the customer base and really getting that broader matriculation into our core Plus plans over time.
Maybe as it relates to the product strategy and the expansion of which capabilities and where we're going to be investing, I'll have Diego build on how we see the Content Cloud today, areas we might be doubling down on, and at least philosophically, where we might expand in the future. Obviously, we're not going to reveal any major product updates beyond what we've announced today.
Yeah, a couple of comments on that quickly. Collaboration is central, having security, compliance, and governance across everything we build. You will see everything we launch integrated with those areas that are staple for Box in general, but everything we launch, it should basically see that value add. For example, launching Sign and having a differentiation because it should be different from what others do, because it has the governance, the compliance, and the work, for example, with Shield that others don't do in terms of electronic signatures. That should be one of the areas that would differentiate Box from the rest. I mentioned collaboration. You will see also Workflow continue to accelerate and integrate with everything we do, not only with electronic signatures, but also with other collaboration components of the platform. Those will be some of the areas you'll see happen.
Another area perhaps also important is that we will always build everything with APIs available for developers to continue to accelerate and keep emphasizing the importance of the rich ecosystem of partners that we have. Back to the prior question earlier on today, everything we do in terms of expanding, maintaining neutrality, working with best of breed, but accelerating every value we release to developers alike.
I think maybe just building on one more piece, given the evolution of the model, I think what you're going to see is, and we're not going to point to sort of the rate at which we'll have these per year, but I think you will increasingly see us expand into areas where there's discrete spend from the customer, where we can fold in mission-critical functionality into Box, where there's substantial value for that customer of having that functionality in a single platform. As you think about that content life cycle, there's multiple areas that represent opportunity, as Diego just mentioned. Even in Shield, as an example, Shield starts to break into multiple security spaces where we think content security becomes, again, a really big differentiator for us over time. Ransomware is just one example of that.
Equally, in data governance, you can see how data governance begins to sort of open up into areas like E-discovery integration and support, being able to have archival of data in certain use cases. Over time, pillars of that content lifecycle expand into additional addressable markets that we are at least studying and getting excited about as we think about what the full potential is of the Content Cloud. Again, we're going to spend our time with customers. We're going to listen to customers on what their use cases and demands really are, and then that will be certainly how we drive innovation over time.
One more thing to add. Content analytics is another important area that we really care about. Basically, the expansion on not only knowing what's in the content itself and do maybe the semantic side of it, but also the utilization of the content. How often, how much, who has used the content, and the tracking of all of that information, which is so important for many applications where you want to know who opened your sales quote, or how many times your marketing materials have been visited, or many other applications in terms of basically utilization of stats and analytics on the content is also something we're investing in.
That's great. I would say that I think this BoxWorks, we've showcased so much innovation. We have a question here that asks about how we could accelerate operation efficiencies, and one area they're asking about is R&D. Could you move it quickly to lower cost geographies? Any general comments there, Aaron?
Yeah. I would say that you're going to see us leverage our location strategy to actually drive even more innovation while making sure that we have efficiency and leverage in the bottom line over time. And Diego has certainly talked about, again, a lot of the initiatives that we're working on that front. But I think of our Poland Center of Excellence for Engineering as a way to be able to expand the rate of innovation in the company, while again, driving additional operating margin leverage over time. But the real focus is how do we get more product out to customers in an efficient way. So our customers are really, really excited about us being able to deliver constant innovation to them.
This is one of the reasons we can stand out as a best-of-breed platform, but we do want to make sure we do that with more efficiency at scale.
Great. I think on our last question is just going back to go to market, and any more room there to drive efficiencies and productivity in the sales motion?
I think, as again, we've talked about in prior earnings calls, I think you're going to see that productivity continue to come more from being able to grow ACVs, be able to drive the multi-product selling into the customer base. Back to that question about what inning we are in with customers adopting Enterprise Plus or product suites. We'd like to drive, obviously, further sales productivity through top-line growth, and then make sure that we're continuing to expand efficiently into key regions, segments, and parts of the market over time.
Even areas like our industry strategy is a great driver of both growth and sales productivity, where as we double down into key verticals like financial services, life sciences, healthcare, federal government, this is an area where deals tend to be larger, where customers are really buying into our full platform strategy, and where it makes sense to drive more innovation and investment, and being able to serve those kinds of customers. Again, we want to both re-accelerate and drive that inflection of our growth rate while making sure we do so efficiently at scale. Awesome. I think Cynthia mentioned that was the last question, but definitely appreciate the time and looking forward to seeing everybody throughout the coming quarter and beyond and at our next summit in March.